• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Freddie Manento: Developing mHealth Apps that Healthcare Consumer Will Love, Mobile Monday Dar es Salaam April 2nd 2012
 

Freddie Manento: Developing mHealth Apps that Healthcare Consumer Will Love, Mobile Monday Dar es Salaam April 2nd 2012

on

  • 3,002 views

Presentation available in YouTube:

Presentation available in YouTube:
http://www.youtube.com/watch?v=imTpXCCgPQU

Statistics

Views

Total Views
3,002
Views on SlideShare
1,354
Embed Views
1,648

Actions

Likes
0
Downloads
8
Comments
0

7 Embeds 1,648

http://mobilemonday.co.tz 1145
http://www.mobilemonday.net 497
http://translate.googleusercontent.com 2
http://globalsummit.mobilemonday.com 1
http://wwww.mobilemonday.net 1
http://cache.baiducontent.com 1
http://202.167.238.75 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Freddie Manento: Developing mHealth Apps that Healthcare Consumer Will Love, Mobile Monday Dar es Salaam April 2nd 2012 Freddie Manento: Developing mHealth Apps that Healthcare Consumer Will Love, Mobile Monday Dar es Salaam April 2nd 2012 Presentation Transcript

    • Freddie  Manento   Managing  Director     Push  Mobile  Media  Ltd  
    • •  Tanzania  Mobile  adoption  •  Apps  brief  Overview  •  Components  of  mHealth  Apps  •  Road  Map  •  It  can  be  done  •  Sources  of  information  
    • Tanzania  has  7   known  MNO’s   Over  25.6m  subs;     Mobile  web  –  smart   >50%  of  the   phone,  android  etc  TANZANIA  MOBILE   population     ADOPTION     SMS,  IVR,  USSD:   Download  games,   Over  90%  using   feature  phones.   music  etc  but  no   The  rest  are   much  of  health   android  phones   apps   Internet  penetration   at  11%  =  4.8m  Jun   2010.  TCRA  report  
    • Apps  brief  overview  mHealth  Apps  Downloads:   mHealth  Apps  Market  Value   By  2016   Market  Value   estimated     expected  to   142m  apps  will   exceed  $400m   be  downloaded   by  2016   Estimated  that   Market  value   by  2012  –  44m   for  Apps   apps  will  be   2010  $120m   downloaded  
    • DIMENSION  OF  mHEALTH  APP  DESIGN     Context:   Immediacy   Affinity:  -­‐  Use  anywhere  at  any   -­‐  I  need  it  now   -­‐relationship  time   -­‐likeable  nature      
    • Educate  COMPONENTS   Remind   mHealth   Connect  mHEALTH  APPs   App   Collect   data  
    • ROAD  MAP   Identify  the  need   Identify  the  The  Road  Map  mHeath  Apps   targeted  users   Developing   towards   Collect  feedback   Research  the   Market   Find  a  reputable   partner   If  necessary  find  a   donor   Design  an  app  
    • IT  CAN  BE  DONE!   Innovative  ideas   Clear  Reseach   and  Development   strategy   Technical  know   how  
    • •  Tanzania  Communication  Regulatory  Authority  (TCRA)  www.tcra.org  •  www.Juniperreseach.com  •  www.mobilehealthnews.com    
    • THANKS