Game layer

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A game layer presentation given at #sxgsw. Based on slides from Seth Priebatsch's keynote at SXSW and others.

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  • Game layer

    1. 1. The Game Layer@jschweitz77@kat_b_fisher@mixaster#gswgamelayer
    2. 2. Q&A• Just tweet questions to #gswgamelayer and we will tackle them after the presentation!• Don’t make fun of me, I know all of you and where you sit
    3. 3. The game layer...• Uses game mechanics that are effective at motivating people in the virtual world to motivate people in the real world• Is brand new, it’s still under construction• Seeks to influence where we go, what we do, how we do it, why we do it, etc.• Has the opportunity to be much more
    4. 4. Game Dynamics• Status • Structured Exchanges• Incentives • Reputation/Ranking• Disincentives • Poking• Challenges • Inclusive/Exclusive Ownership• Progression• Level Up • Communal Gameplay• Free Lunch • Communal Discovery• Gifting • Countdown • And many more
    5. 5. Is it powerful?• "World of Warcraft" players have spent 5.93 million years playing and solving problems in their virtual environment• Can we focus that kind of power on big problems?• Blissful Productivity - people work hard for something when it’s fun
    6. 6. Books, Brownies, and Bono
    7. 7. SchoolSchool is a game?
    8. 8. School is an Almost Ideal Gaming Ecosystem• Motivated Players • Levels• Challenges • Appointment Dynamics• Rewards• Rules • Countdowns• Allies • Incentives/ Disincentives• Enemies • Etc Is it poorly designed?
    9. 9. School Problems and Fixes Problem Solution Engagement Progression Dynamic Grading is Broken Status & Levels Moral Hazard of Gameplay Cheating Social Fabric of Misapplied Disincentives Gameplay Ruins Game Integrity Player Trust
    10. 10. Grades Fail as Rewards
    11. 11. Grades Fail as Rewards Status Quo • Grades are simply levels • Valedictorians, percentiles, honor students are statuses
    12. 12. Grades Fail as Rewards Status Quo • Grades are simply levels • Valedictorians, percentiles, honor students are statuses Problem • You can lose the game! • Failing (progressing negatively) is a constant possibility • Shouldn’t ever be able to “level down” • A to C or B to C is BAD
    13. 13. Grades Fail as Rewards Status Quo • Grades are simply levels • Valedictorians, percentiles, honor students are statuses Problem • You can lose the game! • Failing (progressing negatively) is a constant possibility • Shouldn’t ever be able to “level down” • A to C or B to C is BAD Solution • Re-implement grades as a progression dynamic • XP++, not a weighted dynamic • Focus on the positive end goal, not the negative
    14. 14. Grades (status) => Levels (progression) • Decrease direct correlation of action to reward • Focus on final goal, not interim rewards (letter grades) • Increase engagement levels in school
    15. 15. Cheating• We’re currently fighting it with a game dynamic, but it’s being implemented in a bad way• The misapplied disincentive is not on cheating, it’s on getting caught
    16. 16. People at Princeton Don’t Cheat But they do play quidditch
    17. 17. No Oversight = No Cheating?
    18. 18. No Oversight = No Cheating? Princeton changed the game • Write the honor code • Complicity is a crime
    19. 19. No Oversight = No Cheating? Princeton changed the game • Write the honor code • Complicity is a crime “Social fabric of gameplay” 400 cases/year => 2 cases/year
    20. 20. Girl Scouts
    21. 21. Girl ScoutsStatus + Incentives + Progression + Demonic Children = Cookies
    22. 22. American Express
    23. 23. American ExpressStatus + Incentives + Progression + Exclusive Ownership = Bono
    24. 24. Pants, patches, and points
    25. 25. Gap & Facebook• 10000 Free pairs of jeans, 25000 people
    26. 26. Gap & Facebook• 10000 Free pairs of jeans, 25000 peopleRewards + Free Lunch + Communal Discovery = Pants
    27. 27. Groupon
    28. 28. GrouponFree Lunch + Countdowns + Communal Gameplay = Rash
    29. 29. SCVNGR
    30. 30. SCVNGR
    31. 31. SCVNGR con Pollo Buffalo Wild Wings Locations Visits Challenges200000150000100000 Rewards launched 50000 0 12/6/2010 1/6/2011 2/6/2011 3/6/2011
    32. 32. SCVNGR con Pollo Buffalo Wild Wings Locations Visits Challenges200000150000100000 Rewards launched 50000 0 12/6/2010 1/6/2011 2/6/2011 3/6/2011Communal Gameplay + Challenges + Rewards > Vowels (wtf)
    33. 33. Whrrl
    34. 34. WhrrlInclusive Membership + Level Up + Rewards > Vowels (again?!)
    35. 35. Level Up
    36. 36. Level UpFree Lunch + Communal Gameplay + Incentives + Progression + Countdown = Drunk
    37. 37. Playmoolah.com
    38. 38. Playmoolah.comChallenges + Level Up + Incentives + Education > College Kids in Credit Trouble
    39. 39. Daily Feats
    40. 40. Daily Feats
    41. 41. Daily FeatsIncentives + Challenges + Communal Gameplay = Online Girl Scouts
    42. 42. ThanksKiip @bretrose
    43. 43. Accidental Kitteh Find
    44. 44. Accidental Kitteh FindKittehs + Funny + Communal Discovery = Cheezburgers
    45. 45. Is there money in this? Raised Valuation$120m$90m$60m$30m $0m Foursquare SCVNGR MyTown ShopKick Whrrl Gowalla
    46. 46. Is there money in this? Raised Valuation$120m$90m$60m$30m $0m Foursquare SCVNGR MyTown ShopKick Whrrl Gowalla Facebook = $50 billion
    47. 47. How can we apply this to healthcare?• We have tons of opportunity in a dry, boring space• Think about ways to use the game layer when brainstorming for your clients• Start gaming!
    48. 48. Who should we follow?• Seth Priebatsch @sethpriebatsch• Jesse Schell @jesseschell• Jane McGonigal @avantgame• Gabe Zichermann @gzicherm
    49. 49. Q&A / Discussion

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