REPLACING REQUIREMENTS    WITH HYPOTHESES           Agile Experience Design Meetup           Oct 17, 2011           Josh S...
Introductions                             Josh Seiden                @jseiden                             www.luxr.co     ...
Extending Agile/UX collaborations to a broader teamRequirements & Hypothesis frame your workThe old way: requirementsHypot...
Extending Agile/UX collaborations to a broader teamRequirements & Hypothesis frame your workThe old way: requirementsHypot...
What is Lean Startup/Lean UX?www.luxr.co                      License: Creative Commons Attribution-www.slideshare.net/jse...
What is Lean Startup/Lean UX?                Most startups fail…www.luxr.co                                License: Creat...
What is Lean Startup/Lean UX?                Most startups fail…                …because they fail to create            ...
What is Lean Startup/Lean UX?                Most startups fail…                …because they fail to create            ...
Lean Startup is built on…                Eric Ries, “Lean Startup”                Steve Blank, “Four Steps to the Epipha...
9 Lean UX Principles1.          Design + biz + development + ... = 1 product team.2.          Externalize!3.          Goal...
9 Lean UX Principles1.          Design + biz + development + ... = 1 product team.2.          Externalize!3.          Goal...
Requirements: in times past... (and present)The business owners distilled their hypotheses down  to “requirements.”This wa...
Principle #8 Recognize hypotheses ...www.luxr.co                        License: Creative Commons Attribution-www.slidesha...
Principle #8 Recognize hypotheses ...A way to re-frame requirementswww.luxr.co                          License: Creative ...
Principle #8 Recognize hypotheses ...A way to re-frame requirements     Every decision you make about your offering is a ...
Principle #8 Recognize hypotheses ...A way to re-frame requirements     Every decision you make about your offering is a ...
Principle #8 Recognize hypotheses ...A way to re-frame requirements     Every decision you make about your offering is a ...
Principle #8 Recognize hypotheses ...A way to re-frame requirements     Every decision you make about your offering is a ...
What is a hypothesis?An hypothesis is a proposed explanation of the way things work.www.luxr.co                           ...
A useful way to frame hypotheses...www.luxr.co                       License: Creative Commons Attribution-www.slideshare....
A useful way to frame hypotheses...          Who is your audience?www.luxr.co                            License: Creative...
A useful way to frame hypotheses...          Who is your audience?          What is their situation?www.luxr.co           ...
A useful way to frame hypotheses...          Who is your audience?          What is their situation?          How will you...
A useful way to frame hypotheses...          Who is your audience?          What is their situation?          How will you...
A useful way to frame hypotheses...          Who is your audience?          What is their situation?          How will you...
A useful way to frame hypotheses...          Who is your audience?          What is their situation?          How will you...
A useful way to frame hypotheses...          Who is your audience?          What is their situation?          How will you...
A useful way to frame hypotheses...          Who is your audience?          What is their situation?          How will you...
Useful for two reasonsCan reveal your unstated assumptionsCan be linked to systems of metrics to help you manage your busi...
A well-framed hypothesis......can help reveal your assumptions       Who is the user? Who is the customer?       Where d...
Method: Declare your assumptionswww.luxr.co                        License: Creative Commons Attribution-www.slideshare.ne...
Method: Declare your assumptionsWhat assumptions do you have?www.luxr.co                        License: Creative Commons ...
Method: Declare your assumptionsWhat assumptions do you have?…about your customers?www.luxr.co                        Lice...
Method: Declare your assumptionsWhat assumptions do you have?…about your customers?…that if proven false, will cause you t...
Method: Minimum Viable Productwww.luxr.co                      License: Creative Commons Attribution-www.slideshare.net/js...
Method: Minimum Viable ProductWhat is the smallest thing we can make to testour hypothesis?www.luxr.co                    ...
Method: Minimum Viable ProductWhat is the smallest thing we can make to testour hypothesis?The answer to this question is ...
Slide courtesy Janice Fraser, LUXr.co
Slide courtesy Janice Fraser, LUXr.co
Slide courtesy Janice Fraser, LUXr.co
Slide courtesy Janice Fraser, LUXr.co
What is a Hypothesis?          Describe the current situation          Who is the market?          What is their problem o...
What is a Hypothesis?          Describe the current situation          Who is the market?          What is their problem o...
What is a Hypothesis?          Describe the current situation          Who is the market?          What is their problem o...
What is a Hypothesis?          Describe the current situation          Who is the market?          What is their problem o...
For example: Webvanwww.luxr.co                       License: Creative Commons Attribution-www.slideshare.net/jseiden   21...
For example: WebvanDescribe the current situationwww.luxr.co                           License: Creative Commons Attributi...
For example: WebvanDescribe the current situation   Market: 112M US householdswww.luxr.co                           Licens...
For example: WebvanDescribe the current situation   Market: 112M US households   Problem: Spend less time & money      get...
For example: WebvanDescribe the current situation   Market: 112M US households   Problem: Spend less time & money      get...
For example: WebvanDescribe the current situation   Market: 112M US households   Problem: Spend less time & money      get...
For example: WebvanDescribe the current situation   Market: 112M US households   Problem: Spend less time & money      get...
For example: WebvanDescribe the current situation   Market: 112M US households   Problem: Spend less time & money      get...
For example: WebvanDescribe the current situation   Market: 112M US households   Problem: Spend less time & money      get...
For example: WebvanDescribe the current situation   Market: 112M US households   Problem: Spend less time & money      get...
For example: WebvanDescribe the current situation   Market: 112M US households   Problem: Spend less time & money      get...
Case study: ChairFittr                         http://www.flickr.com/photos/usnavy/5973812143/
Example: product requirementswww.luxr.co                       License: Creative Commons Attribution-www.slideshare.net/js...
Example: product requirementsThe system will be a web application that will plug in to  the web sites of competition wheel...
Example: product requirementsThe system will be a web application that will plug in to  the web sites of competition wheel...
Example: product requirementsThe system will be a web application that will plug in to  the web sites of competition wheel...
Example: product requirementsThe system will be a web application that will plug in to  the web sites of competition wheel...
Example: product requirementsThe system will be a web application that will plug in to  the web sites of competition wheel...
Example: product requirementsThe system will be a web application that will plug in to  the web sites of competition wheel...
Example: product requirementsThe system will be a web application that will plug in to  the web sites of competition wheel...
Example: product requirementsThe system will be a web application that will plug in to  the web sites of competition wheel...
Example: product requirementsThe system will be a web application that will plug in to  the web sites of competition wheel...
An Example: Hypothesis Basedwww.luxr.co                       License: Creative Commons Attribution-www.slideshare.net/jse...
An Example: Hypothesis BasedMarket: a large and growing market of soldiers returning from Iraq and Afghanistan with Spinal...
An Example: Hypothesis BasedMarket: a large and growing market of soldiers returning from  Iraq and Afghanistan with Spina...
An Example: Hypothesis BasedMarket: a large and growing market of soldiers returning from  Iraq and Afghanistan with Spina...
Hypothesis: hightlighting assumptionsMarket: a large and growing market of soldiers returning from  Iraq and Afghanistan w...
Assumptions backlog1. Competitive wheelchair activities can be a valuable part of rehab2. Recovering soldiers have difficul...
www.luxr.co                       License: Creative Commons Attribution-www.slideshare.net/jseiden   27               Shar...
SnappSchoolwww.luxr.co                       License: Creative Commons Attribution-www.slideshare.net/jseiden   28        ...
SnappSchoolMarket: 3.1 M US Elementary school teacherswww.luxr.co                                        License: Creative...
SnappSchoolMarket: 3.1 M US Elementary school teacherswww.luxr.co                                        License: Creative...
SnappSchoolMarket: 3.1 M US Elementary school teachersProblem: Teachers would like to engage with parents to allow classro...
SnappSchoolMarket: 3.1 M US Elementary school teachersProblem: Teachers would like to engage with parents to allow classro...
SnappSchoolMarket: 3.1 M US Elementary school teachersProblem: Teachers would like to engage with parents to allow classro...
SnappSchoolMarket: 3.1 M US Elementary school teachersProblem: Teachers would like to engage with parents to allow classro...
SnappSchoolMarket: 3.1 M US Elementary school teachersProblem: Teachers would like to engage with parents to allow classro...
SnappSchoolwww.luxr.co                       License: Creative Commons Attribution-www.slideshare.net/jseiden   29        ...
SnappSchoolAssumptions:www.luxr.co                       License: Creative Commons Attribution-www.slideshare.net/jseiden ...
SnappSchoolAssumptions:Teachers want to engage with parents, will take the time to do sowww.luxr.co                       ...
SnappSchoolAssumptions:Teachers want to engage with parents, will take the time to do soParents want to hear from teachers...
SnappSchoolAssumptions:Teachers want to engage with parents, will take the time to do soParents want to hear from teachers...
SnappSchoolAssumptions:Teachers want to engage with parents, will take the time to do soParents want to hear from teachers...
SnappSchoolAssumptions:Teachers want to engage with parents, will take the time to do soParents want to hear from teachers...
McClure’s Startup Metrics for Pirates              Acquisition              Activation              Retention             ...
McClure’s Startup Metrics for Pirates              Acquisition    Generate awareness among teachers.              Activati...
McClure’s Startup Metrics for Pirates              Acquisition                                         email open rates   ...
McClure’s Startup Metrics for Pirates              Acquisition                                         email open rates   ...
McClure’s Startup Metrics for Pirates              Acquisition                                            email open rates...
McClure’s Startup Metrics for Pirates              Acquisition                                            email open rates...
McClure’s Startup Metrics for Pirates              Acquisition                                                email open r...
McClure’s Startup Metrics for Pirates              Acquisition                                                email open r...
McClure’s Startup Metrics for Pirates              Acquisition                                                email open r...
McClure’s Startup Metrics for Pirates              Acquisition                                                email open r...
McClure’s Startup Metrics for Pirates              Acquisition                                                  email open...
McClure’s Startup Metrics for Pirates              Acquisition                                                  email open...
McClure’s Startup Metrics for Pirates              Acquisition                                                  email open...
McClure’s Startup Metrics for Pirates              Acquisition                                                  email open...
McClure’s Startup Metrics for Pirates              Acquisition                                                  email open...
Summarywww.luxr.co                       License: Creative Commons Attribution-www.slideshare.net/jseiden   31            ...
SummaryReplace requirements with hypotheseswww.luxr.co                                 License: Creative Commons Attributi...
SummaryReplace requirements with hypothesesIdentify assumptions by reviewing hypotheseswww.luxr.co                        ...
SummaryReplace requirements with hypothesesIdentify assumptions by reviewing hypothesesTest the riskiest assumptions firstw...
SummaryReplace requirements with hypothesesIdentify assumptions by reviewing hypothesesTest the riskiest assumptions firstB...
SummaryReplace requirements with hypothesesIdentify assumptions by reviewing hypothesesTest the riskiest assumptions firstB...
SummaryReplace requirements with hypothesesIdentify assumptions by reviewing hypothesesTest the riskiest assumptions firstB...
SummaryReplace requirements with hypothesesIdentify assumptions by reviewing hypothesesTest the riskiest assumptions firstB...
SummaryReplace requirements with hypothesesIdentify assumptions by reviewing hypothesesTest the riskiest assumptions firstB...
Want to attend a workshop? Tweet #LUXiNYC to @LUXrCo      THANK YOU!www.luxr.co                                           ...
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Replacing Requirements with Hypotheses

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Slides from a talk by Josh Seiden and John Halloran at the Agile Experience Meetup in NYC, OCt 17, 2011.

This is a first version of the talk that presents high-level concepts and UX strategy work. Stay tuned for a more detailed version of the talk that connects these ideas to more tactical UX matters.

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  • You’re trying to make UX and Agile fit together.\n You are working on projects that have been framed by a client or a business owner.\n You are limited by that framing.\n Requirements and Hypotheses are both ways to frame your work. Hypotheses are better.\n Lean Startup and LeanUX both make use of the concept of the Hypothesis.\n This has value in both startup and non-startup contexts.\n \n \n \n
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  • * Aligns the business against the AGILE/UX team\n* It’s not clear whether the requirement is wrong, or the the solution is wrong\n* Did you get the distillation right?\n* Did you design/code to the requirement?\n* There’s a wall--which creates things to fight about.\n* It creates the conditions for “agile-fall”\n\n
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  • In a lean startup context, you’re going to need to explain the change you’re making in the world, why it’s valuable, and how it’s sustainable.\n\n
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  • Why is it important to declare and test your assumptions?\n
  • Why is it important to declare and test your assumptions?\n
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  • What activities would you want to do if you were given this brief? What questions would you have?\n
  • What activities would you want to do if you were given this brief? What questions would you have?\n
  • What activities would you want to do if you were given this brief? What questions would you have?\n
  • What activities would you want to do if you were given this brief? What questions would you have?\n
  • What activities would you want to do if you were given this brief? What questions would you have?\n
  • What activities would you want to do if you were given this brief? What questions would you have?\n
  • What activities would you want to do if you were given this brief? What questions would you have?\n
  • What activities would you want to do if you were given this brief? What questions would you have?\n
  • What activities would you want to do if you were given this brief? What questions would you have?\n
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  • Replacing Requirements with Hypotheses

    1. 1. REPLACING REQUIREMENTS WITH HYPOTHESES Agile Experience Design Meetup Oct 17, 2011 Josh Seiden @jseiden John Halloran, @I_am_Halloran
    2. 2. Introductions Josh Seiden @jseiden www.luxr.co @luxrco John Halloran @i_am_Halloran www.SnappSchool.com @SnappSchool #leanUX #leanStartupwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 2 Share Alike 3.0 United States
    3. 3. Extending Agile/UX collaborations to a broader teamRequirements & Hypothesis frame your workThe old way: requirementsHypotheses: extending what Agile/UX has taught us.Lean Startup and LeanUX both make use of the concept of the Hypothesis.www.luxr.cowww.slideshare.net/jseiden 3 License: Creative Commons Attribution- Share Alike 3.0 United States
    4. 4. Extending Agile/UX collaborations to a broader teamRequirements & Hypothesis frame your workThe old way: requirementsHypotheses: extending what Agile/UX has taught us.Lean Startup and LeanUX both make use of the concept of the Hypothesis.www.luxr.cowww.slideshare.net/jseiden 3 License: Creative Commons Attribution- Share Alike 3.0 United States
    5. 5. What is Lean Startup/Lean UX?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 4 Share Alike 3.0 United States
    6. 6. What is Lean Startup/Lean UX?  Most startups fail…www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 4 Share Alike 3.0 United States
    7. 7. What is Lean Startup/Lean UX?  Most startups fail…  …because they fail to create offerings that people want.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 4 Share Alike 3.0 United States
    8. 8. What is Lean Startup/Lean UX?  Most startups fail…  …because they fail to create offerings that people want.  Lean Startup is a management approach that entrepreneurs can use to reduce market risk.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 4 Share Alike 3.0 United States
    9. 9. Lean Startup is built on…  Eric Ries, “Lean Startup”  Steve Blank, “Four Steps to the Epiphany”  Lean Manufacturing and Lean thinking If you make something people don’t want, your work is wasted.  Agile software development  Design Thinking  SaaS, open source platforms, internet development frameworks  Balanced Team (www.balancedteam.org)www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 5 Share Alike 3.0 United States
    10. 10. 9 Lean UX Principles1. Design + biz + development + ... = 1 product team.2. Externalize!3. Goal-driven and outcome-focused.4. Repeatable and routinized.5. Flow: think, make, check.6. Focus on solving the right problem.7. Generate many options & decide quickly what to pursue8. Recognize hypotheses & validate them9. Rapid cycles: think/make/check Research with users is the best source of informationwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 6 Share Alike 3.0 United States
    11. 11. 9 Lean UX Principles1. Design + biz + development + ... = 1 product team.2. Externalize!3. Goal-driven and outcome-focused.4. Repeatable and routinized.5. Flow: think, make, check.6. Focus on solving the right problem.7. Generate many options & decide quickly what to pursue8. Recognize hypotheses & validate them9. Rapid cycles: think/make/check Research with users is the best source of informationwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 6 Share Alike 3.0 United States
    12. 12. Requirements: in times past... (and present)The business owners distilled their hypotheses down to “requirements.”This was a method to manage the work of the team. “The business” does the thinking, the design/dev team does the implementing.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 7 Share Alike 3.0 United States
    13. 13. Principle #8 Recognize hypotheses ...www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 8 Share Alike 3.0 United States
    14. 14. Principle #8 Recognize hypotheses ...A way to re-frame requirementswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 8 Share Alike 3.0 United States
    15. 15. Principle #8 Recognize hypotheses ...A way to re-frame requirements  Every decision you make about your offering is a design decision.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 8 Share Alike 3.0 United States
    16. 16. Principle #8 Recognize hypotheses ...A way to re-frame requirements  Every decision you make about your offering is a design decision.  Every design decision is an hypothesis.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 8 Share Alike 3.0 United States
    17. 17. Principle #8 Recognize hypotheses ...A way to re-frame requirements  Every decision you make about your offering is a design decision.  Every design decision is an hypothesis.  Declare your assumptions and test them.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 8 Share Alike 3.0 United States
    18. 18. Principle #8 Recognize hypotheses ...A way to re-frame requirements  Every decision you make about your offering is a design decision.  Every design decision is an hypothesis.  Declare your assumptions and test them.  Entire team engaged in the feedback loopwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 8 Share Alike 3.0 United States
    19. 19. What is a hypothesis?An hypothesis is a proposed explanation of the way things work.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 9 Share Alike 3.0 United States
    20. 20. A useful way to frame hypotheses...www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 10 Share Alike 3.0 United States
    21. 21. A useful way to frame hypotheses... Who is your audience?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 10 Share Alike 3.0 United States
    22. 22. A useful way to frame hypotheses... Who is your audience? What is their situation?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 10 Share Alike 3.0 United States
    23. 23. A useful way to frame hypotheses... Who is your audience? What is their situation? How will you change it?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 10 Share Alike 3.0 United States
    24. 24. A useful way to frame hypotheses... Who is your audience? What is their situation? How will you change it? How will your project sustain itself?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 10 Share Alike 3.0 United States
    25. 25. A useful way to frame hypotheses... Who is your audience? What is their situation? How will you change it? How will your project sustain itself?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 10 Share Alike 3.0 United States
    26. 26. A useful way to frame hypotheses... Who is your audience? What is their situation? How will you change it? How will your project sustain itself? How will you know that you’re right?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 10 Share Alike 3.0 United States
    27. 27. A useful way to frame hypotheses... Who is your audience? What is their situation? How will you change it? How will your project sustain itself? How will you know that you’re right?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 10 Share Alike 3.0 United States
    28. 28. A useful way to frame hypotheses... Who is your audience? What is their situation? How will you change it? How will your project sustain itself? How will you know that you’re right? It’s important to be able to continually break down each statement into testable/measurable parts.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 10 Share Alike 3.0 United States
    29. 29. Useful for two reasonsCan reveal your unstated assumptionsCan be linked to systems of metrics to help you manage your businesswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 11 Share Alike 3.0 United States
    30. 30. A well-framed hypothesis......can help reveal your assumptions  Who is the user? Who is the customer?  Where does our product fit in their work or life?  What problems does our product solve?  When and how is our product used?  What features are important?  How should our product look and behave?  How will we make money?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 12 Share Alike 3.0 United States
    31. 31. Method: Declare your assumptionswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
    32. 32. Method: Declare your assumptionsWhat assumptions do you have?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
    33. 33. Method: Declare your assumptionsWhat assumptions do you have?…about your customers?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
    34. 34. Method: Declare your assumptionsWhat assumptions do you have?…about your customers?…that if proven false, will cause you to fail?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
    35. 35. Method: Minimum Viable Productwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
    36. 36. Method: Minimum Viable ProductWhat is the smallest thing we can make to testour hypothesis?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
    37. 37. Method: Minimum Viable ProductWhat is the smallest thing we can make to testour hypothesis?The answer to this question is your MVP.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
    38. 38. Slide courtesy Janice Fraser, LUXr.co
    39. 39. Slide courtesy Janice Fraser, LUXr.co
    40. 40. Slide courtesy Janice Fraser, LUXr.co
    41. 41. Slide courtesy Janice Fraser, LUXr.co
    42. 42. What is a Hypothesis? Describe the current situation Who is the market? What is their problem or desire? Propose a change What is your solution? Explain how the change is sustainable How will the solution maintain?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 17 Share Alike 3.0 United States
    43. 43. What is a Hypothesis? Describe the current situation Who is the market? What is their problem or desire? Propose a change What is your solution? Explain how the change is sustainable How will the solution maintain?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 18 Share Alike 3.0 United States
    44. 44. What is a Hypothesis? Describe the current situation Who is the market? What is their problem or desire? Propose a change What is your solution? Explain how the change is sustainable How will the solution maintain?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 19 Share Alike 3.0 United States
    45. 45. What is a Hypothesis? Describe the current situation Who is the market? What is their problem or desire? Propose a change What is your solution? Explain how the change is sustainable How will the solution maintain?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 20 Share Alike 3.0 United States
    46. 46. For example: Webvanwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 21 Share Alike 3.0 United States
    47. 47. For example: WebvanDescribe the current situationwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 21 Share Alike 3.0 United States
    48. 48. For example: WebvanDescribe the current situation Market: 112M US householdswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 21 Share Alike 3.0 United States
    49. 49. For example: WebvanDescribe the current situation Market: 112M US households Problem: Spend less time & money getting grocerieswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 21 Share Alike 3.0 United States
    50. 50. For example: WebvanDescribe the current situation Market: 112M US households Problem: Spend less time & money getting groceriesPropose a changewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 21 Share Alike 3.0 United States
    51. 51. For example: WebvanDescribe the current situation Market: 112M US households Problem: Spend less time & money getting groceriesPropose a change Use the internet for easy to use purchasingwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 21 Share Alike 3.0 United States
    52. 52. For example: WebvanDescribe the current situation Market: 112M US households Problem: Spend less time & money getting groceriesPropose a change Use the internet for easy to use purchasing Deliver groceries to customers’ doorswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 21 Share Alike 3.0 United States
    53. 53. For example: WebvanDescribe the current situation Market: 112M US households Problem: Spend less time & money getting groceriesPropose a change Use the internet for easy to use purchasing Deliver groceries to customers’ doors Provide better pricing than grocery storeswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 21 Share Alike 3.0 United States
    54. 54. For example: WebvanDescribe the current situation Market: 112M US households Problem: Spend less time & money getting groceriesPropose a change Use the internet for easy to use purchasing Deliver groceries to customers’ doors Provide better pricing than grocery storesExplain how the change is sustainablewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 21 Share Alike 3.0 United States
    55. 55. For example: WebvanDescribe the current situation Market: 112M US households Problem: Spend less time & money getting groceriesPropose a change Use the internet for easy to use purchasing Deliver groceries to customers’ doors Provide better pricing than grocery storesExplain how the change is sustainable Get massive scale quickly, achieving pricing leverage with manufacturerswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 21 Share Alike 3.0 United States
    56. 56. For example: WebvanDescribe the current situation Market: 112M US households Problem: Spend less time & money getting groceriesPropose a change Use the internet for easy to use purchasing Deliver groceries to customers’ doors Provide better pricing than grocery storesExplain how the change is sustainable Get massive scale quickly, achieving pricing leverage with manufacturers Scale in distribution will allow supply chain management previously unseen in consumer dry goods retailwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 21 Share Alike 3.0 United States
    57. 57. Case study: ChairFittr http://www.flickr.com/photos/usnavy/5973812143/
    58. 58. Example: product requirementswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 23 Share Alike 3.0 United States
    59. 59. Example: product requirementsThe system will be a web application that will plug in to the web sites of competition wheelchair manufacturers.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 23 Share Alike 3.0 United States
    60. 60. Example: product requirementsThe system will be a web application that will plug in to the web sites of competition wheelchair manufacturers.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 23 Share Alike 3.0 United States
    61. 61. Example: product requirementsThe system will be a web application that will plug in to the web sites of competition wheelchair manufacturers.The online tool will provide custom fitting of competition quality wheelchairswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 23 Share Alike 3.0 United States
    62. 62. Example: product requirementsThe system will be a web application that will plug in to the web sites of competition wheelchair manufacturers.The online tool will provide custom fitting of competition quality wheelchairswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 23 Share Alike 3.0 United States
    63. 63. Example: product requirementsThe system will be a web application that will plug in to the web sites of competition wheelchair manufacturers.The online tool will provide custom fitting of competition quality wheelchairsThe tool will use video-based tutorials will both generate interest in wheelchair competition and allow customers to generate accurate fittings from their home.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 23 Share Alike 3.0 United States
    64. 64. Example: product requirementsThe system will be a web application that will plug in to the web sites of competition wheelchair manufacturers.The online tool will provide custom fitting of competition quality wheelchairsThe tool will use video-based tutorials will both generate interest in wheelchair competition and allow customers to generate accurate fittings from their home.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 23 Share Alike 3.0 United States
    65. 65. Example: product requirementsThe system will be a web application that will plug in to the web sites of competition wheelchair manufacturers.The online tool will provide custom fitting of competition quality wheelchairsThe tool will use video-based tutorials will both generate interest in wheelchair competition and allow customers to generate accurate fittings from their home.The tool will allow for measurements of height, weight, type of disability, etc.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 23 Share Alike 3.0 United States
    66. 66. Example: product requirementsThe system will be a web application that will plug in to the web sites of competition wheelchair manufacturers.The online tool will provide custom fitting of competition quality wheelchairsThe tool will use video-based tutorials will both generate interest in wheelchair competition and allow customers to generate accurate fittings from their home.The tool will allow for measurements of height, weight, type of disability, etc.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 23 Share Alike 3.0 United States
    67. 67. Example: product requirementsThe system will be a web application that will plug in to the web sites of competition wheelchair manufacturers.The online tool will provide custom fitting of competition quality wheelchairsThe tool will use video-based tutorials will both generate interest in wheelchair competition and allow customers to generate accurate fittings from their home.The tool will allow for measurements of height, weight, type of disability, etc.There will be Like and Tweet This buttons on every page.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 23 Share Alike 3.0 United States
    68. 68. An Example: Hypothesis Basedwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 24 Share Alike 3.0 United States
    69. 69. An Example: Hypothesis BasedMarket: a large and growing market of soldiers returning from Iraq and Afghanistan with Spinal Cord Injury, all of whom were recently highly fit and physically activewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 24 Share Alike 3.0 United States
    70. 70. An Example: Hypothesis BasedMarket: a large and growing market of soldiers returning from Iraq and Afghanistan with Spinal Cord Injury, all of whom were recently highly fit and physically activeProblem: Competitive wheelchair activities can be a valuable part of rehab, and can bring camaraderie, competition and achievement into these soldiers lives. But they have difficulty getting fitted in the current environment and learning about competition optionswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 24 Share Alike 3.0 United States
    71. 71. An Example: Hypothesis BasedMarket: a large and growing market of soldiers returning from Iraq and Afghanistan with Spinal Cord Injury, all of whom were recently highly fit and physically activeProblem: Competitive wheelchair activities can be a valuable part of rehab, and can bring camaraderie, competition and achievement into these soldiers lives. But they have difficulty getting fitted in the current environment and learning about competition optionsSolution: by providing a web app that allows accurate fitting and highlights competitive possibility, we will help existing manufacturers sell far more product, reduce return rates. They will pay us commissions on sales.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 24 Share Alike 3.0 United States
    72. 72. Hypothesis: hightlighting assumptionsMarket: a large and growing market of soldiers returning from Iraq and Afghanistan with Spinal Cord Injury, all of whom were recently highly fit and physically activeProblem: Competitive wheelchair activities can be a valuable part of rehab, and can bring camaraderie, competition and achievement into these soldiers lives. But they have difficulty getting fitted in the current environment and learning about competition optionsSolution: by providing a web app that allows accurate fitting and highlights competitive possibility, we will help existing manufacturers sell far more product, reduce return rates. They will pay us commissions on sales.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 25 Share Alike 3.0 United States
    73. 73. Assumptions backlog1. Competitive wheelchair activities can be a valuable part of rehab2. Recovering soldiers have difficulty getting fitted in the current environment3. Our solution will provide accurate fitting.4. Our solution will help existing manufacturers sell far more product, reduce return rates.5. In return, manufacturers will be willing to pay us commissions on sales. What is the riskiest assumption?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 26 Share Alike 3.0 United States
    74. 74. www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 27 Share Alike 3.0 United States
    75. 75. SnappSchoolwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 28 Share Alike 3.0 United States
    76. 76. SnappSchoolMarket: 3.1 M US Elementary school teacherswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 28 Share Alike 3.0 United States
    77. 77. SnappSchoolMarket: 3.1 M US Elementary school teacherswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 28 Share Alike 3.0 United States
    78. 78. SnappSchoolMarket: 3.1 M US Elementary school teachersProblem: Teachers would like to engage with parents to allow classroom learning to continue in the home. Teachers have little time or means to share specific learning goals and lessons with parents, who on turn lack effective teaching techniques.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 28 Share Alike 3.0 United States
    79. 79. SnappSchoolMarket: 3.1 M US Elementary school teachersProblem: Teachers would like to engage with parents to allow classroom learning to continue in the home. Teachers have little time or means to share specific learning goals and lessons with parents, who on turn lack effective teaching techniques.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 28 Share Alike 3.0 United States
    80. 80. SnappSchoolMarket: 3.1 M US Elementary school teachersProblem: Teachers would like to engage with parents to allow classroom learning to continue in the home. Teachers have little time or means to share specific learning goals and lessons with parents, who on turn lack effective teaching techniques.Solution: Create a network of engaged parents by connecting them with teachers who keep them informed of classroom specifics and provide them with tools to support their children’s education.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 28 Share Alike 3.0 United States
    81. 81. SnappSchoolMarket: 3.1 M US Elementary school teachersProblem: Teachers would like to engage with parents to allow classroom learning to continue in the home. Teachers have little time or means to share specific learning goals and lessons with parents, who on turn lack effective teaching techniques.Solution: Create a network of engaged parents by connecting them with teachers who keep them informed of classroom specifics and provide them with tools to support their children’s education.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 28 Share Alike 3.0 United States
    82. 82. SnappSchoolMarket: 3.1 M US Elementary school teachersProblem: Teachers would like to engage with parents to allow classroom learning to continue in the home. Teachers have little time or means to share specific learning goals and lessons with parents, who on turn lack effective teaching techniques.Solution: Create a network of engaged parents by connecting them with teachers who keep them informed of classroom specifics and provide them with tools to support their children’s education.Sustainability: Sell services to schools and districts that can be delivered through the network that connects teachers to parent, or we can monetize through advertising.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 28 Share Alike 3.0 United States
    83. 83. SnappSchoolwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 29 Share Alike 3.0 United States
    84. 84. SnappSchoolAssumptions:www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 29 Share Alike 3.0 United States
    85. 85. SnappSchoolAssumptions:Teachers want to engage with parents, will take the time to do sowww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 29 Share Alike 3.0 United States
    86. 86. SnappSchoolAssumptions:Teachers want to engage with parents, will take the time to do soParents want to hear from teacherswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 29 Share Alike 3.0 United States
    87. 87. SnappSchoolAssumptions:Teachers want to engage with parents, will take the time to do soParents want to hear from teachersParents can help kids learn, and teachers will noticewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 29 Share Alike 3.0 United States
    88. 88. SnappSchoolAssumptions:Teachers want to engage with parents, will take the time to do soParents want to hear from teachersParents can help kids learn, and teachers will noticeSchools and districts will pay for services or we can sell advertisingwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 29 Share Alike 3.0 United States
    89. 89. SnappSchoolAssumptions:Teachers want to engage with parents, will take the time to do soParents want to hear from teachersParents can help kids learn, and teachers will noticeSchools and districts will pay for services or we can sell advertisingNetwork can grow to scalewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 29 Share Alike 3.0 United States
    90. 90. McClure’s Startup Metrics for Pirates Acquisition Activation Retention Referral Revenuewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 30 Share Alike 3.0 United States
    91. 91. McClure’s Startup Metrics for Pirates Acquisition Generate awareness among teachers. Activation Retention Referral Revenuewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 30 Share Alike 3.0 United States
    92. 92. McClure’s Startup Metrics for Pirates Acquisition email open rates Generate awareness among teachers. page views Activation Retention Referral Revenuewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 30 Share Alike 3.0 United States
    93. 93. McClure’s Startup Metrics for Pirates Acquisition email open rates Generate awareness among teachers. page views Activation Sign up teachers. Retention Referral Revenuewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 30 Share Alike 3.0 United States
    94. 94. McClure’s Startup Metrics for Pirates Acquisition email open rates Generate awareness among teachers. page views Activation Sign up teachers. accounts opened Retention Referral Revenuewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 30 Share Alike 3.0 United States
    95. 95. McClure’s Startup Metrics for Pirates Acquisition email open rates Generate awareness among teachers. page views Activation Sign up teachers. accounts opened Parents sign up. Retention Teachers send messages Referral Revenuewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 30 Share Alike 3.0 United States
    96. 96. McClure’s Startup Metrics for Pirates Acquisition email open rates Generate awareness among teachers. page views Activation Sign up teachers. accounts opened Parents sign up. parent subscriptions Retention Teachers send messages teacher messages Referral Revenuewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 30 Share Alike 3.0 United States
    97. 97. McClure’s Startup Metrics for Pirates Acquisition email open rates Generate awareness among teachers. page views Activation Sign up teachers. accounts opened Parents sign up. parent subscriptions Retention Teachers send messages teacher messages Teachers refer Referral colleagues. Revenuewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 30 Share Alike 3.0 United States
    98. 98. McClure’s Startup Metrics for Pirates Acquisition email open rates Generate awareness among teachers. page views Activation Sign up teachers. accounts opened Parents sign up. parent subscriptions Retention Teachers send messages teacher messages Teachers refer Referral New accounts referred colleagues. Revenuewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 30 Share Alike 3.0 United States
    99. 99. McClure’s Startup Metrics for Pirates Acquisition email open rates Generate awareness among teachers. page views Activation Sign up teachers. accounts opened Parents sign up. parent subscriptions Retention Teachers send messages teacher messages Teachers refer Referral New accounts referred colleagues. Districts Revenue buywww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 30 Share Alike 3.0 United States
    100. 100. McClure’s Startup Metrics for Pirates Acquisition email open rates Generate awareness among teachers. page views Activation Sign up teachers. accounts opened Parents sign up. parent subscriptions Retention Teachers send messages teacher messages Teachers refer Referral New accounts referred colleagues. Districts Revenue buy Revenuewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 30 Share Alike 3.0 United States
    101. 101. McClure’s Startup Metrics for Pirates Acquisition email open rates Generate awareness among teachers. page views Activation Sign up teachers. accounts opened Parents sign up. parent subscriptions Retention Teachers send messages teacher messages Teachers refer Referral New accounts referred colleagues. Districts Revenue buy Revenuewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 30 Share Alike 3.0 United States
    102. 102. McClure’s Startup Metrics for Pirates Acquisition email open rates Generate awareness among teachers. page views Activation Sign up teachers. accounts opened Parents sign up. parent subscriptions Retention Teachers send messages teacher messages Teachers refer Referral New accounts referred colleagues. Districts Revenue buy Revenuewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 30 Share Alike 3.0 United States
    103. 103. McClure’s Startup Metrics for Pirates Acquisition email open rates Generate awareness among teachers. page views Activation Sign up teachers. accounts opened Parents sign up. parent subscriptions Retention Teachers send messages teacher messages Teachers refer Referral New accounts referred colleagues. Districts Revenue buy Revenuewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 30 Share Alike 3.0 United States
    104. 104. McClure’s Startup Metrics for Pirates Acquisition email open rates Generate awareness among teachers. page views Activation Sign up teachers. accounts opened Parents sign up. parent subscriptions Retention Teachers send messages teacher messages Teachers refer Referral New accounts referred colleagues. Districts Revenue buy Revenuewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 30 Share Alike 3.0 United States
    105. 105. Summarywww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 31 Share Alike 3.0 United States
    106. 106. SummaryReplace requirements with hypotheseswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 31 Share Alike 3.0 United States
    107. 107. SummaryReplace requirements with hypothesesIdentify assumptions by reviewing hypotheseswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 31 Share Alike 3.0 United States
    108. 108. SummaryReplace requirements with hypothesesIdentify assumptions by reviewing hypothesesTest the riskiest assumptions firstwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 31 Share Alike 3.0 United States
    109. 109. SummaryReplace requirements with hypothesesIdentify assumptions by reviewing hypothesesTest the riskiest assumptions firstBreak your hypotheses down into testable partswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 31 Share Alike 3.0 United States
    110. 110. SummaryReplace requirements with hypothesesIdentify assumptions by reviewing hypothesesTest the riskiest assumptions firstBreak your hypotheses down into testable partsUse MVP concept to test your hypothesiswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 31 Share Alike 3.0 United States
    111. 111. SummaryReplace requirements with hypothesesIdentify assumptions by reviewing hypothesesTest the riskiest assumptions firstBreak your hypotheses down into testable partsUse MVP concept to test your hypothesisRinse and repeatwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 31 Share Alike 3.0 United States
    112. 112. SummaryReplace requirements with hypothesesIdentify assumptions by reviewing hypothesesTest the riskiest assumptions firstBreak your hypotheses down into testable partsUse MVP concept to test your hypothesisRinse and repeatwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 31 Share Alike 3.0 United States
    113. 113. SummaryReplace requirements with hypothesesIdentify assumptions by reviewing hypothesesTest the riskiest assumptions firstBreak your hypotheses down into testable partsUse MVP concept to test your hypothesisRinse and repeatDon’t let requirements eat your young!www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 31 Share Alike 3.0 United States
    114. 114. Want to attend a workshop? Tweet #LUXiNYC to @LUXrCo THANK YOU!www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

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