Pathable: Social Software for Business Conferences


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Pathable provides social software for business conferences. Attendees can network on-line, schedule meetings, build their session schedule and visit tradeshow booths before the event even begins.

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  • Data collected by Pathable from attendees at the BarCamp Seattle 2008 event
  • Data collected from attendees at the NMC 2009 Conference
  • The design can be customized with your brand, URL, layout and color scheme. This is different from LinkedIn or Facebook in that its YOUR conference, so it’s YOUR community. You own it, not another LinkedIn or Facebook.
  • The design can be customized with your brand, URL, layout and color scheme. This is different from LinkedIn or Facebook in that its YOUR conference, so it’s YOUR community. You own it, not another LinkedIn or Facebook.
  • Profiles include photos, bios, links to web sites including LinkedIn, Facebook, Twitter, etc. Automatically identifies which of your friends from Twitter are also attending, aggregates your tweets and blog posts onto the page and recommends people you should meet based on common interests.
  • Each sponsor gets their own page that rolls up their logo, description, links to their web site, downloadable materials and a list of the attending delegates from the sponsoring organization.
  • Pathable: Social Software for Business Conferences

    1. 1. Social Software for Business Conferences
    2. 2. Attendees want to network
    3. 3. More connections mean more renewals # of new people met Very likely to renew Not at all likely to renew Somewhat likely to renew
    4. 4. Meeting people is hard Photo by Sasha Wolff
    5. 5. Community for your Conference A place where attendees can meet and mingle before the event and stay connected long after it’s over
    6. 6. Integrates with most major registration providers and “home grown” solutions
    7. 7. Embedded as a “tab” in your event web site
    8. 8. The event’s brand is the community’s brand
    9. 9. Which LinkedIn and Twitter friends are attending. Recommendations for who to meet Everyone gets a rich, customizable profile
    10. 10. Attendees can find people who share their interests
    11. 11. Each tag acts like a dynamic mailing list: attendees can send messages to just people who have that specific tag in their profile. Here, Beth is asking the CMP’s at the event for advice on the exam.
    12. 12. Build a personal schedule, download hand-outs and start conversations with other attendees. View in Outlook, iPhone, Blackberry
    13. 13. Session pages include speaker profiles, handouts, and attendee lists Each talk becomes a mini-community around the content
    14. 14. Attendees schedule meetings with each other, automatically blocking off session times and reserving rooms or tables. Schedule can be synched to Outlook 2007, viewed on the iPhone, Blackberry, etc.
    15. 15. Exhibiting and sponsoring companies get “ virtual tradeshow booths”
    16. 16. Map of exhibitors lets attendees navigate show floor
    17. 17. Attendees can access their schedule and contacts at the event itself from their mobile devices.
    18. 18. Why not just use Facebook or LinkedIn event pages?
    19. 19. MPI’s World Education Congress 2010 used Facebook, LinkedIn and Pathable to create event communities
    20. 20. More people signed up for the Pathable community # opt-in attendees * Data displayed from MPI WEC 2010 event communities
    21. 21. And there was more engagement on the Pathable community Messages Sent * Data displayed from MPI WEC 2010 event communities
    22. 22. Pathable FAQs <ul><li>How long does it take to build and deploy a Pathable community? </li></ul><ul><ul><li>In many cases, it can be as few as several days, but typically the time from contract to launch is ~2 weeks, which includes client review and design iteration. </li></ul></ul><ul><li>Who owns the data? </li></ul><ul><ul><li>You, the customer, own the data. Pathable hosts it for you on our secure servers, but will never independently contact or market to your attendees. </li></ul></ul><ul><li>How long does the site work for? </li></ul><ul><ul><li>Typically, a Pathable site is launched 2 - 3 months prior to the event itself and continues to live for 1 year following (at which time, for annual events, we recommend rolling your community into the following year’s site). These timings can be tailored to your event’s needs. </li></ul></ul><ul><li>Why wouldn’t we just use Twitter, Facebook and LinkedIn? </li></ul><ul><ul><li>Pathable offers a branded, safe community for your event that you own. You don’t get to control your brand or the sponsors or ads that appear on other services. For example, inappropriate ads, or ads for competitors might show up elsewhere. </li></ul></ul><ul><li>Is Pathable expensive? </li></ul><ul><ul><li>No, Pathable is very affordable. In fact, in many cases, a single “Community Sponsor” can more than off-set the initial out-of-pocket costs for Pathable. Pathable has proven ROI in terms of increased attendance through social marketing tools provided and improved attendee satisfaction, which translates into increased renewals. If your attendees are coming to network, can you afford not to provide a solution? </li></ul></ul>
    23. 23. Call or e-mail today for more information 866 809-0252 x4 [email_address] Social Software for Business Conferences