How Social Content Can Elevate Your Brand

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Great content lies at the heart of every successful social media marketing initiative. But fewer than 40% of companies have a defined content marketing strategy in place. It's time to get serious …

Great content lies at the heart of every successful social media marketing initiative. But fewer than 40% of companies have a defined content marketing strategy in place. It's time to get serious about creating useful and shareable content!

This is the slide deck from Emarketeers’ free webinar which describes why content matters more today than ever before, how you can create content that people love and get it in front of the perfect online audience.

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Transcript

  • 1. Jonathan Saipe @JonathanSaipe Allister Frost @allisterf
  • 2. Email Newsletters Social Posts & Updates Blog Posts Images Videos Articles on Website Press Releases White Papers Twitter Chats Podcasts Webcasts Infographics Mobile Apps Microsites Ebooks Games Print and eMagazines Competitions
  • 3. How To Advice New news Top 10 Lists New Research Curate others’ content Points of View Interviews Comparison Tables Presentations Evergreen FAQs Customer Stories Problem Solutions Reviews Tips and Tricks Educational Informative Entertaining Inspiring
  • 4. Safe and steady Innovation Out there! Thanks to Jonathan Mildenhall, VP Global Ad Strategy, Coca-Cola
  • 5. Japanese Food 0 10 20 Chinese Food 30 40 Mexican Food 50 60 70 80 90 100
  • 6. Japanese Chinese Food Food 0 10 20 30 40 Mexican Food 50 60 70 80 90 100
  • 7. Japanese Food 0 10 20 Chinese Food 30 Mexican Food 40 50 60 70 80 90 100
  • 8. Chinese Food 0 10 20 30 Japanese Food 40 50 Mexican Food 60 70 80 90 100