Enhancing the Attendee Experience with Social Media (Certain and Pathable)

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A free webinar on enhancing the event experience with social media tools. A screencast of this presentation is at http://vimeo.com/6763959

A free webinar on enhancing the event experience with social media tools. A screencast of this presentation is at http://vimeo.com/6763959

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Transcript

  • 1. If Enhancing the Attendee Experience Using Social Media
  • 2. Today’s Agenda
    • Why Bother?
    • Social Media Tools
      • Twitter
      • Hootsuite
      • Pathable + Certain
    • Q & A
  • 3. Viral Marketing
  • 4. Viral Marketing
  • 5. Community Attachment
  • 6. Attendees want to network
  • 7. More networking means renewals New people met
  • 8. Meeting people is HARD
  • 9. Your Toolbox
    • E-mail
    • Your web site
    • Blogs
    • Twitter
    • LinkedIn / Facebook
    • Pathable
  • 10. Twitter
    • Send and receive short messages to “followers”
    • A “tweet” is a short (140 char) message sent to anyone listening
    • “ Follower” is anyone who has signed up to listen to you
  • 11. Twitter A typical tweet Type your tweet here
  • 12. Hootsuite Demo
  • 13. Hash Tag
    • Short way to mark messages as relevant to a topic or event
      • #wec09 – MPI’s WEC 2009 conference
      • #sxsw – South by Southwest festival
      • #MD10 – MPI’s MeetDifferent 2010
      • #mpi – MPI
      • #eventprofs – Relevant to event professionals
    • No “official” list (but check hashtags.org)
  • 14. Hash Tag Example
  • 15. Applying Twitter to the Event Promotion
  • 16. Applying Twitter to the Event Customer Service
  • 17. Applying Twitter to the Event Broadcasting
    • Examples
      • Keynote beginning
      • Open seats in the back
      • Summarize activity for those who can’t attend
  • 18. Pathable Demo
  • 19. Get Started
    • Twitter: twitter.com
    • Seesmic: seesmic.com
    • Tweetdeck: tweetdeck.com
    • Hootsuite: hootsuite.com
    • Pathable:
      • pathable.com
      • Doug Schulze - doug@pathable.com / 866 809.0252 x706
      • Mention Certain Webinar