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London | 20–24 Feb, 2012 | #seslondonUnderstanding User Behavior &Increasing Site StickinessJeff Slipko - Expedia Affiliat...
London | 20–24 Feb, 2012 | #seslondonSEO and Usability
London | 20–24 Feb, 2012 | #seslondon                 Stickiness?• Expedia = Travel Transactional• Increasing Conversion  ...
London | 20–24 Feb, 2012 | #seslondonTips To Increasing Stickiness
London | 20–24 Feb, 2012 | #seslondonReturn Relevant Results•   Increase number of results per page•   Sort for proximity ...
London | 20–24 Feb, 2012 | #seslondonEncourage Use of Filters• Dynamic• Sliders when possible• Retain all filters and sort...
London | 20–24 Feb, 2012 | #seslondonClear Price Displays•   Bigger is better•   Highlight promotional rates•   Remain con...
London | 20–24 Feb, 2012 | #seslondonCreate Urgency•   Highlight 5 or less rooms•   Number of times booked•   Number of us...
London | 20–24 Feb, 2012 | #seslondonUrgency – Number of Rooms Left                                   2.5%                ...
London | 20–24 Feb, 2012 | #seslondonEasy to Find Content                          • Limit tabs        • Don’t make custom...
London | 20–24 Feb, 2012 | #seslondon                 Property Details                    Photo Layout Is The Winner2.28%I...
London | 20–24 Feb, 2012 | #seslondon• Remove Unnecessary fields and steps• Test one-page flow• Remove links from checkout...
London | 20–24 Feb, 2012 | #seslondon             Chameleon:Redesigned Search Results
Three Main Takeaways1. Stickiness on transactional sites should focus on  increasing conversion. Not time on site.2. Focus...
London | 20–24 Feb, 2012 | #seslondonThank You!Jeff SlipkoExpedia Affiliate NetworkTwitter: jslipko
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Understanding User Behaviour and Increasing Site "Stickiness"

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Tips on how to increase stickiness on transactional websites. Presented at SES London 2012 by Jeff Slipko of the Expedia Affiliate Network.

Published in: Technology, Travel
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  • Now I am going to give you specific examples that has worked for us in increasing stickiness for our users. These tips are travel centric, but the principles can definitely be applied to other markets.
  • Transcript of "Understanding User Behaviour and Increasing Site "Stickiness""

    1. 1. London | 20–24 Feb, 2012 | #seslondonUnderstanding User Behavior &Increasing Site StickinessJeff Slipko - Expedia Affiliate Network
    2. 2. London | 20–24 Feb, 2012 | #seslondonSEO and Usability
    3. 3. London | 20–24 Feb, 2012 | #seslondon Stickiness?• Expedia = Travel Transactional• Increasing Conversion • Not More Time on Site• UX - Careful of Distractions
    4. 4. London | 20–24 Feb, 2012 | #seslondonTips To Increasing Stickiness
    5. 5. London | 20–24 Feb, 2012 | #seslondonReturn Relevant Results• Increase number of results per page• Sort for proximity of landmark / address• Visuals (images, map)• Suggest alternate properties
    6. 6. London | 20–24 Feb, 2012 | #seslondonEncourage Use of Filters• Dynamic• Sliders when possible• Retain all filters and sorts• Add option to clear selected fields
    7. 7. London | 20–24 Feb, 2012 | #seslondonClear Price Displays• Bigger is better• Highlight promotional rates• Remain consistent through funnel• Create transparency• Allow customers to change currency
    8. 8. London | 20–24 Feb, 2012 | #seslondonCreate Urgency• Highlight 5 or less rooms• Number of times booked• Number of users viewing• Time of last booking
    9. 9. London | 20–24 Feb, 2012 | #seslondonUrgency – Number of Rooms Left 2.5% Increase in conversion
    10. 10. London | 20–24 Feb, 2012 | #seslondonEasy to Find Content • Limit tabs • Don’t make customers search • Show thumbnails on main page • Include guest reviews
    11. 11. London | 20–24 Feb, 2012 | #seslondon Property Details Photo Layout Is The Winner2.28%Increase in conversion
    12. 12. London | 20–24 Feb, 2012 | #seslondon• Remove Unnecessary fields and steps• Test one-page flow• Remove links from checkout header• Provide phone number• Remind customer what they ‘re buying Streamline Checkout
    13. 13. London | 20–24 Feb, 2012 | #seslondon Chameleon:Redesigned Search Results
    14. 14. Three Main Takeaways1. Stickiness on transactional sites should focus on increasing conversion. Not time on site.2. Focus on the user experience. Make it easy for users to accomplish their goal and they will stick around.3. Be transparent about what you are offering.
    15. 15. London | 20–24 Feb, 2012 | #seslondonThank You!Jeff SlipkoExpedia Affiliate NetworkTwitter: jslipko
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