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A Designer's Introduction to Lean Startup

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Slides from my talk at Interaction '13. (Video is here: http://wp.me/pYa2H-4p) …

Slides from my talk at Interaction '13. (Video is here: http://wp.me/pYa2H-4p)

* What is Lean Startup?
* What does it mean for Designers?
** Work with a motivated community of entrepreneurs
** Answering new questions
** Designing experiments (not just products)

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  • 1. Jan 31, 2013 Interaction ‘13A Designer’s Introduction to Lean Startup Josh Seiden @jseiden www.neo.com
  • 2. What is Lean Startup?What does it mean for designers? 2
  • 3. What is Lean Startup? 3
  • 4. 4
  • 5. Build it and they will come.…or maybe not. 5
  • 6. A system built on continuous learning Risk Learning!Diagram  concept:  @clevergirl   6
  • 7. “Build. Measure. Learn.” Ideas Learn Build Data Product Measure
  • 8. Look Familiar?The book 8
  • 9. Get out of the building! 9
  • 10. 10
  • 11. 133,000 entrepreneurs whodefine value in user centric terms. 11
  • 12. What does it mean for designers? 12
  • 13. What are entrepreneurs trying to learn?1.  Is there a need / opportunity in the market? 2.  Will people buy my solution? 3.  Does my solution work? 13
  • 14. Designers as business consultants:We’re working on new questions. 14
  • 15. Case Study: Social Media BenchmarkingObserved: Small business owners want touse social media for marketing but don’tknow how.Hypothesis: They would pay for a servicethat provides benchmarking data fromtheir peers. 15
  • 16. What’s the smallest thing we can build? 16
  • 17. Don’t design a product,design an experiment. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. 21
  • 22. If you want to learn more 22
  • 23. THANK YOU!@jseiden 23