A SOCIAL LOT
                           Social Media Inspiration for R.A.M




Sunday, October 17, 2010
ME


                 Jess Sloss

                 @thattallguy

                 farmdigital.com

                 jess@f...
A LOT HAS CHANGED




Sunday, October 17, 2010
TIME SPENT




Sunday, October 17, 2010
SOCIAL NETWORK
                               VISITORS




Sunday, October 17, 2010
SOCIAL MEDIA = MASS MEDIA



                 Facebook - 500 Million Users

                 Twitter - 17 Million Users (b...
TIMES THEY ARE A CHANGIN’


                 Customers are:

                 Armed - http://www.truecar.com/index.html

 ...
IS IT REALLY THAT
                               DIFFERENT?


                 4 p’s ?

                 Sales Process?

 ...
THINK BACK


                 How have things changed for you?

                 As Sales People?

                 As Cus...
THE DIFFERENCES




Sunday, October 17, 2010
Sunday, October 17, 2010
BROADCAST VS DIALOGUE



                 Compare these two twitter accounts. Who would
                 you rather be fri...
CUSTOMERS WANT MORE


                 70% of customers want access to company experts
                 and support via So...
PEOPLE WANT PEOPLE



                 Users prefer to connect with people

                 Connections with companies or...
Content isn’t King
                           CONTENT ISNT KING




Sunday, October 17, 2010
ANYONE LIKE WINE?



                 Meet Gary V

                 http://tv.winelibrary.com/




Sunday, October 17, 2010
BARRIERS



                 What’s standing in your way?




Sunday, October 17, 2010
6 OPPORTUNITIES




                 6 ways your dealership, or even you, can use Social
                 Media to your ad...
1. MANAGE YOUR REP.



                 People are talking online, whether you’re listening or
                 not.

    ...
FREE LISTENING TOOLS

                 Google.com/alerts

                 search.twitter.com or tweetbeep.com

          ...
WHY SHOULD YOU LISTEN?




                 What sort of information is valuable to you?




Sunday, October 17, 2010
2. SERVICE YOUR CUSTOMERS



                 If a customer complains or reaches out via twitter or
                 faceb...
BENEFITS OF ONLINE C.S.




                 Can you think of any?




Sunday, October 17, 2010
UNFORTUNATE EXAMPLES



                 Dominoes Gross Out

                 Comcast Repair Man

                 Dell He...
3. DIRECT PUBLIC RELATIONS



                 Access to consumers without a middle man

                 Easier access to...
DIRECT PUBLIC RELATIONS


                 is this good or bad?

                 HARO - Help a Reporter Out

            ...
4. BRAND COMMUNITIES



                 Join vs. Create

                 Actively engage and add value.

               ...
5. INBOUND MARKETING


                 Use multiple channels to drive customers to your
                 online assets.

...
6. THOUGHT LEADERSHIP


                 Publish

                 Positive Networking

                 Educating not Sel...
QUESTION CHECK




                 How are we doing so far? Any burning questions?




Sunday, October 17, 2010
GROWING MY NETWORK



                 Everyone starts at Zero. Well almost everyone.

                 @aplusk




Sunday...
WHERE IS THE VALUE



                 Is it # of followers that matter?

                 All about an audience ( that ho...
DEAL A DAY SITES


                 Groupon now valued at $1.4 B

                 Why?

                 www.groupon.com
...
USED CAR DEAL SITE?




                 now that could be fun.




Sunday, October 17, 2010
PROMOTIONS + CONTESTS


                 Great way to grow attention around brands

                 Offer based -

      ...
CONTEST TIPS


                 Clearly define the action you want a user to take

                 Have a set timeline

  ...
LEVERAGE OTHER
                              AUDIENCES

                 Guest Post

                 PR Outreach

       ...
MEASUREMENT



                 How do you measure ROI of networking events?

                 of PR and branding?




Sun...
MEASUREMENT OPTIONS


                 Overall Brand Recall

                 Profit

                 RT’s, @’s, engaged d...
TIME TO START



                 Personal Brands of your employees matter as much if
                 not more than your ...
CONNECT AROUND
                              PASSIONS


                 Cross Country Skiing made me $$$

               ...
ENCOURAGE STAFF



                 To connect around their passions

                 Use social media in their free time...
CORP. ACCOUNTS


                 Have a clear strategy. Are we here to

                       Increase Loyalty?

       ...
CORP. ACCOUNTS



                 Have a Social Media Policy. What is and isn’t
                 appropriate?

          ...
WHAT’S YOUR #1 THING



                 We all know and love features and benefits, but
                 what’s the one th...
TOOLS TO SPREAD YOUR
                                  THING

                 Blogs

                 Info Networks - twi...
BLOGGING


                 Personal World Wide Publishing Platform (RSS)

                 Choose wisely ( WP, Posterous,...
TWITTER



                 info network. only 22% of all connections are
                 reciprocated

                 ...
5 KEYS TO A POWERFUL
                             TWITTER ACCOUNT

                 use your real name ( mine is gone, ouc...
AWESOME TWITTER TOOLS

                 hootsuite.com

                 wefollow.com

                 tweetbeep.com

    ...
5 FACEBOOK TIPS

                 Your company should have a FB page

                 Use the tools provided

           ...
AWESOME FB TOOLS


                 FBML

                 Involver or North Social

                 Wildfire Contest Plat...
LOCATION BASED APPS


                 4square.com

                 Facebook Places

                 Key is to offer som...
OTHER POWERFUL TOOLS


                 Social Bookmarks - Digg.com, Delicious, Reddit.

                 Forums and Club ...
WHAT’S NEXT?




                 The next big thing? Probably a lot of little things.




Sunday, October 17, 2010
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Ram social media seminar

  1. 1. A SOCIAL LOT Social Media Inspiration for R.A.M Sunday, October 17, 2010
  2. 2. ME Jess Sloss @thattallguy farmdigital.com jess@farmdigital.com Sunday, October 17, 2010
  3. 3. A LOT HAS CHANGED Sunday, October 17, 2010
  4. 4. TIME SPENT Sunday, October 17, 2010
  5. 5. SOCIAL NETWORK VISITORS Sunday, October 17, 2010
  6. 6. SOCIAL MEDIA = MASS MEDIA Facebook - 500 Million Users Twitter - 17 Million Users (but they’re connected) Sunday, October 17, 2010
  7. 7. TIMES THEY ARE A CHANGIN’ Customers are: Armed - http://www.truecar.com/index.html Connected - search.twitter.com Empowered Sunday, October 17, 2010
  8. 8. IS IT REALLY THAT DIFFERENT? 4 p’s ? Sales Process? Customer Service? Sunday, October 17, 2010
  9. 9. THINK BACK How have things changed for you? As Sales People? As Customer Service Providers? As Managers? Support Workers? Sunday, October 17, 2010
  10. 10. THE DIFFERENCES Sunday, October 17, 2010
  11. 11. Sunday, October 17, 2010
  12. 12. BROADCAST VS DIALOGUE Compare these two twitter accounts. Who would you rather be friends with? http://www.twitter.com/japadog http://www.twitter.com/dragontruck Sunday, October 17, 2010
  13. 13. CUSTOMERS WANT MORE 70% of customers want access to company experts and support via Social Media 57% of customers feel company use of Social Media will improve their loyalty. Companies should be monitoring Social Media for feedback. ( aka. Listening ) Sunday, October 17, 2010
  14. 14. PEOPLE WANT PEOPLE Users prefer to connect with people Connections with companies or brands usually involve a clear value exchange but... Sunday, October 17, 2010
  15. 15. Content isn’t King CONTENT ISNT KING Sunday, October 17, 2010
  16. 16. ANYONE LIKE WINE? Meet Gary V http://tv.winelibrary.com/ Sunday, October 17, 2010
  17. 17. BARRIERS What’s standing in your way? Sunday, October 17, 2010
  18. 18. 6 OPPORTUNITIES 6 ways your dealership, or even you, can use Social Media to your advantage Sunday, October 17, 2010
  19. 19. 1. MANAGE YOUR REP. People are talking online, whether you’re listening or not. Why not start by listening? Sunday, October 17, 2010
  20. 20. FREE LISTENING TOOLS Google.com/alerts search.twitter.com or tweetbeep.com Collecta.com Boardreader.com paid options include Scout Labs, Radian 6 and many more. Sunday, October 17, 2010
  21. 21. WHY SHOULD YOU LISTEN? What sort of information is valuable to you? Sunday, October 17, 2010
  22. 22. 2. SERVICE YOUR CUSTOMERS If a customer complains or reaches out via twitter or facebook, are you able to provide the same level of service as on the phone? Sunday, October 17, 2010
  23. 23. BENEFITS OF ONLINE C.S. Can you think of any? Sunday, October 17, 2010
  24. 24. UNFORTUNATE EXAMPLES Dominoes Gross Out Comcast Repair Man Dell Hell. Sunday, October 17, 2010
  25. 25. 3. DIRECT PUBLIC RELATIONS Access to consumers without a middle man Easier access to reporters and/or bloggers Leverage other audiences. Sunday, October 17, 2010
  26. 26. DIRECT PUBLIC RELATIONS is this good or bad? HARO - Help a Reporter Out Pitch Engine - New Press Releases Blogs - Post, comment, share Twitter - create a PR list Sunday, October 17, 2010
  27. 27. 4. BRAND COMMUNITIES Join vs. Create Actively engage and add value. Build Loyalty Sunday, October 17, 2010
  28. 28. 5. INBOUND MARKETING Use multiple channels to drive customers to your online assets. Offer over value exchange for contact info Begin dating process. hubspot.com Sunday, October 17, 2010
  29. 29. 6. THOUGHT LEADERSHIP Publish Positive Networking Educating not Selling Adding value - don’t withdraw to early. Search matters. Sunday, October 17, 2010
  30. 30. QUESTION CHECK How are we doing so far? Any burning questions? Sunday, October 17, 2010
  31. 31. GROWING MY NETWORK Everyone starts at Zero. Well almost everyone. @aplusk Sunday, October 17, 2010
  32. 32. WHERE IS THE VALUE Is it # of followers that matter? All about an audience ( that hopefully talks back ) Social Media Cocktail Party Sunday, October 17, 2010
  33. 33. DEAL A DAY SITES Groupon now valued at $1.4 B Why? www.groupon.com www.teambuy.com Sunday, October 17, 2010
  34. 34. USED CAR DEAL SITE? now that could be fun. Sunday, October 17, 2010
  35. 35. PROMOTIONS + CONTESTS Great way to grow attention around brands Offer based - Experience based - Co-creation based - Sunday, October 17, 2010
  36. 36. CONTEST TIPS Clearly define the action you want a user to take Have a set timeline Make it easy to share Experiences outweigh discounts http://www.islandreefjob.com/ Sunday, October 17, 2010
  37. 37. LEVERAGE OTHER AUDIENCES Guest Post PR Outreach Build Ambassadors and friends Be a good community member Ads Sunday, October 17, 2010
  38. 38. MEASUREMENT How do you measure ROI of networking events? of PR and branding? Sunday, October 17, 2010
  39. 39. MEASUREMENT OPTIONS Overall Brand Recall Profit RT’s, @’s, engaged discussions, links, who links subjective. Sunday, October 17, 2010
  40. 40. TIME TO START Personal Brands of your employees matter as much if not more than your Corporate Brand in Social Media. Scary? or a huge opportunity? http://twitter.zappos.com/ Sunday, October 17, 2010
  41. 41. CONNECT AROUND PASSIONS Cross Country Skiing made me $$$ People want to connect with people. I probably won’t follow a Car Salesman, but I will follow a Photography enthusiast who is a car salesman. Sunday, October 17, 2010
  42. 42. ENCOURAGE STAFF To connect around their passions Use social media in their free time Talk about things that are interesting to them. Sunday, October 17, 2010
  43. 43. CORP. ACCOUNTS Have a clear strategy. Are we here to Increase Loyalty? Build Sales? Learn? Sunday, October 17, 2010
  44. 44. CORP. ACCOUNTS Have a Social Media Policy. What is and isn’t appropriate? Better to set the ground rules early. 4hourworkweekblog.com Sunday, October 17, 2010
  45. 45. WHAT’S YOUR #1 THING We all know and love features and benefits, but what’s the one thing that make your organization different from the rest? to view a great worksheet visit farmdigital.com/ram Sunday, October 17, 2010
  46. 46. TOOLS TO SPREAD YOUR THING Blogs Info Networks - twitter, RSS feeds Social Networks - FB, LinkedIn Social Bookmarks, Forums Real Life Sunday, October 17, 2010
  47. 47. BLOGGING Personal World Wide Publishing Platform (RSS) Choose wisely ( WP, Posterous, Tumblr ) Value in audience, links, SEO Link out ( a great way to back pat ) Skin in the game. Sunday, October 17, 2010
  48. 48. TWITTER info network. only 22% of all connections are reciprocated 140 charachters the professional network Sunday, October 17, 2010
  49. 49. 5 KEYS TO A POWERFUL TWITTER ACCOUNT use your real name ( mine is gone, ouch! ) Use your real picture, and don’t change it often Include a URL - more info don’t protect your updates Follow / Following Ration matters Sunday, October 17, 2010
  50. 50. AWESOME TWITTER TOOLS hootsuite.com wefollow.com tweetbeep.com bit.ly - cool stats. your smart phone Custom Twitter Template visit - farmdigital.com/ram Sunday, October 17, 2010
  51. 51. 5 FACEBOOK TIPS Your company should have a FB page Use the tools provided custom landing tab link in info box fill out profile completely Ads are Awesome, but keep it local. Sunday, October 17, 2010
  52. 52. AWESOME FB TOOLS FBML Involver or North Social Wildfire Contest Platform Sunday, October 17, 2010
  53. 53. LOCATION BASED APPS 4square.com Facebook Places Key is to offer some value in exchange for checking in. ( not quite mainstream yet, but on its way ) Sunday, October 17, 2010
  54. 54. OTHER POWERFUL TOOLS Social Bookmarks - Digg.com, Delicious, Reddit. Forums and Club pages - www.bcbimmers.co etc. Flickr YouTube any we can add? Sunday, October 17, 2010
  55. 55. WHAT’S NEXT? The next big thing? Probably a lot of little things. Sunday, October 17, 2010

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