ATTENDEE & BUSINESS
Meet Maureen (aka Mo, the CMO). Mo is the CMO of a large tech
Mo has a HUGE problem. Mo’s company spends millions and
millions on events with no easy way to measure the ROI. Like other
forms of marketing, its hard to associate a sale with a touch point
like an event.
Wells Fargo, HP, Under Armour, Volvo, Southwest Airlines, Symantec, SAP, Pepsi,
Hilton, Monster, GE, & GM, Cisco, Bayer, and Adidas have all identified this as a
problem in the CMO council’s Customer Attainment from Event Engagement report.
Mo’s company, like other members of Global 2000 spend 20% of their marketing
budget on events totally $396 Billion annually. Like we said, it’s a huge problem.
Would you spend $396 Billion without knowing what you are getting in return?
Adding to Mo’s troubles are the insights on the event’s attendees. She finds it hard to
make a decision on which events to exhibit at based on the demographics provided.
Measure exactly how much
pipeline the event is touching
By tracking and
and post event data,
CMOs, like Mo, can
increase ROI for their
Post event, measure your
ROI of the event and
Revenue per attendee. Use
this data to determine which
events to double down on
Discover exactly how many
new customers were
acquired at the event,
conversion rates and
Automatically generate a
business profile of your
attendee. Know who they
work for, the size of the
company and top jobs!
exactly who the
find new ones.
Find where attendees live
online. Advertise to current
customers and find new
ones in the social networks
used most by you
Measure attendee’s likes,
interests and professional
skills for better event
Increase sales with
targeted sponsors and
HOW WE DO
ATTENDEE INSIGHT &
Categorizing attendees by influence topics, skill sets, job function, purchasing decision, etc.
Monitoring of attendees within CRM post event to understand attendee vs non-attendee revenue
Gauging potential impact that an event could have on New Leads/Open Opportunities and even
existing accounts within CRM based on attendance
Various api’s from Linkedin, Klout, Twitter, Full Contact, Salesforce etc
Leverage close relationships and experience with Salesforce/Radian6
$396 Billion is spent every year on
event marketing, which is
scheduled to grow by 3.5%
EVENTS & EXPERIENTIAL MARKETING IN
THE CORPORATE WORLD
84% of the event marketing executives say
experiential marketing is critical to their
60% of of firms with event budgets b/w $50 $100 million and ALL of firms with over $100
million say that events are critical.
*2013 CMO Council report on Customer Attainment from Event Engagement
HOW WE MAKE
We offer companies like Mo’s a number of product features which can be sold separately or
packaged together to provide ﬂexible pricing options.
+ $100/month/event for Business
Partnering with big registration companies for events vertical
Creating an app in the Salesforce App exchange
White labeling for re-sale with hotels, others
Sales reps who can reach, book meetings, build relationships with and sell to
CMO’s and VPs of Marketing.
Channel partners like Meeting Professional International (MPI), PCMA, EIBTM,
Senior team contributing to industry blogs and publications.
Paid advertising on social media (LinkedIn).
Leverage hubspot technology for inbound marketing.
FINANCIAL & OPERATING METRICS
Avg Usage /Day
BI & Attendee Insight
# of Employees
We will invest the funds raised in marketing and sales. We will
need to hire skilled sales people who can secure meetings and
close deals with CMO’s.
WHAT MAKES US SO
Since September 2012 we have:
Built an amazing team. No churn.
Domain experience & tech skills.
Pilot launched with UBM.
Generated Revenue in beta.
Made mistakes - ﬁgured out events
WHY YOU SHOULD
Signing up pre-paid customers for early
Create a self-serve sales model; where
customers can pick packages tailoring features
to their needs.
Hire the talent we need.
Hustle. Hustle. Hustle.
Dominate the industry to become the
Investing early will give OneLobby growth opportunity. We will invest the funds raised in
marketing and sales. The funds raised will allow us to complete building the products and
acquire customers. We will also have enough runway to get us to a Series A round. We are well
positioned to become the market leader in this ﬁeld.
Jason Misener, CMA MBA
Prev. at Salesforce
Lead UI Engineer
Prev. at Salesforce
Lead Software Engineer
Prev. at RIM
Prev. at RIM
Co-founder of Radian6
Prev. at The Learning Bar
CO’S MAKING BIG INVESTMENTS IN
co’s in 2013
valued at $1.2
Billion Sept 2013
$3.5 Billion in
Catching up with
13 valued at
3rd largest pure
organizer in the
world. $1.3BN in
Paige Pires de Almedia
GM E2 Conference, UBM TechWeb
COO, East Valley Ventures
CEO of Radian6
(Acquired by Salesforce for $350 million)
Prev. CFO of Radian6, Q1 Labs, iMagicTV
CEO of TitanFile
We have the privilege of an amazing group of advisors.
People who build wildly successful companies and
continue to innovate.
CEO of UserEvents
Chairman, Mariner Partners
Co-founder, East Valley Ventures
EVP Sales, Bell Aliant
CEO, Major Drilling Group International
Co-founder of Q1 Labs
(Acquired by IBM for $650 million)
Co-founder of AlienVault
SOME OF OUR ANGEL
Our founding team and angel
investors contributed to a
debenture (November 2012).
We are looking to raise $500K to extend seed round for 12+
months, primarily to:
• Complete building the products
• Acquire customers
• Take us to a Series A