Structure• Listening Posts - Real time listening• Home Base - The place you own online• Embassies - Interaction and engagement• Passports - Less active, but there.
Listening Posts•What are people saying about you, yourbrand, your industry?•Who are the inﬂuencers?•Where are they?
how to listen• www.search.twitter.com and search something• www.google.com/alerts• www.hootsuite.com• www.google.com• Analytics
HomeYour ﬂag in the ground•blog (wordpress, typepad.com)•life-stream (tumblr.com , posterous)•social network proﬁle (linkedin, fb)
Embassies“Microsites on social networkswhere you are actively engaged. Justlike a country does business inembassies located in other countries,you will fully engage in conversationsin your embassies on othernetworks.”via John Dale http://www.sixmonthmba.com/2009/07/using-a-.html
PassportsProﬁles that allow you to participatein conversations that your listeningposts pick up, however irregular it is.
other networks• yelp.ca• google local search• meetup.com• upcoming.org• foursquare.com