If Enhancing the Attendee Experience Using Social Media

Today’s Agenda Why Bother? Social Media Tools Twitter Hootsuite Pathable + Certain Q & A

Why Bother?

Social Media Tools

Twitter

Hootsuite

Pathable + Certain

Q & A

Viral Marketing

Viral Marketing

Community Attachment

Attendees want to network

More networking means renewals New people met

Meeting people is HARD

Your Toolbox E-mail Your web site Blogs Twitter LinkedIn / Facebook Pathable

E-mail

Your web site

Blogs

Twitter

LinkedIn / Facebook

Pathable

Twitter Send and receive short messages to “followers” A “tweet” is a short (140 char) message sent to anyone listening “ Follower” is anyone who has signed up to listen to you

Send and receive short messages to “followers”

A “tweet” is a short (140 char) message sent to anyone listening

“ Follower” is anyone who has signed up to listen to you

Twitter A typical tweet Type your tweet here

Hootsuite Demo

Hash Tag Short way to mark messages as relevant to a topic or event #wec09 – MPI’s WEC 2009 conference #sxsw – South by Southwest festival #MD10 – MPI’s MeetDifferent 2010 #mpi – MPI #eventprofs – Relevant to event professionals No “official” list (but check hashtags.org)

Short way to mark messages as relevant to a topic or event

#wec09 – MPI’s WEC 2009 conference

#sxsw – South by Southwest festival

#MD10 – MPI’s MeetDifferent 2010

#mpi – MPI

#eventprofs – Relevant to event professionals

No “official” list (but check hashtags.org)

Hash Tag Example

Applying Twitter to the Event Promotion

Applying Twitter to the Event Customer Service

Applying Twitter to the Event Broadcasting Examples Keynote beginning Open seats in the back Summarize activity for those who can’t attend

Examples

Keynote beginning

Open seats in the back

Summarize activity for those who can’t attend

Pathable Demo

Get Started Twitter: twitter.com Seesmic: seesmic.com Tweetdeck: tweetdeck.com Hootsuite: hootsuite.com Pathable: pathable.com Doug Schulze - doug@pathable.com / 866 809.0252 x706 Mention Certain Webinar

Twitter: twitter.com

Seesmic: seesmic.com

Tweetdeck: tweetdeck.com

Hootsuite: hootsuite.com

Pathable:

pathable.com

Doug Schulze - doug@pathable.com / 866 809.0252 x706

Mention Certain Webinar