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    Espn360 Presentation Espn360 Presentation Presentation Transcript

    • MM Monstars
      Starting Line-up
      Jaret Haffner
      John Homa
      Larry Chertik
      John Scalsky
      Bobby McConnell
      6th Man
      Sean Nash
    • What is ESPN360?
    • What is it?
      ESPN360.com is a broadband network for live sports programming. ESPN360.com delivers online sports programming to fans through a rich, interactive, and easy-to-use experience.
      ESPN360.com delivers thousands of live games and events.
      You get a fully interactive experience with real time in-game stats and scoreboards and live chat.
      ESPN360.com is available FREE to fans accessing the site from a college campus network in the United States
    • Benefits
      Only sports streaming site of its kind
      FREE on-campus for students
      Can get free out-of-market games
      Stay connected with favorite teams
      Pause live games
    • SWOT Analysis
      Strengths – Unique, Easily Accessible, Wide range of sports, ESPN brand
      Weaknesses – Simulcast games, Lesser Quality
      Opportunities – Ad revenue & per-subscriber fees
      Threats – Limited Coverage, Not Free to All
    • Positioning
      ESPN360.com:
      A place for students to watch their favorite out of market teams
      It is a medium for fans of the non-traditional sports to watch all of their favorite events live
      It is a place for students to watch live sports while they are away from the TV
      EX. Studying in the library
      EX. During Mktg497A
    • Goals & Focus
    • Goal & Focus
      Goal:
      Increase awareness and usage on college campuses, specifically @ Penn State.
      Be top 10 in total subscribers amongst universities
      Focus:
      Sign up students by targeting specific events
    • TOP COLLEGES
      Where is…
      Penn State?
      Source: Omniture (includes non-affiliates)
    • Focus Events
      College Basketball
      Now until Championship Week in March 2010
      Winter X Games
      January 28-31, 2010
      The Masters
      April 8-11, 2010
      World Series of Poker
      May 7–19, 2010: Harrah’s New Orleans
      World Cup
      June 11-July 11th, 2010
    • Focus Event #1
      • Over 1000 games
      • Exclusive, Simulcast, Outermarket
      • Approx 10-15 exclusive games
      • College Hoops Tip-Off Marathon
      • Championship/Rivalry Week
      • NCAA Women’s Tournament
      • College Basketball
      • Winter X Games
      • The Masters
      • World Series of Poker
      • 2010 FIFA World Cup
    • Relevance?
      • Penn State Men’s Basketball are reigning NIT Champions
      • Higher expectations for this season for team & attendance
      • Target fans to sign up to view away games on ESPN 360
      • Students can also view their favorite out-of-market teams
    • Focus Event #2
      • College Basketball
      • Winter X Games
      • The Masters
      • World Series of Poker
      • 2010 FIFA World Cup
      • Approximately 25 Hours of live coverage
      • Broadband Exclusive
      • Additional completely exclusive coverage
    • Relevance?
      • On-Campus Clubs
      • Ski Club
      • Ski Team
      • Snowboard Club
      • Tussey Mountain
    • Focus Event #3
      • College Basketball
      • Winter X Games
      • The Masters
      • World Series of Poker
      • 2010 FIFA World Cup
      • Par 3 Contest
      • First and Second Rounds
      • Asian Amateur Championship
    • Relevance?
      • 1st Major Golf event of the year
      • Play begins in the morning and lasts throughout the day
      • Promote @ White Course & Blue Course
    • Focus Event #4
      • College Basketball
      • Winter X Games
      • The Masters
      • World Series of Poker
      • 2010 FIFA World Cup
      • Approximately 25 WSOP Bracelet Events
      • Full Exclusivity
      • Over 100 hours of content
    • Relevance?
      • Get to see more action
      • Only live on ESPN360
      • Last winner was 21 years old, attracting younger adults to the sport
    • Focus Event #5
      • College Basketball
      • Winter X Games
      • The Masters
      • World Series of Poker
      • 2010 FIFA World Cup
      • 54 Matches
      • 2 Quarterfinals & Both Semifinals
      • Weekday Afternoon
      • Alternate Audio
    • Relevance?
      • International Student Demographic
      • Draws interest from non-soccer fans
      • South African time zone makes for games at all hours of the day, including working hours
    • Where To Market?
    • BJC
      Penn State Men & Women Basketball
      Flyers
    • On-Campus Computer Labs
      7 On-Campus Computer Labs
      Pollock
      Waring
      Redifer
      Findlay
      Warnock
      Willard
      Paterno/Patee
    • On-Campus Computer Labs
      How to market?
      ESPN360.com posters hung in each computer lab
      Posters describe how to sign up
      Updated with events of interest that students may want to see
    • The Main Event
    • The Main Event
      Who: ESPN360.com
      What: The Main Event
      Where: HUB First Floor
      When: Wednesday January 20th, 2010
      Why: To sign up 500 new users to ESPN360.com
    • The Main Event
    • Strategy
      Facebook event
      Flyer for event around campus
      Laptops available to sign up students
      Free giveaways
    • Facebook
      Facebook Event- Hub Event
      Home page
      Notification and Reminders
      Facebook Page
      Constant reminder
      Facebook Fan Raffle
      Interaction is key
    • Giveaways
      • String Backpacks
      • Bottle Opener
      • Sticky Note Book
      • Pens
      • Frisbee
    • Budget
      Given $1,000
    • Alternative Ideas
      University Competition
      Big 10
      Poker Tournament
      WSOP promotional event
    • Outcomes
    • Most Likely
      • Hub-Robeson Center
      • 2,500 Students/Day
      • 1,500 on the ground floor
      • 1,000 Flyers distributed
      • 500 New users experience
      • Collect E-mails
      • Facebook
      • 1,500 Group Members
      • 300 try ESPN360
      • Computer Labs
      • Additional 300-500 users
    • Best Case
      Where isPenn State?
      #1
      Source: Omniture (includes non-affiliates)