INTRO TO LEAN UX<br />Lean UX Intensive (LUXi)<br />NYC, July 9-10, 2011<br />Josh Seiden, @jseiden<br />
What is Lean Startup?<br />Most startups fail…<br />…because they fail to create offerings that people want.<br />Startup ...
Lean Startup is built on…<br />Eric Ries, “Lean Startup”<br />Steve Blank, “Four Steps to the Epiphany”<br />Lean Manufact...
Lean Startup and TPS principles<br />Continuous Improvement<br />Challenges – Form a long-term vision and meet challenges ...
What is Lean UX?<br />An approach to User Experience for Lean Startups<br />Every decision you make about your offering is...
Lean UX methods are…<br /><ul><li>Lightweight
Low-fi
Lo-tech
External
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LUXi Intro to Lean UX

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Introduction to Lean UX. Used as an opening statement of principles in the Lean Startup Intensive 2-day workshop, held July 9-10 2011 in NYC. Facilitated by Josh Seiden and Lane Halley. Hosted with the generous support of Pivotal Labs.

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  • An approach to doing UX design in a Lean Startup context.Every decision you make about your offering is a design decision.Every design decision is a hypothesis.How to be lean? How to reduce risk? What is the smallest thing you can make to test your hypothesis?Key methods description (collaborative, lightweight, routinized, external, diverge/converge)Declare your assumptions and test themThink make check
  • An approach to doing UX design in a Lean Startup context.Every decision you make about your offering is a design decision.Every design decision is a hypothesis.How to be lean? How to reduce risk? What is the smallest thing you can make to test your hypothesis?Key methods description (collaborative, lightweight, routinized, external, diverge/converge)Declare your assumptions and test themThink make check
  • LUXi Intro to Lean UX

    1. 1. INTRO TO LEAN UX<br />Lean UX Intensive (LUXi)<br />NYC, July 9-10, 2011<br />Josh Seiden, @jseiden<br />
    2. 2. What is Lean Startup?<br />Most startups fail…<br />…because they fail to create offerings that people want.<br />Startup risk = market risk + technical risk.<br />Lean Startup is a management approach that entrepreneurs can use to reduce market risk. <br />2<br />
    3. 3. Lean Startup is built on…<br />Eric Ries, “Lean Startup”<br />Steve Blank, “Four Steps to the Epiphany”<br />Lean Manufacturing and Lean thinking<br />If you make something people don’t want, your work is wasted. <br />Agile software development<br />SaaS, open source platforms, internet development frameworks<br />Balanced Team<br />3<br />
    4. 4. Lean Startup and TPS principles<br />Continuous Improvement<br />Challenges – Form a long-term vision and meet challenges with courage and creativity.<br />Kaizen (continuous improvement) – Improve business operations continuously, always driving for innovation and evolution.<br />GenchiGenbutsu(go and see) – Go to the source to find the facts to make correct decisions, build consensus and achieve goals at best speed.<br />Respect for People<br />Respect: Respect others. Make every effort to understand each other, take responsibility and do your best to build mutual trust<br />Teamwork: Stimulate personal and professional growth, share the opportunities of development and maximize individual and team performance.<br />(Source: http://en.wikipedia.org/wiki/Toyota_Production_System)<br />4<br />
    5. 5. What is Lean UX?<br />An approach to User Experience for Lean Startups<br />Every decision you make about your offering is a design decision.<br />Every design decision is a hypothesis.<br />To reduce waste and risk, what is the smallest thing you can make to test your hypothesis?<br />Declare your assumptions and test them.<br />Think, make, check.<br />5<br />
    6. 6. Lean UX methods are…<br /><ul><li>Lightweight
    7. 7. Low-fi
    8. 8. Lo-tech
    9. 9. External
    10. 10. Face-to-face and collaborative
    11. 11. Divergent / Convergent
    12. 12. Fast
    13. 13. Repeatable
    14. 14. Routinized
    15. 15. Goal-driven
    16. 16. Outcome-focused</li></ul>6<br />
    17. 17. What will we do this weekend?<br />Saturday<br />Set focus, create hypotheses, design solutions<br />Sunday<br />Get out of the building and validate our assumptions!<br />Learning by doing. Building LEAN UX muscle!<br />7<br />
    18. 18. READY?<br />8<br />
    19. 19. Hypotheses & Minimum Viable Product<br />What hypotheses are there?<br />We believe that person type has trouble/need/desire doing problem/oppty.<br />What is the smallest thing I can make to validate the hypothesis?<br />How will I validate that hypothesis?<br />How will you assess success?<br />We will know we have succeeded when qualitative and quantitative outcome. This will improve KPI.<br />
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