Espn360 Presentation

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Espn360 Presentation

  1. 1. MM Monstars<br />Starting Line-up<br />Jaret Haffner<br />John Homa<br />Larry Chertik<br />John Scalsky<br />Bobby McConnell<br />6th Man<br />Sean Nash<br />
  2. 2. What is ESPN360?<br />
  3. 3. What is it?<br />ESPN360.com is a broadband network for live sports programming. ESPN360.com delivers online sports programming to fans through a rich, interactive, and easy-to-use experience. <br />ESPN360.com delivers thousands of live games and events.<br />You get a fully interactive experience with real time in-game stats and scoreboards and live chat. <br />ESPN360.com is available FREE to fans accessing the site from a college campus network in the United States<br />
  4. 4. Benefits<br />Only sports streaming site of its kind<br />FREE on-campus for students<br />Can get free out-of-market games<br />Stay connected with favorite teams<br />Pause live games <br />
  5. 5. SWOT Analysis<br />Strengths – Unique, Easily Accessible, Wide range of sports, ESPN brand<br />Weaknesses – Simulcast games, Lesser Quality<br />Opportunities – Ad revenue & per-subscriber fees<br />Threats – Limited Coverage, Not Free to All<br />
  6. 6. Positioning<br />ESPN360.com:<br /> A place for students to watch their favorite out of market teams<br />It is a medium for fans of the non-traditional sports to watch all of their favorite events live<br />It is a place for students to watch live sports while they are away from the TV<br />EX. Studying in the library<br />EX. During Mktg497A<br />
  7. 7. Goals & Focus<br />
  8. 8. Goal & Focus <br />Goal: <br />Increase awareness and usage on college campuses, specifically @ Penn State.<br />Be top 10 in total subscribers amongst universities<br />Focus: <br />Sign up students by targeting specific events<br />
  9. 9. TOP COLLEGES<br />Where is…<br />Penn State?<br />Source: Omniture (includes non-affiliates)<br />
  10. 10. Focus Events<br />College Basketball<br />Now until Championship Week in March 2010<br />Winter X Games<br />January 28-31, 2010<br />The Masters<br />April 8-11, 2010<br />World Series of Poker<br />May 7–19, 2010: Harrah’s New Orleans <br />World Cup<br />June 11-July 11th, 2010<br />
  11. 11. Focus Event #1<br /><ul><li>Over 1000 games
  12. 12. Exclusive, Simulcast, Outermarket
  13. 13. Approx 10-15 exclusive games
  14. 14. College Hoops Tip-Off Marathon
  15. 15. Championship/Rivalry Week
  16. 16. NCAA Women’s Tournament
  17. 17. College Basketball
  18. 18. Winter X Games
  19. 19. The Masters
  20. 20. World Series of Poker
  21. 21. 2010 FIFA World Cup</li></li></ul><li>Relevance?<br /><ul><li>Penn State Men’s Basketball are reigning NIT Champions
  22. 22. Higher expectations for this season for team & attendance
  23. 23. Target fans to sign up to view away games on ESPN 360
  24. 24. Students can also view their favorite out-of-market teams</li></li></ul><li>Focus Event #2<br /><ul><li>College Basketball
  25. 25. Winter X Games
  26. 26. The Masters
  27. 27. World Series of Poker
  28. 28. 2010 FIFA World Cup
  29. 29. Approximately 25 Hours of live coverage
  30. 30. Broadband Exclusive
  31. 31. Additional completely exclusive coverage</li></li></ul><li>Relevance?<br /><ul><li>On-Campus Clubs
  32. 32. Ski Club
  33. 33. Ski Team
  34. 34. Snowboard Club
  35. 35. Tussey Mountain</li></li></ul><li>Focus Event #3<br /><ul><li>College Basketball
  36. 36. Winter X Games
  37. 37. The Masters
  38. 38. World Series of Poker
  39. 39. 2010 FIFA World Cup
  40. 40. Par 3 Contest
  41. 41. First and Second Rounds
  42. 42. Asian Amateur Championship</li></li></ul><li>Relevance?<br /><ul><li>1st Major Golf event of the year
  43. 43. Play begins in the morning and lasts throughout the day
  44. 44. Promote @ White Course & Blue Course</li></li></ul><li>Focus Event #4<br /><ul><li>College Basketball
  45. 45. Winter X Games
  46. 46. The Masters
  47. 47. World Series of Poker
  48. 48. 2010 FIFA World Cup
  49. 49. Approximately 25 WSOP Bracelet Events
  50. 50. Full Exclusivity
  51. 51. Over 100 hours of content</li></li></ul><li>Relevance?<br /><ul><li>Get to see more action
  52. 52. Only live on ESPN360
  53. 53. Last winner was 21 years old, attracting younger adults to the sport</li></li></ul><li>Focus Event #5<br /><ul><li>College Basketball
  54. 54. Winter X Games
  55. 55. The Masters
  56. 56. World Series of Poker
  57. 57. 2010 FIFA World Cup
  58. 58. 54 Matches
  59. 59. 2 Quarterfinals & Both Semifinals
  60. 60. Weekday Afternoon
  61. 61. Alternate Audio</li></li></ul><li>Relevance?<br /><ul><li>International Student Demographic
  62. 62. Draws interest from non-soccer fans
  63. 63. South African time zone makes for games at all hours of the day, including working hours</li></li></ul><li>Where To Market?<br />
  64. 64. BJC<br />Penn State Men & Women Basketball<br />Flyers<br />
  65. 65. On-Campus Computer Labs<br />7 On-Campus Computer Labs<br />Pollock<br />Waring<br />Redifer<br />Findlay<br />Warnock<br />Willard<br />Paterno/Patee<br />
  66. 66. On-Campus Computer Labs<br />How to market?<br />ESPN360.com posters hung in each computer lab<br />Posters describe how to sign up<br />Updated with events of interest that students may want to see<br />
  67. 67. The Main Event<br />
  68. 68. The Main Event<br />Who: ESPN360.com<br />What: The Main Event<br />Where: HUB First Floor<br />When: Wednesday January 20th, 2010<br />Why: To sign up 500 new users to ESPN360.com<br />
  69. 69. The Main Event<br />
  70. 70. Strategy<br />Facebook event<br />Flyer for event around campus<br />Laptops available to sign up students<br />Free giveaways<br />
  71. 71. Facebook<br />Facebook Event- Hub Event<br />Home page<br />Notification and Reminders<br />Facebook Page<br />Constant reminder<br />Facebook Fan Raffle<br /> Interaction is key<br />
  72. 72. Giveaways<br /><ul><li>String Backpacks
  73. 73. Bottle Opener
  74. 74. Sticky Note Book
  75. 75. Pens
  76. 76. Frisbee</li></li></ul><li>Budget<br />Given $1,000<br />
  77. 77. Alternative Ideas<br />University Competition<br />Big 10 <br />Poker Tournament<br />WSOP promotional event<br />
  78. 78. Outcomes<br />
  79. 79. Most Likely<br /><ul><li>Hub-Robeson Center
  80. 80. 2,500 Students/Day
  81. 81. 1,500 on the ground floor
  82. 82. 1,000 Flyers distributed
  83. 83. 500 New users experience
  84. 84. Collect E-mails
  85. 85. Facebook
  86. 86. 1,500 Group Members
  87. 87. 300 try ESPN360
  88. 88. Computer Labs
  89. 89. Additional 300-500 users </li></li></ul><li>Best Case<br />Where isPenn State?<br />#1<br />Source: Omniture (includes non-affiliates)<br />

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