Getting Started with Social Media. Facebook. Flickr. Twitter. YouTube.

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With nearly 60% of adults under 35 with a social networking site profile and Twitter usage nearly doubling in 6 months, it’s clear that successful online marketing and development groups need to get …

With nearly 60% of adults under 35 with a social networking site profile and Twitter usage nearly doubling in 6 months, it’s clear that successful online marketing and development groups need to get their arms around using these online web services.

In this 50-minute webinar, you will learn about these web services, who is using them, and how you can get started.

Topics include:

- The impact of these Web 2.0 applications on marketing
- The key offer and attraction of Facebook, Twitter, Flickr, and YouTube
- The latest demographic usage data for social networking applications
- Best practices – and biggest blunders – for using these applications

More in: Technology
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  • 1. Getting Started with Social Media YouTube. Facebook. Twitter. Flickr. © Copyright 2009 OHO Interactive – www.oho.com
  • 2. Today’s Agenda ๏ Understanding Web 2.0 ๏ Introduction to and Ideas for Using ๏ YouTube ๏ Facebook ๏ Flickr ๏ Twitter ๏ Blogs © Copyright 2009 OHO Interactive – www.oho.com
  • 3. Three Observations ๏ Web 1.0 Web 2.0: Authority expands beyond company websites to include individuals who are influential to both small and large groups ๏ Single website to multi-channel: Expectations are rising regarding where users expect to find information and the quality of the experience that they will have ๏ Website needs to move from being passive to being active content: Website optimization is moving beyond SEO to Social Media Optimization © Copyright 2009 OHO Interactive – www.oho.com
  • 4. Web 1.0 Web Site As Publication Corporate ๏ Institutional Website ๏ Authoritative ๏ Push content ๏ Centralized Audience
  • 5. Web 2.0 A Part of a Discussion ๏ Personal experience ๏ User-centeric ๏ User-driven content ๏ Shared content ๏ Decentralized
  • 6. Timeline of Social Media YouTube has an estimated 950 million U.S. visitors a year. 2004 2005 2006 Facebook currently has more Facebook goes public. than 200 million active users. Twitter has an estimated Flickr currently has more 180 Million U.S. visitors a year. than 36 million members. © Copyright 2009 OHO Interactive – www.oho.com
  • 7. Web 2.0 is Marked by Content Distribution Facilitated by RSS Blog Your Content News Flickr © Copyright 2009 OHO Interactive – www.oho.com
  • 8. Transparency & Authenticity Blogs Corporate Web Site Authoritative Source YouTube Flickr © Copyright 2009 OHO Interactive – www.oho.com
  • 9. Twitter and Facebook provide new communication channel ๏ Extend customer experience and brand recognition ๏ Digital word of mouth - once people opt-into your social networking groups they are more likely to share with friends. ๏ Open community - group members can help create content and give feedback © Copyright 2009 OHO Interactive – www.oho.com
  • 10. Getting Started with Social Networking ๏ What is it? ๏ Who is using it? ๏ Getting started ๏ Going deeper ๏ Additional tips © Copyright 2009 OHO Interactive – www.oho.com
  • 11. What is it? ๏ YouTube is a video sharing website where users can upload, view and share video clips. ๏ Users can easily watch videos – no plug-in downloads ๏ Copy URL to add video to any website ๏ Tag based navigation ๏ Distribution channel for amateur and professional video © Copyright 2009 OHO Interactive – www.oho.com
  • 12. Getting Started ๏ Search out similar organizations or businesses ๏ If you have videos, upload them ๏ Remember to develop tags ๏ Add a video to your website or blog ๏ Promote it via e-mail internally and externally ๏ Create links from your web site to YouTube © Copyright 2009 OHO Interactive – www.oho.com
  • 13. Going Deeper ๏ Create a channel: your organization homepage on YouTube ๏ Run a video creation contest © Copyright 2009 OHO Interactive – www.oho.com
  • 14. Tips for Creating Web Video ๏ Keep video under 2 minutes. ๏ Avoid overly scripted videos. ๏ Think about your external audience, not your internal audience. ๏ Publish more often. ๏ Provide ways to share videos with friends. © Copyright 2009 OHO Interactive – www.oho.com
  • 15. What is it? ๏ A social networking tool that allows people to connect with people and share information ๏ Profile is the center of Facebook ๏ Finding and add friends ๏ Add applications that encourage social interaction ๏ Express yourself ๏ Updates are promoted to your friends’ profile pages ๏ Easy to pass along alerts to friends © Copyright 2009 OHO Interactive – www.oho.com
  • 16. Manage Events
  • 17. Upload Photos
  • 18. Pull Blog Posts
  • 19. Who Is Using It? 75 57 30 19 10 7 18-24 years 25-34 years 35-44 years 45-54 years 55-64 years 65+ years © Copyright 2009 OHO Interactive – www.oho.com Source: Pew Internet & American Life Project
  • 20. How Are People Using it? 89% use their online profiles to keep up with friends 57% use their profile to make plans with friends 49% use them to make new friends Other Uses: organize people for an event, issue or cause; promote themselves or their work; make new business contacts © Copyright 2009 OHO Interactive – www.oho.com Source: Pew Internet & American Life Project
  • 21. Getting Started ๏ Create a personal profile and start inviting friends ๏ Download mobile application to your phone ๏ Status updates, share pictures, tag images ๏ Create a page for your organization ๏ Integrate your blog ๏ Send out notifications of events ๏ Bulk updates sent out to members © Copyright 2009 OHO Interactive – www.oho.com
  • 22. Going Deeper ๏ Be committed to making updates multiple times a week ๏ Adding images or videos results in more commenting and sharing ๏ Use for promoting events ๏ Use for raising awareness about issues ๏ Highly targeted advertising opportunities © Copyright 2009 OHO Interactive – www.oho.com
  • 23. © Copyright 2009 OHO Interactive – www.oho.com
  • 24. © Copyright 2009 OHO Interactive – www.oho.com
  • 25. © Copyright 2009 OHO Interactive – www.oho.com
  • 26. © Copyright 2009 OHO Interactive – www.oho.com
  • 27. What is it? ๏ Flickr is a photo sharing tool that allows users to upload their images and tag them ๏ Personal page ๏ Upload images: organize, group, share ๏ Rate images ๏ Join community: discussions, groups ๏ Use: I like this, show me more like it © Copyright 2009 OHO Interactive – www.oho.com
  • 28. © Copyright 2009 OHO Interactive – www.oho.com
  • 29. = © Copyright 2009 OHO Interactive – www.oho.com
  • 30. Getting Started ๏ Add images that might be more informal ๏ Step-by-step instructions for your product ๏ Encourage your audience to upload and tag ๏ Use for events ๏ Use as another channel © Copyright 2009 OHO Interactive – www.oho.com
  • 31. Going Deeper ๏ Pull images from Flickr into your website © Copyright 2009 OHO Interactive – www.oho.com
  • 32. What is it? ๏ Microblogging tool that allows people to follow and be followed in real time ๏ Send 140 character text message updates ๏ “Status Updating” on Facebook is similar ๏ Mobile application © Copyright 2009 OHO Interactive – www.oho.com
  • 33. © Copyright 2009 OHO Interactive – www.oho.com
  • 34. Twitter – Demographics 166 115 88 47% 31% 21% 18-34 years 35-49 years 50+ years © Copyright 2009 OHO Interactive – www.oho.com Source: iStrategyLabs
  • 35. Twitter Strategies ๏ Promoting “of-the-moment” happenings ๏ What’s happening tonight? ๏ Tickets are available ๏ Customer support ๏ User communities around products ๏ Real time news or events © Copyright 2009 OHO Interactive – www.oho.com
  • 36. © Copyright 2009 OHO Interactive – www.oho.com
  • 37. Twitter Traffic Summary © Copyright 2009 OHO Interactive – www.oho.com Source: Quantcast
  • 38. Engage Through Commenting in Blogs ๏ Blogs are the place to create “online events” for audience interaction ๏ Through RSS, blogs are an efficient way to distribute content and updates ๏ Blogs provide a less formal atmosphere and provide a place for transparency ๏ Blogs are place to test new ideas © Copyright 2009 OHO Interactive – www.oho.com
  • 39. Social Networking for Students ๏ Create projects ๏ Share projects ๏ Rate/comment ๏ Collaborate ๏ Find new content relationally © Copyright 2009 OHO Interactive – www.oho.com
  • 40. Social Networking as Community ๏ Uses conventions of social networking and blogging to build community and find information © Copyright 2009 OHO Interactive – www.oho.com
  • 41. Social Networking as Community © Copyright 2009 OHO Interactive – www.oho.com
  • 42. Social Networking as Community © Copyright 2009 OHO Interactive – www.oho.com
  • 43. Ning – Social Network Platform ๏ Web-based software to run a social network ๏ Requires strong editorial strategy and resources © Copyright 2009 OHO Interactive – www.oho.com
  • 44. Build Trust and Influence ๏ Low barrier to entry ๏ New channel that is more cost-effective in reaching a targeted demographic ๏ Currently not a replacement for e-mail, print, web ๏ Opt-in, self-selecting audience ๏ Provide analytics ๏ Ability to respond real time © Copyright 2009 OHO Interactive – www.oho.com
  • 45. Questions? ๏ We will pause for 60 seconds to allow you to submit questions. ๏ Use the chat feature on the toolbar. © Copyright 2009 OHO Interactive – www.oho.com
  • 46. Upcoming Webinars www.oho.com/webinar ๏ Using the Internet to Engage Museum Audiences ๏ Tomorrow at 2:00 ๏ Ready. Set. Action. Launching a Video Publishing Strategy. ๏ Google Maps Integrations. Custom Visualizations of Your Data.