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1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
1010 Creative presentation final
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1010 Creative presentation final

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Presentation shown at Keating Partners meeting.

Presentation shown at Keating Partners meeting.

Published in: Design, Business
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Transcript

  • 1. A NEW KIND OF AD SHOP JULY 2012
  • 2. AHEAD...• WHO WE ARE• WHAT WE DO• WHO WE DO IT FOR• FAST FACTS• WHY WE’RE DIFFERENT• HOW WE WORK• ENGAGE US• PORTFOLIO
  • 3. WHO WE ARE Jami  Slotnick Gabi  Ataman Founder/Partner Account Executive NOT REALLY US. WE DO NOT ADVOCATE SMOKING.
  • 4. WHO WE AREJami  SlotnickJami got her start working for Steven HornAdvertising, which mostly provided services towell-known regional retailers. She moved on todevelop new business for Lone Cactus Design,then she landed at Munroe Creative Partners, at Gabi  Atamanthe time, an Earle Palmer Brown Company. She Gabi was plucked straight off the field at herspent time in Philadelphia, New York City and Temple University graduation ceremony. SheBoca Raton developing new business and started her internship with 1010 about 2 yearsworking for global brands, such as MetLife, ago and has been climbing and gnawing her wayAccenture and JPMorgan Chase. She also up the ladder rather swiftly – and hasn’t chipped aspear-headed integrated marketing programs for nail! She’s a “big idea” girl with the designThe Palm Restaurants (nationwide), as well as aesthetic and copywriting moxie to back it up.regional high-end real estate moguls, includingDranoff,The Falcone Group (Two Liberty Pl.),Scannapieco Development Corporation (1706 Her duties include campaign conceptualization,Condo) and The O’Neal Group. Other notable copywriting, design/layout, proofreading andclients included, Radian Group, Comcast and various account management items. What makesCephalon. Jami rose to partner at MCP and her different is her light and airy way and her goodcontinued to grow the business for 15 years business sense. She works along-side Jamiprior to her departure in 2010. While at MCP, keeping a watchful eye on budget and timing.she was responsible for client strategy, concept She’s also quite the tech trouble-shooter, too!development, creative/brand integrity andproduction coordination. From start to finish, When she’s not busting out an ad move, she canJami ushered each project through flawlessly, be found micro-blogging, Instagram-mingtypically surpassing clients’ expectations. snuggling with her Princess Pomeranian, Lola, or cooking authentic, rustic Italian cuisine. She’s alsoWhen she’s not dreaming up marketing magic, quite a neat-freak & not a fan of germs of anyyou’ll find her spending time with son Brody (2) sort. She’s an avid reader and loves a goodor volunteering by demoing the latest iPad apps workout. Don’t be fooled by her svelte physique.to parents who have children with various She eats quite a bit!developmental delays at CHOP. She’s also beena freelance food writer for 20 years.
  • 5. WHAT WE DO 1010
  • 6. WHAT WE DO TRADITIONAL PRINT DIGITAL OTHER STUFF Ad Campaigns Direct Mail Websites/Partner Newsletters Promo E-Flyers/JPEGs 3-D Gorilla Mailers Brand “Movies” Brochures Brand Development/ E-Newsletters Analysis/Positioning/Naming/Logos/Taglines/ Strategy Identity Systems E-Mail Strategy/Creative/ Deployment/Tracking Internal/External Brand Stationery Items Discovery Sessions/ PowerPoint/Keynote Signage Systems Presentations Surveys Trade Show Packages Social Media Stategy/ “Secret Shopper” Presence/Updates Reporting Point of Sale Displays Flyers Virtual 3-D Computer Generations/ Menu Designs Stills and Video/ Partner Construction Fence Wraps
  • 7. MORE STUFF WE DO BLOGGING ONLINE REPUTATION MANAGEMENTONLINE AND OFFLINE MEDIA PLANNING& BUYING/PARTNER DATABASE COMPETITIVE PR/PARTNER MANAGEMENT ANALYSIS RESEARCH SOCIAL MEDIA UPKEEP,BIG-PICTURE MARKETING MANAGEMENT & STRATEGY/LAUNCH REPORTING OR SNAPSHOTINTERNAL CORPORATE RETREAT COORDINATION/ THEMING & ONGOING COMMUNICATIONS
  • 8. FAST FACTS • We are a turnkey one- stop-shop for end-to-end creative solutions. • We are experts in visual 1010 branding and marketing communications. ove ethostshGaaGa!! I l Ivlovhoeeosel ls!l te G • We are headquartered in I lo The Phoenix Condo, suite 1010 - hence... • We charge by the hour, or by a fair monthly retainer. • You can bundle our services into your core offerings when vying for new business. • Yes, we’re a start-up, but we have over 20 years of combined industry 1010 experience and work with nearly every business vertical.
  • 9. MORE FAST FACTS • We’re poised for growth. • We partner with specialists when need be, but always have our finger on the pulse of each step. • 1010 has formed alliances with local printers and programmers, giving us volume pricing. • We archive each final version on a safe and secure server for future retrieval. • We will soon be fully insured and licensed. • 1010 is on its way to being a national, state and city certified Womans Business Enterprise!  
  • 10. WHO WE DO IT FOR 1010 Creative is
  • 11. WHO WE DO IT FOR PAST/PRESENT CLIENTS PROSPECTIVE CLIENTS Jay  Michael  Salon  and  Spa Sweat  Fitness Phoenix  Condos Raylon  Corporation Keating  Environmental Sophy  Curson  Boutique Philadelphia  Family  Court Comcast The  Worth  Collection Vynamic Alara  Keating Cross  Properties   SugarHouse  Casino DesignLine Tir  Na  Nog
  • 12. HOW WE WORK
  • 13. “Let’s  Date”: Assign Us A Project 1010 charges $100/hr for all assignments,except web design and programming, which isbilled at $150/hr. Giving us an assignment is the perfect way to get to know us – ideal for corporate commitmentphobes. NOW PLAYING “Let’s  Get  Engaged”: Monthly Retainer Fee Our reasonable monthly fees are between $1,500 - $2,500 and generally cover custom plans relating to social media strategy, which may include creating brand presence, content posting, measurement, blind-blogging and online reputation management. “Let’s  Get  Hitched”: Monthly Retainer Fee and Project WorkA robust, comprehensive turn-key approach toall your marketing needs. 1010 will mastermind and manage all traditional and non-traditional mar-com touch points - both online and off!
  • 14. In-­House/we do itConcept/StrategyDesign/Layout ScalableMarketing Plan DevelopmentCopywritingSocial Media Outsourced/we superviseProofreadingPrint Coordination Website Design/ProgrammingMedia Buys Some Complex DesignE-Database Upkeep Printing Original Photography Public Relations Sorry  Charlie/we don’t do it Translation Broadcast Commercials Event Coordination/ManagementFlexible Sales SEO Copywriting Trademarks®
  • 15. Due Diligence & Initial Creative PresentationPhase  I At 1010 we take time to get to know you (and your competitors). We don’t put pen to paper until we agree on a Creative Work Plan. Then the magic begins! Budget permitting, we typically offer 2-3 alternate creative executions from which to choose after receiving input. Refinement & Rollout of Deliverable/Copy FlushPhase  II Based on selected design choice,1010 will proceed to generate all final copy, secure all imagery (original or stock) and various artwork. We’ll complete the entire project and get it ready for final approval. This phase also includes (2) additional rounds of client-requested revisions. Disk Preparation/Printing Coordination/PrintingPhase  III We will engage with a 3rd party proofreader and finalize all files for the printer of choice.We will confirm all project specifications and even supervise the printing.Yes, we are neurotic. 1010 will verify a final ETA and make sure that every delivery detail is triple-checked. Measurement/How’d We do?Phase  IV Our shop can only improve with your valuable input. At the conclusion of each job, we will engage with you to learn about your experience. It’s this kind of open communication that sets us apart from our competitors. We truly want to be the best that we can be!
  • 16. WHY WE’RE DIFFERENT 1010 1010
  • 17. “We just say our internet connection was down & our server crashed.” “We outsource everything to India.” “We nickel & dime them to death.”“We make our interns do everything.” “We sell them more than they need...shhh” “We bother Typical  Ad  Agency   “We tell them we do that (even them constantly Secrets  Exposed! though we don’t) until they give & then find us a new someone who can assignment.” do it...cheaply” “We mark everything up as much as we can get away with.” “We recycle creative executions that didn’t get picked.” “We hire young, hungry talent & pay them nothing.” “We just apologize a lot and smooth it over with lunch at The Palm.”
  • 18. A NEW KIND OF AD SHOP Our  Mission:  How We RollTo deliver strategically sound, visually arresting online and offline creative executions at a fair price – with honesty and no ego.To always serve as brand stewards for our clients, advising and obsessing over their respective overarching business goals.To drive bottom-line profitability for our roster of clients through engaging and breakthrough marketing strategies via memorable communication touch points.If the scope of a project should change, requiring additional time or materials, you’ll always know ahead of time - we don’t like to surprise our clients! We’ll submit a Change Order for approval.
  • 19. ENGAGE US WE DON’T REALLY HAVE SALES PER SE, BUT WE’LL WORK WITH YOUR BUDGET.
  • 20. Special  Keaitng  Partners  Rate We’re  A  Start-­Up: That Means We’re Just Getting Started. $100 Only $60/hr. We value relationships at 1010 — especially yours. We want to hit the ground running and prove our capabilities as a revolutionary ad shop. NOW THAT’S A SWANKY DEAL. Give us a call to talk about your next project and we’ll make you proud! Our first priority is serving the needs of the Keating Partner Companies.
  • 21. PORTFOLIO
  • 22. Check  Out  Our  Work!
  • 23. THANK YOU 1010! 215. 717. 3227
  • 24. A NEW KIND OF AD SHOP JULY 2012

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