Outreach Conference 2011
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Outreach Conference 2011

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Slides used at the National Outreach Scholarship Conference, October 2, 2011, East Lansing Michigan

Slides used at the National Outreach Scholarship Conference, October 2, 2011, East Lansing Michigan

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Outreach Conference 2011 Outreach Conference 2011 Presentation Transcript

  • Scott HutchesonPurdue Center for Regional Development & Purdue Extension
  • •  Explore networks as a model for getting things done.•  Learn from three case studies of network- based approaches.•  Depart with new ideas for making your university a more effective network weaver.
  • •  Network in the Market Economy•  Networks in the Civic Economy•  How a Network…Works
  • Townships Workforce PhilanthropySocial Service Community Cities/Towns Development Counties FedsState K-12 Police Neighborhood Associations Higher Education 6
  • From Heifetz, R. (1998). Leadership without Easy Answers. Belknap Press.
  • Not All Issues AreComplex But ManyAre
  • •  No single person, organization, or institution has all the answers•  No one is in charge•  Mass participation AND strong leadership is needed
  • •  The Civic Economy is a web of connections.•  Better connections mean better opportunities.
  • Nodes LinksPeople, groups, or Relationships, flows,organizations or transactions
  • What’s the Value of TEN Cell Phones?
  • •  Exchange contact information with someone you do not know well•  Find one thing you have in common professionally•  Decide on a follow-up activity –  phone call –  information exchange –  introduction to third party
  • 1.  Introducing A and B in person and offering a collaboration opportunity to get A and B started in a successful partnership.2.  Introducing A and B in person and contacting A and B afterward to nurture the connection.3.  Introducing A and B in person.4.  Doing a conference call introduction of A and B5.  Doing an email introduction of A and B6.  Suggesting to A that A should talk with B and then contacting B to let B know to expect a call from A7.  Suggesting to A that A should talk with B
  • Civic Network Continuum Co- Creation Co- Execution Sharing Resources Sharing Information Mutual AwarenessAcknowledging Exploring Cooperating Collaborating Innovating You have to walk before you run Adapted from Collaboration Continuum from ACT for Youth
  • What are some qualities or characteristics of a university that might make it a good network weaver?
  • •  People •  Knowledge•  Groups •  Skills•  Organizations •  Experience •  Other Networks Network Weaving is really about linking and leveraging assets
  • •  Putting a rural community on the map•  Regional transformation•  A new industry cluster is born
  • The National Maple Syrup Festival is now in its 4th year.Over 5,000 visitors attended the festival in 2011 and 100%pure maple syrup from Medora, IN (pop. 600) is served at high-end restaurants all over Midwest and beyond. http://www.youtube.com/watch?v=kLys4dn5eOY
  • •  Convened regional “shareholders.”•  Applied for and received federal funding•  Served as a hub for a network of over 60 partners•  Launched dozen’s of initiatives like this one… http://www.youtube.com/watch?v=vI9LpKVQEs4
  • •  New high-tech training programs with over 20,000 trained•  1,851 entrepreneurs trained•  61 new K-12 STEM education programs with 10,000 students involved•  More PLTW programs that any state•  New K-12 entrepreneurship programs with1,536 K-12 students involved•  654 new products, services, and top-line growth ideas created•  102 business plans developed•  10 new start-up business launched•  353 jobs created or retained 77 Purdue faculty•  $3.5 million in cost savings realized engaged in new outreach•  $1.6 million in anticipated sales growth projects•  $4 million in anticipated sales retained•  85% of projects continue today
  • •  Launched 2011•  Linking and Leveraging the Innovation pipeline of motorsports with the production capacity of consumer and commercial vehicle production•  12-plus initial partners, attraction of federal resources
  • •  Networks are built by DOING not planning •  Strategic Doing is our model of choice for network weaving.http://www.pcrd.purdue.edu/What_We_Do/SD/default.aspx
  • •  Sponsor and/or host “civic forums•  Make available an online collaborative platforms•  Incubate new networks•  Get key staff training in Strategic Doing
  • Scott Hutcheson Purdue University Purdue Center for Regional Development Purdue Extension - Economic & Community Development 1201 West State Street, #227 West Lafayette, Indiana 47907-2057 (765) 494-7273 hutcheson@purdue.eduThis slide deck, along with a wealth of additional information, can be found at any or all of the following: www.purdue.edu/pcrd www.facebook.com/purdueCRD www.twitter.com/pcrd