Concept realization strategy

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This is a high-level overview for planning R&D projects to reach an implementation phase within the internal organization.

All work shared here is non-sensitive intellectual property of all research partners involved.

Published in: Design, Business
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Concept realization strategy

  1. 1. strategy: DISRUPTIVE NEW PRODUCT CATEGORY producer: JOYCE CHOUFROM R&D TO PRODUCT REALIZATIONleveraging external SME partnerships
  2. 2. goals for each research function:goal: COMPETITIVE ADVANTAGE goal: MARKET SUCCESSapproach: DISRUPTIVE NEW PRODUCT CATEGORY approach: NEXT GENERATION PRODUCTS PRIMARY RESEARCH Expert Customer Product Interviews Needs Interaction (SMEs) SECONDARY RESEARCH PRODUCT RESEARCH MARKET RESEARCH OEM and Emerging Customer Customer Startup Tech and Trends Strategy and Identification Products Landscape Focus Areas Landscape
  3. 3. SME partner development process: goal: COMPETITIVE ADVANTAGE approach: DISRUPTIVE NEW PRODUCT CATEGORYGather Synthesize for Identify SME Connect projects Support and facilitatelandscape trends opportunity targets partner resource leads with SMEs partnership Connect Choose Secondary Identify Find Expert Partner Projects New Landscape Opportunity Research in with OEMs/ MARKET RESEARCH with Product Research Areas Progress Startups Experts ConceptsCustomer CustomerTrends StrategyLandscape and Focus AreasPRODUCT RESEARCH Corporate Venture Develop Fast Track CreateOEM and Emerging New New Group Leadership to Rapid Product RealizationStartup Tech and ProjectsIdentification Products Concepts Landscape Risk Analysis on Concept
  4. 4. multi-functional realization team:*For external SME partnership model only find needs mediate solutions Tech/ UX Design Expert SLT Corporate Researchers Strategists Researchers Strategists PD Leads PD Leads Connect Choose Partner Secondary Identify Find Expert Projects New with OEMs/ Landscape Opportunity Research in with Product Startups Research Areas Progress Experts Concepts
  5. 5. Keeping it real...location: 47° N, 122°W (Seattle, WA)phone: (310) 804-9183website: WWW.JOYCECHOU.COMemail: INFO@JOYCECHOU.COM

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