“Social Media is Like Teen Sex”
“Social Media is Like Teen Sex” Everyone wants to do it. Nobody Knows how. When it’s finally done there is surprise that i...
Social Mediaeveryone is doing it     by Jess Sloss and friends
me.• jess sloss, b.ba marketing• work - www.farmdigital.com• editor - www.SocialSquared.com• twitter: @thattallguy• fb: Je...
Let’s dig in.• What is Social Media?• What’s Changed?• Common Fears• Who’s doing it great / not so great• Where is the val...
What?
Conversations and actions between people supported by very accessible online tools.
Social Media is like (a)• cocktail party• 1950’s Small Town• Dating
So what’s changed?
Distribution has          changed• Traditional Media: Master ->Consumer• Social Media: Peer to Peer
Access has changed
How has this impacted   your industry?• Consumers are more empowered• Are more educated (?)• Have more options than ever
by: Will Lion
Everyone is a Reporter• Social Networks make connections more  visible• Anyone in your organization may be put on  the fro...
Common Fears• Privacy and Control• Is my target market online?• Is it a waste of time?
Privacy and ControlWho knows the “F” word?
There is no control, only participation.
If Not you If Not you  Then Who?   Then Who?
Quick Tips• Reserve your name (personal and  brand)• Learn privacy tools (most have  them)• Understand that control is not...
Is my target market online?
Twitter Data
FacebookData
Time Consuming?     yes, but it’s freeand there are tools to help
Not just for marketing• Knowledge curation• HR and recruiting• Customer Retention• Crowd sourcing and Feedback• Building a...
Opportunities• Build Thought Leadership and Trust• Grow an Audience• Personal impact• Add value to current customers• Sell...
Who’s Doing it?
duds.• dell hell ( just google it )• comcast• motrin moms• dominoes pizza ( gross )• japadog?
stars.• www. freshbooks.com• www. garyvaynerchuck.com• www. sethgodin.typepad.com• www.gapingvoid.com• threadless.com
What aboutB2B Businesses?
Inbound Marketing• generate traffic• promote action exchange value for contact  info• follow up
Hubspot.com• inbound marketing software. Coined the  term inbound marketing• Lead the inbound marketing community
Cisco
Forrester Research
Quick Tips• It’s not about the tools, it’s about the  engagement.
Quick Tips• Dialogue vs Broadcast• Open conversations
Quick Tips• People not Companies• Transparent, inclusive, authentic• Personality
tools: more detail
Listening Posts•What are people saying about you, yourbrand, your industry?•Who are the influencers?•Where are they?
how to listen• www.search.twitter.com and search  something• www.google.com/alerts• www.socialmention.com• www.google.com•...
twitter.• communications platform• 140 character limit• opportunity to connect and share with  like people• real time, all...
quick tips.• set up your profile completely• add value (connect, share, help,  encourage)• actively search and add people•...
Handy Tools• Hootsuite or Tweetdeck Dashboards• www.SproutSocial.com• www.timely.is
facebook.• build connections / friends first• share links• social ads• groups/pages/profiles
Businesses should be    set up as a page.• Limited customization, but recommended• Share news / Reward Customers / Get  Te...
blogs.• personal world wide platform• participatory• great for seo• build a following• wordpress.com / tumblr.com /  poste...
linked in.• connect with colleagues and friends• share your resume• find jobs / recruit• rocks for prospecting!• discussio...
social bookmarks.• stumbleupon• digg.com, reddit.com, mixx, sphinn• del.icio.us
“the doing”  Content Creation       SharingPresence Management  Follower Building
Content Creation
but content can spark     conversation
Types of content?• What types of content do you engagewith professionally online?•Personally?
Where do I find        content?• Search• Subscribe - google.com/reader• Follow people who share great content• Create your ...
connect.• the blogosphere• subscriptions• commenting• personal outreach• blogsearch.google.com
Presence Management                       fresh is keyhttp://www.chrisbrogan.com/19-presence-management-chores-you-could- ...
MeasurementEngagementActions, RT, Links, MentionsInfluenceauthority, who’s linking, bookmarks, bookdeals ;)
Structurea plan for sanity and success
Structure• Listening Posts - Real time listening• Home Base - The place you own online• Embassies - Interaction and engage...
Listening Posts•What are people saying about you, yourbrand, your industry?•Who are the influencers?•Where are they?
how to listen• www.search.twitter.com and search  something• www.google.com/alerts• www.hootsuite.com• www.google.com• Ana...
HomeYour flag in the ground•blog (wordpress, typepad.com)•life-stream (tumblr.com , posterous)•social network profile (linke...
Embassies“Microsites on social networkswhere you are actively engaged. Justlike a country does business inembassies locate...
PassportsProfiles that allow you to participatein conversations that your listeningposts pick up, however irregular it is.
other networks• yelp.ca• google local search• meetup.com• upcoming.org• foursquare.com
in Closing• Remarkable is key
?’sps. you should follow me on twitter here:    http://www.twitter.com/thattallguy
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Social Media for CGA's

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Social Media for Accountants was prepared in part for the Vancouver Chapter of CGA's.

Follow me on twitter -http://www.twitter.com/thattallguy

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  • Social Media for CGA's

    1. 1. “Social Media is Like Teen Sex”
    2. 2. “Social Media is Like Teen Sex” Everyone wants to do it. Nobody Knows how. When it’s finally done there is surprise that it’s not better-Avinash Kaushik, Google Analytics Evangelist
    3. 3. Social Mediaeveryone is doing it by Jess Sloss and friends
    4. 4. me.• jess sloss, b.ba marketing• work - www.farmdigital.com• editor - www.SocialSquared.com• twitter: @thattallguy• fb: Jess Sloss• email: jess@farmdigital.com
    5. 5. Let’s dig in.• What is Social Media?• What’s Changed?• Common Fears• Who’s doing it great / not so great• Where is the value?• Cool tools
    6. 6. What?
    7. 7. Conversations and actions between people supported by very accessible online tools.
    8. 8. Social Media is like (a)• cocktail party• 1950’s Small Town• Dating
    9. 9. So what’s changed?
    10. 10. Distribution has changed• Traditional Media: Master ->Consumer• Social Media: Peer to Peer
    11. 11. Access has changed
    12. 12. How has this impacted your industry?• Consumers are more empowered• Are more educated (?)• Have more options than ever
    13. 13. by: Will Lion
    14. 14. Everyone is a Reporter• Social Networks make connections more visible• Anyone in your organization may be put on the front line.
    15. 15. Common Fears• Privacy and Control• Is my target market online?• Is it a waste of time?
    16. 16. Privacy and ControlWho knows the “F” word?
    17. 17. There is no control, only participation.
    18. 18. If Not you If Not you Then Who? Then Who?
    19. 19. Quick Tips• Reserve your name (personal and brand)• Learn privacy tools (most have them)• Understand that control is not the goal
    20. 20. Is my target market online?
    21. 21. Twitter Data
    22. 22. FacebookData
    23. 23. Time Consuming? yes, but it’s freeand there are tools to help
    24. 24. Not just for marketing• Knowledge curation• HR and recruiting• Customer Retention• Crowd sourcing and Feedback• Building a personal network• Research
    25. 25. Opportunities• Build Thought Leadership and Trust• Grow an Audience• Personal impact• Add value to current customers• Sell your product or Service
    26. 26. Who’s Doing it?
    27. 27. duds.• dell hell ( just google it )• comcast• motrin moms• dominoes pizza ( gross )• japadog?
    28. 28. stars.• www. freshbooks.com• www. garyvaynerchuck.com• www. sethgodin.typepad.com• www.gapingvoid.com• threadless.com
    29. 29. What aboutB2B Businesses?
    30. 30. Inbound Marketing• generate traffic• promote action exchange value for contact info• follow up
    31. 31. Hubspot.com• inbound marketing software. Coined the term inbound marketing• Lead the inbound marketing community
    32. 32. Cisco
    33. 33. Forrester Research
    34. 34. Quick Tips• It’s not about the tools, it’s about the engagement.
    35. 35. Quick Tips• Dialogue vs Broadcast• Open conversations
    36. 36. Quick Tips• People not Companies• Transparent, inclusive, authentic• Personality
    37. 37. tools: more detail
    38. 38. Listening Posts•What are people saying about you, yourbrand, your industry?•Who are the influencers?•Where are they?
    39. 39. how to listen• www.search.twitter.com and search something• www.google.com/alerts• www.socialmention.com• www.google.com• Analytics
    40. 40. twitter.• communications platform• 140 character limit• opportunity to connect and share with like people• real time, all the time• best cocktail party
    41. 41. quick tips.• set up your profile completely• add value (connect, share, help, encourage)• actively search and add people• cocktail party• personality is good
    42. 42. Handy Tools• Hootsuite or Tweetdeck Dashboards• www.SproutSocial.com• www.timely.is
    43. 43. facebook.• build connections / friends first• share links• social ads• groups/pages/profiles
    44. 44. Businesses should be set up as a page.• Limited customization, but recommended• Share news / Reward Customers / Get Testimonials / Ask Questions• Engage as a page
    45. 45. blogs.• personal world wide platform• participatory• great for seo• build a following• wordpress.com / tumblr.com / posterous.com
    46. 46. linked in.• connect with colleagues and friends• share your resume• find jobs / recruit• rocks for prospecting!• discussions / groups• getting more social every release
    47. 47. social bookmarks.• stumbleupon• digg.com, reddit.com, mixx, sphinn• del.icio.us
    48. 48. “the doing” Content Creation SharingPresence Management Follower Building
    49. 49. Content Creation
    50. 50. but content can spark conversation
    51. 51. Types of content?• What types of content do you engagewith professionally online?•Personally?
    52. 52. Where do I find content?• Search• Subscribe - google.com/reader• Follow people who share great content• Create your own
    53. 53. connect.• the blogosphere• subscriptions• commenting• personal outreach• blogsearch.google.com
    54. 54. Presence Management fresh is keyhttp://www.chrisbrogan.com/19-presence-management-chores-you-could- do-every-day/
    55. 55. MeasurementEngagementActions, RT, Links, MentionsInfluenceauthority, who’s linking, bookmarks, bookdeals ;)
    56. 56. Structurea plan for sanity and success
    57. 57. Structure• Listening Posts - Real time listening• Home Base - The place you own online• Embassies - Interaction and engagement• Passports - Less active, but there.
    58. 58. Listening Posts•What are people saying about you, yourbrand, your industry?•Who are the influencers?•Where are they?
    59. 59. how to listen• www.search.twitter.com and search something• www.google.com/alerts• www.hootsuite.com• www.google.com• Analytics
    60. 60. HomeYour flag in the ground•blog (wordpress, typepad.com)•life-stream (tumblr.com , posterous)•social network profile (linkedin, fb)
    61. 61. Embassies“Microsites on social networkswhere you are actively engaged. Justlike a country does business inembassies located in other countries,you will fully engage in conversationsin your embassies on othernetworks.”via John Dale http://www.sixmonthmba.com/2009/07/using-a-.html
    62. 62. PassportsProfiles that allow you to participatein conversations that your listeningposts pick up, however irregular it is.
    63. 63. other networks• yelp.ca• google local search• meetup.com• upcoming.org• foursquare.com
    64. 64. in Closing• Remarkable is key
    65. 65. ?’sps. you should follow me on twitter here: http://www.twitter.com/thattallguy

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