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© Emarketeers 2014
10 ‘Hidden’ Google Tools To Keep
Marketers Ahead Of The Game
By Jonathan Saipe, CEO Emarketeers
28 March 2014
© Emarketeers 2014
Feel free to connect!
http://www.linkedin.com/in/jonathansaipe
http://twitter.com/jonathansaipe
https://plus.google.com/+JonathanSaipe
jsaipe@emarketeers.com
© Emarketeers 2014
1. Google Reading Level
© Emarketeers 2014
Filter online content by reading level
© Emarketeers 2014
Content will often need to cater to different audiences
© Emarketeers 2014
Reading level is not great in many London boroughs.
Could Hackney Council improve their readability?
© Emarketeers 2014
A++ To The BBC 
© Emarketeers 2014
2. Google Books
Ngram Viewer
© Emarketeers 2014
Search keywords in millions of books over 500 years
https://books.google.com/ngrams
© Emarketeers 2014
See how popular cocaine became in the 20th century!
https://books.google.com/ngrams
© Emarketeers 2014
As for attitudes towards sex and marriage (!)
https://books.google.com/ngrams
© Emarketeers 2014
Understand how language has changed over time
https://books.google.com/ngrams
© Emarketeers 2014
Alcohol and coffee are on the rise!
https://books.google.com/ngrams
© Emarketeers 2014
Monitor the evolution of engineering and technology
https://books.google.com/ngrams
© Emarketeers 2014
Ngram Viewer can be accessed via definition searches
© Emarketeers 2014
3. Public Data Explorer
© Emarketeers 2014
Search Databases including World Bank, IMF, World Economic
Forum and US Census Bureau to view public data charts
http://www.google.com/publicdata
© Emarketeers 2014
Which European countries have the safest roads?
© Emarketeers 2014
Who enjoys the fastest broadband speed?
© Emarketeers 2014
Where are you most likely to find a job?
© Emarketeers 2014
4. Display Planner
© Emarketeers 2014
Plan your own GDN media campaigns
© Emarketeers 2014
Filter ad placements by sites, apps or videos
© Emarketeers 2014
5. Page Speed Insights
© Emarketeers 2014
Understand page speed deficiencies
https://developers.google.com/speed/pagespeed/insights
© Emarketeers 2014
© Emarketeers 2014
© Emarketeers 2014
6. Search Queries
(Webmaster Tools)
© Emarketeers 2014
(not provided)!!!
© Emarketeers 2014
Report on search queries with Google WMT
© Emarketeers 2014
Filter by search type and location
© Emarketeers 2014
7. Crawl Errors
(Webmaster Tools)
© Emarketeers 2014
Improve UX and repair link building opportunities
© Emarketeers 2014
8. Google Trends
© Emarketeers 2014
Understand seasonal variations in search
http://www.google.com/trends
© Emarketeers 2014
Monitor share of search by region or time
http://www.google.com/trends
© Emarketeers 2014
Plan content with rising trends
© Emarketeers 2014
9. Google Correlate
© Emarketeers 2014
Find queries with a similar behavioural pattern
http://www.google.com/trends/correlate
© Emarketeers 2014
© Emarketeers 2014
10. Google Images
(Usage Rights)
© Emarketeers 2014
© Emarketeers 2014
Use advanced image search as well
© Emarketeers 2014
Thank you!
• See all webinars and courses at:
http://www.emarketeers.com/
• Or call us on 0845 680 1235 or follow us…
@Emarketeers
http://www.facebook.com/Emarketeers
http://www.linkedin.com/company/Emarketeers
https://plus.google.com/+Emarketeers

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