Content Marketing: The Future Or Just Another Buzzword?

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In light of Google's Panda and Penguin updates, content marketing has become one of the most ubiquitously discussed strategies in digital. It is considered so important, that Seth Godin famously …

In light of Google's Panda and Penguin updates, content marketing has become one of the most ubiquitously discussed strategies in digital. It is considered so important, that Seth Godin famously claimed "content marketing is the only marketing left".

Speaking for Emarketeers, Kelvin Newman reveals whether content marketing is just another fad or whether it simply cannot be ignored.

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  • 1. Content Marketing: The Future Or Just Another Buzzword? Kelvin Newman 27th June 2013 @kelvinnewman Wednesday, 26 June 13
  • 2. Strategy Director SiteVisibility A digital agency specialising in retail, travel and financial services Wednesday, 26 June 13
  • 3. Organiser BrightonSEO/Content Marketing Show Two Free (and awesome) Conferences Wednesday, 26 June 13
  • 4. Co-Founder Clockwork Talent Decent Digital Recruitment Wednesday, 26 June 13
  • 5. They always say start with a joke Wednesday, 26 June 13
  • 6. But I’m going to start with two graphs instead Wednesday, 26 June 13
  • 7. Wednesday, 26 June 13
  • 8. Gartner Hype Cycle Wednesday, 26 June 13
  • 9. But why the hype? Wednesday, 26 June 13
  • 10. First we had panda Berto Garcia Wednesday, 26 June 13
  • 11. This update is designed to reduce rankings for low- quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. Matt Cutts, Google planetc1 Wednesday, 26 June 13
  • 12. and then penguin Wednesday, 26 June 13
  • 13. In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. Matt Cutts, Google jolieodell Wednesday, 26 June 13
  • 14. And that’s before we get started on Facebook Wednesday, 26 June 13
  • 15. 1 Billion Users Every Month Wednesday, 26 June 13
  • 16. 240 Million Photo’s Per Day Wednesday, 26 June 13
  • 17. 2.7 Billion Likes Everyday Wednesday, 26 June 13
  • 18. People share billions of pieces of content everyday Wednesday, 26 June 13
  • 19. One trillion connections of a thousand different types Wednesday, 26 June 13
  • 20. 1,000,000,000,000 Wednesday, 26 June 13
  • 21. Exceptional content takes all the rewards Wednesday, 26 June 13
  • 22. Content Marketing is all the marketing that’s left. Seth Godin http://lor3nzo.com/ Wednesday, 26 June 13
  • 23. A Short History of Link Building Wednesday, 26 June 13
  • 24. A Process For Content Marketing Wednesday, 26 June 13
  • 25. Twelve Tools Wednesday, 26 June 13
  • 26. A Short History of Link Building Wednesday, 26 June 13
  • 27. it was easy... rox sm Wednesday, 26 June 13
  • 28. then penguin came along... jamesonf Wednesday, 26 June 13
  • 29. and now it’s hard Alex E. Proimos Wednesday, 26 June 13
  • 30. Not True Wednesday, 26 June 13
  • 31. It was always hard normalityrelief Wednesday, 26 June 13
  • 32. we just got lazy Nickolas Nikolic Wednesday, 26 June 13
  • 33. Warning slightly laboured metaphor ahead Wednesday, 26 June 13
  • 34. Pounds & Pennies edvvc Wednesday, 26 June 13
  • 35. Google Wants to be a ‘real boy’ kennymatic Wednesday, 26 June 13
  • 36. An Aside; Wednesday, 26 June 13
  • 37. What’s a good link? Wednesday, 26 June 13
  • 38. Proximity to ideal Wednesday, 26 June 13
  • 39. wikipedia as ideal Wednesday, 26 June 13
  • 40. Reasonable Surfer Model Richard Masoner / Cyclelicious Wednesday, 26 June 13
  • 41. Not what an SEO would build net_efekt Wednesday, 26 June 13
  • 42. Not Embarrassing Wednesday, 26 June 13
  • 43. Another Aside; Wednesday, 26 June 13
  • 44. Aren’t Links Dead? CaioSchiavo Wednesday, 26 June 13
  • 45. Social Signal = Rankings Wednesday, 26 June 13
  • 46. Correlation ≠ Causation Wednesday, 26 June 13
  • 47. Rankings = Social Signals Wednesday, 26 June 13
  • 48. More complex than that, but we now have a great compass Heartlover1717 Wednesday, 26 June 13
  • 49. A Process For Content Marketing Wednesday, 26 June 13
  • 50. THEME Ed.ward Wednesday, 26 June 13
  • 51. Tribes kenjonbro Wednesday, 26 June 13
  • 52. Hook iPeat Wednesday, 26 June 13
  • 53. Engaging Content Wednesday, 26 June 13
  • 54. Marketing Wednesday, 26 June 13
  • 55. Evaluation Wednesday, 26 June 13
  • 56. BrightonSEO Salary Survey Wednesday, 26 June 13
  • 57. Tribes kenjonbro Wednesday, 26 June 13
  • 58. Hook iPeat Wednesday, 26 June 13
  • 59. Engaging Content Wednesday, 26 June 13
  • 60. Marketing Wednesday, 26 June 13
  • 61. Evaluation Wednesday, 26 June 13
  • 62. Pro-tips AaronFTM Wednesday, 26 June 13
  • 63. Involve your ideal linkers flickr-330935066-hd.jpg Wednesday, 26 June 13
  • 64. Excellent isn’t enough Wednesday, 26 June 13
  • 65. The quest for exceptional Wednesday, 26 June 13
  • 66. Content Doesn’t Follow an S-Curve Wednesday, 26 June 13
  • 67. Venture Capital Content Creation PhilosophyWednesday, 26 June 13
  • 68. Twelve Tools Wednesday, 26 June 13
  • 69. Uber-Suggest http://ubersuggest.org/ Wednesday, 26 June 13
  • 70. Social Crawlytics http://socialcrawlytics.com/ Wednesday, 26 June 13
  • 71. Question Referrers http://www.slideshare.net/kelvinnewman/5-instantly- actionable-insights-from-google-analytics Wednesday, 26 June 13
  • 72. Toluna http://www.tolunaquick.com/ Wednesday, 26 June 13
  • 73. Quora http://www.quora.com/ Wednesday, 26 June 13
  • 74. Discussion Search Wednesday, 26 June 13
  • 75. Follower Wonk http://followerwonk.com/ Wednesday, 26 June 13
  • 76. Content Idea Generator Google Doc https://docs.google.com/spreadsheet/ccc? key=0Aj4U6wmYE1X6dDB5S1lDUXFzaTUxME5IRmJqZ2ozZGc#gid=0 Wednesday, 26 June 13
  • 77. Amazon KDP https://kdp.amazon.com/self-publishing/signin Wednesday, 26 June 13
  • 78. Cloud Flood http://www.cloudflood.com/ Wednesday, 26 June 13
  • 79. Out Brain https://www.outbrain.com/ Wednesday, 26 June 13
  • 80. Clockwork Pirate http://www.clockworkpirate.com/ Wednesday, 26 June 13
  • 81. tl;dr produce something exceptional that you know people will link to and help them do so... Wednesday, 26 June 13
  • 82. Kelvin Newman kelvin@brightonseo.com @kelvinnewman Wednesday, 26 June 13
  • 83. Wednesday, 26 June 13