Desiging for the Social Web - D2WC 2011

DESIGNING FORTHE SOCIAL WEB with Justin Seeley

JUSTIN SEELEYAdobe Certified Expert twitter - @justinseeley email - justin@webdesign.com www.justinseeley.com

THE AGENDA• Mapping a Social Strategy• Creating a Unified Message Through Design• Implementing Your Plan for Dominance• Benefits of “Social Cross Pollination”• Integrating with Your Existing Website/Blog

SOCIAL STRATEGY• What Sites Do You/Your Client NEED to be on?• Find the Right Community... and Listen to it!• Explore Customization Options/Frameworks.

“If you’re a Dog, Don’t Try to Be a Kangaroo!”

Explore those who camebefore you... and copy them!

Learn the limits of your chosen platform.

LEARN STUFF• Study Facebook Customization Options (FBML, iFrames, Applications, etc.).• Learn to Use Your Own Artwork for Sites Like Twitter, MySpace, and About.Me.• Study Screen Sizes, and Know Your “Safe Zone”

Consistency Promotes Awareness

UNIFIED MESSAGE• Develop a Core Set of Graphics• Create Taglines, Bios, and Catch Phrases• Create a Single Point of Contact• Utilize the Space You’re Given Wisely

TWITTER ASSAULT• Options Are LIMITED at Best... Be Careful.• Screen Size is Your Enemy.• Get Out in Left Field... WAY Out there!• Learn From “The Pros.”

5 GOOD SAMPLES

FACEBOOK ASSAULT• Images are OK, but iFrames are Better!• If You Can Build a Website You Can Build a Facebook Page... EASILY!• Do What You Can with 520px... Yeah it Sucks.• Learn the “Tricks of the Trade.”

5 GOOD SAMPLES

Social Cross Pollination...

SPREAD THE WORD• Introduces People to a NEW Side of You.• Free Advertising... Yes, I Said Free.• Give Already Interested People Something else to Follow and/or Read.• Great Avenue for Shameless Self-Promotion!

HOW TO POLLINATE• Include Links to Other Networks Everywhere.• Put It In Your Email Signature.• Put It On Your Business Cards.• Add a “Like” “Tweet This” or “Follow Me” Button on Every Blog Post You Write.

SOCIAL INTEGRATION• There’s a Plugin for That...• Read Documentation for Static Site Integration.• Design Your Own and “Link It Up.”

THANK YOU!

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Desiging for the Social Web - D2WC 2011

by Justin Seeley on Jul 16, 2011

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Desiging for the Social Web - D2WC 2011 — Presentation Transcript