Dramatically Increase Revenue through Hosting Services Discover the market opportunity and what you need to know to offer and support these services. Janine Soika, Market Leader of Reseller Channel Programs December 14, 2010
Speaker Bio – Janine Soika Janine Soika Market Leader of Reseller Channel Programs, Verio Inc. Janine Soika Janine Soika has over 15 years experience in B2B marketing, with more than 10 years managing Channel Partner programs for High-Tech Fortune 500 companies. Ms. Soika has held Marketing leadership positions with IBM, The Equitable Group, Arrow Electronics, Level 3 Communications, and Epsilon Data Systems. She also served as a marketing consultant for Wells Fargo Bank in addition to smaller start up organizations. In 2009 Janine was recognized by CRN Magazine as one of the “Top 100 Most Powerful Women of the Channel.” She holds an MBA from Pace University and resides in Denver, Colorado with her husband, Tom and their two boys, Michael (8) and Ryan (5).
Earn attractive compounded monthly recurring revenue for life of the account
Combine with your own value-added services to increase profits
Serve more of your customers’ IT needs – increase loyalty/relationships
Uses for Hosting Hosting infrastructure services: not just Web Hosting anymore Web sites and associated applications Internal enterprise applications General-purpose IT SaaS enablement and SaaS applications
Why End-Customers use Hosting Source: The 451 Group Cloud Adoption Survey 2010 N=120 Sample Size Not Statistically Significant 64.5% of Respondents below $250M in Revenue
Hosting Adoption by Workload Source: The 451 Group Cloud Adoption Survey 2010 N=120 Sample Size Not Statistically Significant 64.5% of Respondents below $250M in Revenue
Adoption by Company Size Q. How does your organization host your public Web site and/or internal Web-based applications infrastructure? Base = respondents who currently have or plan to have public Web sites and/or internal Web/IP-based applications infrastructure Source: IDC's U.S. WAN Manager Survey, 2009
Planned Use by Company Size Q. Will your organization hosting be in-house, outsourced, or a combination of both in the next 12 months? Base = respondents who currently have or plan to have public Web sites and/or internal Web/IP-based applications infrastructure Source: IDC's U.S. WAN Manager Survey, 2009
What it Takes to Become a Hosting Service Provider
Overview Hosting Reseller Defined Hosting resellers purchase Hosting at wholesale discounts from a hosting service provider such as Verio. Resellers typically combine other services with hosting and resell them to their clients at a profit Hosting resellers maintain the client relationship, bill, and support. In exchange for these services, the client pays the Hosting Reseller a monthly fee. Purchases Services Resells, bills, and supports Hosting Provider Hosting Reseller End-Customer
Reliability – how often do they experience unplanned server outages and how quickly are they resolved?
Security - what security measures does the provider take to ensure the integrity of your clients’ applications, websites and data, how do their measures compare to industry standards.
Scalability – infrastructure built for performance and scalability
Responsiveness –what are the technical support hours for resellers, and are there multiple ways for resellers to request support?
Financial Stability – is the company solvent? You want to make sure you build your business upon a reliable service provider that will be around for the long-term.
Global Presence – if you have customers outside of the US, you’ll want to find a service provider that can provide hosting services to these clients
Expertise – how long has the service provider been in business? Do they have a proven track record of performance?
Reseller Program –make sure the Hosting service provider offers a reseller program and that their compensation and support to channel partners is competitive within the industry.
How to Get Started
How to Get Started Evaluate your company strengths Ensure you have the appropriate business infrastructure Select a Hosting Service Provider Select the right partner program for your company Advertise and Promote your business
Verio Company Overview Verio is the Leading Global Provider of Hosted Computing Solutions for the SMB Market
As ranked by the global Fortune 500, July 2010
Proven Track Record of Performance and Financial Strength
2010 Top Women In The Channel
VerioCompany Overview -Global Network Global Market Coverage via NTT’s Reliable/Scalable Global IP Network and Data Centers Co-located in Many of the World’s Most Robust Data Centers Data Centers Located on Multiple Continents - Asia, Europe, Australia, North America and South America State-of-the-art, Maximum Security SAS 70 Data Centers
Interested in Learning More About Verio’s Partner Programs?: Contact Brandon Miles: Phone: 561-999-8532 firstname.lastname@example.org or visit viaverio.com