Future Mobile Strategies You Can't Afford To Neglect

767 views

Published on

This year, mobile is widely predicted to finally come of age, providing marketers with huge opportunities for monetisation, CRM and extending brand reach.

In this fast evolving landscape, Jeremy Rosenberg, Emarketeers' mobile marketing and comms specialist, reveals the mobile strategies marketers simply cannot afford to miss.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
767
On SlideShare
0
From Embeds
0
Number of Embeds
50
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Future Mobile Strategies You Can't Afford To Neglect

  1. 1. © Emarketeers 2013 “Future Mobile Strategies You Can't Afford To Neglect” With Jeremy Rosenberg 17 July 2013
  2. 2. Page Welcome to the age of anxiety 30 25 20 15 10 5 0 1991 2001 200920061996 World tissue/toilet paper consumption - RISI Million Tonnes
  3. 3. Page “The invitedand the ignored” (Interruptions will no longer be tolerated)
  4. 4. Page Mobile strategy approaches • Made for mobile – Responsive design and beyond – Mobile advertising • Mobile enhanced experience – Context marketing – Mobile payment – 2nd screening – Utility marketing • Mobile relationship management – Big data + Geo-location + Push
  5. 5. Page The evolution of mobile Tech driven People driven 1st Wave: Non-mobile driven 2nd Wave: Mobile driven 3rd Wave: Behaviour driven
  6. 6. Page Made for mobile – responsive
  7. 7. Page Made for mobile – responsive
  8. 8. Page Made for mobile – responsive
  9. 9. Page Made for mobile – responsive
  10. 10. Page Made for mobile – responsive
  11. 11. Page Made for mobile – responsive
  12. 12. Page Made for mobile – responsive
  13. 13. Page Made for mobile – responsive
  14. 14. Page Made for mobile – advertising
  15. 15. Page Made for mobile – advertising
  16. 16. Page Made for mobile – advertising
  17. 17. Page Rising Stars Made for mobile – advertising
  18. 18. Page Made for mobile – advertising
  19. 19. Page Made for mobile – advertising 9.30% 5.20% 0% 2% 4% 6% 8% 10% Mobile Rising Star Ad Standard Mobile Banner Ad Source: ComScore Brand Survey Lift Mobile Percentage of consumers who interact with ads
  20. 20. Page Made for mobile – advertising Chok! Chok! Chok!
  21. 21. Page Context marketing
  22. 22. Page Context marketing
  23. 23. Page Context marketing
  24. 24. Page Digital wallet
  25. 25. Page Second screening • 85% of tablet/smartphone owners use their device whilst watching TV at least once a month • 40% do so daily • 33% of Twitter users tweeted about TV related content in 2012 • 44% of tablet owners and 38% of smartphone owners access social media daily whilst watching TV • 26% of tablet users looked up product info for an ad seen on TV in 2012 • 15% of smartphone users did the same
  26. 26. Page Second screening Watch with ebay
  27. 27. Page Second screening
  28. 28. Page Second screening First UK broadcaster to launch a dedicated second- screen companion app
  29. 29. Page Utility marketing
  30. 30. Page Utility marketing
  31. 31. Page Utility marketing
  32. 32. Page Utility marketing
  33. 33. Page Big data and mobile DeliveryCollection 6 billion mobile users
  34. 34. Page Big data and mobile DeliveryCollection 6 billion mobile users Geo-location Push notification Analytics Mobile use activity Predictive modeling
  35. 35. Page Challenges • Analytics and interpretation • Security and privacy • Storage
  36. 36. Page Big data and mobile
  37. 37. Page What you need to do now • Be transparent, be a good citizen, build trust • Ask the audience • Location, location, location • Track everything • Analyse, analyse, analyse, • Think globally, act hyper personally • Get the invitation
  38. 38. Page Thank you! • See all our courses at: http://www.emarketeers.com/training-courses/ • Or call us on 0845 680 1235 or follow us… @Emarketeers http://www.facebook.com/Emarketeers http://www.linkedin.com/company/Emarketeers http://emarketee.rs/PrvY0Q
  39. 39. Page About me http://www.linkedin.com/in/jeremyrosenberg365 http://twitter.com/jeremy365 jeremy@tapperati.com

×