UX in the Wind: Experienceon MotorcyclesJoe SokohlDirector of User Experience (NorthAmerica)Chief Motorcyclist
RouteBackground        experienta docet   inspriatio docetWhy? Risks and rewards of motorcyclingControls and dashboardsDis...
What Does Motorcyclist Mean to You?                                April 13, 2008                                         ...
What a long, strange trip...     70,000 miles       Six Years               April 13, 2008                                ...
A Perfect Day                  QuickTime™ and a           YUV420 codec decompressor          are needed to see this pictur...
Risk               QuickTime™ and a        YUV420 codec decompressor       are needed to see this picture.                ...
Hunter S. ThompsonBut with the throttle screwed on, there is only the barest margin, and no room at all for mistakes. It h...
Melissa Holbrook PiersonFrom my mother I learned to write prompt thank-you notes for a variety of occasions. FromMrs. King...
Camaraderie              April 13, 2008                               9
Solitude           April 13, 2008                            10
Places Yet Unseen                    April 13, 2008                                     11
Thrill         April 13, 2008                          12
Show Me the UX•   Rider’s position    • Shoulder-to-wrist length    • Leg-to-peg length    • Bend of knee    • Back positi...
Dashboard Defined A dashboard is a visual display of the most important information needed to achieve Dashboard Design: Ta...
Tight Displays of Information                                April 13, 2008                                               ...
É una Guzzi!               April 13, 2008                                16
Multifunction Display                        April 13, 2008                                         17
Even More Control                    April 13, 2008                                     18
There’s Always Design                        April 13, 2008                                         19
Conventional Issues                      April 13, 2008                                       20
Reflection             April 13, 2008                              21
Wrapping Up                          user experience          human factors                          motivation         de...
Sources for Inspiration & ResearchBooks • The Perfect Vehicle: What It Is about the Motorcycle by   Melissa Holbrook Piers...
Q&A                           Joe Sokohl                           joe@sokohl.com                           Flickr: mojoha...
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Ux In The Wind Finding Experience On A Motorcycle

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  • Exactly, Melissa! That's why talking about experience, or designing for experience, can sometimes seem frustrating. Nike's slogan 'Just Do It' was such a great mantra. Of course, my field is all about mitigating poor experiences and highlighting great ones. :)

    To that end, I'd love to talk with you directly/off line about experience design from my perspective as well as from yours...with the possibility of enticing you to speak at one of the conferences on user experience that I'm involved with (such as http://www.ixda.org).
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  • You got somewhere near the center of the experience (the exact center is available only on a ride!)--the nexus of what is seen, the designed outside, and the experience within, which is felt.
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  • Wonderful bike racing.....! Amazing.
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Ux In The Wind Finding Experience On A Motorcycle

  1. UX in the Wind: Experienceon MotorcyclesJoe SokohlDirector of User Experience (NorthAmerica)Chief Motorcyclist
  2. RouteBackground experienta docet inspriatio docetWhy? Risks and rewards of motorcyclingControls and dashboardsDiscussion April 13, 2008 2
  3. What Does Motorcyclist Mean to You? April 13, 2008 3
  4. What a long, strange trip... 70,000 miles Six Years April 13, 2008 4
  5. A Perfect Day QuickTime™ and a YUV420 codec decompressor are needed to see this picture. April 13, 2008 5
  6. Risk QuickTime™ and a YUV420 codec decompressor are needed to see this picture. April 13, 2008 6
  7. Hunter S. ThompsonBut with the throttle screwed on, there is only the barest margin, and no room at all for mistakes. It has to be done right...and thats when the strange music starts, when you stretch your luck so far that fear becomes exhilaration and vibratesalong your arms. You can barely see at a hundred; the tears blow back so fast that they vaporize before they get to yourears. The only sounds are the wind and a dull roar floating back from the mufflers.You watch the white line and try to lean with it... howling through a turn to the right,then to the left, and down the long hill to Pacifica... letting off now, watching forcops, but only until the next dark stretch and another few seconds on the edge...The Edge... There is no honest way to explain it because the only people whoreally know where it is are the ones who have gone over.The others- the living- are those who pushed their luck as far as they felt they could handle it, and then pulled back, orslowed down, or did whatever they had to when it came time to choose betweenNow and Later. But the edge is still Out there. Or maybe its In.The association of motorcycles with LSD is no accident of publicity. They are botha means to an end, to the place of definitions. April 13, 2008 7
  8. Melissa Holbrook PiersonFrom my mother I learned to write prompt thank-you notes for a variety of occasions. FromMrs. Kings ballroom dancing school I learned a proper curtsy and, believe it or not, what todo if presented with nine eating utensils at the same place setting.... From motorcycles Ilearned practically everything else. April 13, 2008 8
  9. Camaraderie April 13, 2008 9
  10. Solitude April 13, 2008 10
  11. Places Yet Unseen April 13, 2008 11
  12. Thrill April 13, 2008 12
  13. Show Me the UX• Rider’s position • Shoulder-to-wrist length • Leg-to-peg length • Bend of knee • Back position• Weather protection • Naked • Faired• Power• Visibility • Mirrors • Eyes• Protection • Gear • ATGATT April 13, 2008 13
  14. Dashboard Defined A dashboard is a visual display of the most important information needed to achieve Dashboard Design: Taking a Metaphor Too Far one or more objectives, Stephen Few March 2005 consolidated and arranged on a single screen so the information can be monitored at a glance. April 13, 2008 14
  15. Tight Displays of Information April 13, 2008 15
  16. É una Guzzi! April 13, 2008 16
  17. Multifunction Display April 13, 2008 17
  18. Even More Control April 13, 2008 18
  19. There’s Always Design April 13, 2008 19
  20. Conventional Issues April 13, 2008 20
  21. Reflection April 13, 2008 21
  22. Wrapping Up user experience human factors motivation desire April 13, 2008 22
  23. Sources for Inspiration & ResearchBooks • The Perfect Vehicle: What It Is about the Motorcycle by Melissa Holbrook Pierson • Zen and the Art of Motorcycle Maintenance by Robert irsig • Hell’s Angels by Hunter S. ThompsonMusic • “The Wild One” and “Destination” by the Nighthawks • “Motorcycle Blues” by Jesse Colin Young • “1952 Vincent Black Lightning” by Richard Thompson • “The Tibetan Side of Town” by Bruce Cockburn • Steppenwolf, of courseOnline • www.motoguzzi-us.com • www.killboy.com • www.roadrunner.travel April 13, 2008 23
  24. Q&A Joe Sokohl joe@sokohl.com Flickr: mojohand (Motorcycle Collections) Questions? Thank you! April 13, 2008 24

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