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Marketing trends 2013 predictions by a marketforce


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Marketing trends 2013 predictions by aMarketForce

Marketing trends 2013 predictions by aMarketForce

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  • 1. Marketing Trends 2013 Predictions by aMarketForce BY DURGA SINGH MARKETING MANAGER www.amarketforce.comMarch 2013
  • 2. #1 Marketing Trends 20131. Past marketing trends will change Real-time marketing through social media and real-time engagement with prospects will gain significance. Marketing automation will not be enough without proper coalition between sales and marketing teams. Outbound campaigns will be a challenge and inbound marketing will give better results. Marketing is now accountable for revenue growth and so all investments made will be thoroughly tracked for ROI.
  • 3. #2 Marketing Trends 20132. You may need a Responsive or Mobile website Prospects/Customers will not spend time in navigation and scrolling on the websites. A responsive website is a good option as it adjusts website layout based on mobile devices, PCs or laptops. With Smartphone usage increasing every year, ecommerce companies certainly will need mobile websites.
  • 4. #3 Marketing Trends 20133. End-to-End Digital Marketing – SEO alone will not cut it Search Engines are changing their algorithms daily making it more and more tricky for companies to just depend on SEO. SEO will have to be more focused on content optimization and content endorsement. End-to-end internet marketing practices will be essential if a company is to survive the competition in 2013: reliance on SEO, targeted email marketing, social marketing, blogging etc. will amplify.
  • 5. #4 Marketing Trends 20134. Smart Social Networking Social networking will be closely incorporated with digital marketing practices and will have a special position in internet marketing strategy. Social media content from Twitter and Linkedin will greatly impact SEO
  • 6. #4 Marketing Trends 20135. Visual Marketing Last year Pinterest and Instragram revealed the importance of image marketing in the digital marketing space: Pinterest will bring Twitter-like revolution in 2013. Video marketing through Youtube and other video sharing sites will continue to play a major role in digital marketing.
  • 7. About aMarketForceaMarketForce is a B2B Marketing CompanyWhile marketing is an important aspect of business, manycompanies cannot afford the time and resources to makemarketing campaigns effective. Even with a large marketingdepartment, it is nearly impossible for a business to possess theextensive expertise of aMarketForce. With our highly-developedskills in internet marketing, marketing automation, e-mailcampaigns and prospect list development, a partnership withaMarketForce will ensure you have access to all the available toolson the market required to make each marketing campaigneffective. US Headquarters 888 Saratoga Avenue, SuiteRequest a Quote for aMarketForce Marketing Services 203 San Jose, CA 95129 USA Phone: 408-342-1700 Fax: 408-342-1705 Email: