Pc Music2 25

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  • To create some appeal to a traditionally lagging demographic

Transcript

  • 1. North America’s leader in
    digital entertainment-based incentives
    • Digital Music
    • 2. Mobile Content
    • 3. Specialty Risk/Prize Pool Concepting
    • 4. Emerging Opportunities
  • How Promotional Currency Works
    Promo Code
    Simple, intuitive process
    PIN delivery via in-pack/printed piece/electronically
    Redemption URL - access to content
    Sponsor
  • 5. Program Types
    Full Catalog Store
    Custom Stores / Features
    Branded Experiences
  • 6. Full Catalog Store
    3,000,000+, all MP3 songs
    Explicit-free content catalog option
    30-second previews, artist bio / suggestion engine
    Songs download direct into native music folder
  • 7. Custom Branded Stores
  • 8. Featured Content
    Specific songs featured*
    Limited selection or link full catalog
    Custom look/feel
    *label clearance required
  • 9. 2-stage Process
    Data capture on front end, incorporate contest functionality
    Music code & link supplied AFTER registration process
  • 10. Branded Experiences
    Artist licensing
    Music, video, bios etc.
    Artist-centric experience
  • 11.
  • 12.
  • 13. HIP Technology
    Digital Music Engine integrates platform into client URL
    music content
    into any existing page
  • 14. Rewards Engine
    • Branded portal
    • 15. Log-in resides on client site
    • 16. Media manager tool for multi-song downloads
    • 17. Integration into existing rewards platform
  • Emerging Opportunities
    cloud-based content
    micropayment currencies
    branded
    applications
    video delivery
    gaming
    exclusives
  • 18. 2,000 Incentive Programs delivered since 2004
    When are we creating yours?