2. Super Bowl Viewership
7% watch only for commercials
Over 100 Million viewers per year
More than any other yearly event
Which leads to greater….
3. Revenue from Super Bowl
Advertising
• Apple saw 44% increase in projected sales
• Frito-Lay reported double digit increase in
profits
• Hollywood even saw benefit from 2006-
2010
• 80% of trailers were box office hits
4. Controversy during the Super
bowl
Leads to greater
attention
More promotion
Go Daddy released
this controversial
advertisement
More talk = More
Popularity
5. Recognition Tactics
Heavy Traffic on Websites
More company Views
Other products are Viewed
• Humorous Addition
• Holds viewer’s attention
• Widely talked about
6. International Broadcast of the
Super bowl
Broadcasted over seas
More Audience
Worldwide recognition
Most watched international broadcast
More Overall Revenue
-
7. Conclusion – Advertising and
the Super Bowl
Ultimately beneficial due to increased viewership
Best time to advertise
- Smaller audiences throughout rest of year
- Revenue goes up
- Company popularity goes up
- International worldwide viewership
Editor's Notes
You want the title of the slide to be the message, like “Super Bowl Viewership”. And you can keep the fact about it being more than any other yearly event, but you would just want to make it a sub-bullet underneath the second bullet.
You still want the title to be “Revenue from Super Bowl Advertising” which means you will need to decrease the size of those images (or delete them). Also, delete the parentheses around the 80% comment and turn it into a sub-bullet of the Hollywood bullet, which is made by hitting “tab.”
Make the last bullet an actual sub-bullet of the Go Daddy bullet (with the smaller dot). Also, delete the top image. This is a good example of when to use an image. The bottom image gives that sense of controversy, which supports your message.
Delete the image, and add more text (perhaps sub-bullets). Also, remember that for all slides, the minimum font for the text should be 30pt.
