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Lean UX for Agile Teams

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My slides from my talk at Agile Austin, March 2013. The talk covered key concepts from the book "Lean UX", written by Jeff Gothelf and me, and available here: www.leanuxbook.com …

My slides from my talk at Agile Austin, March 2013. The talk covered key concepts from the book "Lean UX", written by Jeff Gothelf and me, and available here: www.leanuxbook.com

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  • 1. March 11, 2013Lean UX forAgile Teams Jeff Gothelf Josh Seiden www.neo.com
  • 2. Me and my #hashtagsJosh Seidenwww.neo.com@jseiden@neo_innovation#leanUX#leanStartup
  • 3. Internet Mouse
  • 4. The Lean UX CycleState  your  desired  outcomes IdeasDeclare  your  assump2onsHypothesize:  write  the  test  first Learn BuildDesign  an  Experiment  Make  an  MVPGet  out  of  the  buildingTeam  synthesis Data ProductRepeat Measure
  • 5. AGENDA1. MANAGE OUTCOMES2. FREEDOM TO EXPERIMENT3. CONTINUOUS LEARNING 5
  • 6. 1MANAGE OUTCOMES 6
  • 7. Output
  • 8. Outcome
  • 9. Impact
  • 10. Many companies manage to output.Instead, focus on outcomes.Don’t make teams responsible for impact.
  • 11. Case Study: TheLadders 14%
  • 12. Case Study: TheLadders 63%
  • 13. 2FREEDOM TO EXPERIMENT 15
  • 14. Kill
  • 15. Pivot
  • 16. Double-down
  • 17. 2. Freedom to experiment….and fail1. Run small, low-risk experiments2. Refine your hypotheses3. Reward learning (aka failure)4. Make decisions based on objective observations
  • 18. Case Study: Social Media BenchmarkingObserved: Small business owners want to use social mediafor marketing but don’t know how.Hypothesis: They would pay for a service that providesbenchmarking data from their peers. 20
  • 19. What’s the smallest thing we can build? 21
  • 20. Don’t design a product,design an experiment. 22
  • 21. 23
  • 22. 24
  • 23. 25
  • 24. 26
  • 25. 3CONTINUOUS LEARNING 27
  • 26. Reduce Inventory, Risk and Waste This is No one going to clicked. be BIG!Make adesign MONTHS Get feedback from marketdecision HOURS Concept credit: @clevergirl
  • 27. A system built on continuous learning Risk Learning!Diagram concept: @clevergirl 29
  • 28. 3. Continuous learning1. Instrument your software to measure usage2. Build a process that includes the customer (regularly)3. Combine the what (quantitative) with the why (qualitative) for a holistic view of your product
  • 29. AGENDA1. MANAGE OUTCOMES2. FREEDOM TO EXPERIMENT3. CONTINUOUS LEARNING 31
  • 30. THANK YOU!@jboogie | @jseidenwww.leanuxbook.comwww.neo.com 32