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Intro to Lean UX methods

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Slides from my talk at General Assembly's Intro to User Experience Day.

Slides from my talk at General Assembly's Intro to User Experience Day.

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  • Eric Ries, “Lean Startup”\n Steve Blank, “Four Steps to the Epiphany”\n Lean Manufacturing and Lean thinking\n If you make something people don’t want, your work is wasted. \n Agile software development\n SaaS, open source platforms, internet development frameworks\n Balanced Team\n
  • Eric Ries, “Lean Startup”\n Steve Blank, “Four Steps to the Epiphany”\n Lean Manufacturing and Lean thinking\n If you make something people don’t want, your work is wasted. \n Agile software development\n SaaS, open source platforms, internet development frameworks\n Balanced Team\n
  • Eric Ries, “Lean Startup”\n Steve Blank, “Four Steps to the Epiphany”\n Lean Manufacturing and Lean thinking\n If you make something people don’t want, your work is wasted. \n Agile software development\n SaaS, open source platforms, internet development frameworks\n Balanced Team\n
  • Eric Ries, “Lean Startup”\n Steve Blank, “Four Steps to the Epiphany”\n Lean Manufacturing and Lean thinking\n If you make something people don’t want, your work is wasted. \n Agile software development\n SaaS, open source platforms, internet development frameworks\n Balanced Team\n
  • Eric Ries, “Lean Startup”\n Steve Blank, “Four Steps to the Epiphany”\n Lean Manufacturing and Lean thinking\n If you make something people don’t want, your work is wasted. \n Agile software development\n SaaS, open source platforms, internet development frameworks\n Balanced Team\n
  • Eric Ries, “Lean Startup”\n Steve Blank, “Four Steps to the Epiphany”\n Lean Manufacturing and Lean thinking\n If you make something people don’t want, your work is wasted. \n Agile software development\n SaaS, open source platforms, internet development frameworks\n Balanced Team\n
  • Eric Ries, “Lean Startup”\n Steve Blank, “Four Steps to the Epiphany”\n Lean Manufacturing and Lean thinking\n If you make something people don’t want, your work is wasted. \n Agile software development\n SaaS, open source platforms, internet development frameworks\n Balanced Team\n
  • \n\nImage © Brant Cooper\n
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  • Assumptions is the big word here.\n
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  • An approach to doing UX design in a Lean Startup context.\nEvery decision you make about your offering is a design decision.\nEvery design decision is a hypothesis.\nHow to be lean? How to reduce risk? What is the smallest thing you can make to test your hypothesis?\nKey methods description (collaborative, lightweight, routinized, external, diverge/converge)\nDeclare your assumptions and test them\nThink make check\n
  • An approach to doing UX design in a Lean Startup context.\nEvery decision you make about your offering is a design decision.\nEvery design decision is a hypothesis.\nHow to be lean? How to reduce risk? What is the smallest thing you can make to test your hypothesis?\nKey methods description (collaborative, lightweight, routinized, external, diverge/converge)\nDeclare your assumptions and test them\nThink make check\n
  • An approach to doing UX design in a Lean Startup context.\nEvery decision you make about your offering is a design decision.\nEvery design decision is a hypothesis.\nHow to be lean? How to reduce risk? What is the smallest thing you can make to test your hypothesis?\nKey methods description (collaborative, lightweight, routinized, external, diverge/converge)\nDeclare your assumptions and test them\nThink make check\n
  • An approach to doing UX design in a Lean Startup context.\nEvery decision you make about your offering is a design decision.\nEvery design decision is a hypothesis.\nHow to be lean? How to reduce risk? What is the smallest thing you can make to test your hypothesis?\nKey methods description (collaborative, lightweight, routinized, external, diverge/converge)\nDeclare your assumptions and test them\nThink make check\n
  • An approach to doing UX design in a Lean Startup context.\nEvery decision you make about your offering is a design decision.\nEvery design decision is a hypothesis.\nHow to be lean? How to reduce risk? What is the smallest thing you can make to test your hypothesis?\nKey methods description (collaborative, lightweight, routinized, external, diverge/converge)\nDeclare your assumptions and test them\nThink make check\n
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  • Done continuously.\nTesting assumptions is both a habit of mind and a process.\nBuild muscle.\n
  • An approach to doing UX design in a Lean Startup context.\nEvery decision you make about your offering is a design decision.\nEvery design decision is a hypothesis.\nHow to be lean? How to reduce risk? What is the smallest thing you can make to test your hypothesis?\nKey methods description (collaborative, lightweight, routinized, external, diverge/converge)\nDeclare your assumptions and test them\nThink make check\n
  • An approach to doing UX design in a Lean Startup context.\nEvery decision you make about your offering is a design decision.\nEvery design decision is a hypothesis.\nHow to be lean? How to reduce risk? What is the smallest thing you can make to test your hypothesis?\nKey methods description (collaborative, lightweight, routinized, external, diverge/converge)\nDeclare your assumptions and test them\nThink make check\n
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  • Figure out where in the stack your candidate has worked\n
  • Figure out where in the stack your candidate has worked\n
  • Figure out where in the stack your candidate has worked\n
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Intro to Lean UX methods Intro to Lean UX methods Presentation Transcript

  • LEAN UX METHODS General Assembly Aug 24, 2011 Josh Seiden, @jseiden
  • Blog it! Josh Seiden @jseiden #leanUX www.luxr.co @luxrco #leanStartupwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 3 Share Alike 3.0 United States
  • Three partswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 4 Share Alike 3.0 United States
  • Three parts  Making things people wantwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 4 Share Alike 3.0 United States
  • Three parts  Making things people want  Lean User Experiencewww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 4 Share Alike 3.0 United States
  • Three parts  Making things people want  Lean User Experience  Methods: Getting startedwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 4 Share Alike 3.0 United States
  • Making things people wantwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 5 Share Alike 3.0 United States
  • Making things people want  Most startups fail…www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 5 Share Alike 3.0 United States
  • Making things people want  Most startups fail…  …because they fail to create offerings that people want.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 5 Share Alike 3.0 United States
  • Making things people want  Most startups fail…  …because they fail to create offerings that people want.  Startup risk = market risk + technical risk.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 5 Share Alike 3.0 United States
  • Making things people want  Most startups fail…  …because they fail to create offerings that people want.  Startup risk = market risk + technical risk.  Lean Startup is a management approach that entrepreneurs can use to reduce market risk.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 5 Share Alike 3.0 United States
  • Internet Mouse…www.luxr.cowww.slideshare.net/jseiden ? 6 License: Creative Commons Attribution- Share Alike 3.0 United States
  • Internet Mouse…www.luxr.cowww.slideshare.net/jseiden ? 6 License: Creative Commons Attribution- Share Alike 3.0 United States
  • Internet Mouse…www.luxr.cowww.slideshare.net/jseiden ?! 6 License: Creative Commons Attribution- Share Alike 3.0 United States
  • What is Customer Development? Image © Brant Cooper, 2010www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 7 Share Alike 3.0 United States
  • Making things people want…“Customer Development is the process of how you getout of the building and search for the model.Customer Development is designed so that you thefounder(s) gather first hand experience aboutcustomer and market needs.”SteveBlank.com, 5/13/2010www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • In other words…“Go speak (in person if possible) with living, breathingcustomers to determine the validity of yourassumptions.”“The Entrepreneurs Guide to Customer Development,” Cooper & Vlaskovitswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Design is hard for startupsDesigners are experts inmaking things people want.But…Many kinds of designMany kinds of designersDesign is expensiveOutsourcing = bad idea Image credit: Jesse James Garretwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Design is hard for startupsDesigners are experts inmaking things people want.But…Many kinds of designMany kinds of designersDesign is expensiveOutsourcing = bad idea Image credit: Jesse James Garretwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Design is hard for startupsDesigners are experts inmaking things people want.But…Many kinds of designMany kinds of designers Image credit: Jesse James Garretwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Design is hard for startupsDesigners are experts inmaking things people want.But…Many kinds of designMany kinds of designersDesign is expensive Image credit: Jesse James Garretwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Design is hard for startupsDesigners are experts inmaking things people want.But…Many kinds of designMany kinds of designersDesign is expensiveOutsourcing = bad idea Image credit: Jesse James Garretwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • LEAN UXwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Hat Tip Janice Fraser Lane Halley @clevergirl @thinknowwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • What is Lean UX?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 13 Share Alike 3.0 United States
  • What is Lean UX? An approach to User Experience for Lean Startupswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 13 Share Alike 3.0 United States
  • What is Lean UX? An approach to User Experience for Lean Startups  Every decision you make about your offering is a design decision.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 13 Share Alike 3.0 United States
  • What is Lean UX? An approach to User Experience for Lean Startups  Every decision you make about your offering is a design decision.  Every design decision is an hypothesis.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 13 Share Alike 3.0 United States
  • What is Lean UX? An approach to User Experience for Lean Startups  Every decision you make about your offering is a design decision.  Every design decision is an hypothesis.  Declare your assumptions and test them.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 13 Share Alike 3.0 United States
  • Think, make, check. Build, measure, learn.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Lean UX Principles1. Design + product management + development = 1 product team.2. Externalize!3. Research with users is the best source of information4. Focus on solving the right problem.5. Generate many options and decide quickly which to pursue6. Recognize hypotheses & validate them7. Rapid cycles: think/make/checkwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 17 Share Alike 3.0 United States
  • Lean UX methods are… Lightweight  Divergent
/
Convergent Low‐fi  Fast Lo‐tech  Repeatable External  Rou>nized Face‐to‐face
and
  Goal‐driven collabora>ve  Outcome‐focusedwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 18 Share Alike 3.0 United States
  • In practice… LEAN UX METHODSwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Eight (plus 1) methods for Lean UXwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Eight (plus 1) methods for Lean UX 1. Declare your assumptionswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test firstwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable productwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product 4. Get out of the buildingwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product 4. Get out of the building 5. Dump and sortwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product 4. Get out of the building 5. Dump and sort 6. Make a modelwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product 4. Get out of the building 5. Dump and sort 6. Make a model 7. Sketchingwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product 4. Get out of the building 5. Dump and sort 6. Make a model 7. Sketching 8. Pairingwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Eight (plus 1) methods for Lean UX 1. Declare your assumptions 2. Write the test first 3. Minimum viable product 4. Get out of the building 5. Dump and sort 6. Make a model 7. Sketching 8. Pairing 9. Get out of the building (again.)www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Method 1: Declare your assumptionswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Method 1: Declare your assumptionsWhat assumptions do you have?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Method 1: Declare your assumptionsWhat assumptions do you have?…about your customers?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Method 1: Declare your assumptionsWhat assumptions do you have?…about your customers?…that if proven false, will cause you to fail?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • What assumptions are we making?  Who is the user? Who is the customer?  Where does our product fit in their work or life?  What problems does our product solve?  When and how is our product used?  What features are important?  How should our product look and behave?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 22 Share Alike 3.0 United States
  • Method 2: Write the test firstWe believe that person type has trouble/need/desire doing problem/oppty.We will know we have succeeded when qualitative and quantitative outcome. This will improve KPI.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Method 3: Minimum Viable Productwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Method 3: Minimum Viable ProductWhat is the smallest thing we can make to testour hypothesis?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Method 3: Minimum Viable ProductWhat is the smallest thing we can make to testour hypothesis?The answer to this question is your MVP.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Method 4: Get out of the building  Identify who do you want to talk to and what you want to learn In other words, what assumptions will you test?  Plan your interview themes as a team  Collect artifacts, debrief and share  Use your visits for multiple purposeswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 25 Share Alike 3.0 United States
  • Sample interview flow  Warm-up questions to set context “Tell me a little about yourself…”  Talk about real events, avoid conjecture “Tell me about a recent time when you…”  Show demos/sketches later in meeting “Show me how you would use this to…”  Express appreciation “Thanks for your time!”  If the interview went well, it’s OK to ask if you can contact them again laterwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden 26 Share Alike 3.0 United States
  • Method 5: Dump and sort synthesisMake sense of what you learned  Whole team activity  What did we observe?  One observation per sticky note  Group into themes  What assumptions did we confirm? Which ones did we disprove?www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Method 6: ModelsExternalize what you know: Make it concrete by drawing it. Make it visible by posting on a wall.What do you know about people? Make personas.What do you know about how they work? Make workflow diagrams.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Image credit: Lane Halley
  • Method 7: SketchingGoal is to get to wireframes first  Draw the workflow first  Try different approaches  Draw the whole processwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Method 7: SketchingDraw the workflow firstwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Method 7: SketchingTry different approacheswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Method 7: SketchingDraw the whole processwww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Method 8: PairingPair with pixel and code specialistswww.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Method 9: Get out of the building again!  This time re-focus to test what you’ve made.  Even so, start by listening, then show.  Ask, “can you do?” Not, “Would you do?”  Observe, listen, don’t sell.  Look for stumbling blocks.  Be a learner.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • The Lean UX CycleDeclare your assumptions.Write the test first.What can I make today?Get out of the building.Synthesize.Draw.Evaluate.www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States
  • Want to attend a workshop? Tweet #LUXiNYC to @LUXrCo THANK YOU!www.luxr.co License: Creative Commons Attribution-www.slideshare.net/jseiden Share Alike 3.0 United States