Intro to Lean UX methods

LEAN UX METHODS General Assembly Aug 24, 2011 Josh Seiden, @jseiden

Blog it! Josh Seiden @jseiden #leanUX www.luxr.co @luxrco #leanStartupwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 3 Share Alike 3.0 United States

Three partswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 4 Share Alike 3.0 United States

Three parts  Making things people wantwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 4 Share Alike 3.0 United States

Three parts  Making things people want  Lean User Experiencewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 4 Share Alike 3.0 United States

Three parts  Making things people want  Lean User Experience  Methods: Getting startedwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 4 Share Alike 3.0 United States

Making things people wantwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 5 Share Alike 3.0 United States

Making things people want  Most startups fail…www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 5 Share Alike 3.0 United States

Making things people want  Most startups fail…  …because they fail to create offerings that people want.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 5 Share Alike 3.0 United States

Making things people want  Most startups fail…  …because they fail to create offerings that people want.  Startup risk = market risk + technical risk.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 5 Share Alike 3.0 United States

Making things people want  Most startups fail…  …because they fail to create offerings that people want.  Startup risk = market risk + technical risk.  Lean Startup is a management approach that entrepreneurs can use to reduce market risk.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 5 Share Alike 3.0 United States

Internet Mouse…www.luxr.cowww.slideshare.net/jseiden ? 6 License: Creative Commons Attribution- Share Alike 3.0 United States

Internet Mouse…www.luxr.cowww.slideshare.net/jseiden ?! 6 License: Creative Commons Attribution- Share Alike 3.0 United States

What is Customer Development? Image © Brant Cooper, 2010www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 7 Share Alike 3.0 United States

Making things people want…“Customer Development is the process of how you getout of the building and search for the model.Customer Development is designed so that you thefounder(s) gather ﬁrst hand experience aboutcustomer and market needs.”SteveBlank.com, 5/13/2010www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

In other words…“Go speak (in person if possible) with living, breathingcustomers to determine the validity of yourassumptions.”“The Entrepreneurs Guide to Customer Development,” Cooper & Vlaskovitswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Design is hard for startupsDesigners are experts inmaking things people want.But…Many kinds of designMany kinds of designersDesign is expensiveOutsourcing = bad idea Image credit: Jesse James Garretwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Design is hard for startupsDesigners are experts inmaking things people want.But…Many kinds of designMany kinds of designers Image credit: Jesse James Garretwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Design is hard for startupsDesigners are experts inmaking things people want.But…Many kinds of designMany kinds of designersDesign is expensive Image credit: Jesse James Garretwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Design is hard for startupsDesigners are experts inmaking things people want.But…Many kinds of designMany kinds of designersDesign is expensiveOutsourcing = bad idea Image credit: Jesse James Garretwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

LEAN UXwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Hat Tip Janice Fraser Lane Halley @clevergirl @thinknowwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

What is Lean UX?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 13 Share Alike 3.0 United States

What is Lean UX? An approach to User Experience for Lean Startupswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 13 Share Alike 3.0 United States

What is Lean UX? An approach to User Experience for Lean Startups  Every decision you make about your offering is a design decision.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 13 Share Alike 3.0 United States

What is Lean UX? An approach to User Experience for Lean Startups  Every decision you make about your offering is a design decision.  Every design decision is an hypothesis.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 13 Share Alike 3.0 United States

What is Lean UX? An approach to User Experience for Lean Startups  Every decision you make about your offering is a design decision.  Every design decision is an hypothesis.  Declare your assumptions and test them.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 13 Share Alike 3.0 United States

Think, make, check. Build, measure, learn.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Lean UX Principles1. Design + product management + development = 1 product team.2. Externalize!3. Research with users is the best source of information4. Focus on solving the right problem.5. Generate many options and decide quickly which to pursue6. Recognize hypotheses & validate them7. Rapid cycles: think/make/checkwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 17 Share Alike 3.0 United States

Lean UX methods are… Lightweight  Divergent / Convergent Low‐ﬁ  Fast Lo‐tech  Repeatable External  Rou>nized Face‐to‐face and   Goal‐driven collabora>ve  Outcome‐focusedwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 18 Share Alike 3.0 United States

In practice… LEAN UX METHODSwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Eight (plus 1) methods for Lean UXwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Eight (plus 1) methods for Lean UX 1. Declare your assumptionswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test ﬁrstwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test ﬁrst 3. Minimum viable productwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test ﬁrst 3. Minimum viable product 4. Get out of the buildingwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test ﬁrst 3. Minimum viable product 4. Get out of the building 5. Dump and sortwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test ﬁrst 3. Minimum viable product 4. Get out of the building 5. Dump and sort 6. Make a modelwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test ﬁrst 3. Minimum viable product 4. Get out of the building 5. Dump and sort 6. Make a model 7. Sketchingwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test ﬁrst 3. Minimum viable product 4. Get out of the building 5. Dump and sort 6. Make a model 7. Sketching 8. Pairingwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test ﬁrst 3. Minimum viable product 4. Get out of the building 5. Dump and sort 6. Make a model 7. Sketching 8. Pairing 9. Get out of the building (again.)www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Method 1: Declare your assumptionswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Method 1: Declare your assumptionsWhat assumptions do you have?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Method 1: Declare your assumptionsWhat assumptions do you have?…about your customers?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Method 1: Declare your assumptionsWhat assumptions do you have?…about your customers?…that if proven false, will cause you to fail?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

What assumptions are we making?  Who is the user? Who is the customer?  Where does our product ﬁt in their work or life?  What problems does our product solve?  When and how is our product used?  What features are important?  How should our product look and behave?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 22 Share Alike 3.0 United States

Method 2: Write the test ﬁrstWe believe that person type has trouble/need/desire doing problem/oppty.We will know we have succeeded when qualitative and quantitative outcome. This will improve KPI.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Method 3: Minimum Viable Productwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Method 3: Minimum Viable ProductWhat is the smallest thing we can make to testour hypothesis?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Method 3: Minimum Viable ProductWhat is the smallest thing we can make to testour hypothesis?The answer to this question is your MVP.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Method 4: Get out of the building  Identify who do you want to talk to and what you want to learn In other words, what assumptions will you test?  Plan your interview themes as a team  Collect artifacts, debrief and share  Use your visits for multiple purposeswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 25 Share Alike 3.0 United States

Sample interview ﬂow  Warm-up questions to set context “Tell me a little about yourself…”  Talk about real events, avoid conjecture “Tell me about a recent time when you…”  Show demos/sketches later in meeting “Show me how you would use this to…”  Express appreciation “Thanks for your time!”  If the interview went well, it’s OK to ask if you can contact them again laterwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 26 Share Alike 3.0 United States

Method 5: Dump and sort synthesisMake sense of what you learned  Whole team activity  What did we observe?  One observation per sticky note  Group into themes  What assumptions did we conﬁrm? Which ones did we disprove?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Method 6: ModelsExternalize what you know: Make it concrete by drawing it. Make it visible by posting on a wall.What do you know about people? Make personas.What do you know about how they work? Make workﬂow diagrams.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Image credit: Lane Halley

Method 7: SketchingGoal is to get to wireframes first  Draw the workflow first  Try different approaches  Draw the whole processwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Method 7: SketchingDraw the workﬂow ﬁrstwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Method 7: SketchingTry different approacheswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Method 7: SketchingDraw the whole processwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Method 8: PairingPair with pixel and code specialistswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Method 9: Get out of the building again!  This time re-focus to test what you’ve made.  Even so, start by listening, then show.  Ask, “can you do?” Not, “Would you do?”  Observe, listen, don’t sell.  Look for stumbling blocks.  Be a learner.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

The Lean UX CycleDeclare your assumptions.Write the test ﬁrst.What can I make today?Get out of the building.Synthesize.Draw.Evaluate.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

Want to attend a workshop? Tweet #LUXiNYC to @LUXrCo THANK YOU!www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States

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Intro to Lean UX methods

by Joshua Seiden on Aug 25, 2011

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