LeanUX intro for NYC-CHI Panel

LeanUX for NYCCHI NYC-CHI Panel April 11, 2012 Josh Seiden @jseidenThursday, April 12, 12

Me and my hashtags www.proof-nyc.com josh@proof-nyc.com @proof_nyc #leanUX Josh Seiden #leanStartup @jseiden www.proof-nyc.com License: Creative Commons Attribution- www.slideshare.net/jseiden 2 Share Alike 3.0 United StatesThursday, April 12, 12

HOW DID WE GET HERE? www.proof-nyc.com License: CC BY-NC-SA www.slideshare.net/jseiden United StatesThursday, April 12, 12

Old assumptions, new reality www.proof-nyc.com License: CC BY-NC-SA 4 www.slideshare.net/jseiden United StatesThursday, April 12, 12

Old vs new: handoffs vs. collaboration www.proof-nyc.com License: CC BY-NC-SA 5 www.slideshare.net/jseiden United StatesThursday, April 12, 12

Responding to change and collaboration www.proof-nyc.com License: CC BY-NC-SA 6 www.slideshare.net/jseiden United StatesThursday, April 12, 12

Responding to change and collaboration • Agile Software Development www.proof-nyc.com License: CC BY-NC-SA 6 www.slideshare.net/jseiden United StatesThursday, April 12, 12

Responding to change and collaboration • Agile Software Development • Design Thinking www.proof-nyc.com License: CC BY-NC-SA 6 www.slideshare.net/jseiden United StatesThursday, April 12, 12

Responding to change and collaboration • Agile Software Development • Design Thinking • Lean Startup and Customer Development www.proof-nyc.com License: CC BY-NC-SA 6 www.slideshare.net/jseiden United StatesThursday, April 12, 12

HOW CAN DESIGNERS RESPOND? www.proof-nyc.com License: CC BY-NC-SA www.slideshare.net/jseiden United StatesThursday, April 12, 12

Lean UX is a response “Lean User Experience is principle-driven process for teams working in situations of extreme uncertainty. It is characterized by rituals that predispose predictable, high-quality, high-velocity user experience outcomes.” – Janice Fraser, LUXr.co www.proof-nyc.com License: CC BY-NC-SA @jseidenThursday, April 12, 12

LUXr’s Lean UX Principles Who? 1. Design + biz + development + ... = 1 product team. 2. Externalize! How do we work 3. Goal-driven and outcome-focused. together? 4. Repeatable and routinized. 5. Flow: think/make/check. 6. Focus on solving the right problem. What do we do? 7. Generate many options & decide quickly what to pursue. 8. Recognize hypotheses & validate them. How can we be sure? 9. Research with users is the best source of information. www.proof-nyc.com For more, see: http://luxr.co/lean-ux/10-principles-for-lean-ux/ License: CC BY-NC-SA @jseidenThursday, April 12, 12

It’s not Lean UX if... www.proof-nyc.com License: CC BY-NC-SA 10 www.slideshare.net/jseiden United StatesThursday, April 12, 12

It’s not Lean UX if... • UX designers are doing it alone in a room www.proof-nyc.com License: CC BY-NC-SA 10 www.slideshare.net/jseiden United StatesThursday, April 12, 12

It’s not Lean UX if... • UX designers are doing it alone in a room • You’re not explicitly declaring your hypotheses and testing them www.proof-nyc.com License: CC BY-NC-SA 10 www.slideshare.net/jseiden United StatesThursday, April 12, 12

KEY METHODS www.proof-nyc.com License: CC BY-NC-SA www.slideshare.net/jseiden United StatesThursday, April 12, 12

Key Methods for Lean UX 1. Get the incentive structure right 2. Identifying Assumptions 3. Expressing Hypotheses 4. Experiments / MVPs www.proof-nyc.com License: CC BY-NC-SA www.slideshare.net/jseiden United StatesThursday, April 12, 12

Method: get the incentives right www.proof-nyc.com License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United StatesThursday, April 12, 12

Method: get the incentives right In-house teams:  problem-focused, not deliverable-focused. www.proof-nyc.com License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United StatesThursday, April 12, 12

Method: get the incentives right In-house teams:  problem-focused, not deliverable-focused.  results, not features. www.proof-nyc.com License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United StatesThursday, April 12, 12

Method: get the incentives right In-house teams:  problem-focused, not deliverable-focused.  results, not features. Agencies: www.proof-nyc.com License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United StatesThursday, April 12, 12

Method: get the incentives right In-house teams:  problem-focused, not deliverable-focused.  results, not features. Agencies:  Charge for hours, charge for results, charge for continuous work. www.proof-nyc.com License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United StatesThursday, April 12, 12

Declare your assumptions www.proof-nyc.com License: CC BY-NC-SA www.slideshare.net/jseiden United StatesThursday, April 12, 12

Declare your assumptions What assumptions do you have? www.proof-nyc.com License: CC BY-NC-SA www.slideshare.net/jseiden United StatesThursday, April 12, 12

Declare your assumptions What assumptions do you have? …about your customers and business? www.proof-nyc.com License: CC BY-NC-SA www.slideshare.net/jseiden United StatesThursday, April 12, 12

Declare your assumptions What assumptions do you have? …about your customers and business? …that if proven false, will cause you to fail? www.proof-nyc.com License: CC BY-NC-SA www.slideshare.net/jseiden United StatesThursday, April 12, 12

Focus on higher risk, higher uncertainty High Risk prioritize here Understood Uncertain www.proof-nyc.com www.slideshare.net/jseiden Low Risk License: CC BY-NC-SA United StatesThursday, April 12, 12

Method: hypotheses We believe that ______________. We will know we have succeeded when qualitative and quantitative outcome. This will improve KPI. www.proof-nyc.com License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United StatesThursday, April 12, 12

Method: Minimum Viable Product www.proof-nyc.com License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United StatesThursday, April 12, 12

Method: Minimum Viable Product What is the smallest thing we can make to test our hypothesis? www.proof-nyc.com License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United StatesThursday, April 12, 12

Method: Minimum Viable Product What is the smallest thing we can make to test our hypothesis? The answer to this question is your MVP. www.proof-nyc.com License: Creative Commons Attribution- www.slideshare.net/jseiden Share Alike 3.0 United StatesThursday, April 12, 12

MVPs are experiments 1. Think about learning, not launching 2. Take an assumption and try to invalidate it in the market with qualitative and quantitative methods. www.proof-nyc.com License: CC BY-NC-SA www.slideshare.net/jseiden United StatesThursday, April 12, 12

If you liked this talk, please follow me THANK YOU! @jseiden @proof_nyc josh@proof-nyc.com www.proof-nyc.com License: CC BY-NC-SA www.slideshare.net/jseiden United StatesThursday, April 12, 12

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LeanUX intro for NYC-CHI Panel

by Joshua Seiden on Apr 12, 2012

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