ONELOBBY.COM

SMART EVENTS:	
  
ATTENDEE &
BUSINESS
INTELLIGENCE
THE

PROBLEM
“69%	
  of	
  Brands	
  claim	
  the	
  absence	
  of	
  an	
  industry	
  standard	
  ROI	
  measurement	
  ...
EVENTS & EXPERIENTIAL MARKETING IN

THE CORPORATE WORLD


•  84% of the event marketing executives say
experiential market...
OUR

SOLUTION
Measuring the

BUSINESS
INTELLIGENCE of
Events
Companies are using
events in a big way as
part of their mark...
MARKET

SIZE

•  According to a study by Frost & Sullivan 2013,
Companies spend 1% of their revenue on Meetings
and Events...
EXAMPLE TARGET

CUSTOMERS & MARKET SIZE

ASSOCIATIONS & NOT-FOR-PROFITS
CORPORATIONS & AGENCIES
Over 1.8 million registere...
HOW

IT WORKS

Input

1.Input attendee email list

Output
Impact on Pipeline Metrics


Potential Sales Opps Pre Event

Pre...
MORE

DATA POINTS

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Total Attendance, participation or visits
Leads 
PR and press coverage
A...
HOW

WE DO IT


•  Proprietary algorithms
•  Various api’s from Linkedin, Klout, Twitter et 
•  Leverage close relationshi...
EXAMPLE TARGET

CUSTOMERS




BRANDS & ASSOCIATIONS





ASSOCIATIONS & NOT-FOR-PROFITS

CORPORATIONS & AGENCIES

We have ...
POTENTIAL

ACQUIRERS


60M Raise
April 2013

Went private
valued at $1.2
Billion Sept 2013

$3.5 Billion in
marketing clou...
Pricing Model – SaaS and Per Attendee Pricing
COMPETITIVE

LANDSCAPE
Currently)built)into)platform

Budgeting)Tool
Dashboard
Document)Management
Event)Planning/Setup
Mo...
WHAT WE’VE

ACCOMPLISHED
Since September 2012 we have:
Built an amazing team

Strong early adopter program
Pilot launched ...
LONG TERM

VISION
To capture the Event Industry eco-system onto one platform. 
To selectively integrate to form a marketpl...
WE ARE

BUILDERS.
Jordan Smith 
CEO
Unbelievable hustle.

Jason Misener, CMA MBA
COO/CFO
Prev. at Salesforce

Matthew VanT...
PHENOMENAL

ADVISORS

Paige Pires de Almedia
GM E2 Conference, UBM TechWeb

Jeff White
Marcel Lebrun
COO, East Valley Ventu...
Gerry Pond
Chairman, Mariner Partners
Co-founder, East Valley Ventures

Francis McGuire 
CEO, Major Drilling Group Interna...
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OneLobby Investor Deck Oct 30

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OneLobby Investor Deck Oct 30

  1. 1. ONELOBBY.COM SMART EVENTS:   ATTENDEE & BUSINESS INTELLIGENCE
  2. 2. THE PROBLEM “69%  of  Brands  claim  the  absence  of  an  industry  standard  ROI  measurement  model   is  a  challenge  for  their  organiza=on”  –  EventTrack  2012   Brands, Corporations, Associations and Enterprises spend a fortune on throwing events, without having the tools to measure the benefits of these investments. There is no effective way to measure success or ROI to justify expenditure. With over 50% of companies expecting a positive ROI from their event, that’s a big problem! Event organizers want an easier and automated way to collect attendee demographics to learn more about their customers and help sell more sponsorships
  3. 3. EVENTS & EXPERIENTIAL MARKETING IN THE CORPORATE WORLD •  84% of the event marketing executives say experiential marketing is critical to their organization •  60% of of firms with event budgets b/w $50 $100 million and ALL of firms with over $100 million say that events are critical.
  4. 4. OUR SOLUTION Measuring the BUSINESS INTELLIGENCE of Events Companies are using events in a big way as part of their marketing efforts. By tracking and reporting on meaningful attendee data, marketers can tailor event solutions to increase ROI for their events
  5. 5. MARKET SIZE •  According to a study by Frost & Sullivan 2013, Companies spend 1% of their revenue on Meetings and Events •  This represents $396 BILLION in spending by the global 2000 alone. Would you spend $400 BN w/o knowing what you get in return? •  Large enterprises spend an avg of $21 million on Meeting & Events annually
  6. 6. EXAMPLE TARGET CUSTOMERS & MARKET SIZE ASSOCIATIONS & NOT-FOR-PROFITS CORPORATIONS & AGENCIES Over 1.8 million registered Associations in the US & 70,000+ in Canada •  23,000 Association Executives •  10,000+ Organizations Focus on companies looking to leverage technology to improve operations " •  Target US Fortune 2000 list for ROI Package offering •  24,000 Members from 69 Chapters in 20 countries Conference and Event Planning Agencies – 335,000+ US Businesses
  7. 7. HOW IT WORKS Input 1.Input attendee email list Output Impact on Pipeline Metrics Potential Sales Opps Pre Event Press coverage Post event sales analysis -Conversions -New sales -Customer acquistion cost -Revenue per attendee etc Aggregate social data and attendee social profiles Attendee Professional Profile Cost per attendee per day via Reg system api or .csv file   2. Grant OneLobby access to CRM /AMS  
  8. 8. MORE DATA POINTS •  •  •  •  •  •  •  •  •  •  Total Attendance, participation or visits Leads PR and press coverage Aggregate Twitter and Instagram posts Sales post – event Facebook likes, social media activity, posts Customer time w/ product or experience. Cost per attendee per day Day of event data Marketing performance
  9. 9. HOW WE DO IT •  Proprietary algorithms •  Various api’s from Linkedin, Klout, Twitter et •  Leverage close relationships with Salesforce/ Radian6 •  Fullcontact.com (charges .005 - .003 cents per email address processed)
  10. 10. EXAMPLE TARGET CUSTOMERS BRANDS & ASSOCIATIONS ASSOCIATIONS & NOT-FOR-PROFITS CORPORATIONS & AGENCIES We have had traction with fixed monthly pricing & customers are paying upfront for annual terms. Pricing based on Self-serve feature sets Pricing based on Self-Serve feature set model and per attendee for business intelligence information for larger events
  11. 11. POTENTIAL ACQUIRERS 60M Raise April 2013 Went private valued at $1.2 Billion Sept 2013 $3.5 Billion in marketing cloud acquisitions since 2011 Texas convention travel and reg company. $130M in rev annually. IPO’d Aug/ 13 valued at $1.6 billion + 3rd largest pure play event organizer in the world. $1.3BN in rev annually.
  12. 12. Pricing Model – SaaS and Per Attendee Pricing
  13. 13. COMPETITIVE LANDSCAPE Currently)built)into)platform Budgeting)Tool Dashboard Document)Management Event)Planning/Setup Mobile)App Social)Feed Task)Assignment Email)Marketing CRM/Contacts)Manager Integrations/Partnerships ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ Upcoming)roadmap App)Marketplace Permissions Registration/Payment Reporting/Surveys)Tool Scheduling Sessions)Management Sponsorship)Management Supplier)Directory Volunteer)Management Website)Tool Business)Intelligence ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
  14. 14. WHAT WE’VE ACCOMPLISHED Since September 2012 we have: Built an amazing team Strong early adopter program Pilot launched with UBM Revenue generating NEXT STEPS Targeting associations, brands and big enterprise companies. We have seen the most traction there. Provide customers with Business Intelligence Metrics measured from their events. Create a self-serve sales model; where customers can pick packages tailoring features to their needs. Grow each customer with add-ons like web site publishing and reselling apps. Ex: 10% cut on all supplier deals brokered on the platform. Dominate the industry to become a billion dollar company.
  15. 15. LONG TERM VISION To capture the Event Industry eco-system onto one platform. To selectively integrate to form a marketplace and to create community. Think LinkedIn for the event world, Yelp for event suppliers and Apple’s App marketplace for technology. To create Zero Friction, remove complexities and increase efficiency; Collaborative Event Management. Bring big event technology to everyone. Create more value than we extract.
  16. 16. WE ARE BUILDERS. Jordan Smith CEO Unbelievable hustle. Jason Misener, CMA MBA COO/CFO Prev. at Salesforce Matthew VanTassel Lead UI Engineer Prev. at Salesforce Bojan Djurkovic Lead Software Engineer Prev. at RIM Jamie Curtis Software Developer Prev. at RIM Brian Dunphy CTO Co-founder of Radian6 Andrew Trites Software Developer Prev. at The Learning Bar
  17. 17. PHENOMENAL ADVISORS Paige Pires de Almedia GM E2 Conference, UBM TechWeb Jeff White Marcel Lebrun COO, East Valley Ventures CEO of Radian6 (Acquired by Salesforce for $350 million) Prev. CFO of Radian6, Q1 Labs, iMagicTV Milan Vrekic CEO of TitanFile We have the privilege of an amazing group of advisors. People who build wildly successful companies and continue to innovate. Jevon MacDonald CEO of GoInstant (Acquired by Salesforce for $70 million)
  18. 18. Gerry Pond Chairman, Mariner Partners Co-founder, East Valley Ventures Francis McGuire CEO, Major Drilling Group International (TSX: MDI) Dwight Spencer Co-founder of Q1 Labs (Acquired by IBM for $650 million) Charlie Harling EVP Sales, Bell Aliant Permjot Valia Founder of MentorCamp Dominique Karg Co-founder of AlienVault SOME OF OUR ANGEL INVESTORS Our founding team and angel investors contributed to a $500,000 convertible debenture (November 2012). THE ASK We are looking to raise $1.5 million to extend seed round for 18 months, primarily to: •  Build out Marketing & Sales Strategy •  Develop features to measure Business Intelligence of Events

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