A Snapshot of Instagram Usage in the PhilippinesPresentation Transcript
a snapshot ofInstagramin the Philippines A research by Jason Cruz for jsncruz.com and MRM Worldwide Manila
Instagram is a popular socialplatform in the Philippines.Howis it being used?
Very Heavy Heavy # of Instagram Users Medium Light 0 10 20 30 40 50 Instagram is mostly used between only 1-4 times a week. Light user (1-4); Medium (5-7); heavy (8-14); very heavy (more than 2x daily) - Instagram usage per week.
What do Filipinosphotograph with Instagram?
use Instagram to takephotographs oftravel/scenery and food
51.5% 49.5% 48.5% 47.5% Photos of Objects, Printed Materials, Pets/Animals, and Clothes each make up around 1/2 of all Instagram usage
15.2%use Instagram for breaking news
Instagram users are mostly65.7% WOMEN 26.3% 8.0%
Age Spread of Users9/10of Instagram users areunder 35 13-17 18-24 25-34 35-45 45+
41.4% of Filipino Instagram users are students52.6% are income earners
Top 3 Gadgets of Instagram Users in the Philippines 37.40%24.20% 23.20%
Filipinos love to share their Instagram photos
72.7%of Instagram users share photos on Facebook
28.3% The percentage of Instagram photos shared on Tumblr