Getting Started with
  Social Media
  YouTube. Facebook. Twitter. Flickr.




© Copyright 2009 OHO Interactive – www.oho.c...
Today’s Agenda

     ๏     Understanding Web 2.0
     ๏     Introduction to and Ideas for Using
           ๏      YouTube
...
Three Observations
      ๏     Web 1.0 Web 2.0: Authority expands beyond company
             websites to include individu...
Web 1.0
Web Site As Publication
                          Corporate
๏   Institutional          Website
๏   Authoritative
๏...
Web 2.0
A Part of a Discussion
๏   Personal experience
๏   User-centeric
๏   User-driven content
๏   Shared content
๏   De...
Timeline of Social Media

                                                 YouTube has an estimated
                      ...
Web 2.0 is Marked by Content
  Distribution Facilitated by RSS
                                                 Blog



  ...
Transparency & Authenticity
                                                    Blogs



                                 ...
Twitter and Facebook provide new
  communication channel
     ๏     Extend customer experience and brand
           recogn...
Getting Started with Social
  Networking
     ๏     What is it?
     ๏     Who is using it?
     ๏     Getting started
   ...
What is it?

     ๏     YouTube is a video sharing website where users
           can upload, view and share video clips.
...
Getting Started

     ๏     Search out similar organizations or businesses
     ๏     If you have videos, upload them
    ...
Going Deeper

                                                 ๏   Create a channel:
                                     ...
Tips for Creating Web Video

     ๏     Keep video under 2 minutes.
     ๏     Avoid overly scripted videos.
     ๏     Th...
What is it?
     ๏     A social networking tool that allows people to
           connect with people and share information...
Manage
Events
Upload
Photos
Pull Blog
 Posts
Who Is Using It?
                           75




                                              57




                  ...
How Are People Using it?

          89%                            use their online profiles to keep up with friends


    ...
Getting Started

     ๏     Create a personal profile and start inviting friends
           ๏      Download mobile applica...
Going Deeper

     ๏     Be committed to making updates multiple times
           a week
           ๏      Adding images o...
© Copyright 2009 OHO Interactive – www.oho.com
© Copyright 2009 OHO Interactive – www.oho.com
© Copyright 2009 OHO Interactive – www.oho.com
© Copyright 2009 OHO Interactive – www.oho.com
What is it?

     ๏     Flickr is a photo sharing tool that allows users to
           upload their images and tag them
  ...
© Copyright 2009 OHO Interactive – www.oho.com
=




© Copyright 2009 OHO Interactive – www.oho.com
Getting Started

     ๏     Add images that might be more informal
     ๏     Step-by-step instructions for your product
 ...
Going Deeper

                                                 ๏   Pull images
                                           ...
What is it?

     ๏     Microblogging tool that allows people to follow
           and be followed in real time
          ...
© Copyright 2009 OHO Interactive – www.oho.com
Twitter – Demographics

                        166




                                                  115


          ...
Twitter Strategies

     ๏     Promoting “of-the-moment” happenings
           ๏      What’s happening tonight?
          ...
© Copyright 2009 OHO Interactive – www.oho.com
Twitter Traffic Summary




© Copyright 2009 OHO Interactive – www.oho.com
                                               ...
Engage Through Commenting
  in Blogs
     ๏     Blogs are the place to create “online events” for
           audience inte...
Social Networking for Students

                                                 ๏   Create projects
                     ...
Social Networking as Community

                                                 ๏   Uses
                                ...
Social Networking as Community




© Copyright 2009 OHO Interactive – www.oho.com
Social Networking as Community




© Copyright 2009 OHO Interactive – www.oho.com
Ning – Social Network Platform

                                                 ๏   Web-based
                           ...
Build Trust and Influence
     ๏     Low barrier to entry
     ๏     New channel that is more cost-effective in
          ...
Questions?

     ๏     We will pause for 60 seconds to allow you to
           submit questions.
     ๏     Use the chat f...
Upcoming Webinars
www.oho.com/webinar
๏   Using the Internet to Engage Museum Audiences
    ๏   Tomorrow at 2:00
๏   Ready...
Getting Started with Social Media. Facebook. Flickr. Twitter. YouTube.
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Getting Started with Social Media. Facebook. Flickr. Twitter. YouTube.

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With nearly 60% of adults under 35 with a social networking site profile and Twitter usage nearly doubling in 6 months, it’s clear that successful online marketing and development groups need to get their arms around using these online web services.

In this 50-minute webinar, you will learn about these web services, who is using them, and how you can get started.

Topics include:

- The impact of these Web 2.0 applications on marketing
- The key offer and attraction of Facebook, Twitter, Flickr, and YouTube
- The latest demographic usage data for social networking applications
- Best practices – and biggest blunders – for using these applications

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Getting Started with Social Media. Facebook. Flickr. Twitter. YouTube.

  1. 1. Getting Started with Social Media YouTube. Facebook. Twitter. Flickr. © Copyright 2009 OHO Interactive – www.oho.com
  2. 2. Today’s Agenda ๏ Understanding Web 2.0 ๏ Introduction to and Ideas for Using ๏ YouTube ๏ Facebook ๏ Flickr ๏ Twitter ๏ Blogs © Copyright 2009 OHO Interactive – www.oho.com
  3. 3. Three Observations ๏ Web 1.0 Web 2.0: Authority expands beyond company websites to include individuals who are influential to both small and large groups ๏ Single website to multi-channel: Expectations are rising regarding where users expect to find information and the quality of the experience that they will have ๏ Website needs to move from being passive to being active content: Website optimization is moving beyond SEO to Social Media Optimization © Copyright 2009 OHO Interactive – www.oho.com
  4. 4. Web 1.0 Web Site As Publication Corporate ๏ Institutional Website ๏ Authoritative ๏ Push content ๏ Centralized Audience
  5. 5. Web 2.0 A Part of a Discussion ๏ Personal experience ๏ User-centeric ๏ User-driven content ๏ Shared content ๏ Decentralized
  6. 6. Timeline of Social Media YouTube has an estimated 950 million U.S. visitors a year. 2004 2005 2006 Facebook currently has more Facebook goes public. than 200 million active users. Twitter has an estimated Flickr currently has more 180 Million U.S. visitors a year. than 36 million members. © Copyright 2009 OHO Interactive – www.oho.com
  7. 7. Web 2.0 is Marked by Content Distribution Facilitated by RSS Blog Your Content News Flickr © Copyright 2009 OHO Interactive – www.oho.com
  8. 8. Transparency & Authenticity Blogs Corporate Web Site Authoritative Source YouTube Flickr © Copyright 2009 OHO Interactive – www.oho.com
  9. 9. Twitter and Facebook provide new communication channel ๏ Extend customer experience and brand recognition ๏ Digital word of mouth - once people opt-into your social networking groups they are more likely to share with friends. ๏ Open community - group members can help create content and give feedback © Copyright 2009 OHO Interactive – www.oho.com
  10. 10. Getting Started with Social Networking ๏ What is it? ๏ Who is using it? ๏ Getting started ๏ Going deeper ๏ Additional tips © Copyright 2009 OHO Interactive – www.oho.com
  11. 11. What is it? ๏ YouTube is a video sharing website where users can upload, view and share video clips. ๏ Users can easily watch videos – no plug-in downloads ๏ Copy URL to add video to any website ๏ Tag based navigation ๏ Distribution channel for amateur and professional video © Copyright 2009 OHO Interactive – www.oho.com
  12. 12. Getting Started ๏ Search out similar organizations or businesses ๏ If you have videos, upload them ๏ Remember to develop tags ๏ Add a video to your website or blog ๏ Promote it via e-mail internally and externally ๏ Create links from your web site to YouTube © Copyright 2009 OHO Interactive – www.oho.com
  13. 13. Going Deeper ๏ Create a channel: your organization homepage on YouTube ๏ Run a video creation contest © Copyright 2009 OHO Interactive – www.oho.com
  14. 14. Tips for Creating Web Video ๏ Keep video under 2 minutes. ๏ Avoid overly scripted videos. ๏ Think about your external audience, not your internal audience. ๏ Publish more often. ๏ Provide ways to share videos with friends. © Copyright 2009 OHO Interactive – www.oho.com
  15. 15. What is it? ๏ A social networking tool that allows people to connect with people and share information ๏ Profile is the center of Facebook ๏ Finding and add friends ๏ Add applications that encourage social interaction ๏ Express yourself ๏ Updates are promoted to your friends’ profile pages ๏ Easy to pass along alerts to friends © Copyright 2009 OHO Interactive – www.oho.com
  16. 16. Manage Events
  17. 17. Upload Photos
  18. 18. Pull Blog Posts
  19. 19. Who Is Using It? 75 57 30 19 10 7 18-24 years 25-34 years 35-44 years 45-54 years 55-64 years 65+ years © Copyright 2009 OHO Interactive – www.oho.com Source: Pew Internet & American Life Project
  20. 20. How Are People Using it? 89% use their online profiles to keep up with friends 57% use their profile to make plans with friends 49% use them to make new friends Other Uses: organize people for an event, issue or cause; promote themselves or their work; make new business contacts © Copyright 2009 OHO Interactive – www.oho.com Source: Pew Internet & American Life Project
  21. 21. Getting Started ๏ Create a personal profile and start inviting friends ๏ Download mobile application to your phone ๏ Status updates, share pictures, tag images ๏ Create a page for your organization ๏ Integrate your blog ๏ Send out notifications of events ๏ Bulk updates sent out to members © Copyright 2009 OHO Interactive – www.oho.com
  22. 22. Going Deeper ๏ Be committed to making updates multiple times a week ๏ Adding images or videos results in more commenting and sharing ๏ Use for promoting events ๏ Use for raising awareness about issues ๏ Highly targeted advertising opportunities © Copyright 2009 OHO Interactive – www.oho.com
  23. 23. © Copyright 2009 OHO Interactive – www.oho.com
  24. 24. © Copyright 2009 OHO Interactive – www.oho.com
  25. 25. © Copyright 2009 OHO Interactive – www.oho.com
  26. 26. © Copyright 2009 OHO Interactive – www.oho.com
  27. 27. What is it? ๏ Flickr is a photo sharing tool that allows users to upload their images and tag them ๏ Personal page ๏ Upload images: organize, group, share ๏ Rate images ๏ Join community: discussions, groups ๏ Use: I like this, show me more like it © Copyright 2009 OHO Interactive – www.oho.com
  28. 28. © Copyright 2009 OHO Interactive – www.oho.com
  29. 29. = © Copyright 2009 OHO Interactive – www.oho.com
  30. 30. Getting Started ๏ Add images that might be more informal ๏ Step-by-step instructions for your product ๏ Encourage your audience to upload and tag ๏ Use for events ๏ Use as another channel © Copyright 2009 OHO Interactive – www.oho.com
  31. 31. Going Deeper ๏ Pull images from Flickr into your website © Copyright 2009 OHO Interactive – www.oho.com
  32. 32. What is it? ๏ Microblogging tool that allows people to follow and be followed in real time ๏ Send 140 character text message updates ๏ “Status Updating” on Facebook is similar ๏ Mobile application © Copyright 2009 OHO Interactive – www.oho.com
  33. 33. © Copyright 2009 OHO Interactive – www.oho.com
  34. 34. Twitter – Demographics 166 115 88 47% 31% 21% 18-34 years 35-49 years 50+ years © Copyright 2009 OHO Interactive – www.oho.com Source: iStrategyLabs
  35. 35. Twitter Strategies ๏ Promoting “of-the-moment” happenings ๏ What’s happening tonight? ๏ Tickets are available ๏ Customer support ๏ User communities around products ๏ Real time news or events © Copyright 2009 OHO Interactive – www.oho.com
  36. 36. © Copyright 2009 OHO Interactive – www.oho.com
  37. 37. Twitter Traffic Summary © Copyright 2009 OHO Interactive – www.oho.com Source: Quantcast
  38. 38. Engage Through Commenting in Blogs ๏ Blogs are the place to create “online events” for audience interaction ๏ Through RSS, blogs are an efficient way to distribute content and updates ๏ Blogs provide a less formal atmosphere and provide a place for transparency ๏ Blogs are place to test new ideas © Copyright 2009 OHO Interactive – www.oho.com
  39. 39. Social Networking for Students ๏ Create projects ๏ Share projects ๏ Rate/comment ๏ Collaborate ๏ Find new content relationally © Copyright 2009 OHO Interactive – www.oho.com
  40. 40. Social Networking as Community ๏ Uses conventions of social networking and blogging to build community and find information © Copyright 2009 OHO Interactive – www.oho.com
  41. 41. Social Networking as Community © Copyright 2009 OHO Interactive – www.oho.com
  42. 42. Social Networking as Community © Copyright 2009 OHO Interactive – www.oho.com
  43. 43. Ning – Social Network Platform ๏ Web-based software to run a social network ๏ Requires strong editorial strategy and resources © Copyright 2009 OHO Interactive – www.oho.com
  44. 44. Build Trust and Influence ๏ Low barrier to entry ๏ New channel that is more cost-effective in reaching a targeted demographic ๏ Currently not a replacement for e-mail, print, web ๏ Opt-in, self-selecting audience ๏ Provide analytics ๏ Ability to respond real time © Copyright 2009 OHO Interactive – www.oho.com
  45. 45. Questions? ๏ We will pause for 60 seconds to allow you to submit questions. ๏ Use the chat feature on the toolbar. © Copyright 2009 OHO Interactive – www.oho.com
  46. 46. Upcoming Webinars www.oho.com/webinar ๏ Using the Internet to Engage Museum Audiences ๏ Tomorrow at 2:00 ๏ Ready. Set. Action. Launching a Video Publishing Strategy. ๏ Google Maps Integrations. Custom Visualizations of Your Data.

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