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Social Media "Content Cookery School"
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Social Media "Content Cookery School"

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Allister Frost, Digital Marketing Personality of the Year 2013 and consultant at Emarketeers discusses the need to create stand-out and engaging social media content in a crowded world. ...

Allister Frost, Digital Marketing Personality of the Year 2013 and consultant at Emarketeers discusses the need to create stand-out and engaging social media content in a crowded world.

In his talk at Social Media Week London, he shares new tips and techniques on creating content that clicks, including ways to get your content in front of as many contacts as possible, and suggestions to help you optimise your content marketing efforts for the co-creation future.

The event was run as a partnership between and Social Media Week and Emarketeers - demystifying online techno-babble and empowering you to run your digital activity without a glitch!

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    Social Media "Content Cookery School" Social Media "Content Cookery School" Presentation Transcript

    • Educational Informative Entertaining Inspiring Email Newsletters Social Posts & Updates Blog Posts Images & Videos Articles on Website Press Releases White Papers Twitter Chats Podcasts & Webcasts Infographics Mobile Apps Ebooks How To Advice New news Lists Fresh Research Curate others’ content Points of View Interviews Comparison Tables Presentations Evergreen FAQs Customer Stories Problem Solutions Reviews Tips
    • Unique visits Geography Page Views Mobile readership Time Spent vs. Bounce Rates Heat Maps and Click Patterns Sentiment Through Comments Social Sharing
    • Simple, delicious food ideas, anytime and anywhere you go. Whether you use how-to videos, smart 1-2-3 recipes, recipe box or the built-in shopping list, you're going to save time.
    • Thanks to Jonathan Mildenhall, VP Global Ad Strategy, Coca-Cola
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