Business Value of Online Communities and Social Fundraising Changing the Paradigm IGLOO Inc. [email_address] 1.877.ON.IGLOO October 19, 2009 Gerard van der Burg Community Strategist IGLOO Software David Armour CEO Canadian Olympic Foundation

IGLOO Software and the Canadian Olympic Foundation IGLOO Software delivers full service online community and social software solutions for business to organizations, teams and groups of any size. Our solutions combine Web 2.0 technology with on-demand hosting, consulting, e-engagement and all of the community support services necessary for a sustainable and successful deployment. The Canadian Olympic Foundation is a national charitable organization that provides Canadians with the opportunity to support the success of high performance athletes across all Olympic and Paralympic sports.

IGLOO Software delivers full service online community and social software solutions for business to organizations, teams and groups of any size. Our solutions combine Web 2.0 technology with on-demand hosting, consulting, e-engagement and all of the community support services necessary for a sustainable and successful deployment.

The Canadian Olympic Foundation is a national charitable organization that provides Canadians with the opportunity to support the success of high performance athletes across all Olympic and Paralympic sports.

It Takes More Than Software!

Partnership A leading provider of online communities and social software solutions Turnkey community solutions for associations, corporations and schools On-demand, cost effective and uncomplicated Develop a scalable, online presence with social software and supporting campaigns to: raise money increase awareness of Canadian athletes and their progress toward competing in the 2010 Winter Games engage the public to contribute to, and create grass root campaigns to raise funds for the athletes evolve and grow the donation paradigm IGLOO Software and the Canadian Olympic Foundation have partnered to combine strategic campaign design and execution with a powerful membership based online community to drive donations for Canada’s Olympic Athletes.

A leading provider of online communities and social software solutions

Turnkey community solutions for associations, corporations and schools

On-demand, cost effective and uncomplicated

Develop a scalable, online presence with social software and supporting campaigns to:

raise money

increase awareness of Canadian athletes and their progress toward competing in the 2010 Winter Games

engage the public to contribute to, and create grass root campaigns to raise funds for the athletes

evolve and grow the donation paradigm

If it was easy, everybody would be doing it?

The days of one-way communication + = are numbered

People Give to People Email Open Rates Campaign email - 1% vs. Email from a friend - 70% Donation Rates People are 100 times more likely to donate when asked by a friend *Source: online survey by About Micro-Philanthropy , 2008

Email Open Rates

Campaign email - 1% vs.

Email from a friend - 70%

What motivates them? community caring “ I’m not alone” competition celebrity “ I can’t get this anywhere else”

community

caring

“ I’m not alone”

competition

celebrity

“ I can’t get this anywhere else”

Community builds through connection to the cause, and to each other

IGLOO Fundraising Design Models Community Fundraising Model 1: Community Donations (Donate Now) Community Targeted social Fundraising Model 2: Community Fundraising Donor Community Fundraising focused Website Model 3: Donor Fundraising Targeted Fundraising VIP

Community Fundraising Model 1: Community Donations (Donate Now)

I’m running for… Community Targeted social Fundraising Model 2: Community Fundraising

Community Fundraising Model Community Fundraising

Community Personal Team Corporate

CANADIAN OLYMPIC FOUNDATION BUSINESS CHALLENGE The Canadian Olympic Foundation is an organization focused on raising funds for Canadian high performance Olympic Athletes and programs The foundation wanted to create an interactive online community to raise public awareness and to be the primary vehicle for all of their grass roots social fundraising activities IGLOO SOLUTION A custom, bi-lingual and branded online community to: Publicize the foundation and their work Accept and process online donations Promote key partners and sponsors Encourage donor interaction via online discussions Provide donors with more information on the athletes and the programs

BUSINESS CHALLENGE

The Canadian Olympic Foundation is an organization focused on raising funds for Canadian high performance Olympic Athletes and programs

The foundation wanted to create an interactive online community to raise public awareness and to be the primary vehicle for all of their grass roots social fundraising activities

IGLOO SOLUTION

A custom, bi-lingual and branded online community to:

Publicize the foundation and their work

Accept and process online donations

Promote key partners and sponsors

Encourage donor interaction via online discussions

Provide donors with more information on the athletes and the programs

Personal Pages

Team Pages

Corporate Pages

Tracking Results: Link-to-Us program

Tracking Results: Graphical Ads

Tracking Results: Keyword Ads

Tracking Results: Social Media

Tracking Social Media Visitors vs. Giving

Experiment with new ways Free Raising Online Competition – The Canadian Olympic Foundation is using group challenges to engage in fundraising efforts like the Workplace Challenge, the Municipal Challenge and the University challenge that will be launched this fall. Free Raising – Allow online supporters to take actions online (fun and interactive) that generate advertising dollars for the ‘cause’ to engage audiences

Free Raising

Online Competition – The Canadian Olympic Foundation is using group challenges to engage in fundraising efforts like the Workplace Challenge, the Municipal Challenge and the University challenge that will be launched this fall.

Free Raising – Allow online supporters to take actions online (fun and interactive) that generate advertising dollars for the ‘cause’

Online actions that Generate Cause $ Getting Results a hub for good - citizens, companies and charities value added promotion – help others spread your story campaign insights – know more, perform better

Getting Results

a hub for good - citizens, companies and charities

value added promotion – help others spread your story

campaign insights – know more, perform better

Thank-you! We now have time for a few questions. Please feel free to ask .

www.igloosoftware.com 1.877.ON.IGLOO www.canadianolympicfoundation.ca To discover more about online communities and fundraising solutions, contact us at: