Introductionto LeanUX    General Assembly    June 14, 2012    Josh Seiden    @jseiden
Me and my hashtags                         Josh Seiden                         www.proof-nyc.com                         @...
We’ll discuss...         •     Making things people want         •     What is Lean UX?         •     An overview: how to ...
Internet Mouse…www.proof-nyc.com                License: CC BY-NC-SA                             4www.slideshare.net/jseid...
Internet Mouse…www.proof-nyc.com                License: CC BY-NC-SA                             4www.slideshare.net/jseid...
Making things people wantwww.proof-nyc.com                License: CC BY-NC-SA                             5www.slideshare...
Making things people want         •     Most new products fail…www.proof-nyc.com                        License: CC BY-NC-...
Making things people want         •     Most new products fail…         •     …because they fail to offer things that peop...
Making things people want         •     Most new products fail…         •     …because they fail to offer things that peop...
WHAT IS LEAN UX?www.proof-nyc.com            License: CC BY-NC-SAwww.slideshare.net/jseiden             United States
Should we build it?www.proof-nyc.comwww.slideshare.net/jseiden                             7   License: Creative Commons A...
What is a startup?www.proof-nyc.com                License: CC BY-NC-SA                             8www.slideshare.net/js...
What is a startup?“A startup is a temporary organization designed to  search for a repeatable and scalable business  model...
What is a startup?“A startup is a temporary organization designed to  search for a repeatable and scalable business  model...
What is a startup?“A startup is a temporary organization designed to  search for a repeatable and scalable business  model...
Agile is not enoughAgile: “Working software is the primary measure of progress.”Lean Startup: “Validated learning is the  ...
Feynman on science...http://youtu.be/b240PGCMwV0www.proof-nyc.com                  License: CC BY-NC-SA                   ...
LeanUX and the Design of Businesswww.proof-nyc.com                   License: CC BY-NC-SA                             11ww...
LeanUX and the Design of Businesswww.proof-nyc.com                   License: CC BY-NC-SA                             11ww...
LeanUX and the Design of BusinessEvery decision you make about your offering is a  design decision.www.proof-nyc.com      ...
LeanUX and the Design of BusinessEvery decision you make about your offering is a  design decision.Every design decision i...
LeanUX and the Design of BusinessEvery decision you make about your offering is a  design decision.Every design decision i...
LeanUX and the Design of BusinessEvery decision you make about your offering is a  design decision.Every design decision i...
Reduce Inventory, Risk and Waste       Make a                                       Get        design                     ...
Reduce Inventory, Risk and Waste                          This is                        going to be                      ...
Reduce Inventory, Risk and Waste                          This is            No one                        going to be    ...
Reduce Inventory, Risk and Waste                          This is                No one                        going to be...
Reduce Inventory, Risk and Waste                          This is                No one                        going to be...
Less risk, more often                             The old                              way...                             ...
Nail it, then scale it. Key ideas…www.proof-nyc.com                    License: CC BY-NC-SA                             14...
Nail it, then scale it. Key ideas…•   Prioritize learning over growthwww.proof-nyc.com                     License: CC BY-...
Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysiswww.proof-nyc.com     ...
Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business ...
Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business ...
Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business ...
Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business ...
Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business ...
WHY NOW?www.proof-nyc.com            License: CC BY-NC-SAwww.slideshare.net/jseiden             United States
How it’s done: the old way   Research                  Synthesis   Design   Make   Testwww.proof-nyc.com                  ...
Old assumptions, new realitywww.proof-nyc.com                 License: CC BY-NC-SA                             17www.slide...
Old assumptions, new realitywww.proof-nyc.com                 License: CC BY-NC-SA                             17www.slide...
Old assumptions, new realitywww.proof-nyc.com                 License: CC BY-NC-SA                             17www.slide...
Old assumptions, new realitywww.proof-nyc.com                 License: CC BY-NC-SA                             17www.slide...
Infrastructure Revolutionwww.proof-nyc.com                 License: CC BY-NC-SA                             18www.slidesha...
Infrastructure RevolutionLanguageswww.proof-nyc.com                 License: CC BY-NC-SA                             18www...
Infrastructure RevolutionLanguagesDatabaseswww.proof-nyc.com                 License: CC BY-NC-SA                         ...
Infrastructure RevolutionLanguagesDatabasesBrowserswww.proof-nyc.com                 License: CC BY-NC-SA                 ...
Infrastructure RevolutionLanguagesDatabasesBrowsersCloud serviceswww.proof-nyc.com                 License: CC BY-NC-SA   ...
Infrastructure RevolutionLanguagesDatabasesBrowsersCloud servicesAPIswww.proof-nyc.com                 License: CC BY-NC-S...
Infrastructure RevolutionLanguagesDatabasesBrowsersCloud servicesAPIsDigital distributionwww.proof-nyc.com                ...
Infrastructure RevolutionLanguagesDatabasesBrowsersCloud servicesAPIsDigital distributionMetrics infrastructureswww.proof-...
Old vs new: handoffs vs. collaborationwww.proof-nyc.com                   License: CC BY-NC-SA                            ...
Old vs new: handoffs vs. collaborationwww.proof-nyc.com                   License: CC BY-NC-SA                            ...
A case studyhttp://www.youtube.com/watch?v=szr0ezLyQHY        http://youtu.be/szr0ezLyQHYwww.proof-nyc.com                ...
Old vs new: processes adapt                    Short cycle times                    Whole team activitywww.proof-nyc.com  ...
Discussionwww.proof-nyc.com                 License: CC BY-NC-SA                             22www.slideshare.net/jseiden ...
Discussionwww.proof-nyc.com                 License: CC BY-NC-SA                             22www.slideshare.net/jseiden ...
Discussion•        What methods and work styles did you observe?www.proof-nyc.com                               License: C...
Discussion•        What methods and work styles did you observe?•        What challenges could you face when applying     ...
LUXr’s 9 Principles for Lean Teams1.        Design + biz + development + ... = 1 product team.2.        Externalize!3.    ...
Applying Lean Startup MethodsHOW TO: FOR PRACTITIONERSwww.proof-nyc.com               License: CC BY-NC-SAwww.slideshare.n...
Process  To replace requirements with hypotheses:  1. Identify assumptions  2. Test the riskiest assumptions first  3. Expr...
Methods for Practitioners1.        Assumptions & Hypotheses2.        Experiments / MVPs3.        Customer Developmentwww.p...
Declare your assumptionswww.proof-nyc.com            License: CC BY-NC-SAwww.slideshare.net/jseiden             United Sta...
Declare your assumptionsWhat assumptions do you have?www.proof-nyc.com               License: CC BY-NC-SAwww.slideshare.ne...
Declare your assumptionsWhat assumptions do you have?…about your customers and business?www.proof-nyc.com                 ...
Declare your assumptionsWhat assumptions do you have?…about your customers and business?…that if proven false, will cause ...
What assumptions are we making?What is the customer’s need?What solution solves this need?When and how is our product used...
What is a hypothesis?An hypothesis is a proposed explanation of the way things work.www.proof-nyc.com                  Lic...
What is a Hypothesis?         We believe that ________________.         ...and:         We’ll know that we’re right when w...
What is a Hypothesis?         We believe that people will pay for a device that          makes it easier and more fun to s...
Methods for Practitioners1.        Assumptions & Hypotheses2.        Experiments / MVPs3.        Customer Developmentwww.p...
Creating experiments1. Think about learning, not launching2. Take an assumption and try to invalidate it in the   market w...
Methods for Practitioners1.        Assumptions & Hypotheses2.        Experiments / MVPs3.        Customer Developmentwww.p...
Get out of the building         •     Identify who do you want to talk to and what               you want to learn        ...
Key ideas…www.proof-nyc.com                 License: CC BY-NC-SA                             36www.slideshare.net/jseiden ...
Key ideas…•   Prioritize learning over growthwww.proof-nyc.com                     License: CC BY-NC-SA                   ...
Key ideas…• Prioritize learning over growth• Prioritize making over analysiswww.proof-nyc.com                   License: C...
Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypothesesww...
Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypotheses• ...
Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypotheses• ...
Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypotheses• ...
Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypotheses• ...
If you liked this talk, please follow   @jseidenTHANK YOU!                              @proof_nyc                        ...
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2012 june 14 Intro to LeanUX for GA's digital buffet

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  • Lean Startup is a management approach for innovation:\n Foundation: Lean manufacturing - reduce waste, respect for people, go to the source.\n Fertile ground: agile development, design thinking, technology infrastructure advances \n Steve Blank: Get out of the building to find a repeatable model.\n Eric Ries: Process is not enough - validate value.\n \n
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  • Making progress on features is false progress. In the Lean Startup model, the measure of progress is validated learning. In other words--proving your hypotheses. \n
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  • 2012 june 14 Intro to LeanUX for GA's digital buffet

    1. 1. Introductionto LeanUX General Assembly June 14, 2012 Josh Seiden @jseiden
    2. 2. Me and my hashtags Josh Seiden www.proof-nyc.com @jseiden @proof_nyc #leanUX #leanStartupwww.proof-nyc.com License: Creative Commons Attribution-www.slideshare.net/jseiden 2 Share Alike 3.0 United States
    3. 3. We’ll discuss... • Making things people want • What is Lean UX? • An overview: how to put this into practicewww.proof-nyc.com License: CC BY-NC-SA 3www.slideshare.net/jseiden United States
    4. 4. Internet Mouse…www.proof-nyc.com License: CC BY-NC-SA 4www.slideshare.net/jseiden United States
    5. 5. Internet Mouse…www.proof-nyc.com License: CC BY-NC-SA 4www.slideshare.net/jseiden United States
    6. 6. Making things people wantwww.proof-nyc.com License: CC BY-NC-SA 5www.slideshare.net/jseiden United States
    7. 7. Making things people want • Most new products fail…www.proof-nyc.com License: CC BY-NC-SA 5www.slideshare.net/jseiden United States
    8. 8. Making things people want • Most new products fail… • …because they fail to offer things that people want.www.proof-nyc.com License: CC BY-NC-SA 5www.slideshare.net/jseiden United States
    9. 9. Making things people want • Most new products fail… • …because they fail to offer things that people want. • Startup risk = market risk + technical risk +...www.proof-nyc.com License: CC BY-NC-SA 5www.slideshare.net/jseiden United States
    10. 10. WHAT IS LEAN UX?www.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    11. 11. Should we build it?www.proof-nyc.comwww.slideshare.net/jseiden 7 License: Creative Commons Attribution- Share Alike 3.0 United States
    12. 12. What is a startup?www.proof-nyc.com License: CC BY-NC-SA 8www.slideshare.net/jseiden United States
    13. 13. What is a startup?“A startup is a temporary organization designed to search for a repeatable and scalable business model.” -- Steve Blankwww.proof-nyc.com License: CC BY-NC-SA 8www.slideshare.net/jseiden United States
    14. 14. What is a startup?“A startup is a temporary organization designed to search for a repeatable and scalable business model.” -- Steve Blankwww.proof-nyc.com License: CC BY-NC-SA 8www.slideshare.net/jseiden United States
    15. 15. What is a startup?“A startup is a temporary organization designed to search for a repeatable and scalable business model.” -- Steve BlankThese concepts apply to any attempt to create new value in conditions of uncertainty, where small failures do not pose life-threatening risk.www.proof-nyc.com License: CC BY-NC-SA 8www.slideshare.net/jseiden United States
    16. 16. Agile is not enoughAgile: “Working software is the primary measure of progress.”Lean Startup: “Validated learning is the primary measure of progress.”LeanUX: “Delivered value is the primary measure of progress.”www.proof-nyc.com License: Creative Commons Attribution-www.slideshare.net/jseiden 9 Share Alike 3.0 United States
    17. 17. Feynman on science...http://youtu.be/b240PGCMwV0www.proof-nyc.com License: CC BY-NC-SA 10www.slideshare.net/jseiden United States
    18. 18. LeanUX and the Design of Businesswww.proof-nyc.com License: CC BY-NC-SA 11www.slideshare.net/jseiden United States
    19. 19. LeanUX and the Design of Businesswww.proof-nyc.com License: CC BY-NC-SA 11www.slideshare.net/jseiden United States
    20. 20. LeanUX and the Design of BusinessEvery decision you make about your offering is a design decision.www.proof-nyc.com License: CC BY-NC-SA 11www.slideshare.net/jseiden United States
    21. 21. LeanUX and the Design of BusinessEvery decision you make about your offering is a design decision.Every design decision is an hypothesis.www.proof-nyc.com License: CC BY-NC-SA 11www.slideshare.net/jseiden United States
    22. 22. LeanUX and the Design of BusinessEvery decision you make about your offering is a design decision.Every design decision is an hypothesis.Declare your assumptions and test them.www.proof-nyc.com License: CC BY-NC-SA 11www.slideshare.net/jseiden United States
    23. 23. LeanUX and the Design of BusinessEvery decision you make about your offering is a design decision.Every design decision is an hypothesis.Declare your assumptions and test them.Evaluate your results ruthlessly, and be prepared to change course.www.proof-nyc.com License: CC BY-NC-SA 11www.slideshare.net/jseiden United States
    24. 24. Reduce Inventory, Risk and Waste Make a Get design feedback decision from market Concept credit: @clevergirlwww.proof-nyc.com License: CC BY-NC-SA 12www.slideshare.net/jseiden United States
    25. 25. Reduce Inventory, Risk and Waste This is going to be BIG! Make a Get design feedback decision from market Concept credit: @clevergirlwww.proof-nyc.com License: CC BY-NC-SA 12www.slideshare.net/jseiden United States
    26. 26. Reduce Inventory, Risk and Waste This is No one going to be clicked. BIG! Make a Get design feedback decision from market Concept credit: @clevergirlwww.proof-nyc.com License: CC BY-NC-SA 12www.slideshare.net/jseiden United States
    27. 27. Reduce Inventory, Risk and Waste This is No one going to be clicked. BIG! Make a Get design MONTHS feedback decision from market Concept credit: @clevergirlwww.proof-nyc.com License: CC BY-NC-SA 12www.slideshare.net/jseiden United States
    28. 28. Reduce Inventory, Risk and Waste This is No one going to be clicked. BIG! Make a Get design MONTHS feedback decision from market HOURS Concept credit: @clevergirlwww.proof-nyc.com License: CC BY-NC-SA 12www.slideshare.net/jseiden United States
    29. 29. Less risk, more often The old way... The new way! Concept credit: @clevergirlwww.proof-nyc.com License: CC BY-NC-SA 13www.slideshare.net/jseiden United States
    30. 30. Nail it, then scale it. Key ideas…www.proof-nyc.com License: CC BY-NC-SA 14www.slideshare.net/jseiden United States
    31. 31. Nail it, then scale it. Key ideas…• Prioritize learning over growthwww.proof-nyc.com License: CC BY-NC-SA 14www.slideshare.net/jseiden United States
    32. 32. Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysiswww.proof-nyc.com License: CC BY-NC-SA 14www.slideshare.net/jseiden United States
    33. 33. Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypotheseswww.proof-nyc.com License: CC BY-NC-SA 14www.slideshare.net/jseiden United States
    34. 34. Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypotheses• Reality testingwww.proof-nyc.com License: CC BY-NC-SA 14www.slideshare.net/jseiden United States
    35. 35. Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypotheses• Reality testing • Get out of your own headwww.proof-nyc.com License: CC BY-NC-SA 14www.slideshare.net/jseiden United States
    36. 36. Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypotheses• Reality testing • Get out of your own head • Ruthlessly challenge your idea via experimentswww.proof-nyc.com License: CC BY-NC-SA 14www.slideshare.net/jseiden United States
    37. 37. Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypotheses• Reality testing • Get out of your own head • Ruthlessly challenge your idea via experiments• Run fast iterationswww.proof-nyc.com License: CC BY-NC-SA 14www.slideshare.net/jseiden United States
    38. 38. WHY NOW?www.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    39. 39. How it’s done: the old way Research Synthesis Design Make Testwww.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    40. 40. Old assumptions, new realitywww.proof-nyc.com License: CC BY-NC-SA 17www.slideshare.net/jseiden United States
    41. 41. Old assumptions, new realitywww.proof-nyc.com License: CC BY-NC-SA 17www.slideshare.net/jseiden United States
    42. 42. Old assumptions, new realitywww.proof-nyc.com License: CC BY-NC-SA 17www.slideshare.net/jseiden United States
    43. 43. Old assumptions, new realitywww.proof-nyc.com License: CC BY-NC-SA 17www.slideshare.net/jseiden United States
    44. 44. Infrastructure Revolutionwww.proof-nyc.com License: CC BY-NC-SA 18www.slideshare.net/jseiden United States
    45. 45. Infrastructure RevolutionLanguageswww.proof-nyc.com License: CC BY-NC-SA 18www.slideshare.net/jseiden United States
    46. 46. Infrastructure RevolutionLanguagesDatabaseswww.proof-nyc.com License: CC BY-NC-SA 18www.slideshare.net/jseiden United States
    47. 47. Infrastructure RevolutionLanguagesDatabasesBrowserswww.proof-nyc.com License: CC BY-NC-SA 18www.slideshare.net/jseiden United States
    48. 48. Infrastructure RevolutionLanguagesDatabasesBrowsersCloud serviceswww.proof-nyc.com License: CC BY-NC-SA 18www.slideshare.net/jseiden United States
    49. 49. Infrastructure RevolutionLanguagesDatabasesBrowsersCloud servicesAPIswww.proof-nyc.com License: CC BY-NC-SA 18www.slideshare.net/jseiden United States
    50. 50. Infrastructure RevolutionLanguagesDatabasesBrowsersCloud servicesAPIsDigital distributionwww.proof-nyc.com License: CC BY-NC-SA 18www.slideshare.net/jseiden United States
    51. 51. Infrastructure RevolutionLanguagesDatabasesBrowsersCloud servicesAPIsDigital distributionMetrics infrastructureswww.proof-nyc.com License: CC BY-NC-SA 18www.slideshare.net/jseiden United States
    52. 52. Old vs new: handoffs vs. collaborationwww.proof-nyc.com License: CC BY-NC-SA 19www.slideshare.net/jseiden United States
    53. 53. Old vs new: handoffs vs. collaborationwww.proof-nyc.com License: CC BY-NC-SA 19www.slideshare.net/jseiden United States
    54. 54. A case studyhttp://www.youtube.com/watch?v=szr0ezLyQHY http://youtu.be/szr0ezLyQHYwww.proof-nyc.com License: CC BY-NC-SA 20www.slideshare.net/jseiden United States
    55. 55. Old vs new: processes adapt Short cycle times Whole team activitywww.proof-nyc.com License: CC BY-NC-SA@jseiden
    56. 56. Discussionwww.proof-nyc.com License: CC BY-NC-SA 22www.slideshare.net/jseiden United States
    57. 57. Discussionwww.proof-nyc.com License: CC BY-NC-SA 22www.slideshare.net/jseiden United States
    58. 58. Discussion• What methods and work styles did you observe?www.proof-nyc.com License: CC BY-NC-SA 22www.slideshare.net/jseiden United States
    59. 59. Discussion• What methods and work styles did you observe?• What challenges could you face when applying these methods at your organization?www.proof-nyc.com License: CC BY-NC-SA 22www.slideshare.net/jseiden United States
    60. 60. LUXr’s 9 Principles for Lean Teams1. Design + biz + development + ... = 1 product team.2. Externalize!3. Goal-driven and outcome-focused.4. Repeatable and routinized.5. Research with users is the best source of information.6. Focus on solving the right problem.7. Generate many options & decide quickly what to pursue.8. Recognize hypotheses & validate them.9. Rapid cycles: think/make/check. Source: www.luxr.cowww.proof-nyc.com License: CC BY-NC-SA 23www.slideshare.net/jseiden United States
    61. 61. Applying Lean Startup MethodsHOW TO: FOR PRACTITIONERSwww.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    62. 62. Process To replace requirements with hypotheses: 1. Identify assumptions 2. Test the riskiest assumptions first 3. Express assumptions as hypotheses 4. Break hypotheses down into testable parts 5. Use MVPs to test your hypothesis 6. Get out of the building 7. Lather, rinse, and repeatwww.proof-nyc.com License: Creative Commons Attribution-www.slideshare.net/jseiden 25 Share Alike 3.0 United States
    63. 63. Methods for Practitioners1. Assumptions & Hypotheses2. Experiments / MVPs3. Customer Developmentwww.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    64. 64. Declare your assumptionswww.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    65. 65. Declare your assumptionsWhat assumptions do you have?www.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    66. 66. Declare your assumptionsWhat assumptions do you have?…about your customers and business?www.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    67. 67. Declare your assumptionsWhat assumptions do you have?…about your customers and business?…that if proven false, will cause you to fail?www.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    68. 68. What assumptions are we making?What is the customer’s need?What solution solves this need?When and how is our product used?Who are my initial customers?How will I acquire my customers?How will I make money?My primary differentiator is what?What risks could cause my business to fail?www.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    69. 69. What is a hypothesis?An hypothesis is a proposed explanation of the way things work.www.proof-nyc.com License: Creative Commons Attribution-www.slideshare.net/jseiden 29 Share Alike 3.0 United States
    70. 70. What is a Hypothesis? We believe that ________________. ...and: We’ll know that we’re right when we see this signal: ______________.www.proof-nyc.com License: Creative Commons Attribution-www.slideshare.net/jseiden 30 Share Alike 3.0 United States
    71. 71. What is a Hypothesis? We believe that people will pay for a device that makes it easier and more fun to surf the internet from their living room couches. ...and: We’ll know that we’re right when 1. People use our mockups without trouble. 2. People offer to pay when we offer to leave the mockups with them.www.proof-nyc.com License: Creative Commons Attribution-www.slideshare.net/jseiden 31 Share Alike 3.0 United States
    72. 72. Methods for Practitioners1. Assumptions & Hypotheses2. Experiments / MVPs3. Customer Developmentwww.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    73. 73. Creating experiments1. Think about learning, not launching2. Take an assumption and try to invalidate it in the market with qualitative and quantitative methods.3. Focus on being: Scrappy Focused Creative Measuredwww.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    74. 74. Methods for Practitioners1. Assumptions & Hypotheses2. Experiments / MVPs3. Customer Developmentwww.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    75. 75. Get out of the building • Identify who do you want to talk to and what you want to learn • In other words, what assumptions will you test? • Plan your interview themes as a team • Collect evidence, debrief and share • Use your visits for multiple purposeswww.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    76. 76. Key ideas…www.proof-nyc.com License: CC BY-NC-SA 36www.slideshare.net/jseiden United States
    77. 77. Key ideas…• Prioritize learning over growthwww.proof-nyc.com License: CC BY-NC-SA 36www.slideshare.net/jseiden United States
    78. 78. Key ideas…• Prioritize learning over growth• Prioritize making over analysiswww.proof-nyc.com License: CC BY-NC-SA 36www.slideshare.net/jseiden United States
    79. 79. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypotheseswww.proof-nyc.com License: CC BY-NC-SA 36www.slideshare.net/jseiden United States
    80. 80. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypotheses• Reality testingwww.proof-nyc.com License: CC BY-NC-SA 36www.slideshare.net/jseiden United States
    81. 81. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypotheses• Reality testing • Get out of your own headwww.proof-nyc.com License: CC BY-NC-SA 36www.slideshare.net/jseiden United States
    82. 82. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypotheses• Reality testing • Get out of your own head • Ruthlessly challenge your idea via experimentswww.proof-nyc.com License: CC BY-NC-SA 36www.slideshare.net/jseiden United States
    83. 83. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypotheses• Reality testing • Get out of your own head • Ruthlessly challenge your idea via experiments• Run fast iterationswww.proof-nyc.com License: CC BY-NC-SA 36www.slideshare.net/jseiden United States
    84. 84. If you liked this talk, please follow @jseidenTHANK YOU! @proof_nyc lets-talk@proof-nyc.comwww.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
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