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Marketing Portfolio of Jerome R. Simmons, MBA. I wrote copy for or provided creative direction for most of the marketing pieces. Additionally I wrote and pitched the press releases. Graphic design for ...

Marketing Portfolio of Jerome R. Simmons, MBA. I wrote copy for or provided creative direction for most of the marketing pieces. Additionally I wrote and pitched the press releases. Graphic design for marketing collateral provided by 3rd party firms or graphic design staff.

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Jerome simmons full portfolio Presentation Transcript

  • 1. Marketing Portfolio of Jerome R. Simmons, MBAwww.JeromeSimmons.com | 678-215-4390 | jsimmonsmba@comcast.net 1
  • 2. Sales Collateral Development 1
  • 3. Electronic Security, Fire & Life SafetyNational Strength.Local Responsiveness. Carter Brothers Provides and Installs:When it comes to electronic security, fire, and life safety, youdeserve the best of both worlds: National Strength and Local Video Surveillance Systems (CCTV) that act as the “eyes and ears”Responsiveness. Established in 2001, Carter Brothers has of your facility, deterring crime without increasing security staff. Digital videogrown to become a leading provider of electronic security, surveillance integrated with access control systems, video analytics technology,fire, and life safety services as well as one of the largest and communication systems canminority-owned firms in the industry. Through our ten branch detect and notify staff of suspiciousoffices and network of Installation Service Providers, we activity, and is an easily retrievableprovide electronic security, fire and life safety systems for a record of incidents.wide range of facilities across the country. Fire Alarm Systems that are highly sensitive, quickly detecting a fire’s location in its earliest stages. They can distinguish between smoke and otherCarter Brothers Fast Facts: particles such as dust and steam, greatly reducing false alarms. Access Control Systems that ensure only authorized personnel are able to• 100+ Nicet Certifications enter sensitive areas.• 500+ Security, Fire, and Life Safety Product Intrustion Detection Systems that keep your facilities fully protected from Certifications both external and internal intrusion threats.• 100 Trucks with 24/7/365 Emergency Service Response Mass Notification Systems that quickly communicate crucial information in• Local Code Expertise – Local AHJ Relationships a crisis. Utilizing advanced communications technology – including speakers, digital• Over 6000 Buildings with Over 120 Million Square Feet display boards, pop-up messages, e-blasts, reverse 911, PDAs, pagers, cell phones, Under Contract cable TV and fiber-optics – a mass notification system helps ensure the safety of• NMSDC Corporate Plus® Member your occupants in an emergency.• Since 2001, Carter Brothers has managed, installed, Additional Products and Services include: maintained, and serviced more than $800 million in fire System Design Program/Project Management Site Safety Surveys and security projects nationwide. ADA Upgrades Nurse Call Systems Biometrics• SDM magazine ranks Carter Brothers #22 among the Top 100 Security Systems Integrators in the nation. IP Cameras & Video Intelligent Video Security Gates & Barriers Management
  • 4. Carter Brothers FootprintCustomized Solutions -Consistent DeliveryOur Installation Delivery Model (IDM) provides our Through our branch offices, our network of Installation Service Providers, and ourclients with customized solutions for each facility while Strategic Alliance Partners, Carter Brothers services the following metro areas:maintaining the highest quality of delivery. No matter thenumber of facilities or systems, Carter Brothers provides asingle point of contact for each client. Atlanta Austin Baltimore Boston Charleston Charlotte Chicago Dallas Denver Detroit It all starts with an assigned and highly-experiencedproject manager who expertly assesses your situation Fort Lauderdale Fresno Houston Indianapolis Los Angeles and works with you to develop a custom-tailored solutionmeeting your specific needs. Your project manager then Miami Nashville New York Norfolk Orlando draws on a diverse team of Carter Brothers experts to Philadelphia Phoenix Raleigh/Durham Richmond San Antonio design, install, and test your fully-integrated system. Allwith the utmost attention to detail, budget, and deadlines. San Francisco Seattle Tampa Washington, DC Winston/SalemOn average, our customers save on average 15% onproject costs. Clients: Vertical Markets: Post Installation Services: • Frito Lay • Higher Education • Testing & Inspection • Wachovia • Residential/Condo • Monitoring • Standard Register • Banking • Preventive • Grainger • Retail Maintenance • UPS • Manufacturing/ • Safety Audits • Felcor Lodging Trust Distribution • Emergency Service • Georgia Power • Healthcare • Software Support • Marriott • Assisted Living • System Repair • JC Penney • Hospitality • Toyota • Commercial Office • TJ Maxx • Federal Government • BP Oil • Industrial / Technology • HCA • Sports Facilities • Sodexo • Petrochemical • Aviation Electronic Security, Fire & Life Safety 100 Hartsfield Centre Parkway, Suite 100 • Atlanta, GA 30354 1.888.818.0152 • www.carterbrothers.com
  • 5. Electronic Security, Fire & Life SafetyOverview & Expertise CaRteR BRotheRS PRovideS aNd INStaLLS:Carter Brothers is a full-service provider of electronicsecurity, fire, and life safety systems and products as Video Surveillance Systems (CCTV) that act as the “eyes and ears”well as project management services. Headquartered of your facility, deterring crime without increasing security staff. Digital videoin Atlanta, Georgia, Carter Brothers’ electronic security surveillance integrated with access control systems, video analytics technology, and communication systems cansystems and services include Closed Circuit Television, detect and notify staff of suspiciousIntrusion Detection, Access Control, and other related activity, and is an easily retrievablefire and life safety products. Our NICET and UL record of incidents.Certified technicians and service providers are able toprovide customized solutions with consistent delivery Fire Alarm Systems that areto facilities nationwide. Our Installation Delivery highly sensitive, quickly detecting aModel allows you to maintain daily operations while fire’s location in its earliest stages. They can distinguish between smoke and othermaintaining a safe environment. We are committed particles such as dust and steam, greatly reducing false alarms.to exceeding customer expectations and are proud to Access Control Systems that ensure only authorized personnel are able toprovide you with a single source for your security and enter sensitive areas.life safety needs. Intrusion Detection Systems that keep your facilities fully protected from both external and internal intrusion threats.CoMpaNY DeSiGNatioNS: additioNaL PRodUCtS aNd SeRviCeS iNCLUde:• CAGE CODE: 3DGT7 System Design Program/Project Management Site Safety Surveys• EIN: 65-1104160 ADA Upgrades Nurse Call Systems Biometrics• DUNS#: 038742768 IP Cameras & Video Management Intelligent Video Security Gates & Barriers• GSA Schedule GS-07F-0450K (GE Security Strategic Building Modifications Lighting, Towers, & Antennas Command & Control Centers Partner) Thermal Sensors Portable Drug & Explosive Detection Vehicle Scanning• NICET Certified RFID Toxin & Gas Detection Testing & Inspection
  • 6. PaSt PeRfoRMaNCe • Atlanta City Hall • Hartsfield-Jackson Airport • JFK Federal Building • Government Printing Office • Port of Oakland • Oakland Federal Building • NY/NJ Port Authority • VDOT • U.S. Navy • Department of Veteran Affairs • Central Intelligence Agency CaRteR BRotheRS FootpRiNt Through our branch offices, our network of Installation Service Providers, and our Strategic Alliance Partners, Carter Brothers services the following metro areas: Atlanta Austin Baltimore Boston Charleston Charlotte Chicago Dallas Denver Detroit Fort Lauderdale Fresno Houston Indianapolis Los Angeles Miami Nashville New York Norfolk Orlando Philadelphia Phoenix Raleigh/Durham Richmond San Antonio San Francisco Seattle Tampa Washington, DC Winston/SalemNaICS Code DeSCRiptioN561621 Security Systems Services541690 Other Scientific and Technical Consulting Services922160 Fire Protection238210 Electrical Contractors and Other Wiring Installation Contractors811213 Communication Equipment Repair and Maintenance517110 Closed Circuit Television (CCTV) Services541614 Process, Physical Distribution, and Logistics Consulting Services541310 Architectural Services334119 Other Computer Peripheral Equipment Manufacturing334290 Other Communications Equipment Manufacturing541330 Engineering Services541512 Computer Systems Design Services 100 Hartsfield Centre Parkway, Suite 100 • Atlanta, GA 30354 1.888.818.0152 • www.carterbrothers.com
  • 7. Service youcan trustCarter Brothers Fire & Life Safety PreVentiVe maintenance ProGramS(formerly Edwards Service) has decades We can customize a preventive maintenance program for all of your life safety systems. A serviceof experience in the Life Safety industry. representative will meet with you, tour your facility, and develop a service agreement to ensure your systems are tested, inspected, and maintained to keep them operating at peak performance.We offer a broad range of life safety Your agreement may include inspections, testing, parts replacement, emergency services, repair,services and programs designed to meet maintenance or other services we provide.the specific needs of each facility weservice. Because Carter Brothers Fire & TeStinG and InSpectionLife Safety offers unprecedented expertise Following each scheduled inspection or test, a technician will provide a detailed report to identify potential opportunities for improving system performance and assisting in code compliance.as well as groundbreaking products and Through the technology of Fire Scan® provided by Building Reports™, our technicians useservices, businesses continue to rely on standard PDA’s to scan devices and upload results to a secure, web-based account. This data isthe company for cutting edge life safety compared to past inspections and statistical analysis using an online database. Unique bar-codeand security solutions. Our years of leading registration ensures comprehensive inspections bythe industry with innovative products and monitoring our technician’s progress in real time during the inspection, preventing missed items,solutions with customer’s current and and facilitating fast action on repairs. Scannedfuture needs in mind is what sets us apart timestamps cannot be modified, and reports arefrom the competition. ready immediately as either a dynamic web page or a downloadable document to authorized users only.As a locally operated business we Fire Alarm SyStem SerViceunderstand the local codes and regulations. We make a special effort to thoroughly test and inspect all of your system’s components forWe are committed to exceeding our proper operation. We can significantly reduce unwanted false alarms by keeping your smokecustomer’s expectations. We are proud to detectors clean and ready to respond to the required sensitivity level. Upon completion, we willprovide you with a single source for your provide you with detailed documentation as outlined by the National Fire Protection Associationlife safety service needs. and your local authority. Security SyStem SerVice We have established a successful track record in designing and installing integrated security systems. Our technicians are experienced in servicing the access control, intrusion, closed circuit television and communications systems that protect your building, its occupants, and your company’s assets.Carter BrotherS Fire & Life SafetyA DIVISION OF CARTER BROTHERS, INC monitorinG SerVice In order to provide you with a greater level of protection, our Central Station Monitoring service5666 La Ribera, Suite E is supported by UL and Factory Mutual Certified facilities. Professional operators are trainedLivermore, CA 94550 to identify incoming alarms and notify the appropriate authorities and individuals needed for response. Our monitoring centers are on the job when you can’t be.1-800-873-3392 SerVice 24-HourS a DayVisit us online at Our service representatives are on call and available 24/7 for prompt dispatch to your facility. Wewww.carterbrothersfire.com will develop a plan to deliver the needed level of response so you’ll know your people and property are protected around the clock.
  • 8. Vertical Marketing Slicks 5
  • 9. Building Lasting Relationships with Integrity and ExcellenceSince 2001, Carter Brothers has grown to become a leading provider of electronic security, fire and life safety services.Through our ten branch offices across the country and our network of Installation Service Providers, we can provide electronicsecurity, fire and life safety systems for your facilities nationwide.Your patients rely on your organization for the ultimate in quality healthcare. You can rely on us to provide your facility, staffand patients with the ultimate in safety, security and response. From large hospitals to outpatient clinics, medical offices,R&D facilities and surgical centers, Carter Brothers specializes in meeting the unique challenges faced by healthcareorganizations.Healthcare facilities confront a wide range of unique and ever-changing safety, security and communications challenges.That’s why we follow a solutions-driven approach, starting with a thorough assessment of your situation conducted by highlyqualified healthcare systems specialists.Our in-depth assessment pinpoints specific safety, security and communications needs so they can be addressed aseffectively and efficiently as possible. Our assessment also minimizes costs by identifying ways to make optimal use of yourexisting systems and infrastructure, while ensuring compliance with HIPAA, JCAHO and other regulatory requirements.
  • 10. After identifying your specific needs and requirements our capability a critically important part of an integrated securityhealthcare team develops integrated security, fire and life system. Utilizing advanced communications technology—safety solutions that include: including speakers, digital display boards, pop-up messages, e-blasts, reverse 911, PDAs, pagers, cell phones, cable TV andIntrusion detection systems that keep your facilities fully fiber-optics—a mass notification system helps ensure theprotected from both external and internal intrusion threats. safety of your patients, staff and visitors in an emergency.Fire alarm systems that are highly sensitive, quickly detecting Your entire system can be interactively managed with an on-a fire’s location in its earliest stages. At the same time, they site central command center. Our ability to provide 24-hourcan distinguish between smoke and other particles such as monitoring center helps safeguard your facilities around thedust and steam, greatly reducing false alarms. Early detection clock, while Carter Brothers’ preventive maintenance specialistsand pinpoint accuracy mean faster response time, which can make certain your system always performs flawlessly.save lives and reduce property damage. With Carter Brothers you get the best of both worlds. OurAccess control systems that ensure only authorized personnel national presence means we can be your single-sourceare able to enter sensitive areas such as pharmacies, provider for your facilities around the country, while ourlaboratories and patient records. local accountability and focus ensures attentiveness to our customers’ needs.Video surveillance systems that act as the “eyes and ears”of your facility, deterring crime without increasing security Discover the Carter Brothers difference. Contact us today at (888)staff. Digital video surveillance integrated with access control 818-0152 or visit us on the web at www.carterbrothers.com.systems, video analytics technology and communicationsystems can detect and notify staff of suspicious activity, andis an easily retrievable record of incidents. Building Lasting Relationships with Integrity and ExcellenceMass notification systems that quickly communicate crucialinformation in a crisis. Increasing incidents of violence,terrorist attacks and other threats have made mass notificationWe Support: Experience Includes:Facilities Managers Washington Hospital –San FranciscoChief Information Officers Grady Hospital –AtlantaChief Security Officers HCA –NashvilleChief Executive Officers Rush UniversityArchitectural/Engineering Firms Medical Center – ChicagoDesign and Construction Directors Detroit Receiving Hospital – Detroit We Provide Solutions For: Roxborough Hospital - Philadelphia Customized SolutionsHospital Facilities Group Purchasing Consistent DeliveryOutpatient Clinics Organizations:Medical Offices NovationR & D Facilities HealthTrustSurgical Centers *Carter Brothers is a NMSDC Corporate Plus® Member
  • 11. Established in 2001, Carter Brothers has grown to become the largest minority-owned firm in the industry - managing,installing, maintaining or servicing nearly $1 billion in fire and security project nationwide.Carter Brothers’ experience in the hospitality sector includes design/build, installation and system retrofits, preventativemaintenance, test and inspection, emergency service and monitoring. We currently maintain over 400 hospitality-relatedinspection and service agreements annually.Our ability to provide service nationally, but also support our customers with a local presence, becomes invaluable duringemergency situations. Products & Services Include: Fire Alarm Systems Video Surveillance Preventive Maintenance New System Design Testing & Inspection Access Control Emergency Service Design/Build Retrofits Web-based Intrusion Central Station Specifications Inspection Reports Detection Monitoring Design ADA Upgrades Disparate Systems Technical Support Building Controls Integration System Repair Power Generators Mass Notification & Energy Solutions UL Certification
  • 12. @ Work Mandarin Oriental Hotel Marriott Marquis Miami, FL Atlanta, GA Designed, project managed and Designed, project managed, and installed EST3 Voice System. installed new networked EST3 Currently performing compliance System. Currently providing certification and emergency testing as well as preventive services. maintenance and monitoring services. The Marriott Marquis has been a customer since 1999. Courtyard by Marriott Swissôtel Chicago Arlington, VA Chicago, IL Designed, project managed Designed, project managed and and replaced an IRC3 and ADT replaced a Simplex Panel with Unimode System with a new an EST3 System. EST3 System. Currently providingtesting, warranty, preventive maintenance and monitoringservices. Atlanta Miami Austin Nashville Baltimore New York Boston Norfolk Charleston Orlando Charlotte Philadelphia Chicago Phoenix Dallas Raleigh/Durham Denver Richmond Detroit San Antonio Fort Lauderdale San Francisco Fresno Seattle 100 Hartsfield Centre Parkway Suite 100 Houston Tampa Atlanta, GA 30354 Indianapolis Washington, DC 1.888.818.0152 Los Angeles Winston/Salem www.carterbrothers.com
  • 13. Building Lasting Relationships with Integrity and ExcellenceSince 2001, Carter Brothers has grown to become a leading provider of electronic security, fire, and life safety services.Through our ten branch offices across the country and our network of Installation Service Providers, we can provide electronicsecurity, fire, and life safety systems for your facilities nationwide.From petrochemical facilities to retail locations, your business is confronted with a wide range of unique and ever-changingsafety and security challenges. That’s why we follow a solutions-driven approach, starting with a thorough assessment ofyour site specific needs conducted by highly qualified petrochemical systems specialists.Our in-depth assessment pinpoints specific fire, life safety and security needs so they can be addressed as effectivelyand efficiently as possible. Our assessment also minimizes costs by identifying ways to make optimal use of your existingsystems and infrastructure, while keeping facilities up to date with the latest in cutting-edge technologies.
  • 14. After identifying your specific needs and requirements, our ability to provide 24-hour monitoring helps safeguard yourpetrochemical team develops integrated security, fire, and life facilities around the clock, while Carter Brothers’ preventivesafety solutions that include: maintenance specialists make certain your system performs as it should.Video surveillance systems that act as the “eyes and ears” ofyour facility, deterring crime and capturing incidents without Customized Solutions – Consistent Deliveryincreasing security staff. Digital video surveillance integrated As both a technology provider and systems integrator, wewith access control systems, video analytics technology, understand that no two facilities face identical fire, life safetyand communication systems can detect and notify staff of and security challenges. However, it is even more critical to havesuspicious activity, and is an easily retrievable record of a single point of contact for all of your fire and security needs.incidents. The systems we install also provide point-of-saleinterface and high resolution cameras with license plate With Carter Brothers, each of your facilities will receive uniquecapture capabilities. solutions with consistent delivery. We provide the best of both worlds through our unique Installation Delivery Model.Intrusion detection systems that keep your facilities fully Through this model, we are able to self-perform and manageprotected from both external and internal intrusion threats. installations for multiple new and existing facilities, providingOur systems are able to call up live video and provide graphic you with cost savings and a single point of accountability.depictions of alarm locations, reducing false alarms and Our national presence means we can be your single-sourcehelping your security staff to respond quickly. provider for your facilities around the country, while our local accountability and focus ensures attentiveness to your needs.Access control systems that ensure only authorized personnelare able to enter sensitive areas such as store rooms or Discover the Carter Brothers difference. Contact us today at (888)hazardous material facilities. 818-0152 or visit us on the web at www.carterbrothers.com.Fire alarm systems that are highly sensitive, quickly detectinga fire’s location in its earliest stages. At the same time, they Building Lasting Relationships with Integrity and Excellencecan distinguish between smoke and other particles such asdust and steam, greatly reducing false alarms.Your entire system can be interactively managed with anon-site central command center or outsourced to us. Our *Carter Brothers is a NMSDC Corporate Plus® Member Customized Solutions Consistent Delivery
  • 15. Partner/Manufacturer Sales Collateral 4
  • 16. Electronic Security, Fire & Life Safety S2 SECURITYNational Strength. S2 NetBoXLocal Responsiveness. The S2 NetBox is the first integrated security management system to offer an open platform, solid state network appliance architecture. Because of their networkWhen it comes to electronic security, fire, and life safety, appliance architecture, S2 NetBox systems cost-effectively operate the smallestyou deserve the best of both worlds: National Strength and facilities and the largest enterprises alike. S2’s snap-together integration approachLocal Responsiveness. Established in 2001, Carter Brothers uses auto-detecting hardware, real time graphics, and web standards to deliverhas grown to become a leading provider of electronic amazing sophistication without the installation and management headaches thatsecurity, fire, and life safety services as well as one of the usually go with it.largest minority-owned firms in the industry. Through ourbranch offices, Project Managers, and network of Certified Capabilities of the S2 NetBox include:Installation Service Providers, we provide electronic security,fire and life safety systems for a wide range of facilities architectureacross the country. • IP-based, solid state open platform network appliance • User interface completely browser-deliveredCaRteR BRotheRS FaSt FaCtS: • Modular system expansion with graphical setup access Control• 100+ NICET Certified Technicians • Integrated photo ID system with video verification• 500+ Security, Fire, and Life Safety Product Certifications • Dual reader support with optional keypad • Multiple cards per person and multiple card formats• 100 Trucks with 24/7/365 Emergency Service Response• Local Code Expertise – Local AHJ Relationships event Monitoring • Monitoring Desktop integrates video surveillance• Over 6000 Buildings with Over 120 Million Square Feet • Event annunciation with color, sound, and video Under Contract • Email and SMS messaging to mobile phone on alarm activation• NMSDC Corporate Plus® Member video Management• Since 2001, Carter Brothers has managed, installed, maintained, and serviced nearly $1 billion in fire and • Seamless integration with access control and alarm functions security projects nationwide. • Single user interface for digital video recorder (DVR), network video recorder (NVR), and IP camera display• SDM magazine ranks Carter Brothers #15 among the Top 100 Security Systems Integrators in the nation. • Automatic video callup on event initiation
  • 17. Customized Solutions - through our branch offices and network of installationConsistent delivery Service Providers, carter Brothers services the following metro areas:Our installation delivery model (idm) provides ourclients with customized solutions for each facility whilemaintaining the highest quality of delivery. No matter the Atlanta Austin Baltimore Boston Charlottenumber of facilities or systems, Carter Brothers provides a Chicago Dallas Denver Detroit Fort Lauderdalesingle point of contact for each client. Fresno Houston Indianapolis Los Angeles MiamiIt all starts with an assigned and highly-experiencedproject manager who expertly assesses your situation Nashville New York Norfolk Orlando Philadelphiaand works with you to develop a custom-tailored solution Phoenix Raleigh/Durham Richmond San Antonio San Francisco meeting your specific needs. Your project manager thendraws on a diverse team of Carter Brothers experts to Seattle Tampa Washington, D.C. Winston/Salemdesign, install, and test your fully-integrated system. Allwith the utmost attention to detail, budget, and deadlines.On average, our customers save on average 15% onproject costs. the S2 NetBoX advaNtaGe Superior total Scalability for the Widest Cost of ownership application Range The system requires very low network Applications scale by simply adding bandwidth additional S2 NetBox hardware anywhere on the network Browser-managed user interface requires no software installation or maintenance. The S2 NetBox software scales based on Just plug it in and start your computer’s user requirements, assuring that a user web browser. need purchase only what is required for the particular application. Because it operates like a common web site, users adapt to its sophisticated features with minimal training. Freedom from the Constraints of And, because there are no moving parts in Geography our solid state models, an S2 NetBox can Users can be located any place that the operate for years without maintenance of Call a Carter Brothers representative LAN, WAN, or public Internet can reach. any kind. That means that systems can be operated today to set-up an analysis of remotely, centrally, or locally your security system needs! a truly The S2 NetBox delivers full geographic 1-800-873-3392 open Platform. independence: the ability to manage any asset from anywhere that a network is www.carterbrothers.com Unlike older generation products on the available. market today that may claim to be open, the S2 NetBox is a truly open platform with readily available APIs and data security built into the communications architecture. Electronic Security, Fire & Life Safety
  • 18. Electronic Security, Fire & Life SafetyNational Strength. VIGILANT FIRE ALARM SYSTEMSLocal Responsiveness. Vigilant provides life safety solutions for commercial applications from retail stores to manufacturing facilities. Vigilant is designed to address the needs of yourWhen it comes to electronic security, fire, and life safety, you business today and adapt to change in the future. With a Vigilant solution, you’vedeserve the best of both worlds: National Strength and Local got peace of mind that you are protecting the people and assets that make yourResponsiveness. Established in 2001, Carter Brothers has business possible.grown to become a leading provider of electronic security,fire, and life safety services as well as one of the largestminority-owned firms in the industry. Through our network RELIABLE PERFORMANCEof Project Managers and Installation Service Providers, we Vigilant fire systems react quickly in the event of an emergency. Alarm signals areprovide electronic security, fire and life safety systems for a transmitted within seconds from the Vigilant panel to the monitoring center, whichwide range of facilities across the country. contacts the fire department. The Vigilant “PinPoint” functionality enables the system to accurately determine the location of the alarm event. In a facility with multiple rooms or floors, this feature is especially important for directing emergencyCARTER BROTHERS FAST FACTS: services and also simplifies maintenance. Vigilant systems continuously tune detector sensitivity by adjusting for• 100+ NICET Certified Technicians environmental conditions such as dirt and humidity. Programmable sounder bases eliminate the potential for disruption by providing a local audible alarm until the• 500+ Security, Fire, and Life Safety Product event is verified. This feature further reduces the risk of nuisance alarms and their Certifications resulting fire department fines.• Local Code Expertise – Local AHJ Relationships AN ATTRACTIVE CHOICE• Over 6000 Buildings with Over 120 Million Square Feet Under Contract The attractive appearance of Vigilant control panels means they won’t be a blemish on an expensive architectural design. Their gently curved door-fronts• NMSDC Corporate Plus® Member offer a distinctive flair with available red or silver finishes. Controls are discretely inset behind a striking black bezel. Sleek, low-profile Genesis signals complement• Since 2001, Carter Brothers has managed, installed, the overall design appeal making the Vigilant/Genesis combination an even more maintained, and serviced nearly $1 billion in fire and attractive choice for your building. security projects nationwide.
  • 19. CARTER BROTHERS FOOTPRINTCustomized Solutions -Consistent DeliveryOur Installation Delivery Model (IDM) provides our Through our branch offices, our network of Installation Service Providers, and ourclients with customized solutions for each facility while Strategic Alliance Partners, Carter Brothers services the following metro areas:maintaining the highest quality of delivery. No matter thenumber of facilities or systems, Carter Brothers provides asingle point of contact for each client. Atlanta Austin Baltimore Boston Charleston Charlotte Chicago Dallas Denver Detroit It all starts with an assigned and highly-experiencedproject manager who expertly assesses your situation Fort Lauderdale Fresno Houston Indianapolis Los Angeles and works with you to develop a custom-tailored solutionmeeting your specific needs. Your project manager then Miami Nashville New York Norfolk Orlando draws on a diverse team of Carter Brothers experts to Philadelphia Phoenix Raleigh/Durham Richmond San Antonio design, install, and test your fully-integrated system. Allwith the utmost attention to detail, budget, and deadlines. San Francisco Seattle Tampa Washington, DC Winston/SalemOn average, our customers save on average 15% onproject costs. THE VIGILANT ADVANTAGE Ethernet Port Up to 500 Detectors & Modules Remote diagnostics, programming and Large “small system” capacity with lots of reports simplify system operation and room for expansion maintenance NFPA-Compliant Detector Testing Incremental Autoprogramming Fast Annual Inspections Easy to make changes that keep pace with your building needs Module-level Ground Fault Support Pinpoints the location of a device in trouble, Intelligent Analog Detection Reduces troubleshooting time onsite Pinpoints alarm location and provides replaceable chamber Support for Genesis Signals Built-in UL 1971-compliant strobe synchronization, plus independent horn silence over two wires Electronic Security, Fire & Life Safety Call a Carter Brothers representative today to set-up an analysis of your fire and life safety needs! 1-888-818-0152 • www.carterbrothers.com
  • 20. Now Providing Healthcare Communications Systems Provider 620: Tone-Visual Nurse Call for Many Types of Facilities • Integrated check-in and alarm options • Reduced cost through structured Cat 5/5e/6 cable wiring Provider 680: A Powerful and Flexible Integrated Nurse Call Communications Solution • Simple and intuitive touch screen operation • Integrates with wireless phones and pocket pagers • UL 1069 listed Pro-Alert 610: A Robust and Reliable System for Basic Nurse Call Applications • Instant notification through tones and indications at the Nurse Console, Duty Stations, and at the Dome Light outside the patient’s room/area. Pro-Alert 640: Alerting and Communications Nurse Call Options for Healthcare Facilities • Displays all calls at once, each with their dedicated annunciation and answering touchpoint. • Resident check-in and multiple alarm notification options For information call your local branch at 1-800-873-3392 or visit www.carterbrothersfire.com
  • 21. Carter Brothers / JCI Alliance 2008 Johnson Controls & Carter Brothers Form Strategic AllianceWhat We Deliver• 50+ Branch Offices in North America • Expertise in Complex System Integrations• 350 Nicet and PSP Certified and Factory- • Customized Solutions and Consistent Delivery for trained Service Technicians Multiple Locations Nationwide• 500+ Product Certifications including: JCI • Tier 1 and Tier 2 MBE Participation P2000, Metasys, GE EST, Lenel, Pelco, • Combined Speed and Strength of the 6th (JCI) and Software House, Bosch 22nd (Carter Brothers) Largest Security Systems Integrators as ranked by SDM Magazine 1
  • 22. Public/Media Relations 2
  • 23. CARTER BROTHERS MEDIA INFORMATION Contact: Jerome Simmons Phone: (404) 763-6555 FOR IMMEDIATE RELEASE Carter Brothers’ Edwards Service Division Completes Major Fire Alarm Project for Swissôtel ChicagoAtlanta – Edwards Service A Division of Carter Brothers, LLC recently completed the design and installationof an automatic fire detection system, along with an emergency voice communication and alarm system forSwissôtel Chicago and the hotel’s new 38,000 square foot Event Centre.This new installation utilized the GE Security EST3 fire alarm system and included a retrofit of an existinghardwired fire panel. The new system is ADA compliant, capable of elevator recall, has a complete graphicalinterface, and meets all City of Chicago high rise codes. Carter Brothers was specifically chosen for the projectbecause of the company’s extensive experience and expertise with high rise fire alarm system retrofits inChicago.The GE Security EST3 was selected for the project because its’ distributed technology is designed to surviveexpected and unexpected events. Carter Brothers’ Edwards Service Division has completed similar projects as1401 State St. (Chicago, IL), Monarch Condominiums (New York, NY), and Post International (San Francisco,CA). ###About Carter BrothersCarter Brothers is a full-service provider of electronic security, fire, life safety products and projectmanagement services. Carter Brothers is headquartered in Atlanta, Georgia and provides electronic securitysystems and services including Closed Circuit Television, Intrusion Detection, Access Control, and related fireand life-safety products. Products and services are provided through the Carter Brothers and Edwards Servicebrands. A National Minority Supplier Development Council Corporate Plus© Member, Carter Brothers hasnearly 260 employees and has established itself as one of the largest minority-owned electronic security, fire,and life safety firms in the country. For more information, please visit www.carterbrothers.com.About Swissôtel Chicago:Swissôtel Chicago is a AAA Four Diamond hotel offering 661 newly renovated guestrooms, suites and a newstate-of-the-art, 50,000 square foot Events Centre. The all-glass triangular hotel, designed by Harry Weese, iswedged into the confluence of the Chicago River and Lake Michigan and features wrap-around views fromNavy Pier to Millennium Park and The Magnificent Mile. For more information please visitwww.SwissotelChicago.com
  • 24. Carter Bros. in ChicagoMartha EntwistleSecurity Systems News; Jan 2010; 13, 1; ABI/INFORM Completepg. 20Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
  • 25. CARTER BROTHERS MEDIA INFORMATION Contact: Jerome Simmons Phone: (404) 767-2525 FOR IMMEDIATE RELEASECarter Brothers Edwards Service Division Begins Fire Alarm Project at Washington HospitalAtlanta – Edwards Service, A Division of Carter Brothers, Inc. recently began a fire alarmsystem integration project at Washington Hospital in Fremont, CA.The fire alarm system integration is being launched in conjunction with the largest constructionproject in the history of the hospital. The first phase of the three and a half year project willconsist of the construction of a new Central Utility Plant, a Center for Joint Replacement, anunderground tunnel, and an interim loading dock.“We are honored to have been the fire and life safety contractor for the Washington HospitalHealthcare System for over twenty years,” says Pat Hallet, Director of Business Development forEdwards Service, A Division of Carter Brothers, Inc. “In preparation for this project, we workedwith engineers and architects to design a campus-wide, networked life safety system.”Carter Brothers’ Edwards Service Division will integrate the EST-3 networks from two adjacentbuildings to the Fireworks network of the main hospital. The newly integrated system will be thefire and life safety system backbone for the first phase of construction as well as futureexpansion projects.Edwards Service A Division of Carter Brothers, Inc. is a leader in fire and life safety for thehealthcare industry, installing and maintaining systems at facilities such as Rush UniversityHospital in Chicago, IL and Roxborough Hospital in Philadelphia, PA. ###About Carter BrothersCarter Brothers is a full-service provider of electronic security, fire, life safety products, andproject management services. Carter Brothers is headquartered in Atlanta, Georgia and provideselectronic security systems and services including Closed Circuit Television, Intrusion Detection,Access Control, and related fire and life-safety products. Products and services are providedthrough the Carter Brothers and Edwards Service brands. A National Minority SupplierDevelopment Council Corporate Plus© Member, Carter Brothers has nearly 280 employees andhas established itself as one of the largest minority-owned electronic security firms in thecountry, with more than fifty locations nationally. For more information, please visitwww.carterbrothers.com
  • 26. NEWS RELEASEFOR IMMEDIATE RELEASE FOR MORE INFORMATION:February 9, 2010 Jerome Simmons Marketing & Communications Manager (404) 763-6555 jsimmons@carterbrothers.com Carter Brothers and S2 Security Join Forces to Provide IP-based Access Control SolutionsATLANTA – Carter Brothers, LLC (“Carter Brothers”), a leading provider of fire and life safety,access control and video surveillance systems recently announced a partnership with S2 SecurityCorp (“S2 Security”), a provider of a unique line of open architecture, scalable, IP network-readyproducts for the physical security industry.“As we launch our National Accounts program this year, it is critical to align ourselves withcutting-edge manufacturers, systems, and products, “ said Carter Brothers President & CEO JohnCarter. “Our relationship with S2 Security gives us the opportunity to help our clients takeadvantage of the convergence of physical and IT security.”Since 2001, Carter Brothers has managed the installation and service of nearly $1B in fire andsecurity system projects nationwide. Carter Brothers’ project management delivery model,encompassing procurement, installation, and maintenance, coupled with S2 Security’s superiorsolution for global enterprise access control platforms, will be utilized for design/buildapplications as well as retrofits.S2 Security’s NetBox is a powerful integrated security management system in a solid statenetwork appliance. It is powerful enough to secure a corporate headquarters yet affordableenough to secure a small office. The S2 Enterprise line secures the largest facilities, campuses,and global enterprises. Both systems can be operated entirely from a web browser and both offersuperior total cost of ownership. Additionally, the S2Netbox integrates access control, alarmmonitoring, video surveillance, and temperature monitoring.“We’re excited about our relationship with Carter Brothers,” said Mike Riegelman Manager,Strategic Accounts at S2 Security. “They are poised to become major national player in ourindustry and we look forward to our products being introduced to a new client base.” ### Page | 1
  • 27. About Carter Brothers, LLCBased in Atlanta, Carter Brothers is a leading provider of fire & life safety, access control, andvideo with specialization in project management. A National Minority Supplier DevelopmentCouncil Corporate Plus© Member, Carter Brothers has nearly 240 employees and hasestablished itself as one of the largest minority-owned electronic firms in the country, operatingin 26 states nationally. Since 2001, Carter Brothers has project managed the installation andservice of nearly $1B in security projects nationwide. For more information, please visitwww.carterbrothers.com.About S2 SecurityS2 Security Corporation is the leader in IP-based integrated physical security systems. Unique tothe security industry, S2 products are network appliances that require only a web browser to use.S2 products offer cost-effective security for applications of any size, from small offices to scaled,multi-site global enterprises. The advanced, open platform used by S2 Security, coupled withinnovative application software, give S2 products a superior total cost of ownership (TCO)throughout the product life cycle. S2 Security systems support access control, alarm monitoring,temperature monitoring, video surveillance and intercom. S2 Security—Integrated Security foran IP-Connected World®. For more information, please visit www.s2sys.com. Page | 2
  • 28. Carter Brothers focuses on national accounts Page 1 of 2 Published on Security Systems News (http://www.securitysystemsnews.com) Home > Carter Brothers focuses on national accounts Carter Brothers focuses on national accounts By editor Created 03/03/2011 - 13:31 Carter Brothers focuses on national accounts Partnership with S2 integral to new focus Mar 03, 2011 01:31 PM | By Martha Entwistle Be the first to comment 1 ATLANTA—National fire and security integrator Carter Brothers is realigning its business to focus on national accounts and it’s partnering with S2 Security as part of that process. “We have over six thousand different buildings under contract across the country, we already do business nationally. Now we’re going to go after national accounts in fire, video and access. It’s the logical next step for us,” John Carter, Carter Brothers CEO and president told Security Systems News on Feb. 18. Carter Brothers has 12 branch offices and through its project managers it operates in 26 cities and 50 municipalities across the country. It has more than 250 employees and FY10 revenues in excess of $70 million. Its major clients include Pepsico, FritoLay, Bank of America and Standard Register. Carter Brothers is one of a handful of well-established fire installers with a national presence. Carter believes this will be an important differentiator for Carter Brothers as it seeks to establish its national accounts business. For its current large customers, Carter Brothers will seek to get all of the fire, video and access control business in all locations across the country. It will also be looking for new opportunities. End users with a national presence are looking for “one throat to choke,” he said. And, the fact that Carter Brothers has an established fire division provides a “barrier to entry” for integrators who do not have a major fire division.http://www.securitysystemsnews.com/print/14456 3/9/2011
  • 29. Carter Brothers focuses on national accounts Page 2 of 2 As part of this effort, Carter announced that the company is partnering with S2 Security, a provider of IP-based integrated security systems. Its products are network appliances that require only a web browser to use. Its systems support access control, alarm monitoring, temperature monitoring video surveillance and intercom. “This is a strategic alliance for us [to work with] a major national player,” said John Pierangeli, national sales manager for S2 Security. The partnership came together quickly after the two companies met at the ASIS show in October of 2010. “We just met in October and we’ve done all of the basic training in all of the branch offices,” he said. Steve Board, VP of national accounts for Carter Brothers noted that both S2 and Carter Brothers are “service-based businesses, and there are synergies to be had with both companies.” Rob Costello, SVP operations & General Counsel for Carter Brothers, said Carter Brothers likes the open architecture, scalability and IP network features of the S2 system. “We love this product for national accounts and otherwise ... it has large scale capabilities and it’s affordable to for smaller locations as well.” Related Topics: Suggested Content:■ • GVI Security has a new partner ■ • Milestone gets into hardware ■ • Security Central beefs up infrastructure, expands to accommodate growth ■ • AMAG appoints Kotwicki Jr. as regional sales manager ■ • Select Security hires Jonathan Dale, Residential Program area sales manager ■ • Pinnacle helps establish new Utah alarm management group ■ • Carter Brothers focuses on national accounts ■ • Adesta changes name ■ • CSAA, IAFC battle false alarms, falsehoods ■ • Platinum Protection ‘breaking mold’ Source URL: http://www.securitysystemsnews.com/article/carter-brothers-focuses-national-accountshttp://www.securitysystemsnews.com/print/14456 3/9/2011
  • 30. CARTER BROTHERS MEDIA INFORMATION Contact: Jerome Simmons Phone: (404) 763-6555 FOR IMMEDIATE RELEASE March 3, 2010Edwards Service Renamed Carter Brothers Fire & Life SafetyAtlanta, GA – Carter Brothers, LLC (“Carter Brothers”), a leading Minority Business Enterprise within theelectronic security and fire and life safety industry, today announced that it has changed the name of itsEdwards Service division to Carter Brothers Fire & Life Safety. Carter Brothers Fire & Life Safety is a nationalsystems integrator specializing in commercial fire alarm, life safety, and electronic security systems.Over the remainder of 2010, the new name will be evident on a variety of touch points from company vehiclesand uniforms, to business cards and marketing materials. Most notably, customers can visit the company at itsnew online home: www.carterbrothersfire.com.“We are confident that this name change will provide brand clarity as we continue to assist our clients inprotecting lives and property. Our customers can continue to expect us to exceed their expectations and deliverour products and services with the same integrity and excellence that has kept the Edwards Service name at theforefront of the fire and life safety industry for years,” said Carter Brothers President and CEO, John Carter.Carter Brothers, founded by former NFL receiver Cris Carter and entrepreneur John Carter, acquired EdwardsService from GE Security in 2007. Since the acquisition, Carter Brothers has continued to grow the divisioninto one of the Nation’s largest providers of EST fire products. “For decades, the Edwards Service name has been synonymous with quality in the fire and life safety industry,”said Brad Williams, Vice President and General Manager of Carter Brothers Fire & Life Safety. “Thisdedication to quality and service continue to remain the platform of excellence from which Carter Brothers Fire& Life Safety operates. We have a brand new name, but our customers can expect the same great service.” ###About Carter BrothersCarter Brothers is a full-service integrator of electronic security, fire and life safety systems as well as aprovider of project management services. Headquartered in Atlanta, Georgia, Carter Brothers specializes inClosed Circuit Television, Intrusion Detection, Access Control, Fire Alarm, Mass Notification, and Nurse Callsystems. A National Minority Supplier Development Council Corporate Plus© Member, Carter Brothers hasnearly 260 employees and has established itself as one of the largest minority-owned electronic security, fire,and life safety firms in the country. For more information, please visit www.carterbrothers.com.
  • 31. Carter renames divisionMartha EntwistleSecurity Systems News; Apr 2010; 13, 4; ABI/INFORM Completepg. 22Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
  • 32. Integrated Marketing Campaigns and Event Marketing 1
  • 33. Sample Integrated Marketing Campaign:The Family Resource CenterBackground: FRC WebsiteThe Family Resource Center was a joint • Zip Code searchable service providerscommunity initiative between theFlorida Dept. of Juvenile Justice, and social media component allowingTallahassee Police Department and various providers to post information.ALARM Community Development • Featured flash header with changingCenter. The goal of the program was tocurb unnecessary 911 calls concerning images of families.troubled children.Marketing Campaign Goals1. Develop a tri-county marketing campaign raise awareness of the initiative.2. Drive traffic to the website and calls to the hotline.3. Coordinate press conference to officially launch program. FRC Press ReleaseTarget Markets • This press release was used to obtain both1. Families in low-income minority news print and television news stories on all neighborhoods. local media.2. Parents of troubled youth and • FSU Public Radio also attended the press teens. conference and published a news story.
  • 34. Sample Integrated Marketing Campaign: The Family Resource CenterMedia Used & Actions Taken: FRC Email Campaign• Developed slogan (Get Help Now!) and memorable URL • Used to launch service to (www.FRCHelpNow.com). members in FRC/ALARM CDC network.• Designed promotional materials and directed the website design.• Strategically placed flyers, billboards, and yard signs in targeted neighborhoods. FRC Billboards• Aired Direct Response Ad on Urban Radio and featured • Placed in target banner on their websites. neighborhoods. • Image chosen to• Launched viral email campaign. convey parents inability to connect with son.
  • 35. Sample Integrated Marketing Campaign:The Family Resource Center Tallahassee Democrat News Story Results • The FRC received 73,103 hits on the website, during the 3 months after the launch. This was an increase of 1300% after the marketing campaign was launched. • WCTV’s covered the press conference and introduced FRC to the community. • Tallahassee Democrat’s published a story on the FRC and the grant that was received to operate it.
  • 36. Sample Integrated Marketing Campaign: CeCe Winans Citywide ConcertBackground:In December 2003, the manager of nationalRecording artist CeCe Winans contacted theCEO of ALARM International to requestsponsorship of a free concert in Tallahassee.ALARM International accepted the request andbegan planning for a concert to be held onFebruary 13, 2004. I was given the responsibilityof coordinating the concert aswell launching a marketing campaign.Goals of Marketing/PR Campaign1. Make North Florida and South Georgia residents aware of CeCe Winans Concert.2. Draw enough concert attendees to fill 1600-seat concert hall.Target Markets1. Fans of Gospel/Christian music in North Florida and South Georgia.2. Fans of national recording artists CeCe Winans.3. Churches in North Florida and South Georgia.
  • 37. Sample Integrated Marketing Campaign: CeCe Winans Citywide ConcertMarketing Tools Used1. Street team/grass roots promotional events on college campuses and shopping centers.2. Direct mail letter sent to 300 pastors in North Florida and South Georgia.3. Radio ads and promotional giveaways on four key regional radio stations.4. Banner ads on two radio station websites.5. Viral email sent to members of ALARM International.6. Television ads on local BET, Lifetime, and CNN Stations.7. Postings on regional concert/event websites.8. Press releases sent to regional media outlets.Results1. Over 1600 individuals attended the event. Several hundred were turned away because the event was filled to capacity.2. Mayor of Tallahassee in attendance.3. Press coverage before and after concert.4. Two requests for concert sponsorships from national recording artists within three months after concert.
  • 38. Unlimited by Boost Test Launch Texas Test Market Launch • Coordination of marketing activities for test launch of new product in four key markets. Marketing activities included over 40 retail live remotes in in two months. • The product was launched approximately one month after I joined the company. I was able to bring myself up to speed on the product, design marketing campaigns for 5 distributors, and locally implement corporate marketing initiatives. • The test launch was successful and a decision was made to launch the product in the entire territory.
  • 39. Booth Presence – Raleigh Hoop It Up EventBooth Elements• Boost branded tent and Tablecloth.• Event-specific giveaways such as Boost tank tops and wristbands.• Event-specific dealer locator flyers to drive traffic to Raleigh retailers after the event.• Boost-branded craps table to keep booth “sticky”.• Negotiated sponsorship of Center court.
  • 40. Recommendations “Jerome Simmons is a true marketing professional. He understands all aspects of the marketing process including on-line, printed, demonstrations, trade show material and direct client responses. He is a true team player that focuses on how he can best support the other team members while also meeting the needs of the customer. Jerome is excellent at market research and is a great leader in understanding new and existing clients, their needs, and how to best position our team to respond. He is a man of integrity who will be a great asset to any companys marketing and sales efforts.” -Steve Board, Vice President Carter Brothers LLC
  • 41. Recommendations “I had the pleasure of working with Jerome Simmons at Carter Brothers, LLC for 3 years. In his role as Marketing and Communications Manager, Jerome was key to driving our company wide branding, advertising and trade show strategy. Jeromes efforts in rebranding the Edwards Service division to Carter Brothers Fire and Life Safety were completed on schedule, under budget with no negative customer impact. He designed and implemented a very detailed internet advertising and organic search strategy that resulted in increase sales leads at the branch level. His constant attention to detail, creativity and ability to consistently hit deadlines made him a valuable contributor to our team. I would wholeheartedly recommend Jerome Simmons for any position where organization, creativity and professionalism are valued.” -Brad Williams - Vice President North American Sales Total Safety US, Inc
  • 42. Recommendations “I had the pleasure of working with Jerome on many marketing initiatives including the development of the CarterBrothersFire.com web site. Jerome always stepped up and demonstrated professionalism, a gift for marketing, flair for design, and valued and delivered on time every step of the way." -Pat Hallett - Director of Sales & Marketing Sabah International
  • 43. Recommendations “I had the opportunity to work with Jerome for a number of years at Carter Brothers, LLC, and always found him to be a creative thinker with great attention to detail, and a valued member of the Carter Brothers team. Jerome was always well respected both personally and professionally, and his tireless commitment to meeting the Companys marketing and communications objectives was appreciated and respected throughout the organization.” -Rob Costello, VP & General Counsel Whitesell Group