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Fighting for the Futureof the Social WebSelling Out and Opening UpJoseph SmarrMember of Technical Staff, GooglePortland, O...
A bit about me… Software Engineer at Google since 2010 - Worked a lot on Google+ (esp. circles & sharing) - Also worked o...
The obligatory disclaimer:These are my personal views, not Google’s!
Is the social web actually opening up? Is open web tech getting more useful & user-friendly?Have open web proponents “sold...
But first…a brief reminder:
Why we fight: Trying newthings should be easier!
Why we fight: Trying newthings should be easier!
Why we fight: Users shouldcontrol their own data!
Why we fight: Innovationleads to awesomeness!
When will we have won? Users can try new services without having to  “start over” or leave their friends & data behind. ...
So…how are we doing so far?
OpenID: As mainstream asLady Gaga?
A nice “give and take,” evenwith the big guys.
Random collection of “sociaarly all support OpenID and/or OA     (or are out of business)OAuth-based APIs are now thenorm.
OpenIDSampleStore.comBest practices and sample
Sounds great! So…where’s the problem?
So near and yet so far…
So near and yet so far…
So near and yet so far…
How do I sign in with myYahoo! account here?
Sign-up forms stubbornlyrefuse to die.
Hmm, which account did I uselast time?
Fresh companies bring freshideas.
code.google.com/apis/identitytoolkitGoogle is making account UI
The future: Re-buildingOpenID on top of OAuth 2.
PortableContacts.netWhy are contact APIs likesnowflakes?
We fixed password-scraping,but not much else.
Open protocols only work ifbusinesses let them!
What happened to “bridging
The technology is ahead ofthe market.
Have we “sold out”?
Fixing “If the big guys don’t
Facebook became a championof OAuth.
Will Google+ be more than
Circles are “federation-
Reminder: The social web is
Is the social web actually opening up? Is open web tech getting more useful & user-friendly?Have open web proponents “sold...
Is the social web actually opening up?                     Answer: Is open web tech getting more useful & user-friendly?  ...
If you want an open future,do something about it.
Fighting for the Future of the Social Web: Selling Out and Opening Up
Fighting for the Future of the Social Web: Selling Out and Opening Up
Fighting for the Future of the Social Web: Selling Out and Opening Up
Fighting for the Future of the Social Web: Selling Out and Opening Up
Fighting for the Future of the Social Web: Selling Out and Opening Up
Fighting for the Future of the Social Web: Selling Out and Opening Up
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Fighting for the Future of the Social Web: Selling Out and Opening Up

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Joseph Smarr gave this talk at O'Reilly's Open Source Conference (OSCON) in July 2011 on his experiences and predictions about working towards a user-centric, open social web.

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  • Lots of sites allow OpenID login – even LadyGaga.com!
  • Even big sites like Google and Yahoo are now relying parties – something many said would never happen
  • I picked this random set of logos from the web, and they almost all support OpenID or OAuth.
  • And there are open-source samples and best practices available, such as this site made by Googlers.
  • Mobile UI is still lacking – how do I use my Yahoo account here?!
  • Lots of sites allow OpenID login – even LadyGaga.com!
  • Case study: Portable Contacts. Many adopted it, influenced vCard 4 and W3C Contacts API, but still most APIs are incompatible, and worse, their Terms of Service prevent working with “any supporting provider”.
  • It’s not enough to invent open protocols. We have to keep businesses from wrapping them in closed Terms of Service. Imagine if HTTP or SMTP worked like that!
  • Looks like all open social web advocates “sold out” to bigger companies in the past few years…
  • But maybe it’s not all bad, when you see things like Yahoo’s flickr starting to take OpenID logins from Google.
  • And Facebook announced OAuth support at their next f8 after David joined.
  • Circles are “federation-friendly”: everyone maintains their own list (no bi-directional confirmation needed), you can find and connect to friends from other services (e.g. yahoo) and even add non-Google users to circles (via email). As protocols evolve, should be able to connect/share/comment across sites.
  • Circles are “federation-friendly”: everyone maintains their own list (no bi-directional confirmation needed), you can find and connect to friends from other services (e.g. yahoo) and even add non-Google users to circles (via email). As protocols evolve, should be able to connect/share/comment across sites.
  • Users should demand more control over their data, and developers should gravitate to platforms that more open.
  • Transcript of "Fighting for the Future of the Social Web: Selling Out and Opening Up"

    1. 1. Fighting for the Futureof the Social WebSelling Out and Opening UpJoseph SmarrMember of Technical Staff, GooglePortland, OR – July 26th, 2011http://profiles.google.com/jsmarrhttp://twitter.com/jsmarrhttp://josephsmarr.com
    2. 2. A bit about me… Software Engineer at Google since 2010 - Worked a lot on Google+ (esp. circles & sharing) - Also worked on Webfinger, Portable Contacts, Social Graph API, Buzz APIs Former CTO of Plaxo (and first employee, joined 2002) Long-time advocate and early adopter of Open Social Web - Bill of rights (opensocialweb.org) - Plaxo as early mainstream OpenID relying party - OpenID / OAuth hybrid spec - Portable Contacts spec - Former board member, OpenID Foundation - Former board member, OpenSocial Foundation
    3. 3. The obligatory disclaimer:These are my personal views, not Google’s!
    4. 4. Is the social web actually opening up? Is open web tech getting more useful & user-friendly?Have open web proponents “sold out” to big companies? Hint: “yes and no…”
    5. 5. But first…a brief reminder:
    6. 6. Why we fight: Trying newthings should be easier!
    7. 7. Why we fight: Trying newthings should be easier!
    8. 8. Why we fight: Users shouldcontrol their own data!
    9. 9. Why we fight: Innovationleads to awesomeness!
    10. 10. When will we have won? Users can try new services without having to “start over” or leave their friends & data behind. Users can connect across services that don’t know of each other (or like each other). Developers can thrive in a “social web ecosystem” and quickly find success. The social web is vibrant, innovative, and not owned by anyone (i.e. just like the web itself).
    11. 11. So…how are we doing so far?
    12. 12. OpenID: As mainstream asLady Gaga?
    13. 13. A nice “give and take,” evenwith the big guys.
    14. 14. Random collection of “sociaarly all support OpenID and/or OA (or are out of business)OAuth-based APIs are now thenorm.
    15. 15. OpenIDSampleStore.comBest practices and sample
    16. 16. Sounds great! So…where’s the problem?
    17. 17. So near and yet so far…
    18. 18. So near and yet so far…
    19. 19. So near and yet so far…
    20. 20. How do I sign in with myYahoo! account here?
    21. 21. Sign-up forms stubbornlyrefuse to die.
    22. 22. Hmm, which account did I uselast time?
    23. 23. Fresh companies bring freshideas.
    24. 24. code.google.com/apis/identitytoolkitGoogle is making account UI
    25. 25. The future: Re-buildingOpenID on top of OAuth 2.
    26. 26. PortableContacts.netWhy are contact APIs likesnowflakes?
    27. 27. We fixed password-scraping,but not much else.
    28. 28. Open protocols only work ifbusinesses let them!
    29. 29. What happened to “bridging
    30. 30. The technology is ahead ofthe market.
    31. 31. Have we “sold out”?
    32. 32. Fixing “If the big guys don’t
    33. 33. Facebook became a championof OAuth.
    34. 34. Will Google+ be more than
    35. 35. Circles are “federation-
    36. 36. Reminder: The social web is
    37. 37. Is the social web actually opening up? Is open web tech getting more useful & user-friendly?Have open web proponents “sold out” to big companies?
    38. 38. Is the social web actually opening up? Answer: Is open web tech getting more useful & user-friendly? We’re making solid progress.But we all need to keep pushing.Have open web proponents “sold out” to big companies? The future is still ours to build.
    39. 39. If you want an open future,do something about it.
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