Marketing Trends 2013 Predictions by aMarketForce BY DURGA SINGH MARKETING MANAGER www.amarketforce.comMarch 2013
#1 Marketing Trends 20131. Past marketing trends will change Real-time marketing through social media and real-time engagement with prospects will gain significance. Marketing automation will not be enough without proper coalition between sales and marketing teams. Outbound campaigns will be a challenge and inbound marketing will give better results. Marketing is now accountable for revenue growth and so all investments made will be thoroughly tracked for ROI.
#2 Marketing Trends 20132. You may need a Responsive or Mobile website Prospects/Customers will not spend time in navigation and scrolling on the websites. A responsive website is a good option as it adjusts website layout based on mobile devices, PCs or laptops. With Smartphone usage increasing every year, ecommerce companies certainly will need mobile websites.
#3 Marketing Trends 20133. End-to-End Digital Marketing – SEO alone will not cut it Search Engines are changing their algorithms daily making it more and more tricky for companies to just depend on SEO. SEO will have to be more focused on content optimization and content endorsement. End-to-end internet marketing practices will be essential if a company is to survive the competition in 2013: reliance on SEO, targeted email marketing, social marketing, blogging etc. will amplify.
#4 Marketing Trends 20134. Smart Social Networking Social networking will be closely incorporated with digital marketing practices and will have a special position in internet marketing strategy. Social media content from Twitter and Linkedin will greatly impact SEO
#4 Marketing Trends 20135. Visual Marketing Last year Pinterest and Instragram revealed the importance of image marketing in the digital marketing space: Pinterest will bring Twitter-like revolution in 2013. Video marketing through Youtube and other video sharing sites will continue to play a major role in digital marketing.
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