Forrester   New Star   Faronics Power Save Webinar   Sept 22, 2009
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Forrester New Star Faronics Power Save Webinar Sept 22, 2009

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Forrester Research, Inc. Analyst and industry expert, Doug Washburn, describes the potential impact of PC power management on your company’s bottom line!

Forrester Research, Inc. Analyst and industry expert, Doug Washburn, describes the potential impact of PC power management on your company’s bottom line!

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Forrester   New Star   Faronics Power Save Webinar   Sept 22, 2009 Forrester New Star Faronics Power Save Webinar Sept 22, 2009 Presentation Transcript

  • PC Power Management Delivers Solid Financial and Environmental Savings Sponsored By: New Star Energy Services provides a full range Faronics delivers software that helps manage, of products and services related to energy simplify, and secure multi-user computing management and has partnered with Faronics environments. Driven by a desire to deliver a and Sentilla and is a reseller of Faronics Power trouble-free computing experience, Faronics is Save and Sentilla Energy Manager for Data focused on solving real world computing problems Centers. that threaten user productivity, system integrity, and organizational efficiency. www.newstarenergyservices.com www.faronics.com
  • Today’s Agenda Introductions – 5 minutes Forrester Research – 20 minutes Faronics – 15 minutes Forrester Research / Q&A – 20 minutes
  • Maximizing The Financial Value Of PC Power Management Doug Washburn Analyst Forrester Research September 22, 2009
  • Don’t be a Dilbert Source: Scott Adams, Dilbert, September 25, 2008 5 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • PC power management is a top priority Forrester’s “TechRadar™: Green IT 1.0 Technologies” PC power management suites 6 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Agenda • Trends driving PC power management • The state of PC power management • Dispelling common PC power management myths • Overcoming barriers to PC power management • Call to action: Pilot PC power management 7 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • IT is becoming more responsible for managing energy consumption… “What is your IT department’s role in managing electrical efficiency?” IT has visibility, sole responsibility, and charges electrical IT has visibility and sole responsibility IT has visibility and shared responsibility IT has visibility but no responsibility IT has neither visibility nor responsibility Don’t know North America (N=543) 4% 7% 50% 22% 13% 7% Europe (N=237) 5% 10% 56% 20% 8% 2% Base: Hardware technology decision-makers from North American and European enterprises that are very interested, interested, or slightly interested in increasing the electrical efficiency of the data center (percentages may not total 100 because of rounding) Source: Enterprise And SMB Hardware Survey, North America And Europe, Q3 2008 8 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • … And new priorities are driving energy conservation within IT 9 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Green IT is on the rise in 50% of firms Source: July 16, 2009, “Market Overview: The Recession Dents Green IT's Global Momentum” Forrester report 10 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • For now, green IT = energy reduction Source: July 16, 2009, “Market Overview: The Recession Dents Green IT's Global Momentum” Forrester report 11 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Distributed IT assets consume the same if not more energy than the data center Total IT electricity use separated by data center and non-data-center use Data center electricity usage, 45% IT electricity use outside the data center, 55% Base: 308 hardware technology decision-makers from North American and European enterprises that are very interested, interested, or slightly interested in increasing the electrical efficiency of the data center Source: December 18, 2008, “More Energy Is Consumed Outside Of The Data Center, 2008” 12 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Agenda • Trends driving PC power management • The state of PC power management • Dispelling common PC power management myths • Overcoming barriers to PC power management • Call to action: Pilot PC power management 13 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • The average PC spends most of its time in an idle, energy consuming state Working Hours Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1:00 >> 24% of the week 2:00 3:00 4:00 Idle Computing 5:00 >> 76% of the week 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 24:00 14 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Defining PC power management ► Actively reducing the energy consumption of operating PCs and monitors by enabling lower power states during periods of inactivity — where the PC and monitor are drawing energy but no useful work is being performed (e.g., nights, weekends, holidays, and workday breaks). 15 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • While 43% of firms implementing or piloting PC power management… 16 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • … Current methods to enable PC power management policies aren’t enough Common approaches (+60%) are too relaxed and manual 17 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Agenda • Trends driving PC power management • The state of PC power management • Dispelling common PC power management myths • Overcoming barriers to PC power management • Call to action: Pilot PC power management 18 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Myth #1: I have to buy new, energy efficient hardware to reduce PC energy use. Energy Efficiency vs. Energy Conservation Energy efficient equipment Energy efficient architecture 19 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Myth #2: The power used turning my PC on negates any benefits of turning it off. = 20 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Myth #3: My screen saver is saving me energy already. 21 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Myth #4: Turning my PC on and off will reduce its performance and useful life. 22 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Myth #5: PC power management will become an administrative burden. 23 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Myth #6: My PC users will not tolerate any downtime for power management. 24 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • About Faronics Intelligent software solutions for absolute control In business since 1996 Over 8 million licenses deployed Over 30,000 customers in over 150 countries Offices in USA, Canada and UK New Star Energy Services – Preferred Faronics Reseller
  • Green Affiliations Faronics has been recognized by the Climate Savers Computing Initiative for its effectiveness in helping organizations reduce computer energy waste. The goal of the Climate Savers Computing Initiative is to promote development, deployment and adoption of smart technologies that can both improve the efficiency of a computer's power delivery and reduce the energy consumed when the computer is in an inactive state. Faronics is proud to be an ENERGY STAR Low Carbon IT Campaign Ally, part of EPA's ongoing efforts to help [customers/members/constituents] not only save energy and money, but join the fight against global warming. The ENERGY STAR Low Carbon IT Campaign is a nationwide effort to assist and recognize organizations for reducing the energy consumed by computers. Learn how you can reduce your carbon footprint and save up to $50 per computer annually by going to www.energystar.gov/lowcarbonit.
  • Maximize Investment of Existing Infrastructure Measurement and Verification – Actual Metering of a Power Save customer Watts Up Data For - Sonny WS Data.txt 125 120 Watts Max Watts 115 Min Watts 110 105 100 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 10/28/2008 10/28/2008 10/29/2008 10/29/2008 10/30/2008 10/30/2008 10/31/2008 10/31/2008 11/1/2008 11/1/2008 11/2/2008 11/2/2008 11/3/2008 11/3/2008 11/4/2008
  • Audit Report — Gather Baseline Data
  • Full Operation Report — Tangible Savings
  • Faronics Power Save Considers all Stakeholders Executives IT Management End Users Solid ROI Ease of use Non-disruptive CSR Goals Updates/Patches Uptime Reporting Non-disruptive Saved Data Flexibility Remote Access
  • “Intelligent” PC Power Management Specify Inactivity Timeouts Monitor Hard disk PC Specify Inactivity Definitions Disk activity CPU activity Network activity Critical applications Independent settings for when running on batteries.
  • Application Monitoring Specify mission-critical applications and non-critical applications to monitor. Specify non-critical applications contributing to processing spikes
  • User Notification Notify users before a Power Save action. Change the notification image that the end-user sees.
  • Save Open Documents Auto-save open Microsoft documents prior to shutdown.
  • Multiple Power Policy Support Create a custom Power Plan that is composed of multiple power policies. Power Policies are your customized Power Save configurations.
  • Wake-On-LAN Power Save has the ability to switch on remote computers through “Magic Packets” Wake-on-LAN Relay “Last Man Standing” Issue: Wake-on-LAN (WOL) broadcast packets cannot always cross routers and other networking equipment Solution: Power Save can designate one or more workstations as WOL relays Wake-on-LAN Web Interface
  • Remote Workstation Wakeup
  • Why Faronics Power Save? Intelligent Computer Energy Management Non-Disruptive to User or IT Processes Solid ROI Backed by Built-in Reporting Measurement & Verification via Audit Mode Deployed/Managed via Central Console Multi-Platform: Windows & Mac OS X Executives IT Management End Users
  • Success Stories: ADT Case Study – saving ~$5,000/month with Power Save: http://www.faronics.com/doc/cs/CaseStudy_ADT.pdf Modesto City Schools saving $300,000/year using Faronics Power Save: http://www.edtechmag.com/k12/index2.php?option=com_content&task=view&id =763&pop=1&page=0 Coeur D’Alene SD Case Study – Saving ~ $100,000/year with Power Save: http://www.faronics.com/doc/cs/CaseStudy_Coeur_D%27Alene.pdf Howard Community College Case Study - Estimated $50,000 savings per year: http://www.faronics.com/whitepapers/CaseStudy_HCC.pdf
  • Agenda • Trends driving PC power management • The state of PC power management • Dispelling common PC power management myths • Overcoming barriers to PC power management • Call to action: Pilot PC power management 41 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • IT professionals should proactively address barriers that are legitimate concerns 42 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Barrier: Loss of user productivity Tailor your approach based on your users computing habits Example Results Large school district: turns PCs PCs: 80,000 and monitors off after 11 p.m. each Per PC: $26/year night Total: $2.1 million/year CO2: 17,150 tons/year Large manufacturer: 15 minutes, PCs: 75,000 monitor off; 30 minutes, hard drives Per PC: $33/year off; 2 hours, PC system standby; 3 Total: $2.5 million/year hours, PC hibernation CO2: 20,000 tons/year Large bank: Front office — PCs: 44,000 PCs/monitors off after 6 p.m.; back Per PC: $68/year office — monitors off after 20 minutes, Total: $3 million/year PC standby after 30 minutes CO2: 65% reduction 43 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Barrier: No ownership Take a “roles” approach across the PC power management lifecycle 44 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Barrier: Priorities and determining savings Estimate the financial savings from PC power management No power mgt. (-) With power mgt. = Annual savings Total assets 1 1 1 x x x Hours of operation 24 8 16 +60% x x x savings! Energy draw per hour (W) 89 89 5 = = kWh/day (1,000 W = 1kW) 2.13 .79 = 489 kWh/yr $/day ($.09/kWh) $0.19 $0.07 = $43.80/yr CO2/day (1.34 Lbs./kWh) 2.85 1.06 = 653 Lbs. CO2/yr 45 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Barrier: Not sure what approach to take Apply industry best practices when powering down PCs and monitors 46 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Barrier: Not sure what approach to take (cont) Apply industry best practices when powering down PCs and monitors Source: December 5, 2008, “How Much Money Are Your Idle PCs Wasting?” 47 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Agenda • Trends driving PC power management • The state of PC power management • Dispelling common PC power management myths • Overcoming barriers to PC power management • Call to action: Pilot PC power management 48 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Pilot PC power management to assess financial value and identify risks “The pitch was simple. Power management would save money, not adversely affect day-to-day operations, and could be implemented quickly and easily — a no-brainer.” - IT manager, large manufacturer 49 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Key outcomes of your pilot Piloting PC power management will help IT professionals determine: • Scope. Identify PCs and apps that can not be power managed. • Impact on IT. Understand the impact of power management on the network and existing client management practices. • Group users by tolerance. Create user groups based on tolerance for PC power management to serve as the basis for policy creation. • Policy development. Tailor your approach (e.g. “scheduled”, “always- on”, “hybrid”) and frequency (e.g. monitors off after 15 minutes, system standby after 30 minutes) by user groups. • Business case. Estimate the financial savings potential in aggregate and per PC, along with carbon emissions savings if that’s important. 50 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • Questions & Answers Doug Washburn +1 617.613.6348 dwashburn@forrester.com www.forrester.com Jason Smithwick Luke Aulin 646-290-5400 x100 604-637-3333 x4082 jsmithwick@newstarenergyservices.com laulin@faronics.com