Lean Startupin The Enterprise    Time, Inc.    May 16, 2012    Josh Seiden    @jseiden
Me and my hashtags                         Josh Seiden                         www.proof-nyc.com                         @...
Internet Mouse…www.proof-nyc.com                License: CC BY-NC-SA                             3www.slideshare.net/jseid...
Internet Mouse…www.proof-nyc.com                License: CC BY-NC-SA                             3www.slideshare.net/jseid...
Making things people wantwww.proof-nyc.com                License: CC BY-NC-SA                             4www.slideshare...
Making things people want         •     Most new products fail…www.proof-nyc.com                        License: CC BY-NC-...
Making things people want         •     Most new products fail…         •     …because they fail to offer things that peop...
Making things people want         •     Most new products fail…         •     …because they fail to offer things that peop...
WHAT IS LEAN STARTUP?www.proof-nyc.com            License: CC BY-NC-SAwww.slideshare.net/jseiden             United States
Should we build it?www.proof-nyc.comwww.slideshare.net/jseiden                             6   License: Creative Commons A...
What is Lean Startup?www.proof-nyc.com                License: CC BY-NC-SA                             7www.slideshare.net...
What is Lean Startup?www.proof-nyc.com                License: CC BY-NC-SA                             7www.slideshare.net...
What is Lean Startup?Lean Startup is a management approach that  entrepreneurs can use to reduce market risk.www.proof-nyc...
Startup?www.proof-nyc.com                License: CC BY-NC-SA                             8www.slideshare.net/jseiden     ...
Startup?“A startup is a institution designed to create  something new in conditions of extreme  uncertainty.” -- Eric Ries...
Startup?“A startup is a institution designed to create  something new in conditions of extreme  uncertainty.” -- Eric Ries...
Startup?“A startup is a institution designed to create  something new in conditions of extreme  uncertainty.” -- Eric Ries...
Startup?www.proof-nyc.com                License: CC BY-NC-SA                             9www.slideshare.net/jseiden     ...
Startup?“A startup is a temporary organization designed to  search for a repeatable and scalable business  model.” -- Stev...
Startup?“A startup is a temporary organization designed to  search for a repeatable and scalable business  model.” -- Stev...
Startup?“A startup is a temporary organization designed to  search for a repeatable and scalable business  model.” -- Stev...
Foundational ideaswww.proof-nyc.com                 License: CC BY-NC-SA                             10www.slideshare.net/...
Foundational ideaswww.proof-nyc.com                 License: CC BY-NC-SA                             10www.slideshare.net/...
Foundational ideasSteve Blank: Get out of the buildingwww.proof-nyc.com                      License: CC BY-NC-SA         ...
Foundational ideasSteve Blank: Get out of the buildingLean Manufacturing: Reduce waste, go to the sourcewww.proof-nyc.com ...
Foundational ideasSteve Blank: Get out of the buildingLean Manufacturing: Reduce waste, go to the sourceAgile: small batch...
Foundational ideasSteve Blank: Get out of the buildingLean Manufacturing: Reduce waste, go to the sourceAgile: small batch...
Foundational ideasSteve Blank: Get out of the buildingLean Manufacturing: Reduce waste, go to the sourceAgile: small batch...
Feynman on science...http://youtu.be/b240PGCMwV0www.proof-nyc.com                  License: CC BY-NC-SA                   ...
Lean and the Design of Businesswww.proof-nyc.com                 License: CC BY-NC-SA                             12www.sl...
Lean and the Design of Businesswww.proof-nyc.com                 License: CC BY-NC-SA                             12www.sl...
Lean and the Design of BusinessEvery decision you make about your offering is a  design decision.www.proof-nyc.com        ...
Lean and the Design of BusinessEvery decision you make about your offering is a  design decision.Every design decision is ...
Lean and the Design of BusinessEvery decision you make about your offering is a  design decision.Every design decision is ...
Lean and the Design of BusinessEvery decision you make about your offering is a  design decision.Every design decision is ...
Reduce Inventory, Risk and Waste       Make a                                       Get        design                     ...
Reduce Inventory, Risk and Waste                          This is                        going to be                      ...
Reduce Inventory, Risk and Waste                          This is            No one                        going to be    ...
Reduce Inventory, Risk and Waste                          This is                  No one                        going to ...
Reduce Inventory, Risk and Waste                          This is                     No one                        going ...
Less risk, more often                             The old                              way...                             ...
Nail it, then scale it. Key ideas…www.proof-nyc.com                    License: CC BY-NC-SA                             15...
Nail it, then scale it. Key ideas…•   Prioritize learning over growthwww.proof-nyc.com                     License: CC BY-...
Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysiswww.proof-nyc.com     ...
Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business ...
Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business ...
Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business ...
Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business ...
Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business ...
WHY NOW?www.proof-nyc.com            License: CC BY-NC-SAwww.slideshare.net/jseiden             United States
How it’s done: the old way   Research                  Synthesis   Design   Make   Testwww.proof-nyc.com                  ...
Old assumptions, new realitywww.proof-nyc.com                 License: CC BY-NC-SA                             18www.slide...
Old assumptions, new realitywww.proof-nyc.com                 License: CC BY-NC-SA                             18www.slide...
Old assumptions, new realitywww.proof-nyc.com                 License: CC BY-NC-SA                             18www.slide...
Old assumptions, new realitywww.proof-nyc.com                 License: CC BY-NC-SA                             18www.slide...
Infrastructure Revolutionwww.proof-nyc.com                 License: CC BY-NC-SA                             19www.slidesha...
Infrastructure RevolutionLanguageswww.proof-nyc.com                 License: CC BY-NC-SA                             19www...
Infrastructure RevolutionLanguagesDatabaseswww.proof-nyc.com                 License: CC BY-NC-SA                         ...
Infrastructure RevolutionLanguagesDatabasesBrowserswww.proof-nyc.com                 License: CC BY-NC-SA                 ...
Infrastructure RevolutionLanguagesDatabasesBrowsersCloud serviceswww.proof-nyc.com                 License: CC BY-NC-SA   ...
Infrastructure RevolutionLanguagesDatabasesBrowsersCloud servicesAPIswww.proof-nyc.com                 License: CC BY-NC-S...
Infrastructure RevolutionLanguagesDatabasesBrowsersCloud servicesAPIsDigital distributionwww.proof-nyc.com                ...
Infrastructure RevolutionLanguagesDatabasesBrowsersCloud servicesAPIsDigital distributionMetrics infrastructureswww.proof-...
Old vs new: handoffs vs. collaborationwww.proof-nyc.com                   License: CC BY-NC-SA                            ...
Old vs new: handoffs vs. collaborationwww.proof-nyc.com                   License: CC BY-NC-SA                            ...
A case studyhttp://www.youtube.com/watch?v=szr0ezLyQHY        http://youtu.be/szr0ezLyQHYwww.proof-nyc.com                ...
Old vs new: processes adapt                    Short cycle times                    Whole team activitywww.proof-nyc.com  ...
Discussionwww.proof-nyc.com                 License: CC BY-NC-SA                             23www.slideshare.net/jseiden ...
Discussionwww.proof-nyc.com                 License: CC BY-NC-SA                             23www.slideshare.net/jseiden ...
Discussion•        What methods and work styles did you observe?www.proof-nyc.com                               License: C...
Discussion•        What methods and work styles did you observe?•        What challenges could you face when applying     ...
BOOKMARKwww.proof-nyc.com            License: CC BY-NC-SAwww.slideshare.net/jseiden             United States
LUXr’s 9 Principles for Lean Teams1.        Design + biz + development + ... = 1 product team.2.        Externalize!3.    ...
Unique challenges in the enterprise1.        Functional silos2.        Managing output vs. outcome3.        Established br...
Applying Lean Startup MethodsHOW TO: FOR MANAGERSwww.proof-nyc.com               License: CC BY-NC-SAwww.slideshare.net/js...
Setting up the environment for success1.        Teams: cross-functional teams2.        Incentives: problem-focused teams3....
Applying Lean Startup MethodsHOW TO: FOR PRACTITIONERSwww.proof-nyc.com               License: CC BY-NC-SAwww.slideshare.n...
Process  To replace requirements with hypotheses:  1. Identify assumptions  2. Test the riskiest assumptions first  3. Expr...
If you liked this talk, please follow   @jseidenTHANK YOU!                              @proof_nyc                        ...
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2012 july 10 lean startup intro for TiE

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  • Lean Startup is a management approach for innovation:\n Foundation: Lean manufacturing - reduce waste, respect for people, go to the source.\n Fertile ground: agile development, design thinking, technology infrastructure advances \n Steve Blank: Get out of the building to find a repeatable model.\n Eric Ries: Process is not enough - validate value.\n \n
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  • Transcript of "2012 july 10 lean startup intro for TiE"

    1. 1. Lean Startupin The Enterprise Time, Inc. May 16, 2012 Josh Seiden @jseiden
    2. 2. Me and my hashtags Josh Seiden www.proof-nyc.com @jseiden @proof_nyc #leanUX #leanStartupwww.proof-nyc.com License: Creative Commons Attribution-www.slideshare.net/jseiden 2 Share Alike 3.0 United States
    3. 3. Internet Mouse…www.proof-nyc.com License: CC BY-NC-SA 3www.slideshare.net/jseiden United States
    4. 4. Internet Mouse…www.proof-nyc.com License: CC BY-NC-SA 3www.slideshare.net/jseiden United States
    5. 5. Making things people wantwww.proof-nyc.com License: CC BY-NC-SA 4www.slideshare.net/jseiden United States
    6. 6. Making things people want • Most new products fail…www.proof-nyc.com License: CC BY-NC-SA 4www.slideshare.net/jseiden United States
    7. 7. Making things people want • Most new products fail… • …because they fail to offer things that people want.www.proof-nyc.com License: CC BY-NC-SA 4www.slideshare.net/jseiden United States
    8. 8. Making things people want • Most new products fail… • …because they fail to offer things that people want. • Startup risk = market risk + technical risk +...www.proof-nyc.com License: CC BY-NC-SA 4www.slideshare.net/jseiden United States
    9. 9. WHAT IS LEAN STARTUP?www.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    10. 10. Should we build it?www.proof-nyc.comwww.slideshare.net/jseiden 6 License: Creative Commons Attribution- Share Alike 3.0 United States
    11. 11. What is Lean Startup?www.proof-nyc.com License: CC BY-NC-SA 7www.slideshare.net/jseiden United States
    12. 12. What is Lean Startup?www.proof-nyc.com License: CC BY-NC-SA 7www.slideshare.net/jseiden United States
    13. 13. What is Lean Startup?Lean Startup is a management approach that entrepreneurs can use to reduce market risk.www.proof-nyc.com License: CC BY-NC-SA 7www.slideshare.net/jseiden United States
    14. 14. Startup?www.proof-nyc.com License: CC BY-NC-SA 8www.slideshare.net/jseiden United States
    15. 15. Startup?“A startup is a institution designed to create something new in conditions of extreme uncertainty.” -- Eric Rieswww.proof-nyc.com License: CC BY-NC-SA 8www.slideshare.net/jseiden United States
    16. 16. Startup?“A startup is a institution designed to create something new in conditions of extreme uncertainty.” -- Eric Rieswww.proof-nyc.com License: CC BY-NC-SA 8www.slideshare.net/jseiden United States
    17. 17. Startup?“A startup is a institution designed to create something new in conditions of extreme uncertainty.” -- Eric RiesThese concepts apply to any attempt to create new value in conditions of uncertainty, where small failures do not pose life-threatening risk.www.proof-nyc.com License: CC BY-NC-SA 8www.slideshare.net/jseiden United States
    18. 18. Startup?www.proof-nyc.com License: CC BY-NC-SA 9www.slideshare.net/jseiden United States
    19. 19. Startup?“A startup is a temporary organization designed to search for a repeatable and scalable business model.” -- Steve Blankwww.proof-nyc.com License: CC BY-NC-SA 9www.slideshare.net/jseiden United States
    20. 20. Startup?“A startup is a temporary organization designed to search for a repeatable and scalable business model.” -- Steve Blankwww.proof-nyc.com License: CC BY-NC-SA 9www.slideshare.net/jseiden United States
    21. 21. Startup?“A startup is a temporary organization designed to search for a repeatable and scalable business model.” -- Steve BlankThese concepts apply to any attempt to create new value in conditions of uncertainty, where small failures do not pose life-threatening risk.www.proof-nyc.com License: CC BY-NC-SA 9www.slideshare.net/jseiden United States
    22. 22. Foundational ideaswww.proof-nyc.com License: CC BY-NC-SA 10www.slideshare.net/jseiden United States
    23. 23. Foundational ideaswww.proof-nyc.com License: CC BY-NC-SA 10www.slideshare.net/jseiden United States
    24. 24. Foundational ideasSteve Blank: Get out of the buildingwww.proof-nyc.com License: CC BY-NC-SA 10www.slideshare.net/jseiden United States
    25. 25. Foundational ideasSteve Blank: Get out of the buildingLean Manufacturing: Reduce waste, go to the sourcewww.proof-nyc.com License: CC BY-NC-SA 10www.slideshare.net/jseiden United States
    26. 26. Foundational ideasSteve Blank: Get out of the buildingLean Manufacturing: Reduce waste, go to the sourceAgile: small batches, collaborationwww.proof-nyc.com License: CC BY-NC-SA 10www.slideshare.net/jseiden United States
    27. 27. Foundational ideasSteve Blank: Get out of the buildingLean Manufacturing: Reduce waste, go to the sourceAgile: small batches, collaborationWeb 2.0: SaaS, open source platforms and frameworkswww.proof-nyc.com License: CC BY-NC-SA 10www.slideshare.net/jseiden United States
    28. 28. Foundational ideasSteve Blank: Get out of the buildingLean Manufacturing: Reduce waste, go to the sourceAgile: small batches, collaborationWeb 2.0: SaaS, open source platforms and frameworksDesign Thinking: Design methods applied to businesswww.proof-nyc.com License: CC BY-NC-SA 10www.slideshare.net/jseiden United States
    29. 29. Feynman on science...http://youtu.be/b240PGCMwV0www.proof-nyc.com License: CC BY-NC-SA 11www.slideshare.net/jseiden United States
    30. 30. Lean and the Design of Businesswww.proof-nyc.com License: CC BY-NC-SA 12www.slideshare.net/jseiden United States
    31. 31. Lean and the Design of Businesswww.proof-nyc.com License: CC BY-NC-SA 12www.slideshare.net/jseiden United States
    32. 32. Lean and the Design of BusinessEvery decision you make about your offering is a design decision.www.proof-nyc.com License: CC BY-NC-SA 12www.slideshare.net/jseiden United States
    33. 33. Lean and the Design of BusinessEvery decision you make about your offering is a design decision.Every design decision is an hypothesis.www.proof-nyc.com License: CC BY-NC-SA 12www.slideshare.net/jseiden United States
    34. 34. Lean and the Design of BusinessEvery decision you make about your offering is a design decision.Every design decision is an hypothesis.Declare your assumptions and test them.www.proof-nyc.com License: CC BY-NC-SA 12www.slideshare.net/jseiden United States
    35. 35. Lean and the Design of BusinessEvery decision you make about your offering is a design decision.Every design decision is an hypothesis.Declare your assumptions and test them.Evaluate your results ruthlessly, and be prepared to change course.www.proof-nyc.com License: CC BY-NC-SA 12www.slideshare.net/jseiden United States
    36. 36. Reduce Inventory, Risk and Waste Make a Get design feedback decision from market Concept credit: @clevergirlwww.proof-nyc.com License: CC BY-NC-SA 13www.slideshare.net/jseiden United States
    37. 37. Reduce Inventory, Risk and Waste This is going to be BIG! Make a Get design feedback decision from market Concept credit: @clevergirlwww.proof-nyc.com License: CC BY-NC-SA 13www.slideshare.net/jseiden United States
    38. 38. Reduce Inventory, Risk and Waste This is No one going to be clicked. BIG! Make a Get design feedback decision from market Concept credit: @clevergirlwww.proof-nyc.com License: CC BY-NC-SA 13www.slideshare.net/jseiden United States
    39. 39. Reduce Inventory, Risk and Waste This is No one going to be clicked. BIG! Make a Get design 9 MONTHS feedback decision from market Concept credit: @clevergirlwww.proof-nyc.com License: CC BY-NC-SA 13www.slideshare.net/jseiden United States
    40. 40. Reduce Inventory, Risk and Waste This is No one going to be clicked. BIG! Make a Get design 9 MONTHS feedback decision from market A FEW HOURS Concept credit: @clevergirlwww.proof-nyc.com License: CC BY-NC-SA 13www.slideshare.net/jseiden United States
    41. 41. Less risk, more often The old way... The new way! Concept credit: @clevergirlwww.proof-nyc.com License: CC BY-NC-SA 14www.slideshare.net/jseiden United States
    42. 42. Nail it, then scale it. Key ideas…www.proof-nyc.com License: CC BY-NC-SA 15www.slideshare.net/jseiden United States
    43. 43. Nail it, then scale it. Key ideas…• Prioritize learning over growthwww.proof-nyc.com License: CC BY-NC-SA 15www.slideshare.net/jseiden United States
    44. 44. Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysiswww.proof-nyc.com License: CC BY-NC-SA 15www.slideshare.net/jseiden United States
    45. 45. Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypotheseswww.proof-nyc.com License: CC BY-NC-SA 15www.slideshare.net/jseiden United States
    46. 46. Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypotheses• Reality testingwww.proof-nyc.com License: CC BY-NC-SA 15www.slideshare.net/jseiden United States
    47. 47. Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypotheses• Reality testing • Get out of your own headwww.proof-nyc.com License: CC BY-NC-SA 15www.slideshare.net/jseiden United States
    48. 48. Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypotheses• Reality testing • Get out of your own head • Ruthlessly challenge your idea via experimentswww.proof-nyc.com License: CC BY-NC-SA 15www.slideshare.net/jseiden United States
    49. 49. Nail it, then scale it. Key ideas…• Prioritize learning over growth• Prioritize making over analysis• Frame your business as a set of hypotheses• Reality testing • Get out of your own head • Ruthlessly challenge your idea via experiments• Run fast iterationswww.proof-nyc.com License: CC BY-NC-SA 15www.slideshare.net/jseiden United States
    50. 50. WHY NOW?www.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    51. 51. How it’s done: the old way Research Synthesis Design Make Testwww.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    52. 52. Old assumptions, new realitywww.proof-nyc.com License: CC BY-NC-SA 18www.slideshare.net/jseiden United States
    53. 53. Old assumptions, new realitywww.proof-nyc.com License: CC BY-NC-SA 18www.slideshare.net/jseiden United States
    54. 54. Old assumptions, new realitywww.proof-nyc.com License: CC BY-NC-SA 18www.slideshare.net/jseiden United States
    55. 55. Old assumptions, new realitywww.proof-nyc.com License: CC BY-NC-SA 18www.slideshare.net/jseiden United States
    56. 56. Infrastructure Revolutionwww.proof-nyc.com License: CC BY-NC-SA 19www.slideshare.net/jseiden United States
    57. 57. Infrastructure RevolutionLanguageswww.proof-nyc.com License: CC BY-NC-SA 19www.slideshare.net/jseiden United States
    58. 58. Infrastructure RevolutionLanguagesDatabaseswww.proof-nyc.com License: CC BY-NC-SA 19www.slideshare.net/jseiden United States
    59. 59. Infrastructure RevolutionLanguagesDatabasesBrowserswww.proof-nyc.com License: CC BY-NC-SA 19www.slideshare.net/jseiden United States
    60. 60. Infrastructure RevolutionLanguagesDatabasesBrowsersCloud serviceswww.proof-nyc.com License: CC BY-NC-SA 19www.slideshare.net/jseiden United States
    61. 61. Infrastructure RevolutionLanguagesDatabasesBrowsersCloud servicesAPIswww.proof-nyc.com License: CC BY-NC-SA 19www.slideshare.net/jseiden United States
    62. 62. Infrastructure RevolutionLanguagesDatabasesBrowsersCloud servicesAPIsDigital distributionwww.proof-nyc.com License: CC BY-NC-SA 19www.slideshare.net/jseiden United States
    63. 63. Infrastructure RevolutionLanguagesDatabasesBrowsersCloud servicesAPIsDigital distributionMetrics infrastructureswww.proof-nyc.com License: CC BY-NC-SA 19www.slideshare.net/jseiden United States
    64. 64. Old vs new: handoffs vs. collaborationwww.proof-nyc.com License: CC BY-NC-SA 20www.slideshare.net/jseiden United States
    65. 65. Old vs new: handoffs vs. collaborationwww.proof-nyc.com License: CC BY-NC-SA 20www.slideshare.net/jseiden United States
    66. 66. A case studyhttp://www.youtube.com/watch?v=szr0ezLyQHY http://youtu.be/szr0ezLyQHYwww.proof-nyc.com License: CC BY-NC-SA 21www.slideshare.net/jseiden United States
    67. 67. Old vs new: processes adapt Short cycle times Whole team activitywww.proof-nyc.com License: CC BY-NC-SA@jseiden
    68. 68. Discussionwww.proof-nyc.com License: CC BY-NC-SA 23www.slideshare.net/jseiden United States
    69. 69. Discussionwww.proof-nyc.com License: CC BY-NC-SA 23www.slideshare.net/jseiden United States
    70. 70. Discussion• What methods and work styles did you observe?www.proof-nyc.com License: CC BY-NC-SA 23www.slideshare.net/jseiden United States
    71. 71. Discussion• What methods and work styles did you observe?• What challenges could you face when applying these methods at your organization?www.proof-nyc.com License: CC BY-NC-SA 23www.slideshare.net/jseiden United States
    72. 72. BOOKMARKwww.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    73. 73. LUXr’s 9 Principles for Lean Teams1. Design + biz + development + ... = 1 product team.2. Externalize!3. Goal-driven and outcome-focused.4. Repeatable and routinized.5. Research with users is the best source of information.6. Focus on solving the right problem.7. Generate many options & decide quickly what to pursue.8. Recognize hypotheses & validate them.9. Rapid cycles: think/make/check. Source: www.luxr.cowww.proof-nyc.com License: CC BY-NC-SA 25www.slideshare.net/jseiden United States
    74. 74. Unique challenges in the enterprise1. Functional silos2. Managing output vs. outcome3. Established brands4. Established customer expectations5. Legacy infrastructurewww.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    75. 75. Applying Lean Startup MethodsHOW TO: FOR MANAGERSwww.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    76. 76. Setting up the environment for success1. Teams: cross-functional teams2. Incentives: problem-focused teams3. Frames: requirements vs hypotheses4. Environment: permission to experimentwww.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    77. 77. Applying Lean Startup MethodsHOW TO: FOR PRACTITIONERSwww.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States
    78. 78. Process To replace requirements with hypotheses: 1. Identify assumptions 2. Test the riskiest assumptions first 3. Express assumptions as hypotheses 4. Break hypotheses down into testable parts 5. Use MVPs to test your hypothesis 6. Get out of the building 7. Lather, rinse, and repeatwww.proof-nyc.com License: Creative Commons Attribution-www.slideshare.net/jseiden 30 Share Alike 3.0 United States
    79. 79. If you liked this talk, please follow @jseidenTHANK YOU! @proof_nyc lets-talk@proof-nyc.comwww.proof-nyc.com License: CC BY-NC-SAwww.slideshare.net/jseiden United States

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