Search Engine Optimization
- History of SEO
- What is SEO now
- Case Studies
- Tools for SEO
History of the (SEO) World

http://newslang89.files.wordpress.com/2011/12/historyoftheworldpart1-2.png
#1
#2
#3

http://www.quicksprout.com/images/beforecaffeine.jpg
Much Rejoicing!

http://www.grahamleeb.com/dnd_images/muchrejoice.jpg
Penguin Release

http://www.digitalorganics.com.au/wp-content/uploads/2012/05/Google-PenguinUpdate.jpg
http://www.cityandstateny.com/wp-content/uploads/2012/03/not-dead-yete1332959543675.jpg
http://gomedia.goabroad.com/wp-content/uploads/2013/03/google-kung-fupanda.png
http://www.cityandstateny.com/wp-content/uploads/2012/03/not-dead-yete1332959543675.jpg
Panda and Penguin
 Poor Content

 Duplicate Content
 Keyword stuffing
 Link farms
 Poor user experience
http://tech.co/wp-content/uploads/2013/10/GoogleHummingbird.jpg
http://www.cityandstateny.com/wp-content/uploads/2012/03/not-dead-yete1332959543675.jpg
http://sd.keepcalm-o-matic.co.uk/i/keep-calm-and-seo-on.png
What is SEO now?

http://blog.flicks.co.nz/wp-content/uploads/sundance-angry-bruce-willis.jpeg
Carousel

http://d2eeipcrcdle6.cloudfront.net/blog-posts/mega-serp-lg.png
List Carousel
Adword Ads
Shopping Results
Answer Box
Image Mega Box
Local Knowledge Panel
Six Pack of Site Links
You Tube Video Results
Local Pack
Authorship Markup
Review Mark up
Local “Near” results
Image Results or Carousel
News Results
Social Results
In-depth Articles
Adword Ads @ Bottom
Related Results
Shopping Results (Right)
Knowledge Graph
Brand Knowledge Graph
Adword Ads (Right)
Disambiguation Box
Google Maps + Pins
Full Mega SERP
 http://bit.ly/1an053W
SEO = SEO
http://d1avok0lzls2w.cloudfront.net/img_uploads/inbound-marketing.gif
 VW - Tiny Darth Vader
Super Bowl 45
 Broke viewership records; 111 Million people

 Youtube video of Tiny Darth Vader 58,417,406 in 2
years.

...
http://voices.suntimes.com/wp-content/uploads/2013/08/Cookiemonster2_FB.jpg
http://images3.wikia.nocookie.net/__cb20091220093938/familyguy/images/5/55/Coo
kie_Monster.jpg
http://www.aetcnmc.org/images/case-studyImage.jpg
Prior to the curve the client received 14,877 visits. After the curve the client
received, at most, 6,055 visits.

The per...
In May of 2013, 35 visits were recorded.
In August of 2013, 841 visits were made to the site
An increase of, 24X more traf...
What can you do?

http://matthewresnick.files.wordpress.com/2013/04/jordan-shrugged-shoulders.jpg
Relevance

http://n.pr/18XeuXA
Name, Address, Place (NAP)

http://serc.carleton.edu/images/sp/library/google_earth/google_maps_hello_world.j
pg
Beware of Google
Tools
 Google analytics
http://www.google.com/analytics/

 Hootsuite
hootsuite.com

 Built With
http://builtwith.com/

...
 Twitter - @jasonhighline

 Email – jason@highlineideas.com
Highline Ideas - SEO Presentation 10/29/13
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Highline Ideas - SEO Presentation 10/29/13

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Presentation on Local SEO from John A. Logan College. 10/29/13

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Highline Ideas - SEO Presentation 10/29/13

  1. 1. Search Engine Optimization
  2. 2. - History of SEO - What is SEO now - Case Studies - Tools for SEO
  3. 3. History of the (SEO) World http://newslang89.files.wordpress.com/2011/12/historyoftheworldpart1-2.png
  4. 4. #1 #2 #3 http://www.quicksprout.com/images/beforecaffeine.jpg
  5. 5. Much Rejoicing! http://www.grahamleeb.com/dnd_images/muchrejoice.jpg
  6. 6. Penguin Release http://www.digitalorganics.com.au/wp-content/uploads/2012/05/Google-PenguinUpdate.jpg
  7. 7. http://www.cityandstateny.com/wp-content/uploads/2012/03/not-dead-yete1332959543675.jpg
  8. 8. http://gomedia.goabroad.com/wp-content/uploads/2013/03/google-kung-fupanda.png
  9. 9. http://www.cityandstateny.com/wp-content/uploads/2012/03/not-dead-yete1332959543675.jpg
  10. 10. Panda and Penguin  Poor Content  Duplicate Content  Keyword stuffing  Link farms  Poor user experience
  11. 11. http://tech.co/wp-content/uploads/2013/10/GoogleHummingbird.jpg
  12. 12. http://www.cityandstateny.com/wp-content/uploads/2012/03/not-dead-yete1332959543675.jpg
  13. 13. http://sd.keepcalm-o-matic.co.uk/i/keep-calm-and-seo-on.png
  14. 14. What is SEO now? http://blog.flicks.co.nz/wp-content/uploads/sundance-angry-bruce-willis.jpeg
  15. 15. Carousel http://d2eeipcrcdle6.cloudfront.net/blog-posts/mega-serp-lg.png
  16. 16. List Carousel
  17. 17. Adword Ads
  18. 18. Shopping Results
  19. 19. Answer Box
  20. 20. Image Mega Box
  21. 21. Local Knowledge Panel
  22. 22. Six Pack of Site Links
  23. 23. You Tube Video Results
  24. 24. Local Pack
  25. 25. Authorship Markup
  26. 26. Review Mark up
  27. 27. Local “Near” results
  28. 28. Image Results or Carousel
  29. 29. News Results
  30. 30. Social Results
  31. 31. In-depth Articles
  32. 32. Adword Ads @ Bottom
  33. 33. Related Results
  34. 34. Shopping Results (Right)
  35. 35. Knowledge Graph
  36. 36. Brand Knowledge Graph
  37. 37. Adword Ads (Right)
  38. 38. Disambiguation Box
  39. 39. Google Maps + Pins
  40. 40. Full Mega SERP  http://bit.ly/1an053W
  41. 41. SEO = SEO
  42. 42. http://d1avok0lzls2w.cloudfront.net/img_uploads/inbound-marketing.gif
  43. 43.  VW - Tiny Darth Vader
  44. 44. Super Bowl 45  Broke viewership records; 111 Million people  Youtube video of Tiny Darth Vader 58,417,406 in 2 years. http://tvbythenumbers.zap2it.com/2011/02/07/super-bowl-xlv-poised-to-breakviewing-records-ties-1987-with-highest-overnight-ratings-ever/81684/
  45. 45. http://voices.suntimes.com/wp-content/uploads/2013/08/Cookiemonster2_FB.jpg
  46. 46. http://images3.wikia.nocookie.net/__cb20091220093938/familyguy/images/5/55/Coo kie_Monster.jpg
  47. 47. http://www.aetcnmc.org/images/case-studyImage.jpg
  48. 48. Prior to the curve the client received 14,877 visits. After the curve the client received, at most, 6,055 visits. The percentage of visits decreased 59% in the first month of not having an inbound marketing campaign.
  49. 49. In May of 2013, 35 visits were recorded. In August of 2013, 841 visits were made to the site An increase of, 24X more traffic
  50. 50. What can you do? http://matthewresnick.files.wordpress.com/2013/04/jordan-shrugged-shoulders.jpg
  51. 51. Relevance http://n.pr/18XeuXA
  52. 52. Name, Address, Place (NAP) http://serc.carleton.edu/images/sp/library/google_earth/google_maps_hello_world.j pg
  53. 53. Beware of Google
  54. 54. Tools  Google analytics http://www.google.com/analytics/  Hootsuite hootsuite.com  Built With http://builtwith.com/  Bit.ly bitly.com  Google Adwords http://www.google.com/adwords  IFTTT https://ifttt.com/
  55. 55.  Twitter - @jasonhighline  Email – jason@highlineideas.com
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