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Blogging and Place: Capitol Hill Seattle
Blogging and Place: Capitol Hill Seattle
Blogging and Place: Capitol Hill Seattle
Blogging and Place: Capitol Hill Seattle
Blogging and Place: Capitol Hill Seattle
Blogging and Place: Capitol Hill Seattle
Blogging and Place: Capitol Hill Seattle
Blogging and Place: Capitol Hill Seattle
Blogging and Place: Capitol Hill Seattle
Blogging and Place: Capitol Hill Seattle
Blogging and Place: Capitol Hill Seattle
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Blogging and Place: Capitol Hill Seattle

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Presentation for the Creating Community through Blogging symposium sponsored by the UW Simpson Center. 4/28/07

Presentation for the Creating Community through Blogging symposium sponsored by the UW Simpson Center. 4/28/07

Published in: Business, Technology
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  • 1. Justin Carder www.capitolhillseattle.com
  • 2. <ul><li>Goals </li></ul><ul><li>Entertainment and knowledge </li></ul><ul><li>Praise the good in hopes of more good </li></ul><ul><li>Passive business opportunity </li></ul><ul><li>Neighborhood pride </li></ul><ul><li>Non-Goals </li></ul><ul><li>Active business opportunity </li></ul><ul><li>Put people out of business, make people move </li></ul>
  • 3. <ul><li>Post regularly </li></ul><ul><li>Be funny </li></ul><ul><li>Don’t journal </li></ul><ul><li>Don’t be comprehensive </li></ul><ul><li>Don’t do reviews </li></ul><ul><li>Get the Slog’s attention every now and then </li></ul><ul><li>Stay in the CHS Zone </li></ul>
  • 4. <ul><li>1 post per day </li></ul><ul><li>300 unique visitors/day </li></ul><ul><li>200 feed readers </li></ul><ul><li>Avg 2 PV/visitor </li></ul><ul><li>5 to 6 comments per day </li></ul>
  • 5. <ul><li>70% from WA state </li></ul><ul><li>50% from Seattle </li></ul>Top 500 cities by site visit – non US Top 500 cities by site visit
  • 6. Top 500 cities by site visit – non US
  • 7. &nbsp;
  • 8. <ul><li>Locally owned, independent business is on the ropes </li></ul><ul><li>Neighborhood blog takes notice, encourages readers to shop locally </li></ul><ul><li>Local indie business struggles through another month but there are signs of hope </li></ul><ul><li>Hood blog continues to bang the drum… </li></ul>
  • 9. <ul><li>Go indie </li></ul><ul><li>Use a free/cheap service </li></ul><ul><li>Define your boundaries </li></ul><ul><li>Post 3 times a week </li></ul><ul><li>Use services like Feedburner, Delicious, outside.in to increase exposure </li></ul><ul><li>Participate in other blogs </li></ul><ul><li>Repeat </li></ul>
  • 10. <ul><li>Can we make a business of this? </li></ul><ul><li>Who should own an URL like www.capitolhillseattle.com ? </li></ul><ul><li>Should we team up with others? </li></ul><ul><li>What if we move? </li></ul><ul><li>What should I write about next? </li></ul>
  • 11. <ul><li>Visit us at http://www.capitolhillseattle.com </li></ul><ul><li>Questions/tips – jseattle@gmail.com </li></ul>

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