Highline Ideas - SEO Presentation 10/29/13
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Presentation on Local SEO from John A. Logan College. 10/29/13

Presentation on Local SEO from John A. Logan College. 10/29/13

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Highline Ideas - SEO Presentation 10/29/13 Presentation Transcript

  • 1. Search Engine Optimization
  • 2. - History of SEO - What is SEO now - Case Studies - Tools for SEO
  • 3. History of the (SEO) World http://newslang89.files.wordpress.com/2011/12/historyoftheworldpart1-2.png
  • 4. #1 #2 #3 http://www.quicksprout.com/images/beforecaffeine.jpg
  • 5. Much Rejoicing! http://www.grahamleeb.com/dnd_images/muchrejoice.jpg
  • 6. Penguin Release http://www.digitalorganics.com.au/wp-content/uploads/2012/05/Google-PenguinUpdate.jpg
  • 7. http://www.cityandstateny.com/wp-content/uploads/2012/03/not-dead-yete1332959543675.jpg
  • 8. http://gomedia.goabroad.com/wp-content/uploads/2013/03/google-kung-fupanda.png
  • 9. http://www.cityandstateny.com/wp-content/uploads/2012/03/not-dead-yete1332959543675.jpg
  • 10. Panda and Penguin  Poor Content  Duplicate Content  Keyword stuffing  Link farms  Poor user experience
  • 11. http://tech.co/wp-content/uploads/2013/10/GoogleHummingbird.jpg
  • 12. http://www.cityandstateny.com/wp-content/uploads/2012/03/not-dead-yete1332959543675.jpg
  • 13. http://sd.keepcalm-o-matic.co.uk/i/keep-calm-and-seo-on.png
  • 14. What is SEO now? http://blog.flicks.co.nz/wp-content/uploads/sundance-angry-bruce-willis.jpeg
  • 15. Carousel http://d2eeipcrcdle6.cloudfront.net/blog-posts/mega-serp-lg.png
  • 16. List Carousel
  • 17. Adword Ads
  • 18. Shopping Results
  • 19. Answer Box
  • 20. Image Mega Box
  • 21. Local Knowledge Panel
  • 22. Six Pack of Site Links
  • 23. You Tube Video Results
  • 24. Local Pack
  • 25. Authorship Markup
  • 26. Review Mark up
  • 27. Local “Near” results
  • 28. Image Results or Carousel
  • 29. News Results
  • 30. Social Results
  • 31. In-depth Articles
  • 32. Adword Ads @ Bottom
  • 33. Related Results
  • 34. Shopping Results (Right)
  • 35. Knowledge Graph
  • 36. Brand Knowledge Graph
  • 37. Adword Ads (Right)
  • 38. Disambiguation Box
  • 39. Google Maps + Pins
  • 40. Full Mega SERP  http://bit.ly/1an053W
  • 41. SEO = SEO
  • 42. http://d1avok0lzls2w.cloudfront.net/img_uploads/inbound-marketing.gif
  • 43.  VW - Tiny Darth Vader
  • 44. Super Bowl 45  Broke viewership records; 111 Million people  Youtube video of Tiny Darth Vader 58,417,406 in 2 years. http://tvbythenumbers.zap2it.com/2011/02/07/super-bowl-xlv-poised-to-breakviewing-records-ties-1987-with-highest-overnight-ratings-ever/81684/
  • 45. http://voices.suntimes.com/wp-content/uploads/2013/08/Cookiemonster2_FB.jpg
  • 46. http://images3.wikia.nocookie.net/__cb20091220093938/familyguy/images/5/55/Coo kie_Monster.jpg
  • 47. http://www.aetcnmc.org/images/case-studyImage.jpg
  • 48. Prior to the curve the client received 14,877 visits. After the curve the client received, at most, 6,055 visits. The percentage of visits decreased 59% in the first month of not having an inbound marketing campaign.
  • 49. In May of 2013, 35 visits were recorded. In August of 2013, 841 visits were made to the site An increase of, 24X more traffic
  • 50. What can you do? http://matthewresnick.files.wordpress.com/2013/04/jordan-shrugged-shoulders.jpg
  • 51. Relevance http://n.pr/18XeuXA
  • 52. Name, Address, Place (NAP) http://serc.carleton.edu/images/sp/library/google_earth/google_maps_hello_world.j pg
  • 53. Beware of Google
  • 54. Tools  Google analytics http://www.google.com/analytics/  Hootsuite hootsuite.com  Built With http://builtwith.com/  Bit.ly bitly.com  Google Adwords http://www.google.com/adwords  IFTTT https://ifttt.com/
  • 55.  Twitter - @jasonhighline  Email – jason@highlineideas.com