A Snapshot of Instagram Usage in the Philippines - 2014

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A new study on the usage of Instagram from Philippine users for 2014.

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A Snapshot of Instagram Usage in the Philippines - 2014

  1. 1. Instagram Usage in the Philippines 2014 Jason Cruz
  2. 2. 50 45 40 35 30 25 % 20 15 10 5 0 1-4 times a week 5-7 times a week 8-14 times a week Almost all Filipino users access Instagram on a daily basis. More than twice a day, daily
  3. 3. 9/10 Filipino Instagram users take pictures of food.
  4. 4. 80% Share pictures of travel and scenery.
  5. 5. 62% Take a #selfie!
  6. 6. Takes pictures of fashion and accessories. Takes pictures of pets and other animals. 47% 44%
  7. 7. 45% Take pictures of inanimate objects and print (books, pictures, quotes).
  8. 8. Instagram has a large female user-base. 70% 20% 10% LGBT users.
  9. 9. How many Filipino Instagram users are under 35? 88%
  10. 10. Most Instagram users in the Philippines are income-earners. 2/3
  11. 11. What about the other 1/3? 16% Students 8% Unemployed
  12. 12. 94% of Instagram users in the Philippines use a smartphone.
  13. 13. The rest use tablets.
  14. 14. 79% Share Instagram pictures on Twitter.
  15. 15. ¾ share Instagram pictures on Facebook.
  16. 16. 9% Don’t share outside of Instagram at all.
  17. 17. 63% follow more than five bloggers and influencers.
  18. 18. Almost half follow at least five brands on Instagram. All in all, 86% of Instagram users follow at least one brand on this platform.
  19. 19. When it comes to Instagram video, it’s all about entertainment. % who picked Entertainment Quality Story Value to Self Celebrity or Endorser Length
  20. 20. Sample Size: Location: Method: Date: Tool: Survey Link: 100 individuals Philippines Online Survey Jan 28, 2013 Survey Monkey surveymonkey.com/s/WH2YFR7 Questions? Jason Cruz Twitter.com/jsncruz Instagram.com/jsncruz Jsncruz.com
  21. 21. Image Credits Intro and End Slides – androidbit.com Slide 2 – invisiblechildren.com Slide 3 – finedininglovers.com Slide 4 – malate.wordpress.com Slide 5 – nypost.com Slide 6 – iwantyourstyle.com Slide 7 – stateschronicle.com Slide 8 – wikicommons Slide 9 – betterbusiness.torkusa.com Slide 10 – article.wn.com Slide 11 – article.wn.com Slide 12 – petapixel.com Slide 13 – ricoh-gr-diary.blogspot.com Slide 14 – mashable.com Slide 15 – zowchow.com Slide 16 – phonedog.com Slide 17 – martybugs.net Slide 18 – thisisnotadvertising.wordpress.com Slide 19 – themoviewaffler.com Thank you to: • WhenInManila.com bloggers • MRM Worldwide Manila CMGT team • Filipino Bloggers Worldwide • CDM Program members • Filipino Instagram users The data in this study is FREE TO USE with attribution.

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