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Social Media for Event Planners
Social Media for Event Planners
Social Media for Event Planners
Social Media for Event Planners
Social Media for Event Planners
Social Media for Event Planners
Social Media for Event Planners
Social Media for Event Planners
Social Media for Event Planners
Social Media for Event Planners
Social Media for Event Planners
Social Media for Event Planners
Social Media for Event Planners
Social Media for Event Planners
Social Media for Event Planners
Social Media for Event Planners
Social Media for Event Planners
Social Media for Event Planners
Social Media for Event Planners
Social Media for Event Planners
Social Media for Event Planners
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Social Media for Event Planners

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Transcript

  • 1. What Every Event Planner Needs to Know about Social Networking
  • 2. Today’s Agenda
    Why Bother?
    Social Media Tools
    Twitter
    LinkedIn
    Facebook
    Regonline and Pathable
    Q & A
  • 3. Viral Marketing
  • 4. Viral Marketing
  • 5. Community Attachment
  • 6. Attendees want to network
  • 7. More networking means renewals
    New people met
  • 8. Meeting people is HARD
  • 9. Your Toolbox
    E-mail
    Your web site
    Blogs
    Twitter
    LinkedIn / Facebook
    Pathable
  • 10. Twitter
    Send and receive short messages to “followers”
    A “tweet” is a short (140 char) message sent to anyone listening
  • 11. Twitter
    Type your tweet here
    A typical tweet
  • 12. Hash Tag
    Short way to mark messages as relevant to a topic or event
    #wec09 – MPI’s WEC 2009 conference
    #sxsw – South by Southwest festival
    #MD10 – MPI’s MeetDifferent 2010
    #mpi – MPI
    #eventprofs – Relevant to event professionals
    No “official” list (but check hashtags.org)
  • 13. Hash Tag Example
  • 14. Applying Twitter to the EventPromotion
  • 15. Applying Twitter to the EventCustomer Service
  • 16. Applying Twitter to the EventBroadcasting
    Examples
    Keynote beginning
    Open seats in the back
    Summarize activity for those who can’t attend
  • 17. LinkedIn / Facebook
    http://events.linkedin.com/World-Education-Congress-WEC-2009/pub/50585
    http://www.facebook.com/event.php?eid=71748908240
  • 18.
  • 19. Pathable
    Demo
  • 20. Social Media ROI
    Increased attendance
    Improved attendee satisfaction
    More sponsorship $$$
  • 21. Get Started
    Twitter:twitter.com
    Tweetdeck, Seesmic
    LinkedIn:linkedin.com
    Events -> Add an Event
    Facebook: facebook.com
    Click “Event” under “What’s on your mind?”
    Pathable:pathable.com
    Jordan Schwartz: Jordan@pathable.com
    Doug Schulze: doug@pathable.com
    RegOnline Events:
    advisor@regonline.com

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