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Resume of Marketing Leader Jerome Simmons
* Dedicated, creative, and goal-oriented Marketing Manager with more than twelve (12) years of extensive experience in developing innovative solutions that drive sales growth and brand awareness.
* Proven integrated marketing communications planning skills with solid background in B2B, B2C, and nonprofit marketing utilizing expertise in outbound and inbound marketing, advertising management, and media buying.
* Helped Fire & Life Safety Division achieve 6% revenue growth during the Recession by initiating changes in marketing strategies and providing leadership in demand generation while serving as Marketing & Communications Manager at Carter Brothers.
* Developed and launched white paper campaign that generated over 600 leads and 3 national trade publication news stories in 3 months while serving as Vertical Marketing Contractor at LexisNexis.
* Developed aggressive marketing programs that effectively reached 90 to 140% of regional sales quota while working as Regional Marketing Executive at Boost Mobile.
* Marketing Strategy Development & Execution
* Inbound & Content Marketing
* Demand & Lead Generation
* Advertising & Media Buying
* Digital & Social Media Marketing
* Public & Media Relations