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Digital Trends

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A social media marketing talk at De La Salle University, presented on October 1, 2013 on trends on digital marketing that result in either effective results or increased positive sentiments for a …

A social media marketing talk at De La Salle University, presented on October 1, 2013 on trends on digital marketing that result in either effective results or increased positive sentiments for a brand/company.

Published in: Education, Business

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Transcript

  • 1. DigitalTrends Jason Cruz MRMWorldwide McCannWorldgroup Philippines
  • 2. Hi.
  • 3. Social media marketing.
  • 4. MRM Worldwide Manila.
  • 5. Value and positive change through ads.
  • 6. Digital is the present.
  • 7. Text-based content yesterday.
  • 8. Visual content today.
  • 9. Nescafe Philippines
  • 10. We entertain and engage.
  • 11. One-way broadcasting yesterday.
  • 12. Two-way communication today.
  • 13. Coca-Cola Philippines
  • 14. We converse and communicate.
  • 15. Content control yesterday.
  • 16. User-generated today.
  • 17. KitKat Philippines
  • 18. The community and consumers first.
  • 19. Truth well told.
  • 20. Thank you!