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Social Media for CGA's

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Social Media for Accountants was prepared in part for the Vancouver Chapter of CGA's.

Social Media for Accountants was prepared in part for the Vancouver Chapter of CGA's.

Follow me on twitter -http://www.twitter.com/thattallguy

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Social Media for CGA's Social Media for CGA's Presentation Transcript

  • “Social Media is Like Teen Sex”
  • “Social Media is Like Teen Sex” Everyone wants to do it. Nobody Knows how. When it’s finally done there is surprise that it’s not better-Avinash Kaushik, Google Analytics Evangelist
  • Social Mediaeveryone is doing it by Jess Sloss and friends
  • me.• jess sloss, b.ba marketing• work - www.farmdigital.com• editor - www.SocialSquared.com• twitter: @thattallguy• fb: Jess Sloss• email: jess@farmdigital.com
  • Let’s dig in.• What is Social Media?• What’s Changed?• Common Fears• Who’s doing it great / not so great• Where is the value?• Cool tools
  • What?
  • Conversations and actions between people supported by very accessible online tools.
  • Social Media is like (a)• cocktail party• 1950’s Small Town• Dating
  • So what’s changed?
  • Distribution has changed• Traditional Media: Master ->Consumer• Social Media: Peer to Peer
  • Access has changed
  • How has this impacted your industry?• Consumers are more empowered• Are more educated (?)• Have more options than ever
  • by: Will Lion
  • Everyone is a Reporter• Social Networks make connections more visible• Anyone in your organization may be put on the front line.
  • Common Fears• Privacy and Control• Is my target market online?• Is it a waste of time?
  • Privacy and ControlWho knows the “F” word?
  • There is no control, only participation.
  • If Not you If Not you Then Who? Then Who?
  • Quick Tips• Reserve your name (personal and brand)• Learn privacy tools (most have them)• Understand that control is not the goal
  • Is my target market online?
  • Twitter Data
  • FacebookData
  • Time Consuming? yes, but it’s freeand there are tools to help
  • Not just for marketing• Knowledge curation• HR and recruiting• Customer Retention• Crowd sourcing and Feedback• Building a personal network• Research
  • Opportunities• Build Thought Leadership and Trust• Grow an Audience• Personal impact• Add value to current customers• Sell your product or Service
  • Who’s Doing it?
  • duds.• dell hell ( just google it )• comcast• motrin moms• dominoes pizza ( gross )• japadog?
  • stars.• www. freshbooks.com• www. garyvaynerchuck.com• www. sethgodin.typepad.com• www.gapingvoid.com• threadless.com
  • What aboutB2B Businesses?
  • Inbound Marketing• generate traffic• promote action exchange value for contact info• follow up
  • Hubspot.com• inbound marketing software. Coined the term inbound marketing• Lead the inbound marketing community
  • Cisco
  • Forrester Research
  • Quick Tips• It’s not about the tools, it’s about the engagement.
  • Quick Tips• Dialogue vs Broadcast• Open conversations
  • Quick Tips• People not Companies• Transparent, inclusive, authentic• Personality
  • tools: more detail
  • Listening Posts•What are people saying about you, yourbrand, your industry?•Who are the influencers?•Where are they?
  • how to listen• www.search.twitter.com and search something• www.google.com/alerts• www.socialmention.com• www.google.com• Analytics
  • twitter.• communications platform• 140 character limit• opportunity to connect and share with like people• real time, all the time• best cocktail party
  • quick tips.• set up your profile completely• add value (connect, share, help, encourage)• actively search and add people• cocktail party• personality is good
  • Handy Tools• Hootsuite or Tweetdeck Dashboards• www.SproutSocial.com• www.timely.is
  • facebook.• build connections / friends first• share links• social ads• groups/pages/profiles
  • Businesses should be set up as a page.• Limited customization, but recommended• Share news / Reward Customers / Get Testimonials / Ask Questions• Engage as a page
  • blogs.• personal world wide platform• participatory• great for seo• build a following• wordpress.com / tumblr.com / posterous.com
  • linked in.• connect with colleagues and friends• share your resume• find jobs / recruit• rocks for prospecting!• discussions / groups• getting more social every release
  • social bookmarks.• stumbleupon• digg.com, reddit.com, mixx, sphinn• del.icio.us
  • “the doing” Content Creation SharingPresence Management Follower Building
  • Content Creation
  • but content can spark conversation
  • Types of content?• What types of content do you engagewith professionally online?•Personally?
  • Where do I find content?• Search• Subscribe - google.com/reader• Follow people who share great content• Create your own
  • connect.• the blogosphere• subscriptions• commenting• personal outreach• blogsearch.google.com
  • Presence Management fresh is keyhttp://www.chrisbrogan.com/19-presence-management-chores-you-could- do-every-day/
  • MeasurementEngagementActions, RT, Links, MentionsInfluenceauthority, who’s linking, bookmarks, bookdeals ;)
  • Structurea plan for sanity and success
  • Structure• Listening Posts - Real time listening• Home Base - The place you own online• Embassies - Interaction and engagement• Passports - Less active, but there.
  • Listening Posts•What are people saying about you, yourbrand, your industry?•Who are the influencers?•Where are they?
  • how to listen• www.search.twitter.com and search something• www.google.com/alerts• www.hootsuite.com• www.google.com• Analytics
  • HomeYour flag in the ground•blog (wordpress, typepad.com)•life-stream (tumblr.com , posterous)•social network profile (linkedin, fb)
  • Embassies“Microsites on social networkswhere you are actively engaged. Justlike a country does business inembassies located in other countries,you will fully engage in conversationsin your embassies on othernetworks.”via John Dale http://www.sixmonthmba.com/2009/07/using-a-.html
  • PassportsProfiles that allow you to participatein conversations that your listeningposts pick up, however irregular it is.
  • other networks• yelp.ca• google local search• meetup.com• upcoming.org• foursquare.com
  • in Closing• Remarkable is key
  • ?’sps. you should follow me on twitter here: http://www.twitter.com/thattallguy