1. Day Two on the Media Media Relations with Government& Media Bias

2. What Makes the Media so Powerful? Gatekeepers Sets the agenda Sets the narrative Decides access

3. Media Power in Campaigns King makers Weakens party link Image over substance Rising media expense Professional media campaigns

5. Giving the People What They Want?

6. Bias in the Media Copyright © 2009 Cengage Learning 6

7. Do You Think News Organizations Are Pretty Independent, or Are They Often Influenced by Powerful People and Organizations? Copyright © 2009 Cengage Learning 7 Source: The Pew Research Foundation for the People and the Press, “Public More Critical of Press, but Goodwill Persists,” June 26, 2005

8. Partisan Bias? Yes, no, & maybe Clearly, some % positive vs. % negative stories vary Negative coverage shifts within elections

9. What do studies show? Liberal bias Conservative bias Corporate bias Somewhat balanced

10. How to measure bias? What issues assessed? Defining Liberal & Conservative? Degree of partisanship?

12. Commercial Bias: Media Self Interest & Advertising Link Step 1: spread fear on news program Step 2: endorse product Step 3: mark-up value of inferior product Step 4: ?????? Step 5: PROFIT!! Self-interest not always so apparent 12

13. Conclusion: Media elite plays central role Mixed record