2010피알즈커리(게시용)

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  • 2010피알즈커리(게시용)

    1. 1. 2010 PR’s Curriculum
    2. 2. 2010 PR’s Curriculum By Jusung Kim PR’s Academic Director
    3. 3. Curriculum Structure
    4. 4. Curriculum Structure Regular Curriculum
    5. 5. Curriculum Structure Regular Extra-Ordinary Curriculum Curriculum
    6. 6. Curriculum Structure Regular Extra-Ordinary Curriculum Curriculum Long-Term Project
    7. 7. Curriculum Structure Regular Extra-Ordinary Curriculum Curriculum Long-Term Project
    8. 8. Long-term Project
    9. 9. Long-term Project 1 1 1 & ● , ( ) 2 Weekly Posting ● , ( ) 3 ● PT (10 ) 4 Final Individual PR Proposal Competition ● 2~3
    10. 10. Long-term Project (1)
    11. 11. Long-term Project (1) BLOG
    12. 12. Long-term Project (1) BLOG Blog ● , , , 1 ● , ● 4/7( ) -“ ” Twitter (Optional) ● ● , ●
    13. 13. Long-term Project (2)
    14. 14. Long-term Project (2) Weekly Posting
    15. 15. Long-term Project (2) Weekly Posting ● ● , , ● ● PR’s Trackback
    16. 16. Long-term Project (3)
    17. 17. Long-term Project (3) Media Monitoring
    18. 18. Long-term Project (3) Media Monitoring 1 10 ● Powerpoint / Keynote Slide format 2 / ● ● , PR, ● , , ● / - , , , , , , - , , ZDnet, ,
    19. 19. PR’s
    20. 20. PR’s Academic director Web Manager Vice-AD Vice-WM Member#1 Member#2 ● +8 4 ● (9:50) 2 PR/MKT/COMM. Cover PR Issue Monitoring : PT /
    21. 21. 2008 PR
    22. 22. 2008 PR 2009 PR
    23. 23. 2008 PR 2009 PR : , , : , , : , , - - , ,
    24. 24. 2008 PR 2009 PR : , , : , : , , : , : , , : , , - - , , - , , - ,
    25. 25. Regular Curriculum
    26. 26. Regular Curriculum Introduction to PR MPR Case Study Strategic Thinking PR Project Planning PR Project Case Study Social Media #1
    27. 27. Regular Curriculum Introduction to PR MPR Case Study PT Strategic Thinking PR PR Project Planning PR’s Book Club PR Project Case Study Social Media #1
    28. 28. Regular Curriculum Introduction to PR MPR Case Study PT Crisis Management Strategic Thinking PR Social Media #2 PR Project Planning PR’s Book Club CSR PR Project Case Study News Release Social Media #1 Final PT
    29. 29. ] Introduction to PR MPR Case Study ● PR , , ● MPR / ● ● PR ● ● , [1 Strategic Thinking PR Project Planning ● , ● / ● ● PR Introduction of PR ● ● MPR Case Study Strategic Thinking PR Project Planning PR Project Case Study Social Media #1 PR Project Case Study ● , ● ● / Social Media #1 ● PR ● ●
    30. 30. ] ●1 Review ● Review PR’s Book Club Review (Optional) [ PR’s Book Club ● / ● / ● / ● /
    31. 31. ] ● ● / ● ● , ● ● [2 Crisis Management Social Media #2 ● / / ● ● ● ● ● Crisis Management Social Media #2 CSR News Release CSR ● CSR ● , News Release ● ● ● ●
    32. 32. Extra-Ordinary Curriculum
    33. 33. Extra-Ordinary Curriculum 1 ● PR Agency / ● 3~4 2 ● , ,
    34. 34. 1. 4/7 ( ) : “ ” - ( , , , ), , , - ( : 010_2782_5954) (7 ) 2. 4/7 ( ) 3. MT (4/10) 1~2 (Introduction to PR & MPR) - PDF / :“ ”, 4. 5 :
    35. 35. 5. (smuggle00@gmail.com) (4/7 ) - ( ) 6. PT , 7. PT PDF Slideshare PR’s Blog (PPT ) 8. & , PPT, - smuggle@nate.com / @sMuggleK / Mobile 010_2782_5954 9. PR’s = Team Play! - , Weekly Posting,
    36. 36. 2010 PR’s Curriculum
    37. 37. 2010 PR’s Curriculum By Jusung Kim PR’s Academic Director

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