Innovative Social Media Strategies

Dr. Cindy Gordon ACCELERATING PROFESSIONAL SERVICES GROWTH USING INNOVATIVE DIGITAL SOCIAL MEDIA STRATEGIES June 4 th , 2009

About IGLOO…

IGLOO Software delivers full service online community and social software solutions to organizations, teams and groups of any size. Our solutions combine Web 2.0 technology with on-demand hosting, consulting, e-engagement and all of the community support services necessary for a sustainable and successful deployment.

Introductions…

About Cindy...

Dr. Gordon is the CEO of Helix Commerce International Inc., a company specializing in innovation leveraging next generation collaboration centric business models

She is an active author of over 7 books and is a frequent industry speaker. She is the recent co-author of “ Why Buy the Cow? How the On-demand revolution powers the new Knowledge Economy.”

She is currently writing three new books on the power of digital social media and Web 2.0 to be released by leading publishers like Jossey Bass in 2009 and 2010.She can be reached at [email_address] or (647)477-6254

Helix is a leader in Next Gen business innovations.

Helix 2009 and 2010 Publications (underway):

John Wiley Gold Series (3 Volume Series) on Technology Innovations and New Business Models for Future Growth : Helix contributed the Web 2.0 and Collaboration Thought Leadership Chapters (over 100 pages of new thought capital)

Growth from Enterprise 2.0 on Global Best Practices

Jossey Bass Project: Social Knowledge: Using Social Media to Know What you Know with Dr. Cindy Gordon and other global international thought leaders in Web 2.0 and Collaboration Business Models ( 2010 )

Webinar Overview

Helix & IGLOO Software

We will be speaking today with Cindy about:

How Helix is leveraging social software solutions to support business growth needs.

How to use online communities to secure customer acquisition growth

Planning tips and techniques using Web 2.0 strategies

There will also be a demonstration of Helix’s NEW online community solutions (www.helixvirtualworlds.com) just released!

Tell us a bit about Helix…

Helix is a leading strategy and innovation consulting firm specializing in next generation business models.

Helix is an IGLOO Partner, and just released its NEW IGLOO Virtual World Center and Services offerings at www.helixvirtualworlds.com .

Helix can be reached at www.helixcommerce.com or its head office at (647)477-6254.

Helix is known for our Social Media Solutions. Strategy Design Build/Run Learn & Improve Wikis Blogs Virtual Worlds Social Media Corporate Networking Collaboration Web 2.0 Technology solutions we partner and work with. SharePoint www.helixcommerce.com www.helixvirtualworlds.com

What were Helix’s business goals for deploying an online community?

Our Goals

Expand our Services & Customer Interactions Footprint

Develop an Annuity Model for Revenue Generation

Invest in a low-cost platform to meet our ECM & Web 2.0 needs – for external customers

Capture real time – customer intelligence.

Increase Marketing and Branding Reach

Increase Sales Pipeline

What were your business requirements in deploying an online community?

Customer Engagement

Live the Web 2.0 consulting brand externally

Expand solution(s) offers to meet customer needs

many of our customers cannot afford solutions like:Microsoft Sharepoint, or Lotus Connections.

Design for the Gen X and Gen Y purchasing experience shift

2. Expand Helix Services Footprint

New Innovation Hive – Community & Research Platform

Phase One – Hive Publishing Center – http://stores.lulu.com/helixcommerce

Sell Web 2.0 on-demand market research like Forrester Research in an annuity business model.

Igloo Virtual World Offering is Linked to our publishing center in Lulu

2. Expand Helix Services Footprint

New Innovation Hive – Community & Research Platform

Phase Two – Redesign Customer PS Offerings linked to Community Interaction Experiences

First New Offering Area - Virtual Worlds www.helixvirtualworlds.com

Features:

VW Services

Community Center

Blogs & Discussion Forums

Calendar of Offering Events

Links to our Team Blogs from other sites

Press Releases

Virtual World Research Report

Virtual World Research Report

Virtual Worlds (VW) 2009 – A Universe of Opportunity

~ a 150 page Word Research report ~

Order NOW at www.helixvirtualworlds.com

Over 200 VW Case Studies researched, with over 30 detailed cases included in this report

Lessons Learned

Implementation Factors

Measurement Systems

Plus with Rich VW Social Media Experiences.

Canadian companies profiled like: Canada Post, Ontario Government, Telus, The Weather Channel, etc.

Note:

6 new products coming in next 10 days…Keep in touch with us.

Call our office in next 3 months and say IGLOO and receive a 15% discount - (647)477-6254.

NEW May 30th

Helix has recently built a VW Innovation Center. http://slurl.com/secondlife/Bountiful/195/189/26

What challenges did you experience deploying an online community like Igloo?

Internal Skills ~ Relevancy

Creative Design is critical and a specialized skill – not for the average end user if you want a nicer looking site – we had a webmaster proficient in HTML but insufficient to execute an Igloo project design & production

Technical execution team need more than HTML - CSS/Java Style Sheets so more technical skills needed in delivery team

Igloo is simplifying their development environment with more drag and drop widgits – this will simplify execution and reduce costs to deploy – Release Fall, 2009.

What challenges did you experience deploying an online community like Igloo?

Production

Step 1: Webinar Training for End User (1.5 hrs)

Step 2: WireFrame Draft Conceptual Design - internal

Step 3: Designer Training (1.5 hrs.)

Step 4: Creative Templates & Custom Designs (10- 15 hours)

Step 5: Technical Training – (2 hours with technical team – knowledge transfer to webmaster)

Step 6: Production Environment – Creative Templates overlays into Igloo – Page Designs

Step 7 - Content Development

Step 8 - Testing and Review

Step 9 - Release

Step 10 - Continuous Improvement

What helped you to address these business challenges?

Quality Services Support from our Partner IGLOO

Budget Expansion required and approved rapidly

Learning Orientation – takes time to learn new environments and be proficient

Iterative Design Methodology – constant “Scrumming.”

Sense of Humor

Job is never done – sustaining focus, budget, and Continuous Improvement

What key Igloo features are we using?

Current

Promotion of Services

Blogging

Upselling service products – research reports into Igloo

Discussion Forums

Community Membership – Open for NOW

Future

Resource Library

Moderated Discussions

Planned Benefits Helix from using an online community and social software?

Living the Helix Brand with our customers and partners

Increases Accountability of Service Offering Profit Center Leadership to communicate online daily

Increases Customer or Prospect Sales Reach and Coverage

Standardization of Best Practices

Streamlining Communication processes

Improved knowledge sharing

Reduced duplication of efforts

Demonstration ~ www.helixvirtualworlds.com

Cindy has a bit of time to answer a few questions,

so we’ll take questions via WebEx at this time.

Please

introduce yourself and your organization.

Questions & Answers

Thank – You. Thanks to everyone who participated in this webinar. To show our appreciation, we would like to offer each of you a FREE session with an Online Community Architect for a review of your current website, community or Web 2.0 Social Software Strategy. We will follow up with each of you with the specific offer and to provide a link to a recording of today’s webinar. www.igloosoftware.com/solutions/companies www.helixcommerce.com