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Jerome Simmons-Resume-Marketing Leader

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Resume of Marketing Leader Jerome Simmons …

Resume of Marketing Leader Jerome Simmons

MARKETING MANAGER 
* Dedicated, creative, and goal-oriented Marketing Manager with more than twelve (12) years of extensive experience in developing innovative solutions that drive sales growth and brand awareness.
* Proven integrated marketing communications planning skills with solid background in B2B, B2C, and nonprofit marketing utilizing expertise in outbound and inbound marketing, advertising management, and media buying.
 
NOTABLE HIGHLIGHTS      
* Helped Fire & Life Safety Division achieve 6% revenue growth during the Recession by initiating changes in marketing strategies and providing leadership in demand generation while serving as Marketing & Communications Manager at Carter Brothers.
* Developed and launched white paper campaign that generated over 600 leads and 3 national trade publication news stories in 3 months while serving as Vertical Marketing Contractor at LexisNexis.
* Developed aggressive marketing programs that effectively reached 90 to 140% of regional sales quota while working as Regional Marketing Executive at Boost Mobile.

SPECIALTIES
* Marketing Strategy Development & Execution
* Inbound & Content Marketing
* Demand & Lead Generation
* Advertising & Media Buying
* Digital & Social Media Marketing
* Public & Media Relations

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  • 1. JEROME R. SIMMONS, MBA 9155 Nesbit Ferry Rd. #66.  Alpharetta, GA 30022 (678) 215-4390  jsimmonsmba@comcast.net  www.JeromeSimmons.com www.linkedin.com/in/jeromesimmons MARKETING LEADER  Dedicated and goal-oriented marketing leader with more than twelve (12) years of extensive experience in developing innovative solutions that drive sales growth and brand awareness.  Creative professional with a solid background in B2B, B2C, and nonprofit marketing - utilizing expertise in outbound and inbound marketing, advertising management, and media buying. NOTABLE HIGHLIGHTS  Helped Fire & Life Safety Division achieve 6% revenue growth during the Recession by initiating changes in marketing strategies and providing leadership in demand generation while serving as Marketing & Communications Manager at Carter Brothers.  Developed and launched white paper campaign that generated over 600 leads and 3 national trade publication news stories in 3 months while serving as Vertical Marketing Contractor at LexisNexis.  Developed aggressive marketing programs that effectively reached 90 to 140% of regional sales quota while working as Regional Marketing Executive at Boost Mobile. SPECIALTIES PROFESSIONAL EXPERIENCE VERTICAL MARKETING MANAGER (CONTRACTOR), 2014 - Present LexisNexis - Atlanta, Georgia  Launched and managed white paper campaign that generated over 600 leads and 3 national trade publication news stories in 3 months.  Lead the creation of content and collateral such as infographics, contributed articles, brochures, and sell sheets  Manage marketing activities including value proposition and messaging development, demand generation activities, content and sales tool development, and industry specific marketing communications to internal and external stakeholders. MARKETING MANAGER, 2013 - 2014 XINNIX, The Mortgage Academy (Mortgage Sales & Leadership Training Firm) - Atlanta, Georgia  Developed and implemented company social media strategy utilizing LinkedIn, Twitter, Facebook, and YouTube.  Initiated and managed lead/demand generation campaigns that included email marketing, lead nurturing, display advertising, and content marketing.  Led rebranding, collateral and website redevelopment initiative including vendor selection, content creation, and project management.  Created strategy for launch of new business line including traditional marketing, public relations, SEO, and pay- per-click advertising.  Marketing Strategy Development & Execution  Inbound & Content Marketing  Demand & Lead Generation  Advertising & Media Buying  Digital & Social Media Marketing  Public & Media Relations
  • 2. DIGITAL MARKETING CONSULTANT, 2012 ASPIRE! Strategy Group (Self-employed) - Atlanta, Georgia  Contracted with national digital marketing firm to provide prospects with website and SEO analysis including keyword rankings, monthly traffic value, and inbound link assessments.  Conducted sales presentations and webinars matching customer needs with website design, SEO, social media, and mobile marketing services.  Developed and implemented innovative prospecting and lead generation methods to increase company visibility. MARKETING & COMMUNICATIONS MANAGER, 2008 – 2011 Carter Brothers, LLC (National Fire & Security Systems Provider) - Atlanta, Georgia  Created and managed content for two websites, effectively increasing website traffic by 130% through the design and implementation of a search engine marketing campaign.  Helped Fire & Life Safety Division achieve 6% revenue growth during the Recession by initiating changes in marketing strategies and providing leadership in demand generation.  Executed 15 public relations campaigns resulting in 25 featured articles, including two national cover stories.  Conceptualized and developed sales and marketing tools, including over 100 presentations, sell sheets, case studies, white papers, and sales collateral pieces. REGIONAL MARKETING EXECUTIVE, 2007 Boost Mobile (Prepaid Division of Sprint Nextel) - Atlanta, Georgia  Planned and developed integrated marketing campaigns for 7 regional distributors and 5 national retail partners, including Wal-Mart, Radio Shack, and Best Buy.  Developed aggressive marketing programs that effectively reached up to 140% of monthly regional sales quota.  Managed co-op advertising budget of over $1.2 million; successfully negotiated marketing programs to a minimum of 20% below cost. MEDIA & MARKETING GROUP DIRECTOR, 1999 – 2007 ALARM International (Nonprofit Organization) – Tallahassee, Florida  Produced and placed over 150 television, web, and radio broadcasts and commercials comprising of :30 & :60 sec PSAs and 30-minute radio and television specials.  Created ad copy as well as produced radio and television commercials to capture targeted market segments; increased revenue and attained membership growth by over 150% in 3 years.  Managed a team responsible for developing promotional materials, maintaining website content, and coordinating publicity efforts. Masters of Business Administration Degree, Marketing Concentration Bachelor of Science Degree, Business Administration Florida A&M University – Tallahassee, Florida TECHNICAL SKILLS Microsoft Office Applications Adobe Photoshop Adobe Dreamweaver (HTML) Pardot Multiple CRM Systems Various CMS Programs EDUCATION & CREDENTIALS

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