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Make Your "Mission Impossible" an "An Affair to Remember"

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  1. 1. MAKE YOUR NEXT… “MISSION IMPOSSIBLE”<br />“An Affair to Remember”<br />Prepared by Jack Shaw – the Passionate Communicator<br />
  2. 2. THE MISSION<br />To deliver an important message<br />Research what you need to say…<br />Plan how to say it, and...<br />Make it memorable<br />
  3. 3. WHY DO IT<br />Necessary form of personalized communication in the workplace today<br />Demonstrates leadership and perception of competence<br />
  4. 4. OVERCOMING THE FEAR<br />Fear of speaking in public is #1 - dying #7<br />Two types of speakers - those who are nervous and those who are liars<br />
  5. 5. OVERCOMING THE FEAR<br />Proper preparation and rehearsal reduce fear 75%<br />Proper breathing by another 15%<br />Mental state is 10%<br />
  6. 6. OVERCOMING THE FEAR<br />Know the room<br />Know the audience<br />Know the material<br />Learn how to relax<br />Visualize yourself speaking<br />
  7. 7. OVERCOMING THE FEAR<br />People want you to succeed<br />Don’t apologize<br />Concentrate on the message<br />Use that nervous energy<br />Gain experience<br />
  8. 8. PREPARING TO SPEAK<br />Develop a specific objective<br />Decide your intention<br />Analyze your audience<br />
  9. 9. DEVELOP A SPECIFIC OBJECTIVE<br />What do you want to communicate to the audience?<br />Why have been asked to present?<br />What do you want the audience to walk away with?<br />
  10. 10. DECIDE YOUR INTENTION<br />Sell, promote, or endorse<br />Persuade, convince or influence<br />Motivate, excite, or entertain<br />Discuss, participate, or share<br />Teach, inform, enlighten<br />Analyze, review, or account<br />
  11. 11. ANALYZE YOUR AUDIENCE<br />Needs<br />Concerns<br />Knowledge of the subject<br />Skill level<br />Average age<br />Male-to-female<br />
  12. 12. ANALYZE YOUR AUDIENCE<br />Analysis<br />Understanding<br />Demographics<br />Interest<br />Environment<br />Needs<br />Customized<br />Expectations<br />
  13. 13. <ul><li>Stories
  14. 14. Humor</li></ul>Analogies<br />References & Quotes<br />Pictures & Visual Aids<br />ENGAGING YOUR AUDIENCE<br />
  15. 15. WHAT DO YOU TELL THEM?<br />Tell them what you’re going to tell them<br />Tell them<br />Tell them what you’ve told them<br />
  16. 16. WRITING THE INTRODUCTION<br />Write your conclusion first!<br />Capture the audience<br />Present your premise<br />Remember your objective!<br />
  17. 17. WRITING THE BODY<br />Present your facts and information<br />Cover each major point<br />Prove your premise<br />Inform your audience<br />Keep your time limit in mind<br />Be aware of your audiences’ attention span <br />
  18. 18. WRITING THE CONCLUSION<br />Summarize your points<br />Present a conclusion<br />Sell your idea<br />Make sure you have accomplished your objective<br />
  19. 19. Get rid of distracting mannerisms<br />Be yourself<br />Let your body mirror your feelings<br />Build self-confidence through preparation<br />Use your everyday speaking situations<br />BODY SPEAK<br />
  20. 20. BODY SPEAK<br />Posture<br />Gestures<br />Body Movement<br />Facial Expressions<br />Eye contact<br />Appearance<br />Walking<br />
  21. 21. BODY SPEAK<br />
  22. 22. USING TRANSITIONS<br />Bridges<br />Triggers<br />Ask a question<br />Flashback<br />Point-by-point<br />Add a visual<br />Pausing<br />Use movement<br />Use a personal story<br />Use the PEP formula<br />Point, Example, Point<br />
  23. 23. Your objective is not to be a comedian but to make an effective presentation<br />Can build bridges<br />Leap tall buildings...<br />USING HUMOR<br />
  24. 24. USING HUMOR<br />The audience is not a jury waiting to pass judgment on you <br />The audience is supportive<br />Your listeners want to enjoy themselves, just like you<br />
  25. 25. KISS PRINCIPLE<br />Keep<br />It <br /> Short and<br /> Simple<br />
  26. 26. Hand out more than you say<br />Say more than you show<br />The visual presentation is not a substitute for your verbal presentation<br />PREPARING VISUAL AIDS<br />
  27. 27. Present one concept per page<br />Keep sentences short<br />Use more pages or less text<br />HOW MUCH ON EACH PAGE<br />
  28. 28. RULES OF THUMB<br />Half sheet of paper<br />Limit lines to 7 per slide<br />Limit words to 7 per line<br />
  29. 29. Typefaces/fonts refer to the shape of the letter itself<br />Serif or Sans Serif<br />Style refers to the attribute applied to the typeface/font<br />Italic or Bold<br />FONTS versus STYLE<br />
  30. 30. Sans serif is easier to read<br />Limit the number of typefaces and fonts<br />Use no more than 2 typefaces per presentation<br />SOME GUIDELINES<br />
  31. 31. Switch styles before fonts<br />Use italics and bold sparingly<br />Smallest text size should be 28 points<br />SOME GUIDELINES<br />
  32. 32. CAPS OR NO CAPS<br />First cap:<br />Only first letter of each bullet<br />Initial cap:<br />Each Significant Word<br />Preference is first cap for body of text<br />
  33. 33. Follows the natural pattern of a sentence<br />It presents a consistent appearance & it’s easier to read<br />FIRST CAP<br />
  34. 34. MORE THAN 7 CONSECUTIVE UPPER CASE WORDS WILL FORCE THE AUDIENCE TO READ AGAIN <br />More than 7 consecutive UPPER CASE words will force the audience to read again<br />ALL CAPS<br />
  35. 35. Emphasize with all caps<br />Use sparingly<br />Too many caps will confuse the reader<br />GUIDELINES<br />
  36. 36. First page presents one bulleted item<br />Subsequent pages contain one additional bullet<br />Allows the presenter to control the audience<br />BUILD EFFECT<br />
  37. 37. Emphasize<br />Differentiate<br />Group objects or items<br />Trigger emotions or associations<br />USE COLOR TO…<br />
  38. 38. Mood<br />Interest <br />Motivation<br />Comprehension<br />COLOR CAN AFFECT OUR…<br />
  39. 39. Use light colors on dark background<br />Use dark colors on light background<br />Preference is white or yellow on dark background<br />Keep colors of titles & body consistent on all pages<br />FOREGROUND & LETTER COLORS<br />
  40. 40. Warmer colors appear closer<br />Cooler colors recede<br />Choose one background color for entire presentation<br />Choose one template for entire presentation<br />Colors convey various moods and attitudes<br />BACKGROUND COLORS<br />
  41. 41. Avoid using red in financial presentations<br />Avoid using red and green together<br />Pastel colors mayappeardifferenton theprojectionsystem<br />COLOR TIPS<br />
  42. 42. Relevant to the topic<br />Simple<br />Not obtrusive<br />Pleasing to the eye or entertaining<br />Should not offend anyone<br />Should not be used on every slide<br />USING CLIP ART & GRAPHICS<br />
  43. 43. Yourself<br />Your environment<br />Your equipment<br />Your notes<br />Your schedule<br />DETAIL CHECKLIST<br />
  44. 44. Listen to the entire question<br />Pause and repeat the question<br />Credit the person who asked it<br />Respond honestly and the best you can<br />Bridge to the next question<br />THE DREADED QUESTION & ANSWER SESSION<br />
  45. 45. Familiar audiences good?<br />Unfamiliar audiences bad?<br />Study shows people actually perform better when faced with harsher critics<br />HOSTILE AUDIENCES, HELP?<br />
  46. 46. PREPARING FOR A HOSTILE AUDIENCE<br />Create a positive environment using music, color, cartoons, and graphics <br />Use accelerated learning techniques:<br />Games, puzzles, fun and interactive exercises that spur creativity<br />Follow the advice on answering questions from a hostile audience<br />
  47. 47. Comparative advantages<br />Criteria satisfaction<br />Other commonly used methods<br />Statement of reasons<br />Problem/solution<br />Negative method<br />COMMON PERSUAVIVE PLANS<br />
  48. 48. COMMON PERSUASIVE PLANS<br />Comparative advantages<br />Criteria satisfaction<br />Other commonly used methods<br />Statement of reasons<br />Problem/solution<br />Negative method<br />
  49. 49. Make your point - Don’t defend it yet<br />Defend your opponent’s point<br />Defeat your opponent’s case<br />Defend your position - <br />Give reasons, statistics, historical development<br />End with something memorable that is tied to your position<br />CRITERIA SATISFACTION<br />
  50. 50. HANDLING HOSTILE AUDIENCE QUESTIONS<br />Look directly at the person asking the question & repeat the question<br />Refer to your speech<br />Anticipate areas of questioning<br />Don’t place your hands on your hips or point at the audience<br />Keep things moving & conclude smartly<br />
  51. 51. SIX ELEMENTS OF EFFECTIVE PRESENTING<br />Be prepared <br />Give of yourself<br />Stay relaxed <br />Use natural humor <br />Plan your body & hand positions <br />Pay attention to all details <br />
  52. 52. MAKE YOUR NEXT… “MISSION IMPOSSIBLE”<br />“An Affair to Remember”<br />For more information, contact Jack at or check out his blog at<br />