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The Business Value Of SIP
The Business Value Of SIP
The Business Value Of SIP
The Business Value Of SIP
The Business Value Of SIP
The Business Value Of SIP
The Business Value Of SIP
The Business Value Of SIP
The Business Value Of SIP
The Business Value Of SIP
The Business Value Of SIP
The Business Value Of SIP
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The Business Value Of SIP

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In this 15 minute audio-enable presentation I speak about the business value of Session Initiation Protocol allowing you to better understand how it can improve your businesses efficiency

In this 15 minute audio-enable presentation I speak about the business value of Session Initiation Protocol allowing you to better understand how it can improve your businesses efficiency

Published in: Education, Technology, Business
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  • 1. cnvrg.comEXTRAORDINARY INSIGHT cnvrg.com CONVERGENCE READINESS INC. EXTRAORDINARY INSIGHT CONVERGENCE READINESS, INC
  • 2. EXTRAORDINARY INSIGHT cnvrg.com Jim Sevier, CEO THE BUSINESS VALUE OF SESSION INITIATION PROTOCOL CONVERGENCE READINESS, INC
  • 3. THE DEFINITION OF SIPEXTRAORDINARY INSIGHT cnvrg.com ● SESSION INITIATION POTOCOL IS A TECHNOLOGY THAT MAKES IT POSSIBLE FOR DEVICES TO DISCOVER, LOCATE, AND SETUP COMMUNICATION SESSIONS OVER A TCP/IP NETWORK. The idea to take away from here are that we are no longer referring to making “calls”. Instead we SIP is designed as the solution to must think in terms of “sessions” as we could migrate consumers off of the PSTN now be emailing, using video or speaking to and over to broadband others. communication networks CONVERGENCE READINESS, INC
  • 4. THE DEFINITION OF SIPEXTRAORDINARY INSIGHT cnvrg.com ● SIP is all about: ● Bandwidth Convergence ● Extensibility between physical and logical layers ● Application Sequencing ● SIP alters behavior ● From device to user centricity ● Presence based ● Rules Enforced CONVERGENCE READINESS, INC
  • 5. THE BUSINESS VALUE OF SIPEXTRAORDINARY INSIGHT cnvrg.com SIP trunks – adoption of which is the primary driver for enterprise SBCs sales -- grew 88% in 2011 over the previous year. Infonetics Research SIP trunking is growing: of the North American enterprises participating in Infonetics’ survey, a third use SIP trunks today, and a total of 42% plan to by 2014 Infonetics Research CONVERGENCE READINESS, INC
  • 6. BANDWIDTH CONSOLIDATIONEXTRAORDINARY INSIGHT cnvrg.com  PSTN technology supports business process through advanced communication features  Your business needs my features  VoIP technology improves the efficiency of delivering communications during business processes  Your business needs one network  SIP technology assimilates communications into business processes.  You business needs to stop thinking about communications CONVERGENCE READINESS, INC
  • 7. EXTRAORDINARY INSIGHT cnvrg.com VOICE G-711 DATA 802.3 VIDEO H.264 VOICE/DATA SIP VIDEO H.323 BANDWIDTH CONSOLIDATION VOICE/DATA/VIDEO SIPCONVERGENCE READINESS, INC
  • 8. DEVICE / APPLICATION EXTENSIBILITYEXTRAORDINARY INSIGHT cnvrg.com ● Integrated Stack architecture has no sharing of intelligence ● 2-Tier Architecture improves interaction but only at the connection layer ● 3-Tier (IMS-like) architecture connects all three in an 3-Tier networks mimic existing cellular interactive and IMS networks making Extensibility a intelligence sharing reality across all distribution mediums environment CONVERGENCE READINESS, INC
  • 9. APPLICATION SEQUENCINGEXTRAORDINARY INSIGHT cnvrg.com ● Improving response for application delivery ● Shortening application development cycles ● Controlling roll-out and usage ● Opens 3rd party Session management, thru extensible application protocols and rules, helps manage integration application roll-out and use CONVERGENCE READINESS, INC
  • 10. BASIC SIP ELEMENTSEXTRAORDINARY INSIGHT cnvrg.com  Presence – More Efficient communications  User-centricity – More flexibility, control and simplified device management with User Agents  Multi-modal capabilities – Richer experience and enhanced services  Simplified Architecture – Rapidly deploy new locations and applications CONVERGENCE READINESS, INC
  • 11. DEVICE TO USER CENTRIC BEHAVIOREXTRAORDINARY INSIGHT cnvrg.com Yesterday: Device Centric Tomorrow: User Centric FASTER DECISIONS, IMPROVED OPERATIONAL AWARENESS CONVERGENCE READINESS, INC
  • 12. MAKING ALL DEVICES WORK TOGETHEREXTRAORDINARY INSIGHT cnvrg.com  SIP User Agents is code embedded into electronics or applications User Agent User User Agent Agent User User Agent Agent CONVERGENCE READINESS, INC

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