What Every Event Planner Needs to Know about Social Networking<br />
Today’s Agenda<br />Why Bother?<br />Social Media Tools<br />Twitter<br />LinkedIn<br />Facebook<br />Regonline and Pathab...
Viral Marketing<br />
Viral Marketing<br />
Community Attachment<br />
Attendees want to network<br />
More networking means renewals<br />New people met<br />
Meeting people is HARD<br />
Your Toolbox<br />E-mail<br />Your web site<br />Blogs<br />Twitter<br />LinkedIn / Facebook<br />Pathable<br />
Twitter<br />Send and receive short messages to “followers”<br />A “tweet” is a short (140 char) message sent to anyone li...
Twitter<br />Type your tweet here<br />A typical tweet<br />
Hash Tag<br />Short way to mark messages as relevant to a topic or event<br />#wec09 – MPI’s WEC 2009 conference<br />#sxs...
Hash Tag Example<br />
Applying Twitter to the EventPromotion<br />
Applying Twitter to the EventCustomer Service<br />
Applying Twitter to the EventBroadcasting<br />Examples<br />Keynote beginning<br />Open seats in the back<br />Summarize ...
LinkedIn / Facebook<br /> http://events.linkedin.com/World-Education-Congress-WEC-2009/pub/50585<br />http://www.facebook....
Pathable<br />Demo<br />
Social Media ROI<br />Increased attendance<br />Improved attendee satisfaction<br />More sponsorship $$$<br />
Get Started<br />Twitter:twitter.com<br />Tweetdeck, Seesmic<br />LinkedIn:linkedin.com<br />Events -&gt; Add an Event<br ...
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Social Media for Event Planners

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Social Media for Event Planners

  1. 1. What Every Event Planner Needs to Know about Social Networking<br />
  2. 2. Today’s Agenda<br />Why Bother?<br />Social Media Tools<br />Twitter<br />LinkedIn<br />Facebook<br />Regonline and Pathable<br />Q & A<br />
  3. 3. Viral Marketing<br />
  4. 4. Viral Marketing<br />
  5. 5. Community Attachment<br />
  6. 6. Attendees want to network<br />
  7. 7. More networking means renewals<br />New people met<br />
  8. 8. Meeting people is HARD<br />
  9. 9. Your Toolbox<br />E-mail<br />Your web site<br />Blogs<br />Twitter<br />LinkedIn / Facebook<br />Pathable<br />
  10. 10. Twitter<br />Send and receive short messages to “followers”<br />A “tweet” is a short (140 char) message sent to anyone listening<br />
  11. 11. Twitter<br />Type your tweet here<br />A typical tweet<br />
  12. 12. Hash Tag<br />Short way to mark messages as relevant to a topic or event<br />#wec09 – MPI’s WEC 2009 conference<br />#sxsw – South by Southwest festival<br />#MD10 – MPI’s MeetDifferent 2010<br />#mpi – MPI<br />#eventprofs – Relevant to event professionals<br />No “official” list (but check hashtags.org)<br />
  13. 13. Hash Tag Example<br />
  14. 14. Applying Twitter to the EventPromotion<br />
  15. 15. Applying Twitter to the EventCustomer Service<br />
  16. 16. Applying Twitter to the EventBroadcasting<br />Examples<br />Keynote beginning<br />Open seats in the back<br />Summarize activity for those who can’t attend<br />
  17. 17. LinkedIn / Facebook<br /> http://events.linkedin.com/World-Education-Congress-WEC-2009/pub/50585<br />http://www.facebook.com/event.php?eid=71748908240<br />
  18. 18.
  19. 19. Pathable<br />Demo<br />
  20. 20. Social Media ROI<br />Increased attendance<br />Improved attendee satisfaction<br />More sponsorship $$$<br />
  21. 21. Get Started<br />Twitter:twitter.com<br />Tweetdeck, Seesmic<br />LinkedIn:linkedin.com<br />Events -&gt; Add an Event<br />Facebook: facebook.com<br />Click “Event” under “What’s on your mind?”<br />Pathable:pathable.com<br />Jordan Schwartz: Jordan@pathable.com<br />Doug Schulze: doug@pathable.com<br />RegOnline Events:<br />advisor@regonline.com<br />

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