Marlon Parker: Mxit Reach in Tanzania, June 1st 2012
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Marlon Parker: Mxit Reach in Tanzania, June 1st 2012

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Marlon Parker's (RLabs and Mxit Reach): Saving Lives with Social Media - Develop an app for social problem using Mxit platform in Tanzania. At COSTECH Innovation Space, June 1st 2012, Dar es Salaam.

Marlon Parker's (RLabs and Mxit Reach): Saving Lives with Social Media - Develop an app for social problem using Mxit platform in Tanzania. At COSTECH Innovation Space, June 1st 2012, Dar es Salaam.

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Marlon Parker: Mxit Reach in Tanzania, June 1st 2012 Marlon Parker: Mxit Reach in Tanzania, June 1st 2012 Presentation Transcript

  • Mobinomics Marlon Parker
  • “To be truly happy in thisworld, You first need a cellphone...”Ted Turner
  • 5+ Billion
  • Mobile Growth 550%
  • 91% of mobile phone usersgo online to socializecompared to only 79% of PCusers67% are likely to rally support fora cause60% are likely to use mobilephones for transactions95% use mobile web to keepinformedYouth are expert users and earlyadopters
  • 400+ MillionMobileusers
  • Mxit50+ Million users
  • Community Relevance Economic Entertainment Livelihood Educate ServicesMobile Health MapsOpportunity
  • “Every Generationneeds a Revolution”
  • What is Mxit?
  • Africa’s largest Mobile Social Network
  • 2001- 04…
  • SMS Game: Alaya
  • 2005…
  • Mxit is Born
  • 2011…
  • 2012…
  • Mxit Reach
  • “We are the catalyst andvehicle for African change agents to realise impact,growth and change on the continent via mobile phones.”
  • Mxit Reach Focus- Education- Health & Safety- Economic Development- Advocacy
  • Mxit Dev Tools- .Net SDK- Mobi Portal API- REST API
  • Mxit Advantages- 3,000+ handsets- Feature/Smart Phones- Scale- Already 50+ M users
  • 31 July 2012
  • What we want- Social/Social Bus App- Preferably team effort- Submitted by deadline- Tell us your buildingexperience
  • What we give you- Feedback by RLabs- Publication of App on Mxit& Reach- Tsh 1,000,000 in cash- Ads worth Tsh 19,000,000
  • Community Relevance Economic Entertainment Livelihood Educate ServicesMobile Health MapsOpportunity
  • mxit.comcode.mxit.commxitreach.org m.mxit.com