Ram social media seminar
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Ram social media seminar Presentation Transcript

  • 1. A SOCIAL LOT Social Media Inspiration for R.A.M Sunday, October 17, 2010
  • 2. ME Jess Sloss @thattallguy farmdigital.com jess@farmdigital.com Sunday, October 17, 2010
  • 3. A LOT HAS CHANGED Sunday, October 17, 2010
  • 4. TIME SPENT Sunday, October 17, 2010
  • 5. SOCIAL NETWORK VISITORS Sunday, October 17, 2010
  • 6. SOCIAL MEDIA = MASS MEDIA Facebook - 500 Million Users Twitter - 17 Million Users (but they’re connected) Sunday, October 17, 2010
  • 7. TIMES THEY ARE A CHANGIN’ Customers are: Armed - http://www.truecar.com/index.html Connected - search.twitter.com Empowered Sunday, October 17, 2010
  • 8. IS IT REALLY THAT DIFFERENT? 4 p’s ? Sales Process? Customer Service? Sunday, October 17, 2010
  • 9. THINK BACK How have things changed for you? As Sales People? As Customer Service Providers? As Managers? Support Workers? Sunday, October 17, 2010
  • 10. THE DIFFERENCES Sunday, October 17, 2010
  • 11. Sunday, October 17, 2010
  • 12. BROADCAST VS DIALOGUE Compare these two twitter accounts. Who would you rather be friends with? http://www.twitter.com/japadog http://www.twitter.com/dragontruck Sunday, October 17, 2010
  • 13. CUSTOMERS WANT MORE 70% of customers want access to company experts and support via Social Media 57% of customers feel company use of Social Media will improve their loyalty. Companies should be monitoring Social Media for feedback. ( aka. Listening ) Sunday, October 17, 2010
  • 14. PEOPLE WANT PEOPLE Users prefer to connect with people Connections with companies or brands usually involve a clear value exchange but... Sunday, October 17, 2010
  • 15. Content isn’t King CONTENT ISNT KING Sunday, October 17, 2010
  • 16. ANYONE LIKE WINE? Meet Gary V http://tv.winelibrary.com/ Sunday, October 17, 2010
  • 17. BARRIERS What’s standing in your way? Sunday, October 17, 2010
  • 18. 6 OPPORTUNITIES 6 ways your dealership, or even you, can use Social Media to your advantage Sunday, October 17, 2010
  • 19. 1. MANAGE YOUR REP. People are talking online, whether you’re listening or not. Why not start by listening? Sunday, October 17, 2010
  • 20. FREE LISTENING TOOLS Google.com/alerts search.twitter.com or tweetbeep.com Collecta.com Boardreader.com paid options include Scout Labs, Radian 6 and many more. Sunday, October 17, 2010
  • 21. WHY SHOULD YOU LISTEN? What sort of information is valuable to you? Sunday, October 17, 2010
  • 22. 2. SERVICE YOUR CUSTOMERS If a customer complains or reaches out via twitter or facebook, are you able to provide the same level of service as on the phone? Sunday, October 17, 2010
  • 23. BENEFITS OF ONLINE C.S. Can you think of any? Sunday, October 17, 2010
  • 24. UNFORTUNATE EXAMPLES Dominoes Gross Out Comcast Repair Man Dell Hell. Sunday, October 17, 2010
  • 25. 3. DIRECT PUBLIC RELATIONS Access to consumers without a middle man Easier access to reporters and/or bloggers Leverage other audiences. Sunday, October 17, 2010
  • 26. DIRECT PUBLIC RELATIONS is this good or bad? HARO - Help a Reporter Out Pitch Engine - New Press Releases Blogs - Post, comment, share Twitter - create a PR list Sunday, October 17, 2010
  • 27. 4. BRAND COMMUNITIES Join vs. Create Actively engage and add value. Build Loyalty Sunday, October 17, 2010
  • 28. 5. INBOUND MARKETING Use multiple channels to drive customers to your online assets. Offer over value exchange for contact info Begin dating process. hubspot.com Sunday, October 17, 2010
  • 29. 6. THOUGHT LEADERSHIP Publish Positive Networking Educating not Selling Adding value - don’t withdraw to early. Search matters. Sunday, October 17, 2010
  • 30. QUESTION CHECK How are we doing so far? Any burning questions? Sunday, October 17, 2010
  • 31. GROWING MY NETWORK Everyone starts at Zero. Well almost everyone. @aplusk Sunday, October 17, 2010
  • 32. WHERE IS THE VALUE Is it # of followers that matter? All about an audience ( that hopefully talks back ) Social Media Cocktail Party Sunday, October 17, 2010
  • 33. DEAL A DAY SITES Groupon now valued at $1.4 B Why? www.groupon.com www.teambuy.com Sunday, October 17, 2010
  • 34. USED CAR DEAL SITE? now that could be fun. Sunday, October 17, 2010
  • 35. PROMOTIONS + CONTESTS Great way to grow attention around brands Offer based - Experience based - Co-creation based - Sunday, October 17, 2010
  • 36. CONTEST TIPS Clearly define the action you want a user to take Have a set timeline Make it easy to share Experiences outweigh discounts http://www.islandreefjob.com/ Sunday, October 17, 2010
  • 37. LEVERAGE OTHER AUDIENCES Guest Post PR Outreach Build Ambassadors and friends Be a good community member Ads Sunday, October 17, 2010
  • 38. MEASUREMENT How do you measure ROI of networking events? of PR and branding? Sunday, October 17, 2010
  • 39. MEASUREMENT OPTIONS Overall Brand Recall Profit RT’s, @’s, engaged discussions, links, who links subjective. Sunday, October 17, 2010
  • 40. TIME TO START Personal Brands of your employees matter as much if not more than your Corporate Brand in Social Media. Scary? or a huge opportunity? http://twitter.zappos.com/ Sunday, October 17, 2010
  • 41. CONNECT AROUND PASSIONS Cross Country Skiing made me $$$ People want to connect with people. I probably won’t follow a Car Salesman, but I will follow a Photography enthusiast who is a car salesman. Sunday, October 17, 2010
  • 42. ENCOURAGE STAFF To connect around their passions Use social media in their free time Talk about things that are interesting to them. Sunday, October 17, 2010
  • 43. CORP. ACCOUNTS Have a clear strategy. Are we here to Increase Loyalty? Build Sales? Learn? Sunday, October 17, 2010
  • 44. CORP. ACCOUNTS Have a Social Media Policy. What is and isn’t appropriate? Better to set the ground rules early. 4hourworkweekblog.com Sunday, October 17, 2010
  • 45. WHAT’S YOUR #1 THING We all know and love features and benefits, but what’s the one thing that make your organization different from the rest? to view a great worksheet visit farmdigital.com/ram Sunday, October 17, 2010
  • 46. TOOLS TO SPREAD YOUR THING Blogs Info Networks - twitter, RSS feeds Social Networks - FB, LinkedIn Social Bookmarks, Forums Real Life Sunday, October 17, 2010
  • 47. BLOGGING Personal World Wide Publishing Platform (RSS) Choose wisely ( WP, Posterous, Tumblr ) Value in audience, links, SEO Link out ( a great way to back pat ) Skin in the game. Sunday, October 17, 2010
  • 48. TWITTER info network. only 22% of all connections are reciprocated 140 charachters the professional network Sunday, October 17, 2010
  • 49. 5 KEYS TO A POWERFUL TWITTER ACCOUNT use your real name ( mine is gone, ouch! ) Use your real picture, and don’t change it often Include a URL - more info don’t protect your updates Follow / Following Ration matters Sunday, October 17, 2010
  • 50. AWESOME TWITTER TOOLS hootsuite.com wefollow.com tweetbeep.com bit.ly - cool stats. your smart phone Custom Twitter Template visit - farmdigital.com/ram Sunday, October 17, 2010
  • 51. 5 FACEBOOK TIPS Your company should have a FB page Use the tools provided custom landing tab link in info box fill out profile completely Ads are Awesome, but keep it local. Sunday, October 17, 2010
  • 52. AWESOME FB TOOLS FBML Involver or North Social Wildfire Contest Platform Sunday, October 17, 2010
  • 53. LOCATION BASED APPS 4square.com Facebook Places Key is to offer some value in exchange for checking in. ( not quite mainstream yet, but on its way ) Sunday, October 17, 2010
  • 54. OTHER POWERFUL TOOLS Social Bookmarks - Digg.com, Delicious, Reddit. Forums and Club pages - www.bcbimmers.co etc. Flickr YouTube any we can add? Sunday, October 17, 2010
  • 55. WHAT’S NEXT? The next big thing? Probably a lot of little things. Sunday, October 17, 2010